Banken for en verden i endring The bank for a ... - BNP Paribas

media.cms.bnpparibas.com

Banken for en verden i endring The bank for a ... - BNP Paribas

• a partner in society / BNp paribas foundation: imaginative and in touch with the world

Projet Banlieues

At the end of 2005, BNP Paribas launched Projet

Banlieues with a view to enhancing its efforts

to promote job creation and social cohesion in

underprivileged areas. The programme, coordinated

by the BNP Paribas Foundation, was

able to be rapidly implemented thanks to the

Foundation’s long-standing volunteer commitments,

particularly its partnerships with national

not-for-profit associations. The programme

involves working closely with the local authorities

concerned, assisted by a dedicated team and

a strong commitment from local BNP Paribas

branch managers.

A budget of EUR 3 million to invest over three

years has been assigned to the Projet Banlieues

initiative. Projects are selected and monitored by

a sponsor committee made up of BNP Paribas

staff as well as a representative from the

Fondation de France.

This project mainly operates in seven départements

and has three main focuses:

>

Promoting job creation via microcredit

in partnership with ADIE

This is an extension of BNP Paribas’ 15-year

partnership with ADIE, providing microloans to

the unemployed and those on income support

to enable them to set up their own businesses.

It is hoped that the financial assistance provided

by the Foundation will allow six new microcredit

outlets to be opened over three years in underprivileged

inner-city areas to assist and partner

700 new small-scale businesses. The first such

outlet was opened in Marseilles in 2006. On top

of the financial aid and skills support offered

by Cetelem, BNP Paribas staff – including a

growing number of employees approaching

retirement – also give up some of their free time

to help the young entrepreneurs assisted by

ADIE.

128

BNP PARIBAS AND ITS STAKEHOLDERS

More magazines by this user
Similar magazines