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Video Analysis Rubric | Dr. Marshall G. Jones

Video Analysis Rubric | Dr. Marshall G. Jones

Video Analysis Rubric | Dr. Marshall G. Jones

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Video Analysis Rubric | Dr. Marshall G. Jones

Item Excellent Fair Needs Improvement

Image: Quality The image has good

resolution. It is not

grainy.

Image:

Appropriateness for

content

Image:

Appropriateness for

tone, mood, or

message

Comments:

All images are excellent

choices for inclusion in

the video. They

manifest an excellent

representation of the

video’s topic.

All images are excellent

choices for inclusion in

the video. They

manifest an excellent

representation of the

video’s tone, mood or

message.

Video: Quality The video quality is

good. Most clips are the

same size. Video

resolution is clear

enough to easily see

what is being

presented.

Video: Appropriateness

for content

All video clips chosen

are excellent choices for

inclusion in the video.

They manifest an

excellent

representation of the

video’s topic.

Some of the images are

not appropriate choices

for inclusion in the

video. They may be off

topic or may represent

factual errors.

Some of the images are

not appropriate choices

for inclusion in the

video. Some images of

the images do not

match the video’s

intended tone, mood or

message.

Some of the video clips

are not appropriate

choices for inclusion in

the video. They may be

off topic or may

represent factual

errors.

The image is grainy. The

resolution is too low to

be used in the final

product.

Most of the images are

inappropriate as

representations of the

topic. They may be off

topic or may represent

factual errors.

Most of the images do

not promote the tone

of the video. There may

be a mixture of real life

and cartoon images or.

The images chosen

distract from the

video’s intended tone,

mood or message.

The video quality is

poor. The clips change

between very large and

very small resolution.

Some clips are too

grainy to see what is

being presented.

Most of the video clips

are inappropriate as

representations of the

topic. They may be off

topic or may represent

factual errors.

Video Analysis Rubric Page 1


Video: Appropriateness

for tone, mood, or

message

Comments:

Audio: Narration &

Voice Quality

Audio: Appropriateness

for tone, mood, or

message

Comments:

All video clips are

excellent choices for

inclusion in the video.

They manifest an

excellent

representation of the

video’s tone, mood or

message.

The audio is at a

consistent level

throughout. It is easy to

hear narration and live

audio without adjusting

the volume

Background music and

sound effects, if used,

are appropriate for the

video’s tone, mood or

message.

Editing: Video Clip edits are clean and

clear. They add to the

video’s quality. They do

not leave out words.

The edits are visually

appealing and add to

the quality of the video.

Comments:

Some of the video clips

are not appropriate

choices for inclusion in

the video. Some images

of the clips do not

match the video’s

intended tone, mood or

message.

Some of the music is

good, but some of the

background music and

sound effects, if used,

are appropriate for the

video’s tone, mood or

message.

Most clip edits are clean

and clear. They add to

the video’s quality.

Some may cut off words

or seem to split at an

inappropriate spot. The

majority of the edits are

visually appealing and

add to the quality of the

video, but some are

not.

Most of the video clips

do not promote the

tone of the video. There

may be a mixture of

real life and cartoon

clips that do not work

well together. The clips

chosen distract from

the video’s intended

tone, mood or message.

The audio quality is

poor. There are volume

inconsistencies. It may

be hard to understand

the narration or live

audio.

No background music or

sound effects are used,

or the music and sound

effects are in

appropriate for the

video’s tone, mood or

message.

Most clip edits are not

clean or clear. They

distract from the

video’s quality. Many

edits cut off words or

seem to split at an

inappropriate spot in

the clip. The majority of

the edits are not

visually appealing and

distract from the quality

of the video.

Video Analysis Rubric Page 2


Editing: Narration/ Live

Audio

Comments:

Editing: Background

music / sound effects

Comments:

Audio edits are clean.

Words are not cut out

or off inappropriately.

The narration matches

the action / images in

the video. The audio is

in synch with the action

/ images in the video.

The music editing adds

to the video’s tone,

mood or message. Fade

ins and outs are used to

good effect. Music is

not cut off in mid

phrase.

Editing: Titles & Credits Beginning titles and

ending credits are used.

They are easy to read,

stay up for an

appropriate amount of

time to allow for

reading. They are

accurate and add value

to the movie.

Comments:

Most audio edits are

clean. Some words may

be cut out or off

inappropriately. The

narration usually

matches the action /

images in the video. The

audio is usually in synch

with the action / images

in the video.

Most of the music

editing adds to the

video’s tone, mood or

message. Fade ins and

outs need to be used to

greater effect. Some

music is cut off in mid

phrase.

The audio edits are

poor in quality. Edits

may cut off or leave out

important words or

phrases. The audio

narration may be out of

synch, or not match the

action / images in the

video.

Background music

seems to start and stop

in the middle of a

phrase. Music cuts off

abruptly at the end of

the video. Not volume

control is used in the

background music.

Titles and / or credits

are not used. They may

show up too long or not

long enough to read.

Title and / or credits

may be inaccurate or

distract from the

movie’s intended

purpose.

Video Analysis Rubric Page 3


Editing: In Movie Titles Titles between clips add

value to the video. They

appear long enough to

read, but don’t stay up

too long to be

distracting. Titles on

clips add value to the

video, and do not

distract from the image

on the screen or cover

up important

information.

Comments:

Editing: Visual Effects Visual effects are used

in a way that adds to

the value of the video

and its message. Effects

used add to the

message of the video.

They are not used

gratuitously.

Comments:

Editing: Transitions Transitions used

between images and /

or video and / or titles

are visually and

aesthetically effective

and add to the value of

the message.

Transitions do not cut

off important video or

audio information.

Transitions are used in

an aesthetically

pleasing manner.

Comments:

Some titles between

clips do not add value

to the video. Some

titles on clips do not

add value to the video,

or distract from the

image on the screen or

cover up important

information .

Some visual effects are

effective and add value

to the video. Some

appear to be gratuitous

and distract from the

value of the message.

Transitions used

between images and /

or video and / or titles

are visually and

aesthetically effective

and add to the value of

the message. Some

transitions cut off

important video or

audio information.

Most transitions are

used in an aesthetically

pleasing manner.

Titles between clips add

no value to the video.

They may show up for

too short or too long a

time. Titles over a clip

block the intended

message of the video

clip.

Visual effects appear to

be random and add no

value to the message of

the video.

Transitions used

between images and /

or video and / or titles

are not visually and

aesthetically effective.

They do not add to the

value of the message.

Transitions cut off

important video or

audio information.

Transitions appear

randomly generated or

have no clear purpose.

Copyright Marshall G. Jones, 2010. Use with Permission. All rights reserved.

Video Analysis Rubric Page 4

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