Banken for en verden i endring The bank for a ... - BNP Paribas

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Banken for en verden i endring The bank for a ... - BNP Paribas

• a partner in society / community initiatives promoting integration and solidarity

pARTNERING ThE TéLéThON

BNP Paribas has been the official bank for

the French Téléthon since its creation, handling

cheques sent by donors and delivering

the tax statements in respect of donations. A

large number of employees participate in the

Téléthon – devising and organising sports,

musical and gastronomical events, as well as

community initiatives. BNP Paribas employees

are also involved in the Tennis Téléthon which

promotes club tournaments across France, and

in the Paris-based Finance Téléthon, organising

relay races around Palais Brongniart, the former

stock exchange building.

In 2006, BNP Paribas extended its fundraising

support outside France through BNL, a

major contributor to Téléthon Italy for the last

15 years. In the 2006 edition of the event, BNL

lent its assistance under the slogan: Research

needs everyone, you too. BNL has collected a

total amount of EUR 143 million from the last

14 Téléthons, representing around one-half of

total donations collected by the event in Italy. Its

efforts have helped to fund 1,800 projects and

have resulted in 461 research breakthroughs,

subsequently published in scientific journals of

international renown.

BNP Paribas Bulgaria named

“the most socially responsible business leader”

BNP Paribas Bulgaria was named the country’s 2006 “Investor in Community” for its responsible

business practices. The prize was awarded by Ivailo Kalfin, the Bulgarian Deputy Prime Minister

and Minister of Foreign Affairs, in recognition of BNP Paribas’ Resto du cœur project set up by its

Bulgarian staff to help elderly and underprivileged people living in Sofia, Bulgaria’s capital. Four

hundred Bulgarian business leaders attended the event, which was created in 2003 by the Bulgarian

Business Leader Forum (BBLF). All of the biggest Bulgarian companies are members of this

association, which promotes the values of corporate social responsibility and good trade practices.

The Resto du cœur project led by BNP Paribas Bulgaria kicked off four years ago on the initiative of

the head of Bulgarian operations, and was implemented by its employees on the ground. During the

winter of 2002-2003, 150 meals were distributed every evening to elderly people living in precarious

situations in Sofia. Thanks to a partnership with the city of Sofia and several external sponsors,

the project has considerably broadened its reach, and distributed 1,600 meals every evening from

1 December 2006 to March 2007.

124

BNP PARIBAS AND ITS STAKEHOLDERS

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