Banken for en verden i endring The bank for a ... - BNP Paribas

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Banken for en verden i endring The bank for a ... - BNP Paribas

• human resources development / Group values, the underpinning of hR management

By choosing these values in 2000 and updating

them in 2006, the Group made clear its

ambitious goal of being the bank for a changing

world, in which employees are energised around

a corporate project that is deeply respectful of

their individuality.

Michel Pébereau, Chairman of BNP Paribas Group.

A true corporate project

rests on values.

In Ambitions, the in-house newsletter, the

Chairman spelled out how the Group’s values

are the vehicles for its ambition.

The same spirit presided over the work of defining

the management principles and attitudes

that are expected to govern the behaviour of all

team leaders.

“ W h e n w e c r e a t e d

BNP Paribas, we had a business

project and ambitious

goals. But we felt that, to make

it a true corporate project, meaning

the collective project of the

men and women of the Group,

it was essential to give it a

strong underpinning of values.

values are often considered, in

major groups, as a communications

tool, a public relations

display that bears little relation

to how work is done on

the ground. That is not how

we see things. We believe that

our Group values should be

shared by everyone and lived

on a daily basis. They should

help rally together all our

teams and ensure the Group’s

overall cohesiveness.

Our corporate values, as we

defined them six years ago,

are original when compared

with those of other major

international groups. But a

recent survey has showed us

that they are not uniformly

understood and are sometimes

considered merely as criteria

for employee evaluations. That

is hardly surprising when you

consider how quickly we have

grown, through both organic

growth and acquisitions: a

majority of the employees who

are with us today did not experience

the merger. We therefore

decided to clarify these

values and prioritise them

with reference to our aim and

our logo. Our aim – our ambitious

aim – is to be the bank

for a changing world.

These principles have been translated into the

new format for annual performance evaluations,

revamped in 2006. A single form is now used

throughout the Group, across all business lines,

territories and levels of responsibility.

And our logo, a curve of stars

taking flight, represents our

pursuit of dynamic progress,

for our employees, our clients

and our shareholders. This

clarification will allow us

to better embody these values,

in the management of our human

resources, our external

and internal communications,

our managerial programs,

and also in our day-to-day relations,

among ourselves and

with our clients and shareholders.

BNP Paribas is no ordinary

company. Its uniqueness

is very dear to our hearts.”

61 BNP PARIBAS AND ITS STAKEHOLDERS

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