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Inventing our future Collective action for a sustainable economy

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What do we<br />

need to change?<br />

Innovation<br />

55<br />

generate innovation and product viability. The third sector can also be<br />

a s<strong>our</strong>ce of social innovation, improving and complementing mainstream<br />

public service provision.<br />

Leading innovative companies and organisations share a number of<br />

attributes. These include recruiting innovative employees, providing training<br />

in creativity and innovation, developing a learning culture, empowering<br />

employees to take <strong>for</strong>ward new ideas and rewarding successful innovation.<br />

Priority 2:<br />

Commercialising R&D and adopting innovation<br />

Despite the region’s strengths in R&D, evidence suggests a problem in<br />

translating new products and services into profit or scaling up innovative<br />

companies beyond niche markets. In part, this can be explained by the<br />

fact that innovation often takes time to have a major impact on<br />

economic growth. However, it also reflects the fact that the region and key<br />

cities are often ‘knowledge-generating’ locations as opposed to<br />

‘knowledge-using’ locations. Business profitability and wider economic<br />

growth are often driven more by adoption of existing ideas, products or<br />

processes in the workplace and implementing them to improve quality<br />

and efficiency, or to develop new goods and services. Innovative<br />

companies are often prevented from becoming keystone companies of<br />

local economies through financial drives <strong>for</strong> early exit or acquisition,<br />

limited management, creative and technical skills pools.<br />

Universities are a critical part of the regional innovation system. Close<br />

collaboration between universities, research institutes, businesses and<br />

the government is a feature of successful regions. This goes beyond<br />

knowledge transfer, spin-outs and licensing, to a wider range of inter<strong>action</strong>s<br />

with businesses and society. Universities provide access to new ideas;<br />

skilled lab<strong>our</strong> and internships; levering research funds and grants;<br />

consultancy services; public space and levering intellectual res<strong>our</strong>ces from<br />

a wider range of disciplines than a single business could do on its own.<br />

Success in commercialising and adopting innovation can be increased<br />

through effective business support, access to a range of finance products,<br />

effective business and social networking and exposure to national and<br />

international markets. <strong>Collective</strong> public sector procument can also create<br />

demand <strong>for</strong> emerging technologies and services.<br />

Priority 3:<br />

Strengthening clusters around leading private sector R&D companies<br />

and research-intensive universities<br />

The East of England contains the major facilities of a number of global<br />

top 50 R&D companies, the internationally renowned University of<br />

Cambridge and the associated technology cluster in the Cambridge<br />

sub-region, with in excess of 1,400 companies and employing 43,000<br />

people. The region has major ‘knowledge-generating’ clusters in health<br />

and life sciences, ICT, and emerging strengths in high-growth areas such<br />

as environmental technologies and renewable energy.<br />

During the lifetime of this strategy, there needs to be a focus on the sectors<br />

and clusters in which the region has existing or potential international<br />

advantage. To retain, attract and nurture companies at the <strong>for</strong>efront of<br />

innovation and R&D, the region needs to develop networks and a leading<br />

innovation infrastructure. This includes ‘third-generation’ science parks<br />

and business infrastructure linked to major R&D companies, institutes and<br />

research-intensive universities. Beyond high-quality commercial, research

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