UGA grad wants to make bag-in-box wine better | Online Athens

housewares.org

UGA grad wants to make bag-in-box wine better | Online Athens

UGA grad wants to make bag-in-box wine better | Online Athens

HOME FOOD

UGA grad wants to make bag-in-box wine better

By JOE VANHOOSE - joe.vanhoose@onlineathens.com

Published Wednesday, October 12, 2011 Updated: Wednesday, October 12, 2011 - 12:53am

Tripp Middleton enjoys a glass of wine, but that’s the only glass he wants involved with his wine consumption.

http://onlineathens.com/food/2011-10-12/uga-grad-wants-make-bag-box-wine-better

10/14/11 4:03 PM

Middleton is a box wine convert. After reading about how the quality of 3-liter bag-in-box wines was improving, he tried some himself — and he liked

it. He just didn’t like everyone to know.

“The taste and the environmental benefits appealed to me,” he said. “I just didn’t want a box sitting on my counter.”

Now, it doesn’t have to. The University of Georgia graduate has created the Boxxle, a patent-pending dispenser for premium wine casks.

“It’s an attractive dispensing method,” Middleton said. “You have that, and you have the fact that bag-in-box wines already are much better for the

environment.”

Bag-in-box wines produce roughly half the carbon footprint of glass bottles, according to a 2010 Wine Intelligence study. Bag-in-box packaging also is

the preferred packaging choice by wine drinkers regarding environmental consideration, the study confirmed.

Still, Middleton was apprehensive about making the switch from glass to box. All he knew about bag-in-box wine were the 5-liter packages he and his

friends used to drink in college.

More refined makers like Black Box, From the Tank and Bota Box are much different.

“There are a lot of high-quality, good wines out there now,” he said. “And because they’re vacuum sealed, it keeps the oxygen out, so you can go

weeks between your first glass and your last glass.”

That doesn’t mean box wines don’t have problems.

Besides the perception, the gravity-fed system — to get wine out of the bag inside the box, drinkers must put a hole in the box and pull a spigot out

over a ledge — often fails with a glass or two of wine still in the bag.

Customers then must pull the bag out of the box and squeeze the remaining wine into their glasses.

That’s exactly the problem Boxxle was made to fix. Well, that and the whole “I don’t want a box of wine in plain sight” issue.

“With the Boxxle, you open up the box of wine and pull the bag out and turn it 180-degrees,” Middleton said. “It applies pressure from below using

spring force, so it’s a constant pressure.

“The spigot is at the top, so you can fill your drink right there on the counter or table.”

Middleton plans to make the Boxxle out of heavy-duty plastics. The current bag-in-box winemakers are interested because it could get them into bars

— bars that don’t want boxes sitting in view of the customers — that typically have turned them down.

He also wants to get the device in higher-end home furnishing stores like Williams-Sonoma and Bed Bath & Beyond. The Boxxle will sell for about

$100.

“I hope to make it my day job as we near the end of manufacturing,” said Middleton, who currently is an investment manager. “It’s nice to think you

could do something that would make a good environmental impact.”

Middleton plans to roll the Boxxle out in March. He’d like to unveil it in with a wine tasting.

Page 1 of 2


UGA grad wants to make bag-in-box wine better | Online Athens

Bag-in-box wines only.

0 1 Like

Comments - Please Read Before Posting:

We love our readers at OnlineAthens.com, so we're giving you a soapbox. In return for giving

you a place to speak your opinion, we simply ask you adhere to a few guidelines. We expect

our commenters to have lively discussions, but racist, hate-filled, harassing or libelous

comments will not be tolerated. Please read our Terms of Service for full guidelines.

Comments are not edited and don't represent the views of the Athens Banner-Herald.

Our commenting Web site is AthensTalks.com

Our magic computers detect that you are either not logged in or registered with us.

User registration is required before posting comments. Use the form below to log in.

Login with OnlineAthens.com

Click Here to register a new account

Athens Banner-Herald ©2011. All Rights Reserved. Terms of Service Privacy Policy / About Our Ads

http://onlineathens.com/food/2011-10-12/uga-grad-wants-make-bag-box-wine-better

10/14/11 4:03 PM

Page 2 of 2

More magazines by this user