What is the Comitive An original concept • The Comitive is an artistic project that breaks new ground; over the last 10 years the artist MarcFERRERO has created the Comitive, (the word comes from an Italian word comitiva meaning a community that is strongly committed to the same values and which is therefore, already a social network. Each member of the Comitive has his or her own special talent, they all live in different countries but they all come together to solve a crisis. Their missions always have a positive aim and it is the synergy of their talents that enables them to succeed. • To date 2,500 of the storyboard canvases that follow the adventures of the Comitive, made up of Cello, Duke and LISA, are in private collections throughout the world. On FACEBOOK, MarcFERRERO and the Comitive have gathered more than 1,500 fans. • Collectors of MarcFERRERO's work readily identify themselves with one or other of the members of the Comitive because MarcFERRERO's gallery works like a laboratory in direct contact with the public and this means he can suit the characters to his clients and so he creates that link that is so vital to his success. • The collectors then also become members of the Comitive and every year MarcFERRERO sends them a membership card.
The strength of the COMITIVE • The members of the Comitive are both men and women and therefore it appeals to a wide audience. • The comitive's missions always have a positive aim and they give the members a sense of worth and a feeling of personal satisfaction. • Each associate member of the Comitive brings different character traits to it and so the ways in which it is possible to identify with one's hero are many and varied.