Business-to-Business Internet Marketing, Fourth Edition - Lifecycle ...

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Praise for Business-to-Business Internet Marketing, Fourth Edition “If you are going to read only one book about Internet marketing this year, read this one....Silverstein argues that the basics have not changed from classic direct marketing to Internet direct marketing. What has changed is how those basics are applied to the Internet. And this is why ‘Business-to-Business Internet Marketing’ should be at the top of your “must read” list....Can you tell I like this book? I’ve already bought five copies to give to associates and it’s at the top of my list of recommended business books. Apply Silverstein’s principles and you’ll be on your way to Internet sales success.” Mike Bayer, CompuServe “This is by far the best book on Internet marketing yet. Barry Silverstein...knows what he is talking about. This book is filled with case studies of B2B success, and practical rules for how to profit on the Web. A must for anyone thinking of B2B Web commerce. Database Marketing Institute “This ‘crash course’ in business-to-business marketing is an excellent introduction for the newcomer and a worthwhile refresher for the veteran....Silverstein presents dozens of techniques that can be applied to major strategies, each invaluable in building business profitability. Silverstein backs up his points with excellent real-world examples and a variety of case studies.” Amazon.com Reviews “...step-by-step, battle-proven advice on how to use the Internet to sell to business....Silverstein shows how to use Web sites and e-mail to clean up mailing lists and generate highly targeted lists of potential customers. Most importantly, he lays out the costs of such projects, their estimated responses and their return on investment (ROI), proving conclusively that the skillful use of the Internet is a real cost-saver when it comes to focusing on solid prospects....By the end of the book, you’re convinced that the Internet really will revolutionize business-to-business marketing.” Arthur Andersen’s Knowledgespace.com “…offers real world examples of companies of many sizes and types to document just how perfectly the Web fits the direct marketer’s model.…Among marketing books replete with wonder-schemes that don’t lend themselves to real world repeat performances, this is a practical step-by-step plan for exploiting new, `e-era’ opportunities.” R. David Lowry President, Technology Management Alliance “…provides useful tips on setting up and marketing live Web events (such as online trade shows and seminars) which is an aspect not covered by other Internet marketing books we have reviewed.…The content is well presented with good chapter summaries, numerous Web references, a glossary and an excellent index, making this one book that any serious business marketer should read before trying to exploit the opportunities offered by this still relatively new medium.” Workbench Book Reviews The Web Search Workshop, U.K.
BUSINESS-TO-BUSINESS INTERNET MARKETING Fourth Edition Seven Proven Strategies for Increasing Profits through Internet Direct Marketing Barry Silverstein MAXIMUM PRESS 605 Silverthorn Road Gulf Breeze, FL 32561 (850) 934-0819 www.maxpress.com
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101 Ways to Promote Your Web Site,
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