Banken for en verden i endring The bank for a ... - BNP Paribas

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Banken for en verden i endring The bank for a ... - BNP Paribas

• a partner in society

Community initiatives promoting integration and solidarity

BNP Paribas helps to further economic and

social development in the regions in which

it does business, by promoting local recruitment

(see the section entitled Human Resources

Development), partnering local initiatives and

forging alliances with key players from civil

society.

BANk Of ThE wEST – OpERATION

hOpE pARTNERShIp

In 2000, the Group’s California-based subsidiary

became a partner of the US organisation

Operation Hope Inc. (OHI). Operation Hope

connects minority inner-city communities with

mainstream financial services, and promotes

financial literacy among populations living in

under-served urban areas.

A number of financial education initiatives are

sponsored by Bank of the West, including the

“Banking On Our Future” (BOOF) programme,

which addresses schoolgoers aged 9 to 18 in

Oakland, Portland and Denver, and Hope

Centers offering adult educational support and

financial assistance, particularly with regard to

business ventures or homebuying. The Hope

initiative also includes a National Disaster

Response programme, whose beneficiaries

have included victims of hurricane Katrina.

Between 2000 and 2006, Bank of the West

invested USD 610,000 dollars in Operation Hope

and around USD 1 million in contributions in

kind. Additional commitments not yet disbursed

amount to USD 225,000. Some 50 Bank of the

West employees have already been involved

in Operation Hope ventures, tutoring nearly

2,500 pupils over around 300 hours.

yOuTh OuTREACh pROGRAmS

BNP Paribas’s commitment to young people

living in underprivileged inner-city areas continued

in 2006 through a number of educational

initiatives and sports outreach programmes.

BNP Paribas is a member of Promotion des

talents, an association that provides bursaries

to deserving lycée students from disadvantaged

areas, allowing them to go on to university. In

2006, the Group awarded five new bursaries to

young lycée students from designated priority

education zones (Zones d’Éducation Prioritaire

– ZEP), for a total amount of EUR 100,000.

During the year, BNP Paribas also stepped up

its recruitment drive in underprivileged areas

through events organised by the Institut Mécénat

et Solidarité (IMS) based in Aulnay-sous-Bois,

and was also actively involved in numerous job

forums in inner-city areas in Seine-Saint-Denis,

Villetaneuse, Villepinte, Creil and Lyons. The

Group was represented at 108 profile-raising

events in 2006, such as forums, recruitment

days, presentations and workshops, compared

with 45 such events in 2005.

In 2006, BNP Paribas’ teams on the ground

intensified their communication efforts, presenting

the Bank’s businesses to lycée and university

students from disadvantaged backgrounds.

The Bank contributed EUR 300,000 to a firstof-its-kind

project run by the Institut d’Études

Politiques de Paris in secondary schools in the

inner-city Seine-Saint-Denis area.

122

BNP PARIBAS AND ITS STAKEHOLDERS

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