bombardier standards guide

BOMBARDIER
Identity Standards Guide

Table of Contents
1.0
1.1
Identity
1.2
Logo Breakdown
Typography
Colours
1.4 Alternative Logo
1.3
2.0
2.1
2.1.1
2.1.2
2.1.3
Dimensions
Stationery Dimensions
Business Card
Letterhead
Envelope
2.2 Safe Zone
3.0 Restrictions
3.1 Size Restrictions
3.1.1 Print
3.1.2 Web
3.1.3 Phone
3.2 Permitted Arrangement
3.2 Restricted Arrangement
3.4 Other Brand Usage

1.0 Identity

BOMBARDIER
1.1 Logo Breakdown
The middle part of my logo, I combined the inclined trapezoid
shape from the plane, which is usually seen at the tail of the
planes, and so it should represent the plane part of my logo.
Also, with the inclined trapezoid, I relatively put the lines, which
represents the trains. It is the railroad that trains use to travel
with to be able to transport. I also put 3 empty spaces within it
to represent what sustainability means to them. They have their
three pillars which are Excellence, People, and Environment. I
thought that it is important to include this information because
sustainability one of the biggest goals that Bombardier is trying
to achieve. For the recreational vehicles, I represent them by
giving a gestalt method of saying that my logo is round which
will symbolize the wheel from the vehicles.
For the minor element of my logo, I added 10 small gears on
the right side, because I like to achieve the industrial look and
make it obvious that Bombardier is a company for industrial
crafts. I put 10 of them to represent the UN Global Impact and
they are abiding their principles. I incorporated this to show that
they are not only manufacturing things that will only do good to
themselves, but also for the society and the environment. On
the left side of my logo, I put different weights of curved lines to
show the shifting of the gears. I did this to show motion, and I
did 3 parts to represent their three main crafts and in the middle
with an extended line at the end to represent the recreational
vehicle part and show that they are doing more than one
recreational vehicles.

Haettenschweiler
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1.2 Typography
The logo used Haettenschweiler (Regular) as its Typeface.
Haettenschweiler do not have any other font weights, so it may not be
altered with any other similar types. The type is set in 12 pt as its
minumun size with a kerning of 20pt.
The typeface in the logo cannot be retyped due to its fixed kerning
and sizing. The logo is available in a standard electronic file that is
downloadable in the website.
www.bombardier.com/logoandguidelines

Pantone 295 C
Pantone Process Black C
Pantone White
1.3 Colours
Pantone 295 C is used for the signature logo. If colours is not available
black can be used in a plain white background and use white for a
black background.
In instances where you can only use one colour, use white for coloured
background until 60% less of its original colour, and use black if the
coloured background is 40% or less of its original colour.
BOMBARDIER
BOMBARDIER
If background is black and white, use white logo until black is 70% less of its
original colour. Use black logo if black background is 60% or less of its
original colour.
BOMBARDIER
BOMBARDIER

2.0 Dimensions

2.1.1
Business Card
2.1 Stationery Dimensions
Note that design shown here is 30% smaller than the original size.
Colours:
Back of the business card: Pantone 2965 C (background)
Pantone White (Vector logo)
Front of the business card: 10% of Pantone 2965 C (Vector logo)
Business card Actual size is 4.3 in x 2.3 in
Staff Name
Haettenschweiler, 26 pt
leading 40 pt
Position/ Credentials
Futura (Light), 7 pt
Pierre Beaudoin
Chairman of the Board of Directors
Other Information
Futura (Light BT), 9 pt
Tel.: +1 450 441-2020
Fax: +1 450 441-1515
Email: pierre.beaudoin@bombardier.com
1101 Parent Street Saint-Bruno, Québec Canada J3V 6E6
2.39 in
BOMBARDIER
1.45 in
.03 in
.50 in
.07 in
.08 in
.65 in
Wordmark
Impact, 19 pt
leading 20 pt
1.45 in

2.1.2
Letterhead
1.50 in
.70 in
2.1 Stationery Dimensions
Note that design shown here is 50% smaller than the actual size.
Colors, Fonts, and Font Sizes for the information is the same as shown in the
business card. Paragraph style is set to center.
Letterhead actual size is 8.5x11
1.80 in
BOMBARDIER
1101 Parent Street
Saint-Bruno, Québec
Canada J3V 6E6
Tel.: +1 450 441-2020
Fax: +1 450 441-1515
Moving Forward Responsibly
6.75 in
7.45 in
Tagline
Gill Sans MT (Bold Italic)
18 pt

2.1.3
Envelope
2.1 Stationery Dimensions
Note that the design shown here is 40% smaller than its original size.
Colours:
Flap: Pantone 2965 C (background)
50% of Pantone 2965 C (Vector colour)
Body: 10% of Pantone 2965 C (Vector colour)
The logo, font, and font size of the information area is the same as the letterhead and business card
1.25 in
BOMBARDIER
1101 Parent Street Saint-Bruno,
Québec Canada J3V 6E6
1.45 in
1.95 in

Safe Zone
Use Haettenschweiler B to
measuer the safe zone areas
2.2 Safe Zone
Bombardier’s Logo should be given at least the size of
Haettenschweiler’s letter B in 42 pt for its safe zone dimension.
This must be followed at all times for legibility purposes.
BOMBARDIER

3.0 Restrictions

3.1.1
PRINT
The logo and the wordmark must exactly have .57 in space between,
and the original size and downloadable size of the logo is 5.30 inches
in height and 7.10 in width.
For Print the minimun size of the logo will have 16 pt wordmark,
1.10 inches width, and .85 inches height.
5.30 in
3.1 Size Restrictions
.57 in
BOMBARDIER
7.10 in

3.1.2
Web
3.1 Size Restrictions
The logo and the wordmark must exactly have .57 in space between,
and the original size and downloadable size of the logo is 5.30 inches
in height and 7.10 in width.
For Web the minimun size of the logo will have 20 pt wordmark,
1.40 inches width, and one inch in height.
1.0 in
BOMBARDIER
1.40 in

3.1.3
Phone
3.1
Size Restrictions
The logo and the wordmark must exactly have .57 in space between,
and the original size and downloadable size of the logo is 5.30 inches
in height and 7.10 in width.
For Print the minimun size of the logo will have 12 pt wordmark,
.90 inches width, and .65 inches height.
To get correct formats of the logo go to:
www.bomardier.com/logosandguidelines.com
.65 in
BOMBARDIER
.90 in

Permitted Logo
Colors
Pantone 2965 C
Pantone 423 C
Pantone Process Black C
Pantone White
3.2 Permitted Arrangements
For vertical designs, the original logo can be used. If design is flush right
or left, you can align the logo and the wordmark in a fluhed right manner
If any other ways, you can use align the logo and the wordmark
horizontally to fit into the design.
If altering the postion of the logo, make sure to keep the .57 inches clear
space of the logo and the wordmark. Also, be familiar with the safe zones of
the logo use. If cannot be done properly, download logos from the website.
BOMBARDIER
BOMBARDIER
BOMBARDIER
BOMBARDIER

3.2 Permitted Arrangements
If for some reasons, the original color of the logo cannot be used, follow
specific restrictions for colored and b/w backgrounds.
BOMBARDIER
BOMBARDIER
BOMBARDIER
BOMBARDIER
BOMBARDIER
BOMBARDIER
BOMBARDIER BOMBARDIER
For colored background, make sure rules such as, 60% less of original
color, use black and white, are followed.

LEGEND
Description of Restrictions
3.3 Restricted Arrangements
BOMBARDIER
* Do not rotate the logo
BOMBARDIER
BOMBARDIER
* Do not change the position
of logo unless permitted
BOMBARDIER
* Do not stretch the logo * Do not distort the logo
BOMBARDIER
* Do not put type and logo vertically
BOMBARDIER
* Do not put type vertically

3.3 Restricted Arrangements
BOMBARDIER BOMBARDIER
* Do not put black logo on a 70% or more saturated colored
background and white on a 60% or less saturated colored background
BOMBARDIER BOMBARDIER
* Do not remove the gradience from the middle part of the logo
BOMBARDIER BOMBARDIER
* Do not alter the colors of the logo, only follow the permitted color
schemes. See permitted arrangement for details

3.4 Other Brand Usages

3.4 Other Brand Usages