Banken for en verden i endring The bank for a ... - BNP Paribas

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Banken for en verden i endring The bank for a ... - BNP Paribas

• the Group’s approach

their investment decisions. BNP PAM is also

one of the founding members of the Enhanced

Analytics Initiative (EAI) through which it took the

step of allocating 5% of its commission budgets

to developing socially responsible investment

(SRI) analysis. BNP Paribas is involved in the

British-based Business in the Community (BITC)

organisation, which brings together more than

700 companies that promote responsible behaviour

by companies within the community.

As in 2005, the Group was a member of the jury

for the 2006 awards handed out by the Forum

for socially responsible investment (FIR) and the

European Social Investment Forum (Eurosif)

to promote research in the area of finance and

sustainable development with universities and

elite higher education establishments in Europe.

The Group strengthened its commitment in

2006 by joining new initiatives that broaden

the scope of its main activities. At international

level, BNP Paribas Asset Management signed

the Principles for Responsible Investment (PRI),

which were launched in April 2006 under the

auspices of UNEP Finance. These help companies

to better embed environmental, social and

corporate governance concerns into mainstream

investment decision-making practices.

Broadening our customer base and building customer loyalty

Broadening our shareholder base

and building shareholder loyalty

Strengthening our ability

to attract key talents and

to motivate our employees

Reducing our businesses’ impact on

the natural environment

deepening our involvement in society

and our partnerships with other

members of the community

An integrated process

> An integrated approach to economic

performance

The Group’s approach to sustainable development

is implemented by means of operating

procedures throughout the Group’s divisions,

business lines, territories and functions. The

Group comprehensively charts the steps that

need to be taken to counter the social and environmental

impact of each of its activities.

27 GUIDING PRINCIPLES

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