Why Bad Presentations Happen to Good Causes - The Goodman ...
Why Bad Presentations Happen to Good Causes - The Goodman ...
Why Bad Presentations Happen to Good Causes - The Goodman ...
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Acknowledgements<br />
This book would not have been possible without the support and cooperation of the following individuals<br />
and organizations:<br />
• <strong>The</strong> California Endowment, <strong>The</strong> California Wellness Foundation, <strong>The</strong> Edna McConnell Clark<br />
Foundation, <strong>The</strong> Harbour<strong>to</strong>n Foundation, <strong>The</strong> William and Flora Hewlett Foundation, <strong>The</strong> Robert<br />
Wood Johnson Foundation, Open Society Institute, <strong>The</strong> David and Lucile Packard Foundation, <strong>The</strong><br />
Sisters of Charity Foundation of Cleveland, and Surdna Foundation. Special thanks <strong>to</strong> Dennis Hunt,<br />
Magdalena Beltrán-del Olmo, Michael Bailin, Nancy Roob, Bruce Trachtenberg, Eric Brown, Amy<br />
Regan, David Morse, Gara LaMarche, Maria Teresa Rojas, Stephanie McAuliffe, Chris DeCardy,<br />
Susanna Krey, Julie Rittenhouse, and Vince Stehle.<br />
• Chris Hershey, Andrew Posey, and Joanna Lee – the management and design team at Cause<br />
Communications – who have been my partners in this project since its inception. (Now we have two<br />
“bad” books behind us!)<br />
• Pam Loeb, who helped design the survey and provided incisive analysis of the results; and Edge<br />
Research, which hosted the survey online.<br />
• Our 20 expert commenta<strong>to</strong>rs, who generously shared their time and insights: Cliff Atkinson, Max<br />
Atkinson, Joel Bradshaw, Geoffrey Canada, Marc Freedman, Dynell Garron, Kristen Grimm, Paul<br />
Hawken, Kim Klein, Christina Harbridge Law, Andy Lipkis, Chuck Loring, Nancy Lublin, Holly<br />
Minch, Lorraine Monroe, Peg Neuhauser, Eda Roth, Gerry Tabio, Scott Ward, and Jerry Weissman.<br />
• Lindsey Pollak, who tracked down and interviewed most of our expert commenta<strong>to</strong>rs, and managed <strong>to</strong><br />
elicit a wealth of useful advice in the process.<br />
• <strong>The</strong> Edna McConnell Clark Foundation, Environmental Defense, Nurse-Family Partnership, and Roca<br />
for allowing us <strong>to</strong> critique their PowerPoint presentations.<br />
• <strong>The</strong> peer reviewers who patiently combed through early drafts of this book and helped make it both<br />
a stronger resource and a better read: Parker Blackman, Lisa Brei, Eric Brown, Rober<strong>to</strong> Cremonini,<br />
Chris DeCardy, John Gomperts, Kristen Grimm, Chris Hershey, Dennis Hunt, Brett Jenks, Pam Loeb,<br />
Jeff Martin, Terrence McNally, Holly Minch, David Morse, George Perlov, Lindsey Pollak, Amy Regan,<br />
Julie Rittenhouse, Maria Teresa Rojas, Vince Stehle, Bruce Trachtenberg, and Stefanie Weiss.<br />
• Bud Pollak, who graciously gave up at least one full round of golf <strong>to</strong> edit this book.<br />
• <strong>The</strong> individuals and organizations – <strong>to</strong>o numerous <strong>to</strong> list here – who promoted our online survey and<br />
helped round up public interest professionals working across a wide range of issues in every region of the<br />
United States.<br />
• <strong>The</strong> 2,501 respondents <strong>to</strong> the questionnaire who generously gave their time and candidly shared their<br />
experiences <strong>to</strong> provide unprecedented data about public interest presentations.<br />
And most of all, I would like <strong>to</strong> thank Carolyn, Dan, and Olivia, who often make me wonder why such<br />
good people have happened <strong>to</strong> me.<br />
Andy <strong>Good</strong>man<br />
January 2006<br />
pg. 1