Company profile - Divico

divicodistributors.com

Company profile - Divico

WELCOME!


Who we are/where we are

Mission statement

Organization chart

Key succes factors

Brands/products

Distribution

Sales

Merchandising

Brand building

Sponsoring

Social Corporate Responsibility

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Divico Group was founded

on St. Maarten in 1991 by a

former Nestlé executive Thierry Villard.

Acquired by Sunny Khatnani in mid-2006.

With the help of a young dynamic team, Divico

transformed itself to become the second largest Wholesale

distributor on St. Maarten.

Today, Divico distributes top brand names to over 600

clients on St. Maarten including St. Martin, Saba,

St. Eustatius, St. Barths and Anguilla.

Our goal is to become the leader in the distribution

business of the North Eastern Caribbean.

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Country Population Currency

St. Maarten (Dutch side) 41.000 $ US / NAFL

St. Martin (French side) 36.000 €

St. Barths 8.500 €

Anguilla 7.500 $ / EC

St. Eustatius 3.400 $ US / NAFL

Saba 1.500 $ US / NAFL

Divico distributes to 5 island territories

Total population of 97.900 people with 181

nationalities*, 4 currencies and 3 languages

* Census office data

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Divico’s goal is to continously provide the

local economy by offering them premium

consumer products, by effectively using

salesforce, distribution channels and

marketing tools.

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Young dynamic team of 44

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Frozen

Guito Masson

Junior Lindor

Eon Pemberton

Linell Herbert

Delivery Team

8 persons

Dry

Elie Saintherme

Calenus Thomas

Emmanuel Zephir

Gladwin Lorrimer

Merchandiser

Octave Edmanick

Robinson Beres

Kevin Jones

Marketing team

Sharalee Beudeker

Rosi Fernandez

Assistent Marketing Manager

Liselotte Lorenzo Sanchez

Intern

Warehouse Manager

Johnny Mahbubnani

Assistant warehouse Manager

Manoj Tejsinghani

General Manager

Andre Tasso

Sales Supervisor Icecream

Valter de Freitas de Sousa

Sales Icecream

Charmaine Paige

Warehouse team

Fletcher, Novam

Perard, Fedly

Brand Manager

Rajesh Sidhwa

Sales persons

Marc Morand

Cedric Mc Iver

Ottoniel Paz Alvarado

Jean Claude Goldmann

Oscar Gen Paz Alvarado

Enrique Shanni Wong Fong Sang

Stephane Petra

Accounts Manager

Shellane David Ferdinand

Divico Distributors

CEO

Sunil Khatnani

Accounting

Cherrie Ann Chandradat - Wren

Assistant Accounting

Rashmi Dhansinghani

Cash & Carry Manager

Shirley Ferdinand

Cash & Carry team

Wilky Gourdet

Jacqueline Clark

Logistics Manager

Manisha Sharma

Assistant Logistics Manager

Arjen Boerhout

Intern

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Distribution

Frequent discounts

Affective use of space

Quality/variety of products

Innovation & flexibility

Advertising & promotional support

+ TEAMWORK!

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Home Cleaning Pest control

Air care Home storage

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Feminine care/Playtex living - Gloves

Sun Care --

Razor blades

Antibacterial wipes

Baby section

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Baking products

Icecream

Snacks

- Granola bar pioneer

- Chips/cookies

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Diapers

Household

Papers

Incontinence products

& Women care

Restroom systems

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Restroom systems

One salesperson in charge of this brand

(was rewarded salesperson of the year 2010 of the Blue Ocean area)

Main customers: Hotels, restaurants, private

businesses, government buildings & schools

Ranking 5th place in the Blue Ocean area

Owns 65% of the market on the Dutch side

It’s goal is to increase & develop the business on

the French side of St. Maarten

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Pet care

- Dog food

- Cat food

Candy snacks

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Soups

Pasta sauce

Juices

Cookies

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Fruit cups

Dried fruit

Prepared fruits &vegetables

Prune juice

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Bottle feeding

Toddler feeding

Pacifiers and teethers

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


2011 main focus on the Baby nutrition brands

Chocolate bars

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


2 salespersons

Daily visit to customers

Deliveries are spread over 5 employees

Fixed route

Installation, merchandising & cleaning of freezers

by salesperson

Divico carries approximately 90% share of all shops

in the Icecream market

Contract with CoolComfort© to repair and check

on the freezers every three months

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


New launch 2011 of makeup

brand

Objective is to develop

more brands in the future!

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Milk

Water

Cleaning product

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


New dry warehouse of 24.000 sq. ft.

(July 2009)

Equels: 800 pallets Divico warehouse

New central freezer capacity of 242 pallet positions

(January 2009)

In Jan 2011 Divico upgraded its software to be able to do salesforce

automation.

By feb 2011, Divico will be the first distribution company to provide it’s

salesforce with handheld devices for orders taking.

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Our sales & merchandising team exists of 12

employees

Visiting 300 customers a week

With a total of 60 customers a day

Spread over 15 different areas on the island

And where all orders are delivered within 24 hours

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Products need to stand out, need it’s own

identity

The package needs to motivate the buyer

Have to give customer time

Suggest needs, arouse desire to buy

Goal is to satisfy the customer convince him

to buy by using:

- Shelf strips

- Clip strips

- Wobblers

- Sampling

- Promotions

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Strategic planning and effective

execution of events and activities

Achieve this by:

- Advertising in the local media

- Shops promotions & advertising

- Divico truck branding

- Sponsorship of events

- Billboards

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Huggies diapers for new borns &

Playschool outdoor signs

Triple Triathlon Spa & Nature Valley

Pedigree, dog shelter

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


Breast cancer awareness events

M&m’s Tennis Tournament for less

fortunate kids

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


In January 2011 Divico extended the Unilever

Icecream line by adding 3 other brands.

+

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388


We welcome your questions..

Divico Distributors, Union Road # 129, Cole Bay, St. Maarten N.A, Tel: # 599-544-42-41 Fax: # 599-544-2388

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