The Seven Strategies of Master Presenters - Lifecycle Performance ...

Brad dedicates this book to his three lifelong friends John Loback, Terrye Perlman,
and Carolyn Flynn; and to his beloved children, Andrew and Katie McRae.
David dedicates this book to his wife and son Beth and Matthew Brooks.
A portion of the profits from this book is being donated to Lara’s Hope to find a
cure for Huntington’s disease.
ACKNOWLEDGMENTS
One of the best ways to make the material in this book come to life is
to illustrate the strategies through interviews with Master Presenters.
The 28 Master Presenters we interviewed freely shared the wisdom that
they had painstakingly gathered through countless years of experience.
Their insights significantly broadened and deepened our understanding of
The Seven Strategies of Master Presenters.
Brad would like to express his heartfelt thanks to his corporate clients.
Being able to teach The Seven Strategies of Master Presenters throughout
such organizations as Saint Mary’s University at the World Trade Centre;
London Life; Maritime Life; Great-West Life; CO-OP Atlantic; Credit
Union Central of Nova Scotia; Michelin North America; and the Governments
of Nova Scotia and Canada was invaluable.
We want thank our colleagues Pat Lazaruk, Betty Cooper, and Fraser
McAllan for their insightful suggestions regarding both the content and
the style of this book, and our home editing team of Katherine Coy, Mary-
Beth Clark, Joan Homewood, and Lawrence McEachern, without whose
help and encouragement this manuscript would have remained partially
written forever. Glenn Sutherland kept the computers and the software
running when they didn’t really want to, and Alain Godbout helped get all
of the figures in the right form and resolution. The staff in the reference
departments at the Halifax Regional Library and at Dalhousie University
Library had the grace and wisdom to track down and ferret out the most
obscure references.