MBA Update - The Paul Merage School of Business

merage.uci.edu

MBA Update - The Paul Merage School of Business

MBA Update

A forward-thinking program geared toward managers and administrators

that wish to sharpen management skills and enhance their careers.

FALL 2008 SESSIONS:

Oct. 9 – Nov. 20, 2008

SPRING 2009 SESSIONS:

Feb. 26 – Apr. 9, 2009

TIME:

Thursdays

2:30 – 6:30pm

LOCATION:

The Paul Merage

School of Business

UC Irvine Campus

The MBA Update program provides individuals – with or without an MBA

degree – the opportunity to augment their management education.

Participants can enhance their knowledge and refresh their skills to

improve their performance in the workplace.

The program is conducted in eight (8) sessions — four (4) sessions in the

fall and four (4) sessions in the spring — on the UC Irvine Campus. Each

of the half-day modules is presented by one of our distinguished faculty

members and a certificate of completion is given to participants who

attend any four (4) sessions.

MBA UPDATE BENEFITS:

■ Gain tools and techniques today — apply them tomorrow!

■ Network with peers in a dynamic classroom setting.

■ Learn new approaches and perspectives from our world-class faculty.

VISIT OUR WEBSITE TO LEARN MORE OR TO REGISTER:

merage.uci.edu/go/MBAupdate


FALL 2008 SESSIONS:

October 9, 2008

COMPETITIVE

INTELLIGENCE

Professor Leonard Lane

October 23, 2008

PROJECT MANAGEMENT

THAT WORKS

Professor Vish Krishnan

November 6, 2008

NEGOTIATING YOUR WAY

PAST NO

Professor Lisa Barron

November 20, 2008

CORPORATE

GOVERNANCE: NEW

ISSUES AND WRINKLES

TO OPERATING A PUBLIC

COMPANY

Professor Margarethe Wiersema

TIME:

Thursdays

2:30 – 6:30pm

LOCATION:

The Paul Merage

School of Business

UC Irvine Campus

FALL 2008

COMPETITIVE INTELLIGENCE

Professor Leonard Lane

Organizations develop strategies based on their understanding and analysis of

direct forces found in the marketplace and external forces existing in the environment.

Competitive Intelligence (CI) is a process that addresses these forces

including anticipating your competitor’s moves and provides decision-makers with

accurate and timely information in developing strategies that provide a competitive

advantage in the marketplace. The CI session will provide tools and techniques

(including how to get inside the heads of your competitors) to help companies

develop intelligence-driven strategies as well as provide guidance on how to

execute on proven strategies and avoid pitfalls of others.

PROJECT MANAGEMENT THAT WORKS

Professor Vish Krishnan

In today’s global and knowledge economy, projects are the engines of growth

and profitability. Project management is made particularly challenging due to

the proliferation of initiatives and the complex, distributed nature of business

projects. This course is designed to cover the essential elements of creative and

effective project management, including vertical and horizontal project management

and the technical and social aspects of project execution.

NEGOTIATING YOUR WAY PAST NO

Professor Lisa Barron

In today's complex business environment, hardball, distributive, one-issue negotiations

will only get you so far. Most business interactions are embedded in relationships

which entail future dealings where multiple issues and dimensions are

present. In this session, learn how understanding your own and the other party's

INTERESTS can help both of you reach longer lasting and more fruitful agreements.

The focus will be on understanding the difference between interests and

positions, the techniques for generating agreements, and the ways to address

particularly difficult negotiation situations.

CORPORATE GOVERNANCE: NEW ISSUES AND WRINKLES TO

OPERATING A PUBLIC COMPANY

Professor Margarethe Wiersema

Corporate governance has never been more challenging given the economic

turmoil during the past year. So your company has come under attack from

short-sellers, what should you do about it? Your company is clearly not alone

when investors worldwide are betting more than $1 trillion on a collapse in stock

prices. What about backdating of stock options? Today, there are over 200 companies

with ongoing investigations which has become a front-burner issue for

executives. Recently, the SEC has proposed changing its rules to allow foreign

firms to file financial statements using international accounting standards, setting

the stage for similar adoption by US firms. This session will offer managers

of public companies the opportunity to update their knowledge of recent events

and the pressing governance challenges facing public companies today.

Questions? Please contact: Beverly Bond 949.824.4943, bjbond@uci.edu


SPRING 2009

EFFECTIVE DECISION MAKING

Professor Robin Keller

We all face many important and far-reaching decision situations in our professional

and personal lives. In such situations substantial resources may need to

be committed, many different stakeholder groups may be involved in or affected

by the decisions that we make, and a variety of potential consequences may be

at stake. This session will demonstrate decision analysis tools to approach such

situations with clarity and confidence and improve your decision making skills.

This update is taught by Professor L. Robin Keller, Editor-in-Chief of Decision

Analysis and a Past-President of the Decision Analysis Society.

BRANDING

Professor Imran Currim

One of the most distinctive skills of senior managers and professional

marketers is their ability to create, maintain, enhance, and protect brands.

Successful brands command price premiums and elicit loyalty. In this session

Professor Currim will focus on the strategic brand management process.

Specifically, he will:

■ Overview a methodology in the setting of an example on differentiation or

how a major brand was created and introduced to the global market

■ Outline 5 general strategies for brand differentiation including 31 specific

tactics

■ Discuss the 10 common attributes of the world’s most successful brands

■ Provide an example of a commercial service that measures and interprets

brand performance

■ Overview how to manage a brand over its life cycle

MANAGING INFLUENCE

Professor Jone Pearce

The successful exercise of influence is critical to organizational and managerial

success. The ability to gather support for your projects, to exercise leadership,

and to take organized action in the face of resistance or indifference are all

necessary to getting work done. Yet, too many managers do not understand how

influence works, resulting in influence mismanagement, harming their own job

performance, as well as their organizations’ performance. In this session, participants

will be introduced to what recent research can tell us about exercising

influence down, laterally and up in organizations, with time spent analyzing the

participants’ own organizational influence challenges.

THE COMING CHINA WARS — MEETING THE CHINA CHALLENGE

Professor Peter Navarro

Many companies that seek to offshore to China do not conduct an adequate risk

assessment. In this session, Professor Navarro will provide an overview of the

many risks and challenges of competing in — and against — China. Professor

Navarro will examine the major sources of China’s competitive advantage in

world markets from low wages and currency manipulation to China’s complex

web of export subsidies and lax regulatory environment. Professor Navarro will

also look at two alternative polar economic futures for China — El Dorado or

Armageddon — and outline several economic and political strategies to meet the

China Challenge.

OR Lynette Albovias 949.824.0523, lalbovias@merage.uci.edu

SPRING 2009 SESSIONS:

February 26, 2009

EFFECTIVE DECISION

MAKING

Professor Robin Keller

March 12, 2009

BRANDING

Professor Imran Currim

March 26, 2009

MANAGING INFLUENCE

Professor Jone Pearce

April 9, 2009

THE COMING CHINA

WARS — MEETING THE

CHINA CHALLENGE

Professor Peter Navarro

TIME:

Thursdays

2:30 – 6:30pm

LOCATION:

The Paul Merage

School of Business

UC Irvine Campus


MBA Update

A forward-thinking program geared toward managers and administrators

that wish to sharpen management skills and enhance their careers.

LOCATION:

The Paul Merage

School of Business

UC Irvine Campus

REGISTRATION FEES:

General Public

8 Sessions $1,795

4 Sessions $895

1 Session $295

Friends of Merage

8 Sessions $1,435

4 Sessions $735

1 Session $235

Fee includes instruction, course

materials, completion certificate*,

and refreshments. We accept personal

and corporate checks, Visa,

MasterCard, Discover Card, and

American Express. Cancellations will

only be accepted up to 14 days

prior to the start of the program.

* Certification is available to

those who complete an entire

series or any four sessions.

REGISTRATION FORM

Fee includes instruction, course materials, completion certificate*, and refreshments.

Certification is available to those who complete and entire series or any four sessions.

Full Name:________________________________________________________________________________

Home Address: ____________________________________________________________________________

City:______________________________________________State:____________Zip Code: ______________

Home Phone: ____________________________________E-mail:__________________________________

Company: ______________________________________________________________________________

Title: __________________________________________________________________________________

Company Address: ______________________________________________________________________

City: ____________________________________________State:____________Zip Code: ______________

Work Phone:____________________________________________________________________________

Merage Class Year: ________________________________Program:________________________________

Number of Sessions Attending:

8 Sessions 4 Sessions (please specify below) 1 Session (please specify below)

Session 1:__________________________________Session 2: _________________________________

Session 3:__________________________________Session 4: _________________________________

Payment Type:

I am enclosing a check made payable to UC Regents.

Please charge to my credit card.

MasterCard Visa Discover American Express

Payment Amount:__________________________________Expiration Date:__________________________

Name on Card: __________________________________________________________________________

Card Number:______________________________________________________________________________

Billing Address (required): __________________________________________________________________

City:______________________________________________State:____________Zip Code: ______________

Please tell us how you heard about the MBA Update program: ________________________________

Please fax completed form to 949.824.3446

Or mail a copy of this form with your check to:

Beverly Bond

The Paul Merage School of Business

5201 California Ave, Suite 201

Irvine, CA 92697-3135

Questions? Please contact: Beverly Bond 949.824.4943, bjbond@uci.edu OR

Lynette Albovias 949.824.0523, lalbovias@merage.uci.edu

More magazines by this user
Similar magazines