Banken for en verden i endring The bank for a ... - BNP Paribas

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Banken for en verden i endring The bank for a ... - BNP Paribas

• relations with clients and suppliers

Socially responsible investment

INCREASINGLy AwARE INVESTORS

Investors are more and more concerned about

the social and environmental responsibility

of companies and want to be able to assess

the potential impact of such issues on the

performance of their investments. Because

BNP Paribas Asset Management seeks to promote

the long-term value of its investments, it

has developed recognised expertise in this area

and offers a complete range of products that

systematically take into account considerations

related to sustainable development and corporate

governance.

ThE SOCIALLy RESpONSIBLE

INVESTmENT pROCESS

The process for investing in a socially responsible

manner is the same as for normal investments,

with two stages:

Identification of client’s needs

and selection of universe

To meet clients’ specific needs as regards

socially responsible investment, a risk profile

and strategy are defined based on the sector

and the expected return. Ethical criteria and

the company’s level of social commitment are

u v

Clients’ needs and selection of universe

Research

and investment

Clients universe product

Understanding

clients’ needs

and objectives

Selecting an investment

universe

Research

Financial

and non-financial analysis

Portfolio Management

A team of dedicated specialists using SRI-specific analytical grids

taken into account in the choice of securities.

The investment universe is chosen on the basis

of clients’ needs and the possibilities offered by

the market, such as the regions and securities

available.

The characteristics of SRI research

and investment: analysis based on

non-financial criteria

Portfolio management is based on comprehensive

financial and non-financial analysis,

from a quantitative and qualitative perspective.

97 BNP PARIBAS AND ITS STAKEHOLDERS

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