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; University Microfilms, A XEROX Company, Ann Arbor, Michigan

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identified. Principal deficiencies in achieving<br />

communication are as follows:<br />

1. User unawareness of the actual identity of the<br />

information source and user disagreement with the<br />

CPA over the role of the CPA as information source.<br />

2. User unawareness of the assignment of emphasis in<br />

preparing the income statement and balance sheet.<br />

3. Professional user and informed user assignment of<br />

different emphasis and value rankings to the three<br />

financial statements.<br />

4. CPA's unawareness of users' value rankings of<br />

financial statement messages.<br />

5. Different semantic transmitters assigning different<br />

meanings to the same message.<br />

6. Management determining which alternative generally<br />

accepted accounting principle is used in meaning<br />

assignment.<br />

7. Attempt to assign meaning in the same way to a<br />

message intended for destinations with heterogeneous<br />

fields of experience.<br />

8. Nonuse of the criteria of ease of meaning assignment<br />

by the semantic transmitter and the semantic re­<br />

ceiver.<br />

9. Nonawareness of the amount of information loss<br />

through classification.<br />

XV

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