Kantar Retail's Shopper Insights - Kantar Retail iQ

Kantar Retail’s Shopper Insights
Connect to primary data and analysis on US shoppers
Shopping behavior is changing at an unprecedented
pace—shoppers are changing how and where they shop,
and what they buy. The need for rich and timely insights
has never been greater.
Get an edge with the ShopperScape advantage.
Now you have two unique ways to get a better understanding of shoppers
today and compare and contrast shopping behavior and motivations.
Check the pulse of U.S. households with ShopperScape
4,000 primary household shoppers per month
Balanced to be representative of all U.S. households on key
demographic variables
Shopping incidence at 200+ retailers
Purchasing behavior at 70+ categories in seven merchandise groups
New questions every month on timely and topical issues (including key
holiday periods) affecting shopping behavior
Data history to 2003 for many questions, topics, retailers
NEW! Understand male shopping behavior with the Male ShopperScape
database*
800 male shoppers per month
Balanced to be representative of all male heads of household 18+
Why You Should Be Interested?
1. Look into the future: Understand what shoppers’ spending intentions
are for the near term and how that is changing over time.
2. Identify the winners and losers: What channels and retailers are
winning or losing shoppers?
3. Profile retailer shopper bases: Who shops which stores recently and
regularly? How are the shopper profiles changing? Where else are
retailers’ customers shopping? How do store and Web site shopper
profiles differ?
4. Recognize what factors—from convenience, to value, to mobile
technology—are shaping shopper behavior.
5. Be efficient with your shopper-related research by getting data and the
latest expert opinion on how shoppers are thinking and reacting, all in
one place: www.KantarRetailiQ.com.
© 2011 Kantar Retail
ABOUT KANTAR RETAIL
Kantar Retail is an insight and consulting
business that delivers a competitive
advantage to clients through forward-
looking insight, proven advisory and
transformative education. The end result is
enhanced revenue and profitability for our
clients.
Kantar Retail combines the resources
of MVI, Glendinning, Cannondale, and
Retail Forward. We can solve client issues
from strategic to tactical and provide
organizations with the skills and capabilities
to act. We offer clients better internal
alignment and project efficiency, from insight
through strategy to activation, and across
marketing through category to sales.
With offices in over 15 countries and
servicing over 300 clients across sectors,
Kantar Retail is a world leader in retail
insight and consultancy. Our specialist areas
cover both your external and internal needs.
60%
50%
40%
30%
20%
10%
0%
Spending Intentions in Coming Month
Compared with Same Period Last Year
(three-month moving average)
Spend about the same
Spend Much/Somewhat More
May-08
Jul-08
Sep-08
Nov-08
Jan-09
Mar-09
May-09
Jul-09
Sep-09
Nov-09
Jan-10
Mar-10
May-10
Jul-10
Sep-10
Nov-10
Jan-11
Mar-11
Source: ShopperScape May 2008–April 2011
Spend Much/Somewhat Less

Kantar Retail’s Shopper Insights provides monthly primary data and forward-looking, expert
insights into shopper behavior and attitudes that allow you to know what makes shoppers
tick; while retailer and channel shopper profiles help you align with where the growth is.
Our Shopper Insights product includes:
Data derived from monthly online surveys pinpoint emerging trends and lay the foundation for developing
programs to influence shopper behavior.
23%
21%
Insights and analysis maximize research ROI by identifying key shopper-related pain points.
Monitor How Shopping Behavior Is Changing and More …
The Evolving Landscape for Consumer Electronics Shopping:
Retailers Shopped Retailer during Past 4 Weeks
12% 10%
Best Buy Wireless
Carriers
(AT&T, Sprint,
Verizon, etc.)
8% 6%
Radio
Shack/
The
Shack
42%
35%
Amazon.
com
21% 21%
Source: ShopperScape May January–March 2008–March 2010 2011and
January–March 2011
eBay.
com
“...the power of the data itself is remarkable. Truly a fantastic resource. I have to
compliment you on your remarkable ability to take a 30-minute converation about my
needs and turn it into meaningful and helpful insights was really amazing. I appreciate
your ability to cut through it all and get to exactly the type of insight that I was seeking.”
– Customer Strategy Director Leading branded manufacturer
How to Access Kantar Retail’s Shopper Insights
Channel packages offer a simple and efficient way to access data and content for internal and external account reviews, top-to-tops,
and business planning. Available channel packages are:
Mass /Club / Discount Food / Drug / Convenience Consumer Electronics / Office / Online Home Improvement Apparel
Advanced packages offer an effective way to connect to the ShopperScape database, as well as data and analysis on total U.S.
shopping trends and U.S. male shopping behavior. Available Advanced packages are:
Advanced – Standard (Total U.S. sample) Advanced – Male* (Male Sample)
*Available only as an add-on to Advanced – Standard package.
Content Types Available
Data Reports
Easy-to-access and available in Excel,
allowing easy synthesis into your existing
work
Available for key Retailers, Channels, and
Merchandise Groups and Total U.S.
6%
7%
6%
7%
Apple
Q1 2010 Q1 2011
Analysis
Written reports providing Shopper
Insights for key Retailers and Channels
Expert, insightful third-party point of
view based on facts using data from
ShopperScape
Purchased product online
Signed up to receive emails from
retailer
Downloaded and used online
coupons for in-store purchase
Accessed retailer Web site on mobile
device
Research product from my mobile
device while shopping in store
Downloaded retailer or shopping app
to mobile device
Purchased product online from my
mobile device
Downloaded coupons to mobile
device
For a product demonstration and to sign up for a trial, contact: customerservice@KantarRetailiQ.com
Online and Mobile Shopping Activities Engaged
in during Past 6 Months
Source: ShopperScape, January 2011
10%
7%
16%
5%
11%
4%
9%
3%
8%
22%
38%
34%
34%
29%
All Shoppers
64%
59%
Gen Y Shoppers
“ShopperScape plays an instrumental part in many of
our top-to-top presentations with our non-traditional
customers. No other data source is able to give us a monthly
view on shopping behavior and trends.”
– Manager, Information and Insights, Fortune 500 Manufacturer
ShopperScape—the Online Database
24/7 access to the entire database, updated
monthly
Make year-to-year comparisons of shopper
spending patterns and future intentions
On
Mo