Wheel of Fortune - Social Gaming - IGT.com

28
SLOTLINE September2009
MegaJackpots ®
must-haves
New and expanded properties don’t
open their doors without them
As more jurisdictions are approved and
subsequent casinos crop up across the country, one
thing remains evident: MegaJackpots ® games are
essential to any successful gaming floor. Whether
it’s opening day of a brand-new property or the
completion of a highly anticipated expansion,
operators know they need popular MegaJackpots ®
themes to keep players happy.
When The Meadows Racetrack and Casino
in western Pennsylvania unveiled its $175-million
casino in mid-April, Director of Slot Operations
Michael Jankoviak knew his MegaJackpots ® games
would ensure player satisfaction. “MegaJackpots ®
games have brand recognition,” Jankoviak said.
“New players immediately recognize the themes,
such as Wheel of Fortune ® , eBay and Indiana
Jones .” And he knows that leased games keep
the casino floor new. “Seven of our top 20 banks
are MegaJackpots ® . Updated themes also help in
keeping the banks fresh.”
While Jankoviak had the benefit of knowing
what worked from The Meadows’ facility, Richard
Strafella was starting anew at his property. As Vice-
President of Casino Operations for brand-new M
Resort Spa & Casino Las Vegas, Strafella understood
games are
the demand for MegaJackpots ® games would
exist from day one. “[Guests] have an expectation
that these games should be on our floor,” Strafella
said. Wheel of Fortune ® in both quarter and dollar
denominations are the most popular at The M. And
combined with “great sign packages,” the playerfavorite
MegaJackpots ® themes are easy-to-find, he
said.
IGT works with operators to help build a profitable
and successful gaming floor. Randy Reedy, Vice
President of Slot Operations for the recently expanded
Valley View Casino in Southern California, relies on
IGT’s expertise about which products would perform
best. “IGT knows its products better than we do,”
Reedy said. “We leave a lot up to them to maintain
the floor and keep their number of games up.” Valley
View favorites include Red Hot Jackpots ® , Wheel of
Fortune ® and Megabucks ® , all of which provide a
good product mix and that chance at a life-altering
jackpot that players look for on a casino floor.
A balanced game mix has been the key to
Downstream Casino’s success since it opened last
July in Quapaw, Oklahoma. “You put your best foot
forward with your game mix,” Slot Director Robert
Moritz said. “We did a good job putting games in that
the players already knew plus a percentage of new
MegaJackpots ® games.” Moritz said another success
factor is IGT’s commitment to keeping the floor
rejuvenated. “IGT makes sure they [MegaJackpots ®
games] are good performers. There’s a lot of flexibility
in delivering good games to players because IGT is
constantly coming out with good products. It’s a good
business partnership as IGT delivers fresh new themes
throughout the year for the players.”
IGT’s MegaJackpots ® games are consistently voted
the most popular by players. Operators of new and
expanded properties understand the necessity of
MegaJackpots ® for a thriving casino floor. Partnering
with IGT’s experienced sales team to provide the
games that players want is the key to a successful and
diverse gaming experience.