Wheel of Fortune - Social Gaming - IGT.com

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Wheel of Fortune - Social Gaming - IGT.com

News For The Gaming World September 2009

MegaJackpots ®

games have

earning power:

• Players want them, you need

them. See page 8.

• REELdepth adds innovation to

IGT’s biggest brands. See page 12.


MEGA FUN

MEGA FUN

The top 10 reasons

you need Wheel of

Fortune ®

slots.

1

2

3

4

5

6

7

8

9

10

I always look for Wheel of Fortune ® .

It’s my favorite game.

It’s the only game I play.

I love to spin that wheel.

Seeing that SPIN is the best feeling ever.

It’s so fun to play.

When I go to a casino, I always play it.

I just like it.

No other game comes close.

The wheel spinning, the bonus action –

I love it!

With real player quotes like these, you can

understand why Wheel of Fortune ® is the

most popular slot in history. And why you

always want them as part of your mix.

The real Wheel. The real deal.

Meet with your Account Executive and learn

how to get more Wheel excitement on your

floor today.

©2009 IGT. All rights reserved. MegaJackpots is a trademark

or registered trademark of IGT in the US and/or other

countries. “Wheel of Fortune” is a registered trademark of

Califon Productions, Inc. “Wheel of Fortune” ©2009 Califon

Productions, Inc. All rights reserved.


contents

September2009 SLOTLINE

8 MegaJackpots ® . What’s in it for you?

Players ask for the brands they know and love.

Make sure you can deliver what they want.

12 Award-winning technology propels

MegaJackpots ® to new heights in

innovation

MLD ® means endless opportunity and

imagination.

16 First-to-market technology drives

impressive performance numbers.

IGT’s innovative MultiPLAY Video Slot

approved in more than 38 jurisdictions.

21 MegaJackpots ® games

From Megabucks ® to Wheel of Fortune ® , IGT’s

biggest brands get exciting new themes.

28 MegaJackpots ® games are must-haves

New and expanded properties don’t even open

their doors without them.

30 Brands worth playing

IGT product brands simplify buying decisions.

34 REELdepth is thriving

Is your casino on board with the best technology

on the market today?

38 Turn web traffic into casino traffic

VideoPoker.com gives insight and control.

40 A working partnership with Systems

Account Management

Going beyond what’s expected.

41 Make it stick

sbX Media Manager gets your message across.

42 Can’t stop progress

The road to open is now paved with the first

GSA-compliant system.

50 The three P approach

How the right people, processes and products

are improving Global Support Services.

52 Six players are better than one

Multi-player games attract the next generation.

56 Red Hot Jackpots ® heat up Class II

IGT’s hottest MLP is now available for Class II

juridisdictions.

57 A strong undercurrent of tribal gaming

development

Robust growth and development for tribal

gaming continues.

3


4

SLOTLINE September2009

From the

EDITOR’S

DESK

You’re doing business in the most

competitive environment ever. You’re in a

tough battle against the competition for

new patrons and return visits by existing

players. This means you need all the help

you can get to make your property “the

one” they want to visit.

You need the Right games – IGT’s

MegaJackpots ® games. They’re a truly

bankable way to give your property that

edge. We offer only the biggest, best game

titles. Strong performers, some of which

have stood the test of time for more than 10

years, and innovative new games that are

taking markets by storm.

Talk about return on investment, these

games offer higher win-per-unit numbers

than anything you can buy, with added

value, such as advertising and PR support,

machine support from IGT, and more. In

this issue, you’ll hear from casino operators

around the country about how these games

add to the bottom line (page 8.)

And, it’s more than just Wheel of

Fortune ® that players line up for. More bigname

titles are top performers – games that

players seek out, such as Indiana Jones

REELdepth slots and Star Wars Multi-Level

Progressives.

Only IGT has the MLD ® technology that

makes game play into an all-encompassing

experience with vivid 3-D graphics and

amazing sound. Learn more about how this

technology is taking MegaJackpots ® games

to another level of innovation on page 12.

Group game play, like the Star Wars

Multi-Level Progressives bonus, truly brings

players into the action. Add it all up and

you get games that are straight-up fun to

play. Games like these are considered to

be must-haves by operators of new and

expanding casinos (see page 28.)

And, only IGT can offer jackpots that can

change lives. They’re likened to winning the

lottery in some cases. They drive publicity.

It all adds up to ROI that only IGT can

deliver. And, more is on the way – new

game play ideas, more 3-D action, more

top-of-the-line brands. They’re the Right

games. They’re how IGT can help you

succeed today.

© 2009 IGt. All rights reserved.

IGt marketing/Slot Line

9295 prototype Drive

reno, NV 89521

or e-mail to:

Heidi.Littenberg@IGt.com

Slot Line ®

September 2009

editor: Heidi Littenberg

Creative Director: Kevin melahn

Graphic Designer: mark Salinas

Senior Graphic Artist: Lisa Caldwell

Senior photographer: peter Walker

Contributing Writers: Julie brown

tracy burgener

Dawn Fournier

beth Jewell

Katie reil

Karen Senger

Jan Harris

Jaclyn march

Daunya mcelrath

Carrie Wirtz-Nole

Chrisie Yabu

DigiDeal® and logo, Digital 21® and logo, Dragon baccarat and logo, putting it All on the table®, and Softop are

trademarks or registered trademarks of DigiDeal Corporation.

ebay is a trademark of ebay Inc. and is used under license.

© epe, reg. U.S. pat & tm Off.

“I Dream Of Jeannie” ® & ©2009 Cpt Holdings, Inc. All rights reserved.

“Indiana Jones and the Last Crusade” and “Indiana Jones and the Sankara Stones” © 2009 Lucasfilm Ltd. & All

rights reserved. Used Under Authorization.

“the Joker’s Wild” is a trademark of Columbia triStar television, Inc. “the Joker’s Wild” tm & © 2009 Columbia triStar

television, Inc. All rights reserved.

microsoft Windows and Xbox are either trademarks or registered trademarks of microsoft, Inc. in the US and/or

other countries.

pureDepth, mLD®, multi-Layer Display®, and Actual Depth® are trademarks and registered trademarks of

pureDepth, Inc. All other trademarks and registered trademarks are the property of their respective owners, without

intent to infringe. www.puredepth.com

SLINGO is a registered trademark of Slingo, Inc. www.slingogaming.com

“Star Wars” © 2009 Lucasfilm Ltd. & All rights reserved. Used Under Authorization.

“triple towers” is a trademark or registered trademark of SolidIcon.

Wheel of Fortune” is a registered trademark of Califon productions, Inc. “Wheel of Fortune” © 2009 Califon

productions, Inc. All rights reserved.

7s Storm, Abra Cash Dabra, Advantage bonusing, Arctic Fox, AVp, bettor Chance, big times Draw poker, Cleopatra,

Connected Lines, Crown of egypt, Crystal Fortunes, Da Vinci Diamonds, Dazzling Dollars, Double 3X4X5X times pay,

Double Diamond, Dream Card, enchanted Unicorn, eZ pay, Fire bells, Fire Horse, Fire Opals, Fish in a barrel, Five play,

Five times pay, Fort Knox, Game King, Glitter & Gold, Golden baccarat, Golden eagle, Good times pay poker, Greed

is Good, Greenback Attack, Haywire, Hot top Dollar, IGt Advantage, IGt Casinolink, IGt mariposa, Jackpot bonanza,

Lil’ Lady, Lucky Coin, Lucky Crickets, Lucky Dragonfly, m-p Series, magic butterfly, megabucks, megaJackpots,

michelangelo, multiWay, multiWay Xtra, NexGen, Noah’s Ark, party time!, pharaoh’s 7s, platinum riches, pointplay,

pirate bay, progressive Streak, pterodactyl triples, Quick Quads poker, red Hot Cherry, red White & blue, reel Gold,

reel Jazz, reeLdepth, rembrandt riches, ringmaster riches, roulette evolution, Safari Flowers, sb NexGen, sbX,

Silver Hawk, Sirens, Sizzling 7, Slot Line, Spin poker, Stacked Wilds, Sunflower 7s, Sunshine 7s, Super Diamonds,

Super Hyper pays, Super Nova blast!, Super times pay, Sweet Gold, table iD, ten play, thunderbolt 7s, tiger’s eye,

top Dollar, top Dollar Deluxe, traveling Wild, triple Diamond, triple Double Wild Joker, triple Hot Ice, triple play, triple

Spin poker, tumbling reels, twin Win, Ultimate 7s, Ultimate X poker, Wheel Hottie penny, Wheel poker, Wheel poker

Deluxe, White Orchid, White Stag, Wolf run, and Xtra Credit are trademarks or registered trademarks of IGt in the US

and/or other countries.

printed on recycled paper.


First-to-market innovation

Off-the-charts performance

Introducing MultiPLAY

Video Slots. It’s the only slot

product in the industry to give

players the option of playing

their favorite game up to four

times with individual outcomes –

all on the same machine.

And, players love it. Initial

performance numbers across

the country show MultiPLAY

drives big numbers. Proven

game themes including

Cleopatra ® MultiPLAY

Video Slots and Wolf Run ®

MultiPLAY Video Slots make it

all the more fun.

Four equal-sized game

screens. Bonuses that play

one after the other and that

can be initiated on up to all

four games at one time.

To learn more about

MultiPLAY Video Slots, and to

check game availability in your

area, please contact your

IGT Account Executive or visit

www.IGT.com/MultiPLAY.

®

The Right Choice.

Contact your

account executive today.

702.669.7777

www.IGT.com

© 2009 IGT. All rights reserved.

“Cleopatra” and “Wolf Run” are trademarks or registered

trademarks of IGT, or its licensors in the US and/or other

countries.


6

SLOTLINE September2009

Eric Tom named IGT’s EVP of sales and

marketing for North America

In July, Eric Tom joined

IGT as its new executive

vice president of sales

and marketing. Tom

comes with 20 years of

experience in executivelevel

sales and marketingrelated

positions at large

corporations operating in

the U.S., Europe and Asia.

“Eric’s vast experience

managing varied and

complex product

distribution and marketing

models will add a

new dimension to our

management team with

an eye toward providing a

more effective, responsive

and relationship-focused

customer experience,”

IGT CEO and President

Patti S. Hart said.

Tom was most

recently VP of Strategic

Channels, Corporate &

Business Development

of Force10 Networks,

a $200 million network

equipment manufacturer.

He was also CEO for

Broadband Interactive

TV, and vice president of

sales for Qwest’s sales and

marketing organization

of 1,000 people and

$1.5 billion in revenue

in 2004. Prior to Qwest,

he operated extensively

throughout Asia as

Pihana Pacific’s EVP of

Product and Channel

Development. He was

also President of Sprint’s

Hospitality Market Group

where he worked closely

with many Las Vegas

hotels and casinos.

“I am honored to be

joining the smart and

talented IGT team,” Tom

said. “Ours is a strong

company built upon

industry innovation and

Chris Satchell joins

IGT as its CTO

In June, IGT CEO and President

Patti S. Hart hired Chris Satchell to

fill the newly-added position of chief

technology officer. Satchell comes

to IGT from Microsoft where he

was chief technology officer for the

Interactive Entertainment Business,

responsible for technical strategy

and execution across the video

gaming business including Xbox ® ,

Games for Windows ® , Xbox LIVE and

Microsoft ® Game Studios, as well as

future platform incubations.

“Chris brings a long history of

success and great depth of technical

expertise to IGT,” Hart said. “He

will play an instrumental role in

shaping our strategic and tactical

technological vision and refocusing

our internal technology support on

many levels within the organization.”

The new position will have direct

management responsibility for IGT’s

Information Systems team, research

and development, and the advanced

software architecture group.

“I am honored and excited to be

contributing my technical knowledge

and experience to IGT,” Satchell

said. “IGT is the industry leader

for a reason, and it will continue

individual hard work,

and I look forward to

contributing to our

continued strength and

very bright future.”

to be because of the innovative

technologies and amazing content

produced by our incredible teams.”

Satchell’s 17-year work history in

the video game and technology

industries is extensive. At Microsoft,

he was general manager and chief

software architect of XNA (Microsoft’s

game development platforms and

services), director of engineering

for Microsoft Game Studios, and

development manager for Studio RX

(game titles such as Forza Motorsport,

Fable and Crackdown). Prior to

Microsoft, Satchell held positions of

executive director and engineering

director at the 3DO Company, and

technical director at Silicon Dreams,

Ltd. Rounding out his experience

are positions in research and

development building Distributed

Artificial Intelligence Systems and

Safety Critical Systems.


Table iD ®

celebrates 100th install

The recent installation of the Table iD ® table management system on

12 tables at Ameristar Black Hawk marked the centennial milestone for

the product. More than 100 properties and 8,500-plus live table games

worldwide now have the benefits of the most comprehensive table

solution for automated player tracking.

“We’ve enjoyed a terrific partnership with Ameristar,” said Eric

Lancaster, manager, Network Systems product management.

“Since our first Table iD ® install at Ameristar Council Bluffs in

January 2007, we’re pleased they’ve continued to select IGT as

the right choice for their table management solution.”

The Table iD ® system includes three individual modules:

Table Manager, with touchscreen player tracking and realtime

access to player information for enhanced table

patron management; Chip Manager, which enables

Radio Frequency Identification (RFID) chip tracking for

automatic bet recognition; and Table Bonusing, including

Lucky Seat and Lucky Draw. All three Table iD ® modules

offer full integration with the IGT Advantage ® and IGT

Casinolink systems.

Promotional video content now

available online

IGT.com makes getting promotional game

videos fast and easy

Players want to know if you have the hottest new

games from IGT, but how do you let them know your

floor is stocked and ready to go? Promotional Display

Videos from IGT.com can help by providing you with

access to the latest player-oriented videos – perfect

for use on indoor and outdoor video displays. Attract

screen videos are also available for selected games.

To access these videos, visit www.IGT.com/

MediaCenter > Promotional Display Videos. You can

preview the available videos and request the ones you

need using the shopping cart feature. IGT will send a

CD/DVD with the content you need in three formats.

You must have a valid IGT.com Member Account

to obtain videos. In addition, you must have a

Trademark and Copyright Usage License on file with

IGT. Instructions for obtaining one are on the Media

Center page.

Check the site often. More videos are added on

a regular basis, making it easy for you to keep your

plasma screens up to date.

September2009 SLOTLINE

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8

SLOTLINE September2009

MegaJackpots ®

“Where’s Wheel of Fortune ® ?” “Do you

have that new 3-D Indiana Jones game?”

“Can I play Megabucks ® here?”

Players know what they like. Can your casino

deliver? If you can’t point your players to their favorite

MegaJackpots ® theme, it’s time to reassess your

participation mix.

Until its recent re-installation of nearly two dozen

Wheel of Fortune ® themes, Treasure Island’s slot

floor was MegaJackpots ® -less. TI Executive Director

of Slots Chris Sugden said letters from players and

a reevaluation of his participation mix prompted TI

management to bring back the Wheel. Contented

Wheel followers and maximized earning potential

resulted.

“We decided it would be best for our revenue

purposes and customer satisfaction [to bring Wheel

of Fortune ® back],” Sugden said. “Wheel of Fortune ®

games have a higher percentage of incremental play,

which made a better business decision.”

Smart operators like Sugden know and believe in

the benefits of having MegaJackpots ® themes. Players

want them. No other theme can offer the tremendous

jackpot amounts MegaJackpots ® themes can. And

IGT provides additional marketing and public relations

support at absolutely no extra cost. The bottom line:

the benefits outweigh the cost – always.

Wheel of Fortune ® has been a great game for so

long and it has its following,” Sugden said. “It’s pretty

hard to compete without it, and there’s a definite need

for these games and titles.”

In the spirit of true partnership and participation,

IGT commits itself to helping casinos promote

MegaJackpots ® themes. IGT places

MegaJackpots ® ads in trade and

player-targeted publications

– benefitting both the

manufacturer and

the casinos. Upon

request, IGT

will supply

tailored

in-house

What’s in it for you?

marketing materials, taking the burden off of a casino’s

marketing department. A library of player-targeted

game videos is also available to all customers to run

on in-house video displays. And if the big one hits at

your casino, IGT helps facilitate the public relations

effort with press releases and coordination with the

media. All benefits a casino won’t pay for – ever.

“We’re very happy with the cooperation from

IGT,” Sugden said. “And we didn’t even know IGT

is capable of setting us up with Wheel of Fortune ®

themes for tournaments. What a great opportunity to

tap into the brand recognition and offer some variety.”

Since launching its MegaJackpots ® line in 1988,

IGT has awarded hundreds of lucky players across

the country with more than $2.5 billion. It’s a fact, no

other slot machine can award the big jackpot amounts

that MegaJackpots ® themes can. And players know it.

There’s a reason they seek MegaJackpots ®

themes – it’s all about their chance at the millions that

could change their lives.

And while some may argue that players don’t

know the difference between one wheel or another,

or one progressive theme from another, operators like

Sugden beg to differ.

“Players definitely noticed the Wheel’s return,”

he said. And while TI hosts other manufacturer’s

wheel themes, Sugden said players are drawn to the

real deal.

The phrasing may be trite and overused,

but times are indeed tough. Cutting back today may

work wonders for a casino’s current bottom line, but

what happens when players can’t find what they want

to play? The reality is they’ll go next door to find

their favorite Wheel and that chance at

mega millions. Sugden’s advice?

“Maintain your percentage.

Maximize your earning

potential. And

evaluate your

participation

mix.”


The MegaJackpots ®

An inside glimpse at why these games are hot

Files

Wheel of Fortune ®

Slots and

Video Slots

Wheel of Fortune ® Slots

and Video Slots

Profile:

The world’s most popular slot game

since introduced by IGT 13 years ago.

Based on one of syndicated TV’s most

popular and longest-running game

shows, the game gives players a

chance to be part of the legend at their

favorite casino.

Key advantages:

Strong brand identity and the famous

Wheel.

Why operators like it:

Player recognition is high. It’s the

game players ask for most by name.

Wheel of Fortune ® games are

consistently strong performers that

typically operate at above-house

averages. The frequent jackpot hits

generate great publicity that drives

customers to the slot floors to give

the Wheel a spin for themselves.

Why players like it:

The quotes from actual players say

it all. “I always look for Wheel of

Fortune ® .” “It’s my favorite game.”

“It’s the only game I play.” Players

consider the jackpot wins to be lifechanging.

9


10

Indiana Jones REELdepth Slots

Indiana Jones

REELdepth Slots

Profile:

The most popular action-adventure storyline

becomes a thrill-packed game.

Key advantage:

REELdepth technology creates eyepopping

3-D animation and effects.

Why operators like it:

Indiana Jones is one of the most popular

slot brands and is instantly recognized

by players. The games create a dramatic

presence on the slot floor that attracts

players. Performance in most jurisdictions

is above house averages.

Why players like it:

The games feature the iconic characters

and actual movie footage and famous

music. The action in the movies is

incorporated into the game play

creating a fun, adventurous game.


Star Wars Multi-Level

Progressive Slots

Star Wars Multi-Level

Progressives (MLP) Slots

Profile:

The worldwide, pop-culture phenomenon

becomes a slot game with outta-this-world

player appeal.

Key advantage:

Competitive, group play bonus – the first to

hit the market – that allows more than one

player to enter the bonus at the same time.

Why operators like it:

The Star Wars franchise has one of the

strongest fan bases, and the video slots

game has wide player appeal. Because

Star Wars movies, books and merchandise

have spanned more than 30 years, the

game appeals to both older and younger

slot players. The machines feature the

instantly recognizable R2 units in the top

box creating a strong visual that attracts

players. Performance in most jurisdictions

is above house averages.

Why players like it:

With such a great media library to work

from, Star Wars provides an endless

supply of characters, movie clips,

graphics and sounds to energize game

play and entertain players. Players look

forward to the group play bonus feature

where they zoom through the forest

on a speeder bike at high velocity,

dodging trees, bushes and other obstacles.

Players are motivated to get the most eligibility

points prior to the start of the bonus action to

increase their chances of being awarded the

top MLP bonus.

11


12

SLOTLINE September2009

Award-winning

technology propels

MegaJackpots ®

to new heights in

innovation

MLD ® means endless opportunity

and imagination

Lottery Product of the Year. Casino

Enterprise Management’s 2009 Slot Floor

Technology Award Recipient. Casino Journal’s

Top 20 Most Innovative Products for 2008.

These are just some of the accolades that

REELdepth , featuring patented Multi-Layer

Display ® (MLD ® ) technology, has received this

year. Applauded for being one of the most

innovative products in the gaming industry,

REELdepth has taken the casino industry by

storm and is the best technology of its kind.

“We are honored that REELdepth has been

recognized by so many as the most innovative

product in the market,” said Ed Rogich, vice

president marketing for IGT. “The 3-D animation

and the flexibility that REELdepth brings to the

casino floor is truly unmatched by anything else

available today.”

MegaJackpots ® and REELdepth –

the perfect pair

The unique features of the MLD ® technology

used to drive IGT’s REELdepth games

provide operators and players with more

exciting game play and unmatched innovative

content. One of the best examples of this is the

hugely successful Indiana Jones and the Last

Crusade REELdepth Slots. Released late last

summer, this game was the first MegaJackpots ®

game featuring MLD ® to hit the market. And

the reception by players and operators alike has

been phenomenal.


“Players in all jurisdictions have shown

their acceptance of Indiana Jones and the Last

Crusade REELdepth Slots by pushing it to

be one of the top recurring revenue products

on our customers’ floors,” said Will Foster,

product manager for MegaJackpots ® . “This

game consistently outperforms other low-

denomination products and even competes

above MegaJackpots ® averages which include

higher denomination products.”

The success of Indiana Jones and the Last

Crusade has created a solid foundation for

future REELdepth MegaJackpots ® themes. For

IGT MegaJackpots ® customers, this is just the

beginning. “Indiana Jones and the Last Crusade

REELdepth Slots was a true hit with players

and now players want more,” said Foster, “And

building on the extraordinary success of this

game, we have a long lineup of games coming

out that will knock players’ socks off.”

Indiana Jones and beyond – more

exciting REELdepth MegaJackpots ®

games on the horizon

REELdepth enhances the player’s

experience on MegaJackpots ® games, provides

unparalleled flexibility for both the player

and operator, and is ready for server-based

gaming. All of these are the keys to helping

casino operators increase their ROI on all of

the upcoming MegaJackpots ® games featuring

REELdepth .

“REELdepth provides more opportunities

for game designers to create game experiences,

bonuses and attracts that will keep players

engaged,” said Boris Hallerbach, product

manager for MegaJackpots ® . “REELdepth

also provides a level of flexibility in terms of

game changing (for example base game to

bonus, and one theme to another theme)

that is currently unmatched in the industry.

REELdepth is exclusive to IGT in the gaming

market so our ability to leverage this technology

against inferior products is only limited by our

imagination.”

IGT has a full lineup of MegaJackpots ®

games that are poised to satisfy the increasing

demand for more new and exciting

REELdepth games.

September2009 SLOTLINE

13


14

SLOTLINE September2009

Fort Knox ® Multi-Level Progressives

One of the most exciting multi-level

progressives just got even better. Built upon

the REELdepth platform, the Fort Knox ® Multi-

Level Progressive system’s initial base games:

Cleopatra ® , Enchanted Unicorn ® and Twin Win ® ,

will release on the G23 machine. Future games

will feature entertaining 3-D animations.

Indiana Jones and the Sankara

Stones

This conversion for the already popular

Indiana Jones and the Last Crusade

REELdepth Slots refreshes and enhances the

MLD ® experience with more 3-D animations and

popping symbols, including a unique expanding

wild symbol that jumps forward covering the

entire reel. The expanding wild symbol creates

exciting pays similar to Stacked Wilds ® and can

land in multiples on the reels. Indiana Jones and

the Sankara Stones maintains the popular wheel

bonus with new MLD ® transition screens in this

version of the game.

Megabucks ® Multi-Level Progressives

REELdepth brings eye-catching 3-D

graphics to the one of the world’s most popular

slot families. The Megabucks ® MLP offers a free

spins bonus where players can also win in-house

progressive levels, while offering the possibility

of a life-changing jackpot.

The Joker’s Wild Multi-Level

Progressives

This is the first multi-level progressive

MegaJackpots ® video slot to feature

REELdepth , with eye-catching 3-D bonus

reels, 3-D expanding wilds and scatter pays.

Two base games offered at release are the

30-payline Categories Video Slots and the

MultiWay ® Prizes Video Slots. Both have 5 reels

with 200-credit max bets. A unique 5-level

progressive feature in the bonus allows players

to win more in a “winner takes all” fashion.


Wheel of Fortune ® Slots

featuring REELdepth

Wheel of Fortune ® and REELdepth have joined

together to bring more excitement to the most

popular slot theme in history. Offered at release

are five S AVP ® and S MLD ® themes configured as

single, 5- or 9-payline options. The S AVP ® version is

built with physical reels for players who still want the

mechanical-reel experience. And in the REELdepth

version, 3-D Wheel of Fortune ® bonus symbols

and payline combinations pop out on the reels to

accentuate the win. The 3-D experience, found only

in REELdepth games, provides players with a new

frontier in Wheel of Fortune ® game play.

A bright future

REELdepth will be an integral part of the

MegaJackpots ® family in the future. IGT has a series

REELdepth offers endless

opportunity in Lottery markets

The introduction of REELdepth games to lottery

markets in the United States has proven to be a huge

success. REELdepth provides a variety of options and

opportunities for lottery markets. Key to this offering is

the ability for jurisdictions that are not allowed to have

true mechanical spinning reel games to give players

games that are as close to the real thing as it gets.

The virtual slot reels in REELdepth games emulate

the look, sound and feel of the older IGT ‘legacy’

mechanical reel counterparts. With true mechanical

spinning reels not being allowed in all jurisdictions,

IGT partnered with PureDepth to create the

REELdepth Multi-Layer Display ® (MLD) technology

to allow the player the look, sound, and feel of true

mechanical spinning reel games in a video format.

“For lottery markets, one of the most exciting

features of IGT’s new REELdepth games is the

video spinning reel technology,” said Tim Shortall,

vice president eastern region sales for IGT. “MLD ®

technology makes spinning reel games look,

sound and even feel like true mechanical spinning

reel games.”

The REELdepth games featuring MLD ® in the

Delaware and Rhode Island lottery markets are

performing extremely well. “REELdepth games in

September2009 SLOTLINE

of upcoming MLD ® MegaJackpots ® products that will

continue to push the limits of this technology. Future

themes include the Wheel of Fortune ® Experience

with realistic physical reel emulation, and other games

like Super Nova Blast! , which will push the stepperstyle

graphics into new 3-D territory with exciting

bonus animation and integration

with the top box LCD.

“I see the future

of REELdepth and

MegaJackpots ® building on the

user experience and continuing

to offer engaging and stunning

content to players that will

keep them coming back,” Hallerbach said. “Most

players seek entertainment in their gaming experience

and our MegaJackpots ® products combined with

REELdepth offer entertainment and value on a whole

new level.”

Delaware and Rhode Island are showing really great

performance numbers meaning that the games are

being very well received by players,” said Shortall.

“The REELdepth games have been reported to be

performing as high as twice zone/house averages.”

In addition, REELdepth provides operators with

unmatched flexibility. The technology allows multiple

games to be housed on the same machine. Players

are able to view and play a selection of their favorite

games by switching from a 3-reel to 4-reel to 5-reel to

video reel to poker within seconds – all on the same

AVP ® machine. A player can also switch to and from

a non-progressive feature to a progressive feature

just by choosing another game on the same AVP ®

machine. All games in the REELdepth line are ready

for server-based gaming today, but operators do not

need a server-based system to run the games or the

unique 3-D technology. REELdepth truly provides

casino operators with many choices to fit their needs.

“The vast number of options that REELdepth

provides operators is endless,” said Ryan Griffin,

product manager for IGT Core Products. “Just the

huge library of REELdepth game choices alone gives

operators flexibility that no one else can offer.”

15


16

SLOTLINE September2009

First-to-market technology drives

impressive performance numbers

MultiPLAY has been approved and released in more than

38 jurisdictions including Nevada, California and Oklahoma.

MultiPLAY video slots feature first-to-market innovation exclusive

to IGT, and continue to drive “off-the-charts” performance

numbers across the country. The slot is the only one of its kind

in which players can choose to play up to four video slot games

on the same machine – at the same time. Another benefit is the

screen layout with four equal-sized game screens, causing less

eye strain and making it easy to follow the action. Plus, each

game spins independently, allowing a clear understanding of

each outcome.

IGT really hit a home run with this game,” said Mike

Laubach, director of slot operations at The Orleans in Las

Vegas. “This game has received phenomenal response by

players. Out of 2,800 games, this game is the best one on our

floor – it’s off-the-charts.”

MultiPLAY is also a top-performer at Cache Creek in

California. “The games are performing well above house

average, and appeal to a wide range of players, from penny

to – surprisingly – high limit,” Cache Creek Vice President of

Slot Operations Russel Kinney said. “Many guests have stated

the games are tremendously fun and want to know when we’re

getting more themes.”

Mohegan Sun casino in Connecticut also has seen

MultiPLAY performance numbers above the house average.

“We have had a tremendous response from our guests

regarding the new MultiPLAY games from IGT,” Mohegan Sun

Vice President of Slot Operations Frank Neborsky said. “The

players like the idea of being able to play multiple games at

once while having even more bonus opportunities.”

Mirage has garnered impressive performance numbers,

as well. “The performance of the MultiPLAY games has far

exceeded our expectations,” Mirage Vice President of Slots

Aaron Rosenthal said. “The games play great, customer

feedback has been excellent, and the resulting numbers are

well above all of our benchmarks.” Rosenthal said Cleopatra ®

MultiPLAY and Wolf Run ® MultiPLAY have performed over 2X

their zone averages. These numbers prove that MultiPLAY is a

game worth introducing and keeping on any casino floor.

And the numbers are backed by credentials. Casino

Enterprise Management Magazine named MultiPLAY one of

its 2009 Slot Floor Technology Awards winners, selected by

a panel of six slot floor operators looking for the year’s most

innovative products.

“Within our intensely competitive realm of penny

denomination multi-line slots, Wolf Run ® MultiPLAY instantly


achieved and has since remained the reigning

‘revenue king’ at the Grand Casino Hinckley property,”

said Robert P. Allen, corporate vice president of slot

operations Grand Casinos Minnesota. Allen has 2,000

penny themes on his floor, and Wolf Run ® MultiPLAY is

outperforming all of them.

“After over 70 days on

the floor, it’s clear that

mere novelty is not driving

the performance – this

game has real substance

and strong player appeal.”

In addition to playing up to four video slot games

on the same machine at the same time, players can hit

four progressives sequentially or even hit four bonuses

on one spin. Bonus rounds fill the base game screen,

and play one after the other. “It’s the multi-hand video

poker experience now in a multi-game video slot for

the very first time,” said Ryan Griffin, IGT product

manager for Core Products. “And the flexibility,

superior design and options provided by MultiPLAY

video slots set it apart from all the competition.”

MultiPLAY Video Slots themes available today

include Cleopatra ® MultiPLAY Video Slots and Wolf

Run ® MultiPLAY video slots. A variety of additional

themes are already in development, guaranteeing to

keep casino floors fresh with new content.

“The performance on the games has been

outstanding,” said Matt Wetzell, director of slot

operations at Casino Fandango in Carson City,

Nevada. “This is the best game to come out in years.

MultiPLAY has consistently performed between 3.5 to

4.5 times better than the average Casino Fandango

game. And we are definitely ordering more.”

Casino operators can configure MultiPLAY video

slots to let players choose how many games they want

to play at any given time. “This option, alone, makes

MultiPLAY video slots the most player-friendly product

of its kind available on the market,” Griffin said.

September2009 SLOTLINE

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18

SLOTLINE September2009

The future looks bright for MultiPLAY

Golden Eagle MultiPLAY and Lil’ Lady ®

MultiPLAY available soon

Golden Eagle MultiPLAY Video Slots play

similar to number one performer, Wolf Run ®

MultiPLAY. The games offer four times the Stacked

Wilds ® action and 50-paylines per game on four

equally-sized game screens. Each game spins

independently, enabling a clear understanding of

each game’s outcome. Players can initiate bonuses

on up to all four games at the same time, bonus

rounds fill game screen, and play one after the other.

Golden Eagle MultiPLAY has a very high base

game hit frequency of 81%.

An all-time favorite with video slot players

everywhere, Lil’ Lady ® is IGT’s newest member of

the must-have MultiPLAY family. Game play is a

hybrid of Wolf Run ® and Cleopatra ® MultiPLAY with

25 paylines, four progressives, and a very high base

game hit frequency of 76%. Players can be awarded

up to four progressives in the bonus rounds with

each progressive relating to an individual game.

Bonus rounds fill the base game screen, one at a

time, and play one after the other. Progressive startup

amounts increase per game, and award largest

progressives sequentially.


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of IGT in the US and/or other countries.


20

SLOTLINE September2009

Tom Mikulich joins IGT

as Vice President MegaJackpots ®

In April, IGT named Tom Mikulich as its new Vice

President MegaJackpots ® . Mikulich has more than

25 years of professional experience in the gaming

and hospitality industry. Most recently he was the

president of Treasure Island (TI) in Las Vegas, where

he continued the transformation of TI into an adultfocused,

world-class resort. Prior to TI, Mikulich was

Senior Vice President of Casino Operations at

The Mirage.

Mikulich is considered by his peers as one of the

foremost leaders in the gaming industry and is also

recognized for his effective management style and

ability to lead major change initiatives.

“Tom brings with him in-depth knowledge of

player behavior, casino resort operations, player

marketing, slot analysis, and an exemplary record

of building and operating large organizations that

are dominant market leaders,” IGT Executive Vice

President of Gaming Products Rich Schneider said. “I

believe his knowledge of our industry from a casino

operator’s perspective will be key in helping us

meet customers’ needs and ensuring we deliver an

outstanding lineup of high-performing MegaJackpots ®

products.”

Mikulich’s involvement in the TI re-image was the

result of a comprehensive strategic planning process

that created a more performance- and customerdriven

organization. What followed was the opening

of a new nightclub, award-winning restaurants, major

spa and salon renovations and fully remodeled hotel

rooms and suites, the sum of which lead to increased

revenues in all areas.

At The Mirage, Mikulich was instrumental in

increasing revenue, raising customer satisfaction and

positioning The Mirage as an industry leader.

“To strengthen the MegaJackpots ® product

offering, I’m utilizing the same analytical skills,

supportive management style and financial discipline

that I’ve successfully used in the past,” Mikulich said.

IGT already has a strong product base and high

commitment to customer satisfaction, and I’m looking

forward to building on that foundation.”


Games that are out

of this world

Super Nova Blast! games offer variety

and excitement

IGT has taken four great game play concepts

and put them together into one new multi-level

progressive bank. Super Nova Blast! games offer

Multi-Layer Display ® (MLD ® ) technology, three playerselectable

game themes, a group play bonus, and

a new twist in progressives all in one vivid package.

With all this excitement, these games will give slot

players many reasons to get excited.

Boris Hallerbach, IGT product manager for

MegaJackpots ® products says, “The games combine a

group play bonus with MLD ® versions of spinning reel

themes based on successful math models. We believe

that’s something the traditional slot player will

really like.”

Players become eligible for the bonus when they

accumulate their first bonus multiplier, which occurs

when three Super Nova Blast! symbols land on reels

one, three and five. The bonus is triggered every

four to six minutes or when a player accumulates five

multipliers. The higher the multiplier value, the more

chances the player has to win the progressives.

The bonus includes the new Progressive Streak

feature, where the player can win the progressive

start amount multiple times. Eric Nelson, IGT game

producer, said this feature is why players will love the

game. “Players can win the same progressive level

start amount more than once, at random,” Nelson

said. “That adds great anticipation to the bonus itself.

Players will hope it keeps going.”

Super Nova Blast! Multi-Level Progressives

include three base games players can select from the

game menu: Abra Cash Dabra , Ringmaster Riches

and Pteryodactyl Triples REELdepth Slots. This

means each bank automatically enhances the floor mix

and makes it easy for players to find the theme they

prefer.

Rounded reels on the MLD ® display take this

technology to yet another level of innovation. The

games offer more realistic action with every spin, in

addition to cool 3-D effects.

To learn more about these fun new games, contact

your IGT Account Executive or visit www.IGT.com.

September2009 SLOTLINE

21


22

MEGA wins mean

MEGA fun

Megabucks ® Multi-Level Progressives REELdepth Video Slots

We’ve supersized the “Mega” in Megabucks ® with

Megabucks ® Multi-Level Progressives (MLP). Now

players have a chance to win four in-house progressive

awards in addition to the top Megabucks ® jackpot

progressive.

“With each increased wager, players not only have

more chances to trigger additional progressive levels,

they also increase the progressive amount,” said IGT

Product Manager Boris Hallerbach.

The 5-reel base game offered with this product

debut is Reel Gold Video Slots. It can be configured

for 12-line, nickel-denomination or 60-line, pennydenomination

game play. Hallerbach added, “The

game features IGT’s REELdepth 3-D technology that

creates the look, sound and feel of spinning reel slots.

Players really like the three-dimensional game play.”

When configured for 60-line play, the base game

has a 5-credit-per-line bet for a 300-credit maximum

bet. Players who cover all the lines betting 1 credit

per line, or a total of 60 credits, are eligible for the

lowest in-house progressive level. If players wager 2

credits per line, they are eligible for the bottom two

progressive levels. If they bet 3 credits, they qualify for

the bottom three progressives, and so on. This means

players can control the number of progressive levels

for which they qualify.

The base game features stacked bars that fill the

reel area. The number of stacked bars that appear

starting from the left reel determine which progressive

is awarded. If two stacked bars appear starting


from the left, the lowest progressive, progressive

5, is awarded. Three stacked bars award the 4th

progressive level, four stacked bars award the 3rd

progressive level, and so on. The number of stacked

bars and progressives increase together.

The in-house progressives may be won in the base

game and Free Games feature. Three scattered bonus

symbols initiate 10 Free Games. The Megabucks ® top

award is symbol-driven and can only be won from the

base game.

September2009 SLOTLINE

The Megabucks ® MLP is positioned as a premiere

product for low-denomination players who want

the chance at a truly life-changing MegaJackpots ®

top award. “With so many penny players across

jurisdictions, we wanted to make the popular

Megabucks ® brand accessible to those players,”

Hallerbach said.

Players will definitely experience MEGA fun and

have the chance at MEGA wins with the

Megabucks ® MLP.

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24

SLOTLINE September2009

Empowering players with choices

Crystal Fortunes Multi-Level Progressives

Video Slots

Players like to feel they have some control over

the game outcome, and that’s just what IGT’s new

Crystal Fortunes Multi-Level Progressives (MLP)

game delivers. The bonus play gives players a choice

to accept or reject award offers. And with eight

progressive award levels and three static awards,

players have a variety of win possibilities.

The Crystal Fortunes MLP debuts with two

5-reel, 50-line base games, Tiger’s Eye Video Slots

and White Stag Video Slots. Both games feature

beautiful, crisp graphics and Stacked Wilds ® game

play. The Easy Bet button panel simplifies wagers for

players and includes buttons for 50, 100, 150, 200 and

250 credits.

The Crystal Fortunes bonus feature is modeled

after the popular Top Dollar ® -style accept/reject

bonus. This feature is triggered when three crystal

ball symbols appear on reels 1, 2 and 3, which then

transition the base game to a pick screen. The player

picks one of three cards, which reveals three, four or

five offers and may award the Crystal Ball Preview

feature. Players then choose whether to accept or

reject the offers. If the Crystal Ball Preview feature is

awarded, players not only get to see the current offer,

but also get to see what the next offer will be if they

reject the current offer.

“The look-ahead feature empowers players to

make the best decision for accepting a bonus offer

and adds another level of excitement to the already

popular Top Dollar ® -style accept/reject bonus,” IGT

Product Manager Will Foster said. Each offer reveals

up to two awards which can either be progressive

awards or credit values of 100, 200 or 300 credits.

The Crystal Fortunes MLP will release on IGT’s

G23 Game King ® AVP ® Widescreen machine and

features a 32-inch portrait LCD top box. The unique

topper showcases eye-catching, illuminated crystals

that change colors. “This game is really attractive

and will stand out on the slot floor,” Foster said.

“The game’s aesthetics combined with the eight

progressives and the accept/reject bonus feature with

the look-ahead option create a game players will

really enjoy.”

Base games offer Wild wins.

Three crystal balls initiate the bonus feature.

Players choose a card in the bonus feature to

reveal offers – one lucky card also includes the

Crystal Ball Preview Feature.

In the Crystal Ball Preview feature, players can

accept or reject offers.


Indiana Jones and the Sankara Stones

REELdepth Slots

The quest to find the right mix of action, adventure

and eye-popping 3-D effects led to the creation of Indiana

Jones REELdepth Slots. Indy and REELdepth have

proven to be a successful combination resulting in abovehouse-average

results for properties in most jurisdictions.

Indiana Jones and the Last Crusade REELdepth Slots

launched the 3-D fun, and now Indiana Jones and

the Sankara Stones REELdepth Slots continues the

expedition. This 5-reel, 40-payline game offers players

new movie clips and animation, and features a new 3-D

Expanding Wild feature. This game is offered in penny and

nickel denominations, and has strong player recognition

and appeal. Don’t leave your players hanging. Keep the

adventure alive with this new game to freshen your existing

Indy Multi-Layer Display ® (MLD ® ) machine banks.

The Star Wars

Saga continues

Another great 3-D Indy adventure

Star Wars Multi-Level Progressives

Mystery of Dagobah Video Slots

Mystery of Dagobah Video Slots are coming

to your galaxy as a conversion game for your Star

Wars MLP machine bank. The game delivers new

graphics and entertaining movie clips. Like the

initial two MLP base game releases, Mystery of

Dagobah Video Slots offers the same groundbreaking,

group play bonus that allows more than

one player to enter the bonus at the same time.

This 5-reel, MultiWay ® game offers players 243

ways to win and features scatter and wild symbol

features. Excitement builds as players collect

eligibility points to qualify for the group

play bonus.

25


26

SLOTLINE JULY2009

Create some magic on your floor

I Dream of Jeannie ® Jeannie in a Bottle

Video Slots

Want more profits on your slot floor? Your wish is our

command with this new game to refresh your existing I Dream

of Jeannie ® Magic Carpet Ride Video Slot machines. Jeannie

is up to her fun antics again in this 5-reel, 20-payline, 200-credit

game with solid math and a higher payback percentage for

players who place the maximum wager. The Magic Carpet

Ride feature has a Traveling Wild symbol and random

multipliers. Players can make a side bet with the IGT exclusive

Bettor Chance wagering option. During the Bettor Chance

game play, higher wagers award more wild symbols. Big bonus

wins and a sliding pay scale create a rewarding experience for

players. The Easy Bet button configuration simplifies wagering.

The hits keep coming

Elvis Rockin’ the Charts Multi-Level

Progressives Super Times Pay ® Slots

Shake things up with your Elvis Rockin’ the Charts MLP

machine bank with this new conversion game. It will keep

your players singing with every Elvis song and game win.

Super Times Pay ® is a strong base game theme featuring

stacked multipliers. With 3 reels and either 9 or 15 paylines,

this game is ideal for quarter and dollar slot players. The

Lucky Coin ® bonus awards one or two of the four in-house

progressive levels and initiates the Free Games feature.

Players can improve their chance of triggering the Lucky

Coin ® by increasing their wager and number of lines played.

When the Lucky Coin ® is initiated, the Elvis Rockin’ the

Charts Free Games feature starts, giving players a chance

to win up to four progressives including the one already

won. Players can earn points during the Free Games

feature which make the player eligible to climb to the

next progressive level. Players bank what they win at each

progressive level and also are awarded eight additional

Free Games per level. The Elvis Rockin’ the Charts

feature can award players up to 32 free games. Plus, in

jurisdictions where approved, players can win a fifth-level

MegaJackpots ® top award that is symbol-driven on the first

payline with the maximum bet.


JULY2009 SLOTLINE

The famous Wheel gets a 3-D makeover

Wheel of Fortune ® REELdepth Slots

The number one MegaJackpots ® game now

features IGT’s REELdepth 3-D technology. REELdepth

creates the look, sound and feel of mechanical spinning

reels. Plus, bonus symbols and payline combinations

pop-out from the reels in 3-D action to emphasize

the win.

Wheel of Fortune ® REELdepth game play is

available on IGT’s new S MLD ® machine. For players

who still want the physical-reel experience, this game

is also offered on the S AVP ® machine. Both machine

models offer the power, flexibility and connectivity of

the AVP ® platform necessary for today’s games and

modern casino floors.

Five popular and successful base games are offered:

Double Diamond ® Slots, Triple Diamond ® Slots, Double

3X4X5X Times Pay Slots, Five Times Pay Slots and

Red White & Blue ® Slots.

Players will identify with the familiar Wheel of

Fortune ® sounds, from the reel spin to the famous

chant. And of course, the high hit frequency bonus

gives players the chance to spin the wheel – what

players love best about Wheel of Fortune ® games.

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28

SLOTLINE September2009

MegaJackpots ®

must-haves

New and expanded properties don’t

open their doors without them

As more jurisdictions are approved and

subsequent casinos crop up across the country, one

thing remains evident: MegaJackpots ® games are

essential to any successful gaming floor. Whether

it’s opening day of a brand-new property or the

completion of a highly anticipated expansion,

operators know they need popular MegaJackpots ®

themes to keep players happy.

When The Meadows Racetrack and Casino

in western Pennsylvania unveiled its $175-million

casino in mid-April, Director of Slot Operations

Michael Jankoviak knew his MegaJackpots ® games

would ensure player satisfaction. “MegaJackpots ®

games have brand recognition,” Jankoviak said.

“New players immediately recognize the themes,

such as Wheel of Fortune ® , eBay and Indiana

Jones .” And he knows that leased games keep

the casino floor new. “Seven of our top 20 banks

are MegaJackpots ® . Updated themes also help in

keeping the banks fresh.”

While Jankoviak had the benefit of knowing

what worked from The Meadows’ facility, Richard

Strafella was starting anew at his property. As Vice-

President of Casino Operations for brand-new M

Resort Spa & Casino Las Vegas, Strafella understood

games are

the demand for MegaJackpots ® games would

exist from day one. “[Guests] have an expectation

that these games should be on our floor,” Strafella

said. Wheel of Fortune ® in both quarter and dollar

denominations are the most popular at The M. And

combined with “great sign packages,” the playerfavorite

MegaJackpots ® themes are easy-to-find, he

said.

IGT works with operators to help build a profitable

and successful gaming floor. Randy Reedy, Vice

President of Slot Operations for the recently expanded

Valley View Casino in Southern California, relies on

IGT’s expertise about which products would perform

best. “IGT knows its products better than we do,”

Reedy said. “We leave a lot up to them to maintain

the floor and keep their number of games up.” Valley

View favorites include Red Hot Jackpots ® , Wheel of

Fortune ® and Megabucks ® , all of which provide a

good product mix and that chance at a life-altering

jackpot that players look for on a casino floor.

A balanced game mix has been the key to

Downstream Casino’s success since it opened last

July in Quapaw, Oklahoma. “You put your best foot

forward with your game mix,” Slot Director Robert

Moritz said. “We did a good job putting games in that

the players already knew plus a percentage of new

MegaJackpots ® games.” Moritz said another success

factor is IGT’s commitment to keeping the floor

rejuvenated. “IGT makes sure they [MegaJackpots ®

games] are good performers. There’s a lot of flexibility

in delivering good games to players because IGT is

constantly coming out with good products. It’s a good

business partnership as IGT delivers fresh new themes

throughout the year for the players.”

IGT’s MegaJackpots ® games are consistently voted

the most popular by players. Operators of new and

expanded properties understand the necessity of

MegaJackpots ® for a thriving casino floor. Partnering

with IGT’s experienced sales team to provide the

games that players want is the key to a successful and

diverse gaming experience.


Players know it pays to play

MegaJackpots ®

September2009 SLOTLINE

Thousands of winners

Millions in jackpots

At IGT, a MegaJackpots ® hit is a regular occurrence.

Not once in a while, but all of the time. And IGT is the

only manufacturer able to provide the variety of games

and the size and amount of jackpots it does with its

MegaJackpots ® line. Players know about their chance at

big-time money, too. It’s why they make a beeline to the

Wheel of Fortune ® , Megabucks ® , Indiana Jones and

other mega-popular MegaJackpots ® themes.

Among them, Wheel of Fortune ® is the most popular

slot in history. The Wheel excites players with jump-upand-down,

core-shakin’, life-changin’ jackpots almost

every week – sometimes day after day. Over $2.5 billion

have been paid out in jackpots.

So why is Wheel of Fortune ® the most popular slot

of all time? Why are MegaJackpots ® games the only

ones that can make such an impact on a casino’s ROI?

We let real winners do the talking:

“I like playing Wheel of Fortune ® because of the

bonus experience. It’s fun.” – $3,040,807 winner at

Paris Las Vegas

“My wife likes to play Wheel of Fortune ® so I was

watching her play. A player got up and left so I sat

down and played a couple of spins and I hit

it!” – $341,724 winner at Four Winds Casino Resort

in New Buffalo, Mich.

“I like the Wheel of Fortune ® !” – $833,013

winner at The Seminole Hard Rock Hotel and Casino

in Tampa, Fla.

“I always play this machine.” – $4,126,234

winner at Comanche Nation Casino in Lawton, Okla.

You’re not going to get that kind of product

endorsement from any other slot machine. No other

game has the power to make players happy, drive

performance on your floor, and give so many chances

at a cheer-inducing, crowd-gathering, life-altering

MegaJackpot ® .

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30

SLOTLINE September2009

Brands

worth

playing

IGT product brands

simplify buying decisions

A couple walks into the casino. He

detours to the Players Club desk to

check his account while she heads to

the middle of the room to secure two

seats at their favorite Bettor Chance

bank. She’s a White Orchid ® player. He

likes the Fish In A Barrel ® Video Slot.

They always play near one another and

tend to stay at the same Bettor Chance ®

bank for most of their visit. They like

the games’ side bet features. Always

banked together, and always located

in the same spot, their favorite games

are clearly marked with a bright Bettor

Chance logo in the overhead sign,

and are easy to spot with flashy toppers

above the games.

Players like our “couple” want

convenience, and like to know where to

find their favorite games. When players

decide to try a new theme, they tend

to play banked games with math they

know. Operators who understand this

methodology see the biggest return-oninvestment.

Here are eight IGT brands

to consider when refreshing your floor.


Buy two paylines for one credit

Players love a bargain. In 2-for-1

games, players can buy two paylines

for one credit and feel like they’re

getting more game play for the

same wager amount. Super Slingo

Jackpot 5-reel and Triple Hot Ice ®

Slots 5-reel are strong spinningreel

favorites. Arctic Fox ® 2-for-1

Video Slots are performing above floor

average in most regions.

Three levels of play

Available only through IGT, this brand

offers animated game play on a variety

of levels. First-level base game play initiates

the second-level Free Games

feature where players collect

winning combinations to

achieve the third-level “Pick

to Win” ladder feature. One

variation is the Sirens Video

Slot. Players collect letters, one on

each reel, to spell B-O-N-U-S, which

activates the third-level multiplier bonus.

When all paylines are covered, every Free

Game pays an average of 188%.

Side bets become special ways to win

Available only from IGT, Bettor Chance

wagering adds more excitement to game play.

The additional wagering features are designed

to drive coin-in. In themes like White Orchid ®

and Crown of Egypt ® Video Slots, players

make a separate side bet to become

eligible for more ways to win. In games

like Fish In A Barrel ® Video Slots, higher

wagers activate Bettor Chance symbols,

which turn wild and increase the game’s

payback percentage. As players wager

higher, the volatility index drops from high

to medium.


Point-collecting progressives

Only with MLD ® technology can 3-D bell symbols and winning paylines

animate like this to create excitement for the player. Fire Bells

games are 3-reel, single-payline, and buy-a-pay games built for

the S MLD ® and G MLD ® models and as mechanical-reel versions

for the S AVP ® Upright. Players increase their chance of winning

with five tiers of bonus awards, including three quick hit progressives.

During the Free Games feature, players advance through

tiers as points accumulate when bell symbols land. Each tier awards

an additional set of spins so players can continue to accumulate

points to advance through the progressive levels. Bells ring and points

are highlighted. Offered at release are base games Reel Jazz and

Sweet Gold Slots.

Instant cash wins

Instant cash wins will have players winning often

in Greenback Attack Slots. Available as S AVP ® and

REELdepth games, these 5-reel, 30-payline themes

have Easy Bet wagering in 30-, 90- or 150-credit

max bets. Bright reel lighting initiates a Free

Games frenzy and awards players actual dollar

amounts ($1 and up to $20) shown on the reels.

During bonus play, if the Mystery Bill feature is

triggered, flying dollars appear in the top box, unveiling

to the lucky player an additional $100 prize. Base game

Thunderbolt 7s plays similar to Sizzling 7 ® Slots and is

available at release. Base game Safari Flowers is a beautiful and

rewarding theme with 2X, 3X, 4X and 5X multipliers.

A bonanza of quick hit progressives

Jackpot Bonanza Slots are three-level, standalone progressives built with

special, multi-colored reel lighting and quick hit progressive-action.

Bonus play is emphasized using a reel anticipation feature. Any

time a bonus symbols appears on the reel, the entire reel area

turns the color of the symbol, and the player wins the colorcoded

progressive. When three wilds land, the player wins all

three progressives and the reel area is illuminated with all three

tier colors. A lit reel will remain lit until all reels brighten, or the

Free Games feature ends. If all reels brighten, the player moves up to the next

progressive tier. Two base games, Sunflower 7s and Super Diamonds

Slots, offer 2X on Free Games and progressive awards, with a max bet

paying 4X on all base pays. All Jackpot Bonanza games are available as

REELdepth and S AVP ® buy-a-pay games with Easy Bet wagering.

31


32

Play multiple games at once

Guaranteed money-makers, Wolf Run ® MultiPLAY and

Cleopatra ® MultiPLAY Video Slots are currently performing

well above floor averages. With MultiPLAY, players have the

option of playing their favorite game up to

four times, simultaneously, with different

outcomes on the same machine. As players

wager higher, they can choose to play

one, two, three or up to four different

games – each plays independently from

the other. MultiPLAY games complement new

widescreen models, the G20 upright and the G22 slant. Each

individual game screen has been ergonomically tested to

reduce eye-strain, unlike similar games in the field.

243 ways to win

Players buy reel positions rather than the standard

line pattern, and are offered up to 243 ways to win.

Ways to win are determined by multiplying the

number of visible reel positions in each column. A set

amount of credits covers all ways and players may bet

on some or all of the possibilities. Players may cover all

ways multiple times, and winning combinations consist

of matching symbols on at least three adjacent reels

starting with the left reel and reading to the right.

More than 243 ways to win

MultiWayXtra ® games play similar to MultiWay ® games

with more ways to win – up to 720, 1,024 or 3,125 ways.

Themes like Fire Horse and Fire Opals ® feature an

innovative hexagonal reel area proven to draw players’

interest, and have highly volatile Free Games bonuses.

Bigger wins with two symbols in one position

These games are star performers on Product Performance

testing. Split Symbols ® games like Twin Win ® feature two

symbols in one position for bigger wins. Players love Noah’s

Ark ® and Cats Video Slots, that enable up to ten symbol wins

when symbols split. The Free Games feature in Cats and

Noah’s Ark ® offers a 281% average return-on-bet per free spin.


A new dimension in nudge & Haywire ® pays

The classic nudge and Haywire ® features found in

traditional spinning reel games are now powered by AVP ®

and REELdepth . Super Hyper Pays is a family of

3-reel, 20-payline slots with high hit frequency,

Haywire ® power and reel-nudging culprits

(hawks and crickets) that can pay up to 10X

winning combinations. In the Silver Hawk

REELdepth base game, a 3-D hawk flies

down from the top box and makes the reels go

Haywire ® before flying out at the player. In the

Lucky Crickets base game, a 3-D cricket hops out

from the reel glass and onto the middle reel nudging it

upward for big wins.

Win again and again

Tumbling Reels ® games engage

players with dropping symbol patterns

that will have them winning again and

again. Symbols that are part of winning

combinations disappear and new symbols

drop in sequence to fill in the empty positions.

Popular games are Da Vinci Diamonds ® , Rembrandt

Riches ® Video Slots, and Connected Lines game,

Michelangelo Video Slots.

Three-level colored progressives

Sure to be a quick hit with players, Ultimate Sevens Slots

are three-level, standalone progressives built with special, multicolored

reel lighting and quick hit progressive

action. When three 7s of a single color land on

a payline, the entire reel area turns the color of

the symbol, and the player wins the color-coded

progressive. When three wilds land, the player

wins all three progressives and the reel area is

illuminated with all three colors – red, blue and

yellow. Two base games, Pharaoh’s 7s and Sunshine 7s Slots,

offer entertaining play for the in-demand, 10-credit spinning

reel market.

JULY2009 SLOTLINE

33


34

SLOTLINE September2009

REELdepth

The Magic Butterfly REELdepth - exclusive slot has

a unique, Extra Wild feature where 3-D butterflies fly

around the 3X5 reel interface, turning reel symbols into

wilds when they land on them.

is thriving.

Is your casino on board?

“The future looks impeccably

bright for REELdepth , said

Ryan Griffin, product manager

for Core Products. “IGT is

dedicating a large portion of our

efforts to REELdepth -exclusive

development – new math,

amazing 3-D special effects, and

awesome graphics packages –

the whole nine yards.”

One year after release, REELdepth games are

performing strong in the marketplace. Mechanicalreel

players feel comfortable with the virtual reel

experience because it looks, sounds, and feels like

the real deal. When the brand was first introduced,

REELdepth multi-games provided players with neverbefore-seen

reel flexibility and the power to change

between 3-reel, 4-reel, and 5-reel spinning reel

themes to video slot play on the same machine. MLD ®

machine sales continue to grow month after month

because of popularity with players. Every slot floor

needs REELdepth themes today.


Industry’s only 4x4 spinning-reel interface

Glitter & Gold REELdepth -exclusive Slots

This 5-reel, 50-payline beauty showcases the

industry’s first 4X4 spinning reel configuration

comprised of all stacked symbols. Stacked symbols

can land on all four reels creating a Blackout feature

that jumps out in 3-D as one big rectangle. Quick-hit,

three-level progressives.

Start-up amounts increase instantly as players

increase wagers. Stacks of 3-D gold symbols award

the progressive amounts – one stack wins the Mini

award, two stacks win the Major award, and three

stacks win the Mega award.

A treasure chest of multipliers

Pirate Bay Slots

Skull and cross bone flags float above the reels, pirates

cackle, and a fight to the death is waged on the top

LCD. During the Pirate Bay Free Games bonus, each

spin is multiplied by a predetermined multiplier, which

is displayed in the top LCD and interface. A truly oneof-a-kind

game, Pirate Bay lets the player decide his

Free Games volatility. Multiplier ranges are different for

each selection. The higher the amount of Free Games

selected, the lower the multiplier amount. If the player

chooses less Free Games, a bigger multiplier amount

is awarded. In the REELdepth version, players use the

main screen to pick their Free Games feature. Pirate

Bay is also available as a S AVP ® game.

JULY2009 SLOTLINE

A gust of player appeal

7s Storm REELdepth -exclusive Slots

What makes this REELdepth -exclusive game

one-of-a-kind is the selective color replacement

feature. Composed of five different colored 7

symbols, each reel has a probability of turning all

7 symbols on the reel one of five colors with each

spin. Three-dimensional lightning bolts and storm

clouds race around the interface and storm sounds

echo throughout game play. The dynamic buttons

also display a thunder and lightning storm while

the reel interface changes color on every spin.

35


36

SLOTLINE JULY2009

Big wild wins await players

Big 7 Slots

Extra large Big 7 symbols are equal to the

size of three Stacked Wilds ® , and are wild for all

7 symbols during game play. Non-traditional by

appearance, the symbols animate in 3-D and pop

out to accentuate the win. When oversized Big

7 symbols land, they turn the reel bright red

leaving the unlit reels to spin slower than usual for

anticipation. A popular configuration, this 4-reel,

25-payline game performs best when set-up as a

penny theme using the instant progressive meter

option in the top box LCD.

Watch credits take

flight with 3-D

Lucky Dragonfly REELdepth Slots

Similar to the Magic Butterfly theme, Extra

Wild dragonflies flit around the reel area in 3-D

during the Free Games bonus. Symbols turn into

wilds when dragonflies land on them. Designed

to drive coin-in, the Extra Wild and Free Games

features can only be triggered with a max bet. The

Free Games bonus awards up to 40X the initial

bet. Lucky Dragonfly REELdepth -exclusive Slots

are buy-a-pay games with 30 paylines.

Free Games and locking

stacks play well together

Red Hot Cherry Free Games Slots

In the REELdepth version, reels ignite,

cherries burst into flames, and symbols pop off

the reels from fire-blazed backgrounds. Red Hot

Cherry Free Games Slots have a unique locking

stack feature and Free Games bonus that play off

one another. In the locking stack feature, Red Hot

Cherry symbols can lock reels two or three while

the remaining unlocked reels spin. The player can

also win more Free Games when he hits three

bonus symbols on the unlocked reels. This theme

is also available on the S AVP ® model.


Give your players what they want.

The real Wheel. The real deal.

“I always look for Wheel of Fortune ® .” “It’s my favorite game.” “It’s the only game I play.”

Real quotes from real players. You’re not going to get that kind of product endorsement from

any other slot game. No other game has the power of the Wheel to make players

happy and drive performance on your floor.

Don’t accept imitations. Get more Wheel excitement on your floor today.

Get with your Account Executive and learn how to drive more Wheel of Fortune ®

ROI on your floor.

Contact your Account Executive today.

702.669.7777

www.IGT.com

©2009 IGT. All rights reserved.

MegaJackpots is a trademark or registered trademark of IGT in the US

and/or other countries.“Wheel of Fortune” is a registered trademark of

Califon Productions, Inc. “Wheel of Fortune” ©2009 Califon Productions, Inc.

All rights reserved.

MEGA FUN

MEGA FUN

37


38

SLOTLINE September2009

Turn web traffic

into casino traffic

VideoPoker.com gives insight and control

Who doesn’t see the value in

a test drive? Or a free sample?

Trying something before you buy

it is just good sense. Informed

decisions are powerful decisions.

Just as you take a spin around the

block when shopping for a new car

or sample that dollop of ice cream

when considering a departure from

good ol’ vanilla – you should try a

game before you buy it. That’s the

whole idea behind our new “Try

Before You Buy” promotion.

Test drive our games

We’ve teamed up with

VideoPoker.com – the premier

online video poker site for casino

professionals – and turned it into

the only place to play IGT video

poker games. Now you can play

our games online before you

place an order. This includes

popular recent releases like Good

Times Pay Poker and Big Times

Draw Poker ® , and even muchanticipated

new games such as

Quick Quads Poker ® and Ultimate

X Poker.

Drive traffic to your casino

Your players can also try

games before they play them in

your casino. Action Gaming can

provide playable versions of the

new games you decide to buy for

your players to play online – giving

them a great new reason to visit

your web site and property.

During this promotion,

VideoPoker.com will provide you

with a free, playable version of

your recently purchased video

poker games to offer to your

players club members. The online

games will be customized with

the specific game families and

paytables you pick, giving your

players the true look and feel

of the game on your floor. Your

video poker players will love the

opportunity to play and learn

for free.

How can we help?

VideoPoker.com will build,

host and maintain the game web

page to look and feel exactly like

your web site. Your customers

will have no doubt where they

are when they take advantage of

this exciting free game play. They

provide a dynamic link to the game

page for use on your web site

and in e-mail communications, so

no downloading is needed. And

because visitors will be spending an

extended amount of time on your

game web page, we can add other

promotional offers or art elements

of your choice.

Recent promotions we’ve done

with casinos have shown us players

are enthusiastic and responsive to

e-mail and links on sites promoting

new features. Chances are high

that people will visit your page and

interact with your brand long after

the initial promotion. You’ll know

first-hand how your customers

From their home...

to your house

are responding because we will

send you reports and statistics

highlighting web site traffic and

analytics on your game page.

Start today

Qualifying for this special,

no-cost promotion is easy: visit

VideoPoker.com/Try today. If you

see a game you like, contact your

IGT Account Executive or Video

Poker Product Specialist to place an

order. It all starts with your purchase

of an Action Gaming video poker

game. Upon installation, tell us how

you want the online game to be

configured and we will create your

game page. Drive traffic to your site

with an e-mail to your players

club members announcing this

special page.

For more information, please

contact Mike Fields at

Mike.Fields@ActionGaming.com.


Coming Soon

Wheel Poker Deluxe

Players will enjoy pure poker fun with multi-hand

play and the choice of seven proven, popular themes.

And a spinning wheel is always a crowd-pleaser –

whether it’s video slots or video poker. Excitement

runs high as players wager a sixth credit on any and

all active hands to qualify for an equal number of

chances at the Wheel Poker ® bonus. The bonus is

initiated with a dealt 3-of-a-kind, straight or full house.

Players are awarded “starting hands” in a multihand

(up to 100) bonus round. Wins are evaluated

and awarded based on corresponding bonus round

paytables. Players will cash in on this new hybrid.

Triple Play Five Play ® Ten Play Draw

Poker With Dream Card

This game is enhanced with Dream Card – the

newest buy-a-pay feature to hit poker. Players can

increase chances of winning a Dream Card by placing

a side bet of 5 credits per hand. If the extra wager is

placed and the feature awards it, optimal autohold

strategy is employed to pick the perfect card to

complete the dealt hand. Players will be given the card

that yields the highest expected return. In other words,

players can count on a 4-of-a-kind in place of the 3-ofa-kind

on the deal. Stay tuned – the Dream Card is

a drop-in feature that will soon be available for other

popular themes.

Triple Spin Poker AVP ®

September2009 SLOTLINE

Spin Poker is one of the most popular and

enduring video poker games of all time. We’re

improving that record and giving the player more to

love – three times more, to be precise. Triple Spin

Poker features three games on the same screen.

That translates into three times the action and three

times the excitement now possible through the power

of AVP ® .

39


SLOTLINE September2009

A working partnership with

Systems Account Management

Keith Brewer is the

binding that keeps the

IGT – San Pablo Lytton

partnership strong.

Going beyond what’s expected

Service with a smile. And listening

skills. And problem solving skills. And

perseverance. At IGT, our Network

Systems account managers not only

come with a good attitude, but they

have a passion for saving your casino

time, money and headaches.

The entire San Pablo Lytton Casino

management team is beyond satisfied

with its IGT account management

service. Its managers and directors are

downright thrilled with their experience

with IGT, and it’s because of people like

Keith Brewer.

San Pablo Lytton General Manager

Kathi Hammel; Director of Gaming

Machines Saeed Tavassoli; Director

of Information Systems Jeff Arnold;

Director of Marketing Bill Vincent; and

Marketing Manager Erin Anthony sang

their praises and told us what casino

life is like with an attentive and effective

IGT liaison.

“The tribe has empowered our

management team to partner with

IGT,” they said. And Keith Brewer is

the binding that keeps the partnership

strong. “He has the whole package –

easy to work with, good people skills

and he’s fun.”

Investment is an operative word

when it comes to any effective

relationship. If a customer invests its

money and confidence in IGT, we

invest everything we’ve got. Brewer’s

investment in a customer is unwavering,

and “going the extra mile” is an

understatement for him.

“He had an interest in the

casino and our success,” San Pablo

management said. “He has a good

sense of urgency, follow-through and

persistence. He took things as far as he

could – and then a step further.”

That extra step, pushing beyond

what’s expected, means better results for

a casino. For San Pablo, Brewer identified

issues and resources in “no time,” saving

time and money. If an issue happened

with the Xtra Credit ® bonus, he made

sure an IGT resource arrived at the

property within hours.

“He understood our business,” San

Pablo management said. “He was also

great in connecting with the right person

to help us solve our problems. Last

October, our customers would put cards

in about 20 percent of our machines and

couldn’t access Xtra Credit ® . In less than

24 hours, he had a technician on

property to research this. They reviewed

logs at IGT, and even before the

technician solved it, he already knew

what was wrong.”

Brewer’s customer service philosophy

is fairly simple. “I treat our customers

as I would want to be treated as the

customer,” he said. This golden rule

proved to be paramount in an effective

relationship with San Pablo.

“I try to understand that a customer’s

interactions with IGT are dynamic, always

changing,” Brewer said. “I needed to

be sure they could count on a consistent

and reliable point of contact within IGT to

represent their concerns accurately and

to help find resolutions and answers.”

Brewer’s and the San Pablo

management team’s sentiments align –

this partnership is symbiotic. As Brewer

puts it, they don’t have a traditional

vendor/customer relationship. IGT

and San Pablo have a partnership – a

partnership that positively impacts

both parties.


Make it stick

sbX Media Manager gets your message across

sbX Media Manager lets you schedule, prioritize

and deliver targeted messages and services.

It’s said that the average American is exposed

to more than 3,000 advertising messages per day.

That much sensory input can be numbing. Delivery

of meaningful, personalized communications to your

players is more important than ever and the

award-winning sbX Media Manager makes it all

possible – today.

Imagine your player ordering a beverage right at

the game from the Service Window. Media Manager

allows you to schedule, prioritize and deliver these

types of targeted messages and services from one

easy-to-use interface.

“sbX Media Manager is the perfect tool for

managing and deploying communications to your floor

while simultaneously building player loyalty,” said

Javier Saenz, vice president of Network Systems. “It

creates convenience for the player and efficiencies for

the operator.”

With Media Manager, the days of manually

uploading content to each secondary media display on

your property are over. Create and send messages to

players on the game screen via the Service Window or

at the game via sb NexGen ® displays. Deliver messages

based on tier, session play, date or other parameters of

your choice.

Media Manager’s intuitive user-interface makes

managing content easy. Property messaging can be as

generic or personalized as you choose. Media Display

templates combine plug-ins (the business logic for a

given service) and skins (graphic elements) for delivery

on server-based media devices like the Service Window

September2009 SLOTLINE

and sb NexGen ® displays. Content for Media Manager

can be created by IGT, a third-party or your employees.

As an integrated but modular solution, sbX

Media Manager communicates via Gaming Standards

Association (GSA) Game-to-System (G2S) and System-to-

System (S2S) open protocols. It interfaces with any G2S

machines on your floor and any S2S casino management

system. And IGT’s new line of AVP ® -powered video,

spinning reel and MLD ® models are Service Windowready,

requiring no additional proprietary hardware.

You can’t afford to let your message get lost in the

crowd. sbX Media Manager allows you to effectively

shape your players’ experiences via customized

communication, all from a single system.

sbX Media Manager drives the Service Window,

delivering exciting content to your players.

Real and ready to deliver

The award-winning Service Window is IGT’s

next innovation in player communication. It’s

here and ready to give your players easy access

to their account information and deliver branded

promotions right in the game screen. sbX Media

Manager drives the Service Window where you

can deliver bonuses and player information

using IGT Advantage ® Patron Management and

Advantage Bonusing ® . With IGT’s Service Window,

no secondary displays or proprietary hardware

solutions are needed, and IGT AVP ® games are

Service Window-ready. Enhance the player

experience. IGT Advantage ® is optimized for

use with sbX , setting you in the Right direction.

Contact your IGT Account Executive for more

information on how you can have the Service

Window today.

41


there are more benefits of the system,

including sbX Media Manager, sbX

Service Window and the integration of

Advantage Bonusing ® .

The sbX Service Window is a

feature of modern AVP ® and G2Sready

machines, eliminating the need

for secondary displays and additional

proprietary hardware. sbX Media

Manager enables instant delivery of

fresh, customized branded messages

to players on the game screen via the

Service Window or at the game via sb

NexGen ® displays. (Learn more about

sbX Media Manager on page 41.)

sbX 3.2 and IGT Advantage ® 8.2

field trials at Monte Carlo, with

sbX Service Window

In July, IGT installed sbX at Monte

Carlo Resort & Casino in Las Vegas as

the Nevada field trial, culminating with

initial installation at ARIA at CityCenter.

This first-of-its-kind installation includes

sbX Floor Manager and sbX Media

Manager, featuring the award-winning

Service Window. This field trial

represents the first deployment of the

sbX Service Window.

“The Service Window represents

a shift away from secondary displays

and presents a powerful mechanism for

delivering compelling applications that

will enhance the player experience,”

said Saenz. “IGT continues to be at

the forefront of this technology and

demonstrate our leadership and

progress by bringing for-sale serverbased

products to market.” This

installation also features the broadest

mix of IGT AVP ® machines to date

connected to sbX .

ARIA at CityCenter – the first full

G2S floor-wide implementation of

its kind

The first floor-wide server-based

casino will soon become a reality.

ARIA’s floor will showcase IGT’s

award-winning Service Window,

powered by sbX Media Manager, for

delivery of traditional player tracking

functions and Advantage Bonusing ®

celebrations on the game screen and

in digital top box displays. sbX

Floor Manager will enable real-time

remote download and configuration of

game themes.

IGT has provided the industry

access to its Service Window

specifications for inclusion in any

game. Interoperability at the game

and system levels represents a

revolutionary step in the gaming

industry. Games from various

manufacturers will leverage the

common G2S protocol to ensure

seamless interoperability. In addition,

with an IGT SMIBless floor, the

technology and architecture of ARIA’S

September 2008

November 2008

March 2009

May 2009

July 2009

December 2009

September2009 SLOTLINE

The path to progress

NGCB approves sbX Floor

Manager – First G2S game

management solution

IGT Global Technology &

Interoperability Center opens

Reno, NV

sbX Tier One

debuts at G2E

casino will be more efficient

as no additional hardware is

needed in IGT’s AVP ® machines.

Progress will not stop

there. IGT will continue leading

the industry through change

with smart solutions for its

customers, now and in the

future. IGT’s vision in The Power

of Open will continue to drive

industry innovation and practical

solutions in bringing new

technologies to market.

Ameristar – First Tier One pilot

St. Charles, MO

Barona – Second Tier One pilot

San Diego, CA

Imperial Palace – First Tier One

Agreement

Biloxi, MS

Monte Carlo – sbX /IGT Advantage ®

field trial with Service Window

Las Vegas, NV

Anticipated opening of ARIA at

CityCenter, Las Vegas, NV –

First floor-wide server-based

implementation of its kind

43


42

SLOTLINE September2009

Can’t stop progress

The road to open is now paved with

the first GSA-compliant system

IGT stands strongly committed

to The Power of Open. And it shows.

Server-based gaming is here and a

reality. Here’s a look at IGT’s progress

on sbX , the Experience Management

solution from IGT, that implements

Gaming Standards Association (GSA)

open Game-to-System (G2S) and

System-to-System (S2S) protocols

for server-based gaming – and the

milestones achieved.

sbX Tier One package

It’s go time!

sbX Floor Manager, the industry’s

first G2S game management solution,

received approval by the Nevada

Gaming Control Board in September

2008. Following this milestone, IGT

delivered the game-changing sbX Tier One package. The package

combines sbX Floor Manager with

the flexibility of IGT’s AVP ® models

and access to the IGT game library.

sbX Floor Manager revolutionizes the

game theme conversion process by

allowing you to change and configure

games in real time, driving player

loyalty and decreasing associated

operational costs.

This package is an all-inclusive,

low-risk, lease-based bundle that

comes with consultation from IGT

Professional Services. The IGT game

library is the industry’s largest GSAcompliant

library. New themes are

added to the game library each month

and delivered as part of the package.

First sbX Tier One package pilot

installation at Ameristar

In mid-March, this pilot at

Ameristar in St. Charles, MO

launched as a prelude to commercial

installations. IGT completed testing

and validation of the entire order and

installation process for the industry’s

first G2S game management solution.

sbX Floor Manager is live on 86

AVP ® machines, including 40 G20

machines, 10 AVP ® TrimLine machines

and 36 MLD ® machines, featuring

IGT’s patented Multi-Layer Display ®

technology on REELdepth games.

“This is proof that IGT is leading

the industry in bringing server-based

gaming to market,” said Javier Saenz,

vice president of Network Systems.

“No other manufacturer has reached

this level of success.”

IGT continues to

be at the forefront

of this technology

and demonstrate

our leadership and

progress by bringing

for-sale server-based

products to market.”

– Javier Saenz

Vice President of

Network Systems

Second sbX Tier One pilot live

at Barona

In May, IGT continued to validate

the order and installation process,

and also gained valuable customer

feedback on the industry’s first G2S

game management solution. “We look

to this evolution of the server-based

gaming solution as another step in

our continued testing partnership

with IGT,” said Chuck Hickey, vice

president of slot operations at Barona

in San Diego, CA. “We hope that the

operational and regulatory input we

have shared with IGT is as valuable

to them as the chance to be on the

forefront of this long-awaited next

phase of the gaming floor of the future

has been to us.”

As part of the Tier One package,

sbX Floor Manager is live on 49

machines at Barona, including 29

AVP ® TrimLine machines, 10 G MLD ®

machines and 10 S MLD ® machines.

First commercial agreement of

sbX Tier One at Imperial Palace

In May, IGT obtained a signed

contract to install sbX Tier One at

Imperial Palace Casino Resort & Spa

in Biloxi, MS. This includes sbX Floor

Manager, with access to over 100

themes in IGT’s game library.

“All of our server-based gaming

initiatives have culminated in IGT

being the first manufacturer to bring

a G2S game management solution to

market. This is an historic achievement

for IGT, and for the gaming industry,”

said Saenz. “Our message to the

industry is that server-based solutions

are available today. We are pleased

that IP Biloxi has taken this important

step, and we are excited about the

progress our team has made to make

this a reality.”

sbX is the real deal for the

hybrid floor

As demonstrated at pilot locations,

sbX Floor Manager works alongside

existing casino management systems

to provide a partial floor server-based

game management solution. Now,


44

SLOTLINE September2009

What’s new

in the IGT

Advantage ®

world

Good things are

coming your way

IGT Advantage ® 8.2 –

Convergence is here

This is the version of IGT

Advantage ® that delivers more of

what you want. With this release, IGT

Advantage ® implements Gaming

Standards Association (GSA) open

protocols and integrates with the sbX system. This gives you a seamless

experience when you use sbX Floor

Manager to change games and

denominations, and it’s all recorded

in Machine Accounting without

any dual entry. And when you use

Patron Management and Advantage

Bonusing ® with sbX Media Manager,

you can deliver traditional player

tracking and bonuses in the Service

Window. The IGT Advantage ® system

is now optimized to complement your

planning for sbX , allowing you to

continue on your transition path to the

future. Good things are coming

your way.

Here are other important new

features you’ve asked for:

Advantage Bonusing ®

• Player ranking messages – Shows

a given player’s ranking on the

NexGen ® or sb NexGen ® display.

® • Funded Celebration Prizes –

Winners of a Carded Lucky Coin jackpot receive a fixed amount

or percentage of the bonus pool,

while the remaining Celebration

Prizes ® are equally divided among

eligible players, or a configured

minimum is awarded and the total

deducted from the bonus pool.

Cage & Table Accounting

• Enhanced security – Stronger user

and password requirements comply

with new Nevada Internal Control

Standards.

Machine Accounting

• W2-G key-off accrual – Allows for

W2-G key-off where the EGM can

key off to the credit meter. The

patron’s account allows for W2-G

accrual key-off for the EGM.


Patron Management

• Compatible with SMIBless

floor and sbX Service

Window – Carded sessions and

uncarded sessions function in a

SMIBless Game-to-System (G2S)

environment and PIN validation,

Xtra Credit ® activation and

PointPlay ® conversion take place in

the sbX Service Window.

• Password security – Configure

passwords to meet complexity

requirements, set passwords so

they cannot be reused for a period

of time, and lock out passwords

after a number of failed attempts.

• Bingo/poker interface

enhancements – Interfaces with

certain third-party bingo and poker

management systems. Supported

functionality includes incorporating

poker play into a player’s gaming

profile and redeeming player

points for bingo cards.

EZ Pay ® Ticketing

• Game-to-System (G2S)

Ticketing – Offers multiple offline

ticketing in most markets.

• Promo Tickets – Now available –

promo tickets on the IGT

Advantage ® system, enhancing

casino marketing promotions.

Log on to IGT.com for version

release documentation

The Systems Self-Service Center

is your 24/7 online warehouse. To

learn more about what’s new in

each major version release, use

your IGT.com Member Account

to log on and access a library of

valuable product documentation.

September2009 SLOTLINE

Batch importing of

Xtra Credit ®

For customers with both IGT

Advantage ® and IGT Mariposa ®

We put your feedback to work. IGT Advantage ®

Offer Loader is a new utility that gives you the

power to batch import both Xtra Credit ® and

coupon marketing offers created in the IGT

Mariposa ® Campaign Management System into

IGT Advantage ® Patron Management.

You can:

• Maximize the powerful combination of

Campaign Management System, Patron

Management and Xtra Credit ®

® • Optimize Xtra Credit in marketing

campaigns

• Increase player loyalty by offering the

right amount of Xtra Credit ® at the right

frequency

Offer Loader requires IGT Mariposa ® Campaign

Management System version 3.2 SP1 and IGT

Advantage ® Patron Management version 3.05 and

above. The Systems Installation Services team will

plan and implement upgrades of existing systems

and installation of Offer Loader once it is approved

in your jurisdiction. Contact your IGT Account

Executive for more information.

45


46

SLOTLINE September2009

It all started

with a ticket

Sometimes great things

really do grow on trees

In early 2000, a big idea about little tickets changed

the gaming industry forever. The EZ Pay ® ticket system

took casino floors by storm, banishing coin buckets and

dirty hands into the history of slot play. Today, that army

of little white tickets has grown into a suite of innovative

products – the EZ Pay ® Funds Management solution.

The EZ Pay ® Funds Management solution is a

comprehensive collection of products designed to

increase play time, reduce costs and improve your

guests’ experiences. It’s composed of two categories:

EZ Pay ® Ticketing and EZ Pay ® Card Accounts.

EZ Pay ®

Funds Management Solution

EZ Pay ®

Ticketing

Handheld

Promotional

Ticketing

EZ Pay ®

Card Accounts

Smart

Card

Mag

Card

Create efficiencies with EZ Pay ® Ticketing

EZ Pay ® Ticketing streamlines your operation and

increases the efficiency of your floor. Players benefit

because there’s little or no downtime for machine

refills and jackpot payouts. The original product that

revolutionized the industry, now features G2S-enabled

offline ticketing capabilities and supports multiple

languages and currencies so you can cater to more

guests. Products you can add on to enhance the

performance of your existing EZ Pay ® Ticketing

system include:

® • EZ Pay Promo Tickets – Highlyconfigurable,

non-cashable tickets that

reward and incentivize both carded and

uncarded players. Promo Tickets can be

bundled with other amenities to create

compelling packages and offers.

® • EZ Pay Handheld – Mobile cashiering

validates and pays tickets anywhere on

the floor.

Go further with EZ Pay ® Card Accounts

EZ Pay ® Card Accounts is a new category of

products that makes card-based funds transferring

a reality using safe, secure and convenient PINprotected

technology. These all-in-one solutions

maximize guest activity if used as a hotel key,

players club card and VIP parking pass. EZ Pay ®

Card Accounts solutions also interface with POS and

other “smart” systems to give players more access.

Products include:

® • EZ Pay Smart Card – A processor chip

embedded in the card carries a balance

similar to a gift card. This S2S-compatible

product gives players the ability to move

funds from game to game, even when the

floor network is offline.

® • EZ Pay Mag Card – Coming soon, this

G2S- and S2S-compatible magnetic stripe

product will act as a portal to a player’s

account-based funds, similar to an ATM card.

The EZ Pay ® Funds Management suite is

a comprehensive solution that improves your

operation and pleases your players. Contact your

IGT Account Executive for more details.


September2009 SLOTLINE

The importance of GSA and IGT’s involvement

IGT is the thought leader

when it comes to the movement

towards open protocols and the

collaboration with the Gaming

Standards Association (GSA). IGT’s

involvement with the GSA is an

example of the importance of

widespread adaptation of open

protocols for the industry.

“We stand behind open in our

actions,” said Rich Schneider, EVP,

of Gaming Products and an original

founding member of GAMMA

(GAMing Manufacturers Association,

predecessor to the GSA). “IGT is

a major contributor of technical

resources within the GSA and

collaborated to create the open

protocols.”

“Helping to create the Game-to-

System (G2S) protocol was IGT’s first

priority when we rejoined the GSA,”

said Adrian Marcu, VP, architecture

and GSA board of directors member.

IGT saw the value and importance

of the work so we committed a

great deal of resources to it. In all,

we authored over 50 percent of the

significant classes.”

The G2S classes IGT developed

then had to be approved by the

GSA community as a whole. The

final protocol was the result of

many meetings and many revisions,

according to Marcu.

Why is IGT committed to open?

“The open network is the basis

for the future of our technology

and our industry,” said Marcu. “IGT

implements the protocol cleanly

between the client and the system.

We don’t cloud the process with

unnecessary devices. Our systems

are built to be a genuine

representation of the open network

in the purest sense.”

IGT believes in a straightforward

interpretation of the protocol.

Now that the foundation is set, the

gaming world can start to see the

impact this has on the whole player

experience.

“Once the open infrastructure

is in place, the industry will evolve

toward an ecosystem of thirdparty

killer applications providing

the ultimate personalized player

experience. This will accelerate

industry innovation, and will change

the way casinos interact with their

customers,” said Javier Saenz, VP of

Network Systems.

The proof

IGT’s Service Window

exemplifies open, and is built

into new AVP ® games without

any unnecessary hardware and

associated costs. This allows

operators to invest money in

applications that drive revenue and

enhance the experience.

“This year, we are releasing the

first fully G2S-compliant system,

represented in slot accounting,

player tracking, ticketing, Bonusing

and floor management. It’s not just

parts of it, but the complete product

line,” said Schneider.

Beverage on Demand, a

third-party application created

by Las Vegas Gaming, Inc. (LVGI)

provides an example of how open

applications plug into sbX Media

Manager (see page 41) to display

on the Service Window. Because of

the open protocols, integration was

seamless and efficient.

The lowdown

“Customers need to really

understand the differences in what’s

available,” said Marcu. “There are

numerous options and protocol

interpretations emerging in the

market but they are not all equal.

Selecting a server-based system

is a decision with long-reaching

impact. Cost, both direct and

indirect, flexibility and technical

strengths and weaknesses must all

be considered. Another thing is

inclusiveness. IGT has carefully and

deliberately developed its serverbased

products in the truest, most

inclusive way possible. Our system

allows all other manufacturers to

communicate with it, free of any

alliances. I can only hope that stays

true for other systems providers.”

For more information, please visit:

www.IGT.com/Open.

In the name of

collaboration

The Global Technology &

Interoperability Center illustrates

IGT’s commitment to open,

strengthening relationships within

the gaming industry in the spirit

of collaboration. The Center

was accredited by the American

Association for Laboratory

Accreditation (A2LA) to certify IGT

products according to the GSA’s

“Protocol Certification Program.”

This was the first such accreditation

granted to a gaming manufacturer.

47


48

SLOTLINE September2009

Ready when you are

Training that keeps the same hours

you do – 24/7

When you onboard new employees, who trains

them? How about when you upgrade to a new system

version? How do you replace the knowledge lost

by turnover? If you’re like most casinos, you likely

have supervisors or long-term employees step in to

teach others. But with three shifts covering 24 hours,

turnover, new system versions and constantly updating

business practices, it’s difficult to ensure consistent

training and make the best use of your staff’s time.

Instead, use IGT’s training opportunities to keep your

whole team equally knowledgeable and on-task.

IGT understands your training challenges. We

offer a wide variety of online learning opportunities

that harness the convenience of the Web to deliver

the training you need – how and when you want it.

Give your team the tools to enhance their product

knowledge and learn best practices. Good training

from IGT means more efficient processes, a more

knowledgeable staff, and a stronger overall operation.

Online Learning Series

More than 200 attendees experienced IGT’s firstever

free Online Learning Series held over a six-week

period in July and September. The series offered

six topic tracks and nearly 20 webinars designed for

customers who want to do more with the IGT products

they have today. As one attendee commented, “These

sessions are very accessible – great to get training

sitting down at my own desk! I really was impressed by

how interactive it was.” In addition to the scheduled

events, attendees enjoyed complimentary access to

the IGT Learning Center’s self-paced training modules.

One of the most popular features during the

series was the IGT Forums. This peer-to-peer tool was

highlighted during the learning series, and is available

24/7 at IGT.com. It connects you to other customers

so you can share knowledge, tips and time-saving

ideas from an operator’s perspective.

Missed your chance to attend the Online Learning

Series? All sessions are available online for playback

at your convenience. Visit the IGT Learning Center for

Systems Training for more details.

IGT Learning Center

The Online Learning Series showcased the kind

of useful information IGT has online all the time. With

more than 50 on-demand and 60 live classes available

regularly that cover all IGT products, the 24-hour IGT

Learning Center is the long-term solution to your

training issues. Classes can also be customized to

meet the unique needs of your operation.

The Learning Center offers two types of instruction:

• Live Online Learning – Scheduled online training

in a virtual classroom with a live instructor

• Self-Paced Online Learning – Convenient, prerecorded

modules available anytime, anyplace

Quality training is an investment that affects your

team, customers and bottom line. For additional

information, please visit:

www.IGT.com/LearningCenter.


Even the smallest system change carries risk. How can you

ensure the best possible outcome? Preparation. Your ability to

plan for and proactively address potential issues can make the

difference. Put your operation in the best position by testing thirdparty

interfaces and configuration changes to your live casino

management system using an IGT Professional Services Customer

Lab. This low-cost strategic solution allows you to prepare your

staff for upgrades and experiment with system changes before they

happen; eliminating surprises and risk that may negatively affect

your guests’ experiences and cause downtime.

One lab, many possibilities

An in-house Customer Lab is a non-production system. This

isolated system is loaded with your customer data to replicate

true-to-life testing and can be used in a number of ways:

• Preview system upgrades, conduct user acceptance testing,

review new features and identify possible problems

• Develop and test third-party interfaces to ensure compatibility

with the rest of your property’s systems

• Test patch maintenance and enhancements

• Train new employees or further the education of your existing

employees without impacting guests

• Experiment with configuration changes

• Validate database change scripts to confirm outcomes

Making it happen

Customer Labs are configured to test changes in a secure

environment without disturbing the “live” system and ensuring an

interrupted player experience. Packages include the installation and

configuration of up to three virtual environments, and one year of

support. IGT offers three options to fit your needs:

• Option #1 – IGT provides Dell hardware and onsite setup. The

pre-configured lab environment is deployed at your location.

• Option #2 – Your own purchased hardware is configured at IGT

and deployed at your location.

• Option #3 – Your own purchased hardware is configured at your

location.

Supplemental services are available for lab support, recurring

updates and more, depending on your needs.

Your Customer Lab environment is a small investment that saves

time, money and potential impact on your players. Contact your IGT

Account Executive for more details.

September2009 SLOTLINE

Onsite labs are a safe bet

System changes don’t have to be a gamble

“Our Customer Lab

has already proven to

be a great investment.

The ability to test

system changes and

train employees before

go-live has improved

the quality of our

deployments.”

– Della Lazore

Applications Manager

Akwesasne Mohawk Casino

49


SLOTLINE September2009

The three P approach

How the right people, processes and

products are improving Global Support

Services

It’s been an important year for IGT’s service and

support teams. A very customer-centric approach

has prompted numerous operational improvements,

and the preliminary results are promising. Slot Line ®

sat down with IGT Director of Global Support, Sean

Sauter, to discuss some of the biggest changes and to

look ahead at what’s next.

Slot Line ® : You came into this role and immediately

threw the old playbook out the window. Why?

Sean Sauter: I had been involved with IGT services

for a long time when I was given the opportunity to

come into this role. We have a good group of people,

but we weren’t setting them up for success. And as

a result, our customers suffered. The first thing I did

was get the group together and say, “Let’s rethink

everything. Starting now, our internal and external

customers are at the center of everything we do and

every change we make.” The ideas started flowing

immediately.

My personal philosophy is you have to put

together the right people, processes and products.

Each is a stepping stone to the next. Only when you

have all three implemented correctly can you make

the kind of significant improvements we’re striving for.

SL: OK, let’s start with people. Does this tie in with the

Global Support Center’s new team?

Sauter: It does. When I came in, I noticed we were

asking the first-level people to be the masters of all

products. Since these are highly complex systems,

this didn’t make a lot of sense to me and it wasn’t

benefiting our customers. We ended up being a

routing center and not a solution center.

The Global Support Center’s first level is now

managed by Richard Marx, a true call center

professional with years of casino operations experience.

Richard has begun to put the metrics in place to identify

gaps in our business and ultimately put good solutions

to work. The people on Richard’s team will know how

to ask the right questions so they can understand the

problem and respond correctly the first time. And if

the issue requires an expert, the customer is quickly

matched with the right second-level resource.

Sean Sauter, IGT director of global support, puts the

customer first.

Our second level of support consists of two

highly-specialized groups: the Applications Support

and Field/Systems Support teams led by Thuy

Cao and Dwaine Balius, respectively. The secondlevel

teams work very closely with the first-level

responders to share knowledge and expedite service.

The Applications Support group focuses on the

operational aspects of IGT products: marketingrelated

questions, accounting-related challenges,

etc. The Field/Systems Support team focuses on the

technical aspects of supporting IGT products and

their integration to non-IGT technology like Microsoft,

Marathon or VMware. Each team has the expertise

necessary to address any issue.


SL: Have the new teams implemented new

processes too?

Sauter: Our processes were old and didn’t align

with the needs of our customers. We streamlined

everything from incident severity and priority levels, to

the escalation processes that move them through the

organization. Additionally, we put better processes in

place around transitioning customers from installation

to ongoing support.

SL: And that leads us to products.

Sauter: Yes, once we got the people and processes in

place, we focused on the products that tie everything

together. One of the first things we looked at was the

remote access product we were using to troubleshoot

and monitor our customers’ systems. SecureLink, our

new, preferred tool, provides us instant access to our

customers’ systems. SecureLink is a simple, yet secure,

product that doesn’t require a system engineer for

setup and follows every required regulatory security

model. Because of how the virtual support network is

configured, we spend less time connecting and more

time with our customers. So far, customer feedback

has been great.

SL: How does the Global Support Center’s new

Customer Relationship Management (CRM) system

work into this?

Sauter: Replacing Clarify with the new CRM system

was our product change. Our new Service Tickets

system is much easier to use than Clarify and

improves the incident and service request process.

When completed, it will be tightly integrated with

our SAP and telephony systems so it provides us a

comprehensive 360-degree view of our customers that

includes their games, systems and support profiles.

Now that we have greater access to data, we can

measure, analyze and react quickly to customer and

product-related trends.

SL: What’s next?

Sauter: More self-service options. One thing we

have coming up is a new knowledge base system to

better distribute information to our customers via the

Web. It’s a company-wide effort and, when it’s ready,

customers will be able to access an unprecedented

amount of information on IGT.com without having to

pick up the phone. People are becoming more and

more tech savvy and we want to give them tools to

September2009 SLOTLINE

become more self-sufficient with our products. We’ll

have more details in the coming months.

Really, our work will never be done. The Global

Support team will always be looking for ways

to improve our customers’ experience. We are

completely committed to their satisfaction and hope

they are already feeling the difference.

For more information on these new services, contact

your IGT Account Manager or visit the Global Support

Center at www.IGT.com/GSC.

Changes at the Global Support

Center include:

• New first-level and second-level

support staff structure

• SecureLink Virtual Support

Network replaces VPN method of

remoting into systems

• Service Tickets system replaces

Clarify

Contacting the Global Support

Center:

Hours: 24 hours a day

Phone: 1-866-777-8IGT

(1-866-777-8448)

E-mail: GSC@IGT.com

Web: www.IGT.com/GSC

Coming soon – IGT Knowledge Base

A new online system for distributing

information to customers.

51


SLOTLINE September2009

Six players are better than one

Multi-player games attract the next

generation

Did you know half of Generation Y is old enough

to gamble? More than 70 million strong, this is the

same generation that thrives on social networks, lives

to “twitter,” and exists in an exceedingly interactive

space. Is your casino ready to cater to this group?

Tapping into the holy grail of gaming – that next

wave of players – is paramount. Introducing them to

a gaming space they can relate to is vital. IGT’s M-P

Series electronic table products can help. These

exciting new themes offer the social interactivity of a

traditional table game, but with an electronic twist.

“We have noticed both younger players and

traditional slot players adapting to electronic table

games,” IGT Table Games Director Tim Richards said.

“And with the center display, the players are all drawn

to the same outcome and therefore the results elicit

more of a common community response.”

The concept of a social network is simple: it

consists of people and commonalities. Consider your

table games mini-networks. People with a common

interest (playing and winning a particular game) come

together and create a social group of sorts. And odds

and strategy aside, most table games players thrive

on the interaction and consider it an important part of

the experience. Now imagine a more defined node –

a younger player who not only appreciates the social

interaction of a table game, but

seeks novelty. He’s going

to check out your

new M-P Series

product. And

he’s going to

like it.

“These games do great things for the player

and the operator,” Richards said. “Many casinos in

non-table games jurisdictions can offer something

they couldn’t before, and players are exposed to a

new, innovative table game experience. Plus, these

products are great for players who have always

wanted to try their luck at a table, but were just

too intimidated. The belief is that the players are

more comfortable in this setting due to it not being

as ‘public’ to learn the game and possibly make

mistakes.”

The next generation player was raised on

interactivity, and expects more from gaming

entertainment than ever before. IGT’s M-P Series

games provide the social, technologically charged

experience new players are looking for in a casino

game. Tap into the holy grail and get an

IGT M-P Series game on your floor.

IGT’s M-P Series games create the mix

you need:

Golden Baccarat

Neither high-stakes wagering nor special agent

status is required to play the Golden Baccarat

game. All of your players

(and Bankers, too!) can

enjoy the camaraderie and

party atmosphere of this sophisticated,

yet accessible, group play game.

Roulette Evolution

Add the electronic table gaming experience

to your casino floor with the

Roulette Evolution game.

Featuring state-of-the-art

technology and exciting group play action, this is

the game your players want to play.

Triple Towers Virtual Horse Racing

Enjoy a day at the races with Triple Towers

Virtual Horse Racing.

With intricately detailed

animations and a full array of

betting options, your players

will be vying for a position at your

casino’s newest multi-player group play experience.


Roulette Evolution SLOTLINE September2009

spins to success

Excellent averages prove game’s worth

“Roulette Evolution is one of the hottest games

in the building,” said Phil Trofibio, Motor City Casino

Hotel vice president of slot operations. “We are wildly

ecstatic about the game’s performance on our floor.”

Roulette Evolution , the first game released for

the M-P Series setup, is now approved for a majority

of jurisdictions in the US and Canada. The positive

response to the game by players is changing the

way many operators’ view the multi-player electronic

gaming market.

Open since 1999, Motor City Casino Hotel in

Detroit offers a wide variety of slots and live table

games. Executives at the property had initial concerns

that Roulette Evolution might pull players away from

their live table games. Eight months after the go-live

date, those concerns never materialized.

“We’re clearly seeing a younger demographic

than our typical slot player playing this game. Most

are similar in age to our table games players,” added

Trofibio. “But we’ve experienced no draw down from

our table games.”

Although not the first to deliver a multi-player

product to the marketplace, IGT spent extra time

developing the best possible result. “We waited

until we knew we had a superior product,” said Tim

Richards, IGT director of table games. “Our customers

want the best. And we worked until we got there.”

With 850 slots, 38 table games and live poker

on the casino floor, River Cree Resort and Casino in

Edmonton, Alberta, Canada, taps into a robust locals

market. They were looking for the right product when

they installed Roulette Evolution in March. “We

previously had a competitor’s product on the floor,”

said Bob Arnett, manager of casino programs for the

Alberta Gaming and Liquor Commission (AGLC). “It

was nice looking but it just didn’t attract the

game play.”

Each year more than two million guests visit

Casino Regina in Saskatchewan, Canada. The property

features 791 slot machines and 35 table games. They

added the Roulette Evolution game to the mix last

November. “We have several years of experience,

and limited success, with other electronic table game

products,” said Elliott Daradich, director of product

development for Saskatchewan Gaming Corporation.

“Roulette Evolution is the most successful e-table

product in our product offering to date, and it

continues to exceed our expectations.”

There are many factors that determine the success

of an electronic multi-player game – math, graphics,

comfort, ease of wagering and more. It involves

much more than simply converting a live game to

its electronic counterpart. “Developing games for

the M-P Series allowed us to add improvements

in wagering convenience and customer comfort not

found in a traditional scenario,” Richards said.

The Hard Rock Hotel & Casino Biloxi was the M-P

Series Roulette Evolution test site for the Mississippi

Gaming Commission in May and June of this year. By

mid-May, Slot Operations Manager Tarzan Treadway

was already impressed. “We looked forward to having

these games installed, as we are always looking to get

the newest and most exciting games” he said. “The

numbers have started out strong.”

Treadway said he believes several factors are

impacting the popularity of the game: the regular

pace of the electronic version, the ease of placing bets

on the touchscreen video monitor and the ability to

learn the game without the intimidation factor of a live

table game.

Another reason often cited for the success of the

Roulette Evolution game: it creates an experience

bridge by bringing traditional table games players,

slot players and younger players familiar with

electronic games together on one game. They may

enjoy playing for different reasons, but this game

brings them all to the table.

“It appears Roulette Evolution has done exactly

what we had hoped,” said Steve Lautischer, AGLC

manager of gaming products. “It has validated

consumer acceptance of electronic versions of table

games, while maintaining volumes at the traditional

tables. It bodes well for our market’s continued

product-mix diversification.”

If operators were unclear about whether the

market is ready for M-P Series electronic multi-player

products, the success of Roulette Evolution is making

it clear. The proof is in the numbers.

53


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SLOTLINE September2009

Now powered by AVP ®

Top Dollar ® Slots

Players now have more Top Dollar ® game

fun to look forward to on the new S AVP ®

machines. Designed with ergonomics in mind,

the new machines provide an exceptional player

experience. Lighting and graphics are crisp,

clear and easy-on-the-eyes. Focal play zones

are at optimal levels to ensure player comfort.

Plus, the S AVP ® machine is sbX Service

Window-capable, allowing operators to deliver

promotional messaging directly to players.

Top Dollar ® 3-reel slots will debut first on the

new platform. The games feature an integrated

3x17-inch touch screen

LCD in the top box that

provides bonus and help

screen prompts. A

color-sequencing

LED light ring

in the top box

choreographs

game prompts

and player

messaging.

Next to

release on the

S AVP ®

machine

are Hot Top

Dollar Slots,

Top Dollar ®

Sizzling 7s

Slots, Top

Dollar Deluxe ®

Slots, Double

Top Dollar ®

Slots and 5-reel

variations.

Together,

Top Dollar ®

and AVP ® are

a winning

combination

that create

player

excitement.

Dazzle them

Dazzling Dollars Slots

This 3+1-reel, single-payline game offers

showgirl chic and plenty of entertainment.

Players can “super size” their bonus with an

extra wager prior to the start of the bonus,

making this a true gambler’s game. The bonus

upgrade wager buys extra offers, multipliers or a

combination of both. The bonus game engages

players with the popular “take offer or try again”

proposition. On the base game, multipliers

can increase the base win up to 15 times and

also act as wild symbols. The top box features

lively orchestrated lights and sounds that create

a stimulating experience for players. Overall,

Dazzling Dollars Slots is a feature-rich game that

will thrill players.


Action-packed fun

Greed is Good Slots

Take the money or try for more? With a name

like Greed Is Good Slots, the choice is clear.

This game is simple and fun to play. It has a

3-reel, 5-payline, 5- or 10-credit configuration,

featuring zeros, sevens and Greed bars. The

base game offers players the chance to win on

multiple lines, trigger the Greed Is Good wheel

spin bonus or take home a valuable top award.

The wheel bonus hits frequently and puts players

in control with a “take the money or try for more”

proposition. The pointer on the bonus wheel can

land on a variety of outcomes including credit

prizes, multipliers and dollar sign symbols that

award different credit amounts. In addition, the

pointer can land on “collect” ending the bonus

and awarding the player all credits in the bank,

or “bankrupt” ending the bonus and wiping

out all credits in the bank. With all the action

packed into this game, Greed is Good Slots will

exhilarate players.

September2009 JULY2009 SLOTLINE

More sizzle for your

players

Wheel Hottie Penny Slots

Hot on the heels of the popular Wheel

Hottie Slots comes Wheel Hottie Penny Slots.

This game features 4+1 reels and 25 paylines,

with a 75-credit max bet or 400-credit bypass

feature.

Players betting from 1 to 75 buy the base

4-reel game with traditional chances to trigger

the bonus. More lines played give more chances

to spin the wheel. Players betting a full 400

credits will bypass the 4-reel game and spin the

5th bonus reel for a highly accelerated chance

to spin the wheel or get a mystery pay. The fifth

reel contains equally weighted die symbols one

through six. Landing on a six spins the wheel,

while landing on a five awards a mystery pay.

Landing on one through four ends the game.

Once in the

bonus, players will

spin the top box

wheel for bonus

credit values that

are multiplied

by their line bet.

Three wheel

slices feature

special “Spin

Again” notations.

If players hit respin

three times

in a row, they

take away the top

award – either the

top metered value

if they wagered 75

or 400 credits or a

separate award if

they wagered less.

Wheel Hottie

Penny comes

with the same eyecatching

flame

moldings and

artwork style as

the original game.

55


56

Red Hot Jackpots ® SLOTLINE September2009

heat up Class II

IGT’s most popular MLP system comes to Bingo

Red Hot Jackpots ® Multi-Level Progressives Bingo is now available in Class

II jurisdictions. This 5-reel, 20-payline system has operator-selectable, singledenomination

game play to accommodate players’ preferences. Sure to attract

attention, the top box showcases four jackpot meters that come to life during

bonus play with ringing bells when a player enters the progressive bonus.

Red Hot Jackpots ® bank signage is also available and is synchronized with

bonus activity.

When the progressive begins, the player is guaranteed a minimum award

based on the number of triggered Red Hot Jackpot ® symbols. Three bonus

symbols guarantee a first-level win, four a second-level win, and five guarantee

a third-level win. The player is awarded eight Free Games and points are

accumulated during the Free Games – one for each bonus symbol that lands.

The player advances to the next jackpot level when the minimum number of

points for the level is reached. More Free Games can be won at any time during

the bonus.

When the bonus is complete, the player wins the total of the final progressive

amount and the credits won for Free Games feature. The games include an extra

twist. In the base game, the player can win the top-level award when a gamespecific

symbol combination lands on any played line with max bet.


A strong undercurrent of

tribal gaming development

We’re all too well aware of nearterm

economic challenges for gaming,

including tribal gaming. However,

despite these challenges and despite

the recent suspension or delay of

certain tribal gaming projects, the longterm

picture is much more encouraging.

A survey of recent and soon-to-be

completed tribal gaming developments

demonstrates a broad-based and

robust undercurrent of growth and

development for tribal gaming.

Below are listed nearly 60 tribes

that are building or growing their tribal

gaming operations. From California

to Connecticut, from Alabama to

Arizona, tribes are making substantial

investments in the future of tribal

gaming. Tribal gaming continues to

spread its already substantial roots,

so tribal governments prosper and

so the market for IGT products and

services grows.

Recently opened or expanded

tribal gaming venues:

Cherokee Casino Resort · Cherokee

Casino in West Siloam Springs ·

Cheyenne-Arapaho Tribe’s Feather

Warrior Canton Casino · Cheyenne-

Arapaho Tribe’s Lucky Star Clinton

Facility · Chickasaw Tribe’s Newcastle

Gaming Center · Choctaw Tribe’s

facilities in Stringtown and McAlester

· Chukchansi Gold Resort and Casino

· Confederated Tribes of the Chehalis

Reservation - Lucky Eagle Casino ·

Confederated Tribes of the Coos, Lower

Umpqua and Siuslaw’ Three Rivers

Casino and Hotel · Confederated Tribes

of the Grand Ronde Community of

Oregon · Coquille Indian Tribe’s Mill

Casino · Forest County Potawatomi

Community’s Potawatomi Bingo Casino

· Ft. Sill Apache Casino · Gila River

Indian Community’s Lone Butte Casino

· Grand Traverse Band of Ottawa &

Chippewa Indians’ Turtle Creek Casino

& Hotel · Ho-Chunk Tribe · Kalispel Tribe

of Indians’ Northern Quest · Kickapoo

Tribe of Oklahoma · Lummi Nation’s

Silver Reef Casino · Mashantucket

Pequot Tribal Nation’s MGM Grand

at Foxwoods · Middletown Rancheria

of Pomo Indians’ Twin Pine Casino ·

Mohegan Tribe’s Casino of the Wind ·

Muscogee Creek Nation’s River Spirit

Casino · Navajo Nation · Northern

Arapaho Tribe’s Wind River Casino ·

Otoe Missouri Tribe · Peoria Tribe ·

Poarch Band of Creek Indians’ Wind

Creek Casino and Hotel · Prairie Island

Indian Community’s Treasure Island

Resort & Casino · Pueblo of Isleta

Resort · Pueblo of Pojoaque’s Buffalo

Thunder Resort & Casino · Quapaw

Tribe’s Downstream Casino Resort ·

Quechan Casino Resort · Sac and Fox

Tribe’s Shawnee and Stroud locations ·

Shingle Springs Band of Miwok Indians’

Red Hawk Casino · Snoqualmie Indian

Tribe’s Snoqualmie Casino · Southern

Ute Indian Tribe’s Sky Ute Casino Resort

and Conference Center · Stillaquamish

Tribe’s Angel of the Winds Casino

· Susanville Rancheria’s Diamond

Mountain Casino & Hotel · Tulalip Tribe ·

Wichita and Affiliated Tribes

Tribes with gaming

developments and expansions

in progress:

Chickasaw Nation · Choctaw Tribe ·

Dry Creek Pomo Tribe · Eastern Band of

Cherokee · Gila River Indian Community

· Klamath Tribes · Menominee Indian

Tribe of Wisconsin · Nottawaseppi

Huron Band of Potawatomi · Pawnee

Tribe · Red Lake Nation of Minnesota

· Redding Rancheria · Salt River Pima-

Maricopa Indian Community · San

Pasqual Casino Development Group,

Inc · Shoshone-Bannock Tribes ·

Stockbridge-Munsee Band of

Mohican Indians

Every effort has been

made to compile a 100 percent

complete list of recent and pending

tribal developments. If we have

inadvertently omitted a project we

sincerely apologize for the omission.

57


58

SLOTLINE September2009

Balkans casinos tap into the

power of IGT games and AVP ®

IGT’s Advanced Video Platform (AVP ® ) is

continuing to revolutionize the international gaming

industry because of its unmatched flexibility and ability

to seamlessly download games, systems and software

to keep up with changing player demands. AVP ® offers

a fresh new lineup of new themes as well as wellknown,

classic themes, all with attractive widescreen

LCD monitors, downloadable player button panels and

duel display monitors. AVP ® flexibility allows for quick

game conversions to the international marketplace.

As the international gaming market place continues to

grow, IGT is leading the way around the world.

The Kolosej Group is among the first to bring IGT’s

innovative AVP ® to the Balkans. The installation took

place at Casino Rio, which is operating as a part of

Kolosej Group in Ljubljana, Slovenia. Casino Rio has

had a long established relationship with IGT, previously

installing the successful Multi-Level Progressives of

Fort Knox ® , Party Time! ® , and EZ Pay ® . The addition

of IGT’s G20 machine models featuring AVP ® gave IGT

Europe over 60% market share within the group.

“These are great new additions to our floors. Our

players really enjoy them and we are proud of being

the first in Slovenia and Serbia to have this cuttingedge

technology and continuing our long established

relationship with IGT,” said Ursa Zupan, director of

casinos for the Kolosej Group in Slovenia.

In addition, Kolosej-owned Casino Royal Rio in

Serbia, which opened in April 2009, is the first casino

to operate the Red Hot Jackpots ® MLP in all of the

Balkans, and recently installed IGT’s G20 machine

models featuring AVP ® .


Turning green ideas into action

Saving water and electricity at IGT’s Reno

headquarters

After more than ten years of implementing green

initiatives, IGT’s Green Team is still looking for new

ideas to make the company more environmentally

friendly. IGT recently implemented two significant

projects at its Reno headquarters with the goal of

saving large amounts of water and electricity. IGT

now uses reclaimed water for its landscaping irrigation

and has implemented a virtual server solution in its

data center.

These projects illustrate how IGT turns great green

ideas into action, making things happen for the good

of the environment with minimal impact on the bottom

line. It’s good for the company, the community and

the planet.

Saving 600 swimming pools full of water

It just makes sense to save water when you live

in a desert area. For that reason, this spring IGT

transitioned the landscaping irrigation system at its

Reno headquarters from the city water supply to the

county’s reclaimed water system. The company did

initial testing to verify the system would have sufficient

water pressure and that no other problems existed.

IGT removed the irrigation system from the city water

source shortly after those tests, replacing millions of

gallons of fresh water that would otherwise be used.

“The project will keep us from using approximately

15 million gallons of fresh water per year,” said John

Butterfield, IGT Facilities Maintenance Supervisor.

“That’s enough to fill the average backyard swimming

pool 600 times. We’re excited we were able to make

this happen.”

The company’s next water-saving initiative will

focus on reducing water usage inside the Reno facility,

starting with restroom fixtures.

What if you could take 47 cars off the road?

In its Reno data center, IGT implemented a virtual

server solution. A typical computer data center has

racks full of computer servers. Each server is usually set

up to run only a few computer software applications.

With this solution, many virtual computers run on one

physical machine. This means one computer is able

to do the work of many. More applications can run on

one server, making it possible to reduce the number

of computers in the data center with little to no

impact on the end user. Besides the obvious electricity

savings due to fewer servers in the data center, the

new configuration emits less heat, resulting in lower air

conditioning usage.

It’s estimated that the project will save

approximately 372,000 Kilowatt Hours annually. That

translates to a savings of 280 tons of carbon emissions,

equivalent to taking 47 cars off the road. That’s enough

electricity to power 41 homes.

NV Energy recognized IGT for its reduction in

energy usage, and IGT received a rebate as part of NV

Energy’s Sure Bet energy savings program.

Aaron Thomas, IGT Administrator of Systems and

Applications, spent three months planning, preparing

and implementing the overall solution. “Anytime NV

Energy can give IGT a check instead of the other way

around is a good thing,” he said. “To be part of the

process that got us that recognition makes me feel

really good.”

Bob Stecker, Aaron Thomas and Gary Fritz celebrate the

success of IGT’s participation in the NV Energy Sure Bet

program.

Thomas credited IGT’s internal developers,

application support owners, and its Network team for

a lot of hard work. “Without their help I could not have

completed the project,” he said.

The VMWare configuration can be used with

any IGT system, including the sbX server-based

gaming system and IGT Advantage ® , which helps our

customers save money, too. In fact, you can save up to

50% on storage power, cooling, and space and lower

you overall data center costs using this technology.

For more information, visit www.VMWare.com.

59


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