Banken for en verden i endring The bank for a ... - BNP Paribas

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Banken for en verden i endring The bank for a ... - BNP Paribas

• human resources development

Group values, the underpinning of HR management

For BNP Paribas, the ambitious goal of being

the bank for a changing world stemmed from

the values that were chosen by the leadership

of the new Group, at the time of the merger

between BNP and Paribas in 2000. These values

matched the following three intentions:

• bring together a global and multicultural

Group;

• define a strong and original identity;

energise employees around the corporate

mission by giving it long-term meaning.

A unifying approach

BNP Paribas is a global Group on the move

and, as such, takes great care to respect the

cultural backgrounds of all its employees in the

ways it conducts its business and manages

its teams. In a highly international setting, the

Group’s values are what bring together a very

diverse group of men and women into a community

with a strong sense of shared identity.

A distinctive corporate identity

BNP Paribas expresses its distinctive identity in

all its businesses and territories, throughout the

world. It has chosen to focus on original values,

at both an individual and collective level: only

three other global groups have also included

Commitment and Ambition among their core

values; BNP Paribas is the only one to have chosen

Creativity and Responsiveness.

Action-centred values

To have a truly rallying effect, corporate values

must be shared by everyone and lived on a daily

basis. Accordingly, the Group’s senior leadership

team spelled out the meaning and direction

of the individual and collective behaviours

which these values call for:

Responsiveness means rapidly appraising

situations, identifying opportunities and

risks, making decisions and taking effective

action.

Creativity means promoting new initiatives

and ideas and rewarding their

originators.

Commitment involves devoting one’s best

efforts to client service and team success,

while meeting the highest standards of

behaviour.

Ambition produces an appetite for challenge

and a willingness to lead, with

the goal of winning, as a team, a series

of contests in which the client is the

arbiter.

60 BNP PARIBAS AND ITS STAKEHOLDERS