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What’s Hot At IGT – Standard Products
IGT Game Math And Innovation Are Covering The Wide
Range Of Player Preferences
As the gaming market matures and player preferences
change, IGT is thinking outside the box to meet the
demands of its customers around the world. With a wide
variety of players ranging from aggressive risk takers to
occasional gamblers seeking a fun experience and lower
risk, one size or one type of game definitely doesn’t fit all.
IGT has long been recognized as an industry leader with
its gaming solutions. Although the company has pioneered
many of the most innovative themes on casino floors
today, the company changed its video development
strategy to better suit changing player preferences. And
the gaming world is taking notice.
Ryan Griffin, IGT Product Manager for Standard
Products, is excited about the future.
“We talked extensively to our customers and listened
to their wants and needs,” said Ryan Griffin, IGT Product
Manager for Standard Products. “As a result, we focused
first and foremost on game math, then innovative features,
branded visuals and sound to improve our players’
experience. We also revamped our testing program to
provide meaningful competitive data on configurations,
math, and betting models that are most attractive
to players.”
Designing for the True Gambler’s Experience
“In general, as video slot players become more
experienced and become more aggressive in their betting
strategy and preferences, they don’t care about the special
bonus transitions and all the fluff,” said Griffin. “Most want
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a sustaining ride, they want to get in the bonus, and they
expect to win something. Then they want to get back
to the game as quickly as possible. They want a more
comfortable base game experience like they get with our
Wolf Run ® and White Orchid ® Video Slots, as well as our
Da Vinci Diamonds ® Video Slots featuring Tumbling Reels ® .
It’s simple. They understand it. They have a good potential
reward. And that feels good to a majority of the
players today.”
Although these types of games appeal to a majority of
players, there is also a segment of the market that chases
bonuses. “They don’t care as much about a sustainable
base game ride,” said Griffin. “They are willing to tough
it out in hopes of a bigger, more rewarding bonus. Our
Eastern Sun Video Slot displayed at last year’s G2E show
was designed with this type of player in mind.”
Current trends in gaming show that most players tend to
cover all paylines. As a result, IGT has developed a host of
innovative spinning reel and video slot themes, many with
high paylines, reels and denominations.