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Presentation - Network for Business Sustainability

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Implementing <strong>Sustainability</strong><br />

How to embed sustainability in<br />

organizational culture<br />

Dr. Stephanie Bertels<br />

Simon Fraser University <strong>Business</strong>


How do you embed<br />

sustainability into<br />

organizational culture?


Located 13,756<br />

academic<br />

articles, books<br />

and practitioner<br />

reports<br />

How did we do this?<br />

Identified the<br />

179 most<br />

relevant sources<br />

Extracted 59<br />

different<br />

practices to<br />

embed<br />

sustainability<br />

Developed the<br />

framework


A Portfolio Approach to Embedding <strong>Sustainability</strong><br />

4 quadrants<br />

20 categories


A Portfolio Approach to Embedding <strong>Sustainability</strong><br />

59 practices


Fostering<br />

Commitment


Fostering Commitment<br />

Supported Practices Practices with Potential


Sample Practice: Model<br />

MODEL: organizational leadership enacts the roles and behaviours<br />

they want employees to emulate<br />

• Demonstrate sustainability leadership by ‘walking the walk’ and<br />

‘talking the talk’<br />

• Participate in ongoing discussions about the journey towards<br />

sustainability<br />

• Prioritize sustainability in discussions about decision-making<br />

• Back-up other employees when they try to prioritize<br />

sustainability<br />

• Show interest in the work of sustainability committees<br />

Review of the<br />

Literature<br />

Supported


Fostering Commitment<br />

Practices


Fostering Commitment<br />

Practices


Fostering Commitment<br />

Practices


Fostering Commitment<br />

Practices


Fostering Commitment<br />

Practices


Clarifying Expectations


Clarifying Expectations


Clarifying Expectations


Building Momentum<br />

<strong>for</strong> Change


Building Momentum <strong>for</strong> Change


Building Momentum <strong>for</strong> Change


Building Momentum <strong>for</strong> Change


Instilling Capacity <strong>for</strong><br />

Change


Instilling Capacity <strong>for</strong> Change


Apply a portfolio<br />

approach


How do you use the framework?


Baseline/Gap Assessment


Baseline/Gap Assessment


Baseline/Gap Assessment


Baseline/Gap Assessment


Baseline/Gap Assessment


Planning Future Initiatives


Planning Future Initiatives


Next Steps <strong>for</strong> the project<br />

Identify<br />

micropractices<br />

Discussions<br />

with<br />

practitioners<br />

Develop<br />

a better<br />

tool<br />

Provide better guidance to<br />

practitioners


www.nbs.net/knowledge/culture

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