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Business-to-Business Internet Marketing, Fourth Edition - Lifecycle ...

Business-to-Business Internet Marketing, Fourth Edition - Lifecycle ...

BUSINESS-TO-BUSINESS

BUSINESS-TO-BUSINESS INTERNET MARKETING Fourth Edition

  • Page 4 and 5: Praise for Business-to-Business Int
  • Page 6 and 7: Other Titles of Interest From Maxim
  • Page 8 and 9: To Mae and Lou: Together again, for
  • Page 10 and 11: nated as such by use of initial cap
  • Page 12 and 13: x BUSINESS-TO-BUSINESS INTERNET MAR
  • Page 14 and 15: xii BUSINESS-TO-BUSINESS INTERNET M
  • Page 16 and 17: xiv BUSINESS-TO-BUSINESS INTERNET M
  • Page 18 and 19: xvi BUSINESS-TO-BUSINESS INTERNET M
  • Page 20 and 21: xviii BUSINESS-TO-BUSINESS INTERNET
  • Page 22 and 23: xx BUSINESS-TO-BUSINESS INTERNET MA
  • Page 24 and 25: xxii BUSINESS-TO-BUSINESS INTERNET
  • Page 26 and 27: economy to create numerous spectacu
  • Page 29 and 30: 1 The Age of the “e” The Age of
  • Page 31 and 32: The Age of the “e” 3 jected to
  • Page 33 and 34: The Age of the “e” 5 tices, usi
  • Page 35 and 36: The Age of the “e” 7 ing edge o
  • Page 37 and 38: What the Internet Contains That Mar
  • Page 39 and 40: The Age of the “e” 11 Newsgroup
  • Page 41 and 42: The Age of the “e” 13 actively
  • Page 43 and 44: The Age of the “e” 15 The core
  • Page 45 and 46: The Age of the “e” 17 coming co
  • Page 47 and 48: The Age of the “e” 19 Internet
  • Page 49 and 50: The Age of the “e” 21 United St
  • Page 51 and 52: The Age of the “e” 23 edly used
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    Usage Internet Intersection Point T

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    The Age of the “e” 27 - Is your

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    The Age of the “e” 29 just 64 m

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    The Age of the “e” 31 The compa

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    The Age of the “e” 33 People wh

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    The Age of the “e” 35 vision co

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    The Age of the “e” 37 she is, n

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    The Age of the “e” 39 Download

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    The Age of the “e” 41 events. I

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    a. b. c. Generating and Qualifying

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    4 Generating and Qualifying Leads w

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Generating and Qualifying Leads wit

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    Other Important Facts About E-mail

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    Generating and Qualifying Leads wit

  • Page 153 and 154:

    Using Internet Events for Marketing

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    Typical Costs/Results Using Interne

  • Page 157 and 158:

    The Net Event Using Internet Events

  • Page 159 and 160:

    Using Internet Events for Marketing

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    Using Internet Events for Marketing

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    Using Internet Events for Marketing

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    Using Internet Events for Marketing

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    Using Internet Events for Marketing

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    Using Internet Events for Marketing

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    Using Internet Events for Marketing

  • Page 173 and 174:

    Developing and Hosting the Internet

  • Page 175 and 176:

    Using Internet Events for Marketing

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    Using Internet Events for Marketing

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    Using Internet Events for Marketing

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    Using Internet Events for Marketing

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    Using Internet Events for Marketing

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    Using Internet Events for Marketing

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    Using Internet Events for Marketing

  • Page 189 and 190:

    Executing E-fulfillment 161 informa

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    Executing E-fulfillment 163 ing—p

  • Page 193 and 194:

    Executing E-fulfillment 165 telemar

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    Executing E-fulfillment 167 box on

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    Executing E-fulfillment 169 pect re

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    Executing E-fulfillment 171 mailbox

  • Page 201 and 202:

    Executing E-fulfillment 173 ucts, t

  • Page 203 and 204:

    Executing E-fulfillment 175 Figure

  • Page 205 and 206:

    Executing E-fulfillment 177 in the

  • Page 207 and 208:

    Executing E-fulfillment 179 alized

  • Page 209 and 210:

    XML PDFs Executing E-fulfillment 18

  • Page 211 and 212:

    Executing E-fulfillment 183 form is

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    Executing E-fulfillment 185 CDs can

  • Page 215 and 216:

    Executing E-fulfillment 187 In addi

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    Order E-fulfillment and Distributin

  • Page 219 and 220:

    E-fulfillment Resources and Service

  • Page 221 and 222:

    Executing E-fulfillment 193 prestig

  • Page 223 and 224:

    Building Customer Relationships 195

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    Building Customer Relationships 197

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    Building Customer Relationships 199

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    Building Customer Relationships 201

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    Building Customer Relationships 203

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    Building Customer Relationships 205

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    Building Customer Relationships 207

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    Building Customer Relationships 209

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    Building Customer Relationships 211

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    Building Customer Relationships 213

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    Building Customer Relationships 215

  • Page 245 and 246:

    Building Customer-Driven Extranets

  • Page 247 and 248:

    Building Customer Relationships 219

  • Page 249 and 250:

    Successful CRM Programs Note Buildi

  • Page 251 and 252:

    Using Business Communities and Exch

  • Page 253 and 254:

    Using Business Communities and Exch

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    Using Business Communities and Exch

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    Using Business Communities and Exch

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    Using Business Communities and Exch

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    Using Business Communities and Exch

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    Using Business Communities and Exch

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    Using Business Communities and Exch

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    Using Business Communities and Exch

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    Using Business Communities and Exch

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    Using Business Communities and Exch

  • Page 273 and 274:

    What To Build Into Your Community U

  • Page 275 and 276:

    Using Business Communities and Exch

  • Page 277 and 278:

    Developing Internet Partnerships 24

  • Page 279 and 280:

    Developing Internet Partnerships 25

  • Page 281 and 282:

    Developing Internet Partnerships 25

  • Page 283 and 284:

    Tips on Becoming an Affiliate Devel

  • Page 285 and 286:

    Developing Internet Partnerships 25

  • Page 287 and 288:

    Developing Internet Partnerships 25

  • Page 289 and 290:

    Examples of B-to-B Affiliate Progra

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    Developing Internet Partnerships 26

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    Developing Internet Partnerships 26

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    Developing Internet Partnerships 26

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    Developing Internet Partnerships 26

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    Developing Internet Partnerships 27

  • Page 301 and 302:

    Note Developing Internet Partnershi

  • Page 303 and 304:

    Putting B-to-B E-commerce into Pers

  • Page 305 and 306:

    Selling on the Internet 277 acquisi

  • Page 307 and 308:

    Dell: An E-commerce Success Story S

  • Page 309 and 310:

    Selling on the Internet 281 The ult

  • Page 311 and 312:

    Selling on the Internet 283 How E-c

  • Page 313 and 314:

    Selling on the Internet 285 Yet ano

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    Selling on the Internet 287 Interne

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    Selling on the Internet 289 www.das

  • Page 319 and 320:

    Selling on the Internet 291 about p

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    Selling on the Internet 293 Most ea

  • Page 323 and 324:

    - Online store software and service

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    Selling on the Internet 297 (www.ga

  • Page 327 and 328:

    Selling on the Internet 299 require

  • Page 329 and 330:

    Selling on the Internet 301 Amazon.

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    Selling on the Internet 303 (not a

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    Selling on the Internet 305 Marshal

  • Page 335 and 336:

    11 Integrating Online and Offline M

  • Page 337 and 338:

    Integrating Online and Offline Mark

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    Integrating Online and Offline Mark

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    Integrating Online and Offline Mark

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    Integrating Online and Offline Mark

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    Integrating Online and Offline Mark

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    Integrating Online and Offline Mark

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    Integrating Online and Offline Mark

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    Integrating Online and Offline Mark

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    Integrating Online and Offline Mark

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    Integrating Online and Offline Mark

  • Page 357 and 358:

    The Internet Marketing Action Plan

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    Integrating Online and Offline Mark

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    Integrating Online and Offline Mark

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    Integrating Online and Offline Mark

  • Page 365 and 366:

    Researches competition Integrating

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    Integrating Online and Offline Mark

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    A Final Word Integrating Online and

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    Integrating Online and Offline Mark

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    Appendix A: Other Resources 345 Cha

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    Appendix A: Other Resources 347 www

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    Appendix A: Other Resources 349 www

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    Appendix A: Other Resources 351 www

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    www.grainger.com W. W. Grainger www

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    Appendix A: Other Resources 355 www

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    Appendix A: Other Resources 357 Bus

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    Appendix A: Other Resources 359 www

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    www.netscape.com Netscape www.north

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    Appendix A: Other Resources 363 Don

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    Appendix B: Glossary of Direct and

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    Appendix B: Glossary of Direct and

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    Appendix B: Glossary of Direct and

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    Appendix B: Glossary of Direct and

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    Appendix B: Glossary of Direct and

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    Appendix B: Glossary of Direct and

  • Page 405 and 406:

    search engines and directories for,

  • Page 407 and 408:

    BtoB magazine, 72, 119, 170 bulleti

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    CRM (Customer Relationship Manageme

  • Page 411 and 412:

    DNS (Domain Name System), 14 “Do

  • Page 413 and 414:

    Emerging Interest, 119 “E-Metrics

  • Page 415 and 416:

    newsletters (e-mail) format, 93, 11

  • Page 417 and 418:

    Internet.com, 233 Internet Commerce

  • Page 419 and 420:

    Internet Marketing Creative Special

  • Page 421 and 422:

    newsgroups (e-mail), 11, 223 newsle

  • Page 423 and 424:

    paid links on Web sites, 71 paradig

  • Page 425 and 426:

    of direct marketing, 43-47 of e-mai

  • Page 427 and 428:

    telephone for fulfillment (traditio

  • Page 429 and 430:

    mini-sites, 66-68 multimedia, 66

  • Page 431 and 432:

    Reader Feedback Sheet Your comments

  • Page 433:

    101 Internet Businesses You Can Sta

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