View PDF (964 KB, EN only) - HP

View PDF (964 KB, EN only) - HP



Established in 2002 by Andreas Span and Michael Anderlan,

the Austrian print service provider (PSP) Pixel Beschriftungen,

of Vienna, specializes in printing outdoor signage, vehicle

wraps, POP displays and banners. Ninety-fi ve percent of

its jobs are printed on fi lm, which are then applied to cars,

buses, trams, lorries and billboards.

Saving time and the environment

Since its inception, the company has been growing and

now has a workforce of fi fteen employees. As a result, Pixel

Beschriftungen has been looking extensively into streamlining

its workfl ow as well as lowering its environmental footprint.

“Nowadays, more than ever, the environment plays a major

role in all our decisions and our customers are equally

concerned about it,” explained Andreas Span, co-founder of

Pixel Beschriftungen. “Apart from the odor that is emitted by

solvent and eco-solvent inks, the installation of air extraction

systems for health and safety is a costly investment that

adds to the original costs of a printer as well as on-going

operational costs of such systems. In addition, our existing

machine portfolio often requires drying times of up to three

working days.

“Since we installed the HP Designjet L25500 in November

2009, the issue of prolonged drying time has been

eliminated. Prints on the HP Designjet L25500 are instantly

dry, therefore shortening our turnaround times signifi cantly,”

says Andreas Span. “These time savings will positively

infl uence our business in the future, enabling us to be more

fl exible and react more quickly to our customers’ needs. In

today’s fast moving business environment, everything needs

to be as fast as possible, and we can now achieve this.”

Water-based HP Latex Inks produce odor-free prints (1) .

Furthermore the HP Designjet L25500 Printer does not

require special ventilation equipment (2) or external dryers,

and therefore energy costs are reduced and drying times


High quality images for large format printing

The HP Designjet L25500 is equipped with the HP Optical

Media Advance Sensor (OMAS) and an embedded

spectrophotometer as well as the Optical Drop Detector

(ODD) to control substrates as they advance through the

printer and minimize banding effects. The jetting of drops

is permanently controlled by the ODD, providing error-free

prints and greatly enhancing image quality.

“Our customers require high quality prints that do not

display any banding issues. From the start, the HP Designjet

L25500 achieved a fi rst-rate quality that impressed

everyone, especially for vehicle wraps and our backlit

projects (called ‘art in construction/art within architecture’).

These applications require a high degree of accuracy

and that’s what this machine achieves. In addition, the

at a glance

industry sector:

Large format

Business name:

Pixel Beschriftungen GmbH


Stadlweg 40, 6020

Innsbruck, Österreich


+43 - 512 - 27 88 67



• Achieve shorter turn-around times

• Grow business and expand

environmentally responsible

printing capabilities

• Increase digital printing


• Find a printer that prints on foils

and films

possibility of double ink layering, important for the quality

of our backlit projects, enables us to achieve even stronger,

vivid images. Now that we have these capabilities and can

achieve such a high standard of image quality, we expect to

be printing far more backlit orders.”

HP reliability and ease-of-use

“The HP Designjet L25500 has proved to be reliable, and

we even tried to print lengths of 30m without any operator

intervention,” continued Andreas Span. “It is a printer that

does not require much manual operation, enabling simple,

unattended printing. This ease of use was another decisive

factor for us when we considered purchasing the L25500.”

In addition to the benefits of unattended printing with the HP

Designjet L25500 Printer, the HP Thermal Inkjet printheads

in this printer are user-exchangeable and therefore, do not

require special knowledge or a technician to operate them,

making the set-up production process even easier.

Pixel Beschriftungen appreciates the fully automatic printhead

testing and maintenance system that minimizes downtime

and service calls. “This machine has definitely been

developed with HP’s customers in mind. It is easy to

use, a real “plug-and-play” printer that not only satisfies

professionals, but also entrants into the print business.”

Andreas Span concluded, “The future is definitely one of

odorless and environmentally responsible printing. To this

end, our company is also trying to use more and more

recyclable media and we are considering taking part in the

HP Media Take Back program. HP’s free and convenient

program offers print service providers the facility to recycle

“Prints on the HP Designjet L25500 are instantly dry, therefore shortening our

turnaround times significantly… In today’s fast moving business environment,

everything needs to be as fast as possible, and we can now achieve this.”—

- Andreas Span, co-founder of Pixel Beschriftungen

to learn more, visit

© 2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to

change without notice. The only warranties for HP products and services are set forth in the express

warranty statements accompanying such products and services. Nothing herein should be construed

as constituting an additional warranty. HP shall not be liable for technical or editorial errors or

omissions contained herein.

4AA2-1303ENW, June 2010


HP Designjet L25500 Printer for

film and foil printing


• Expansion of short-run digital

printing capabilities

• Instantly dry prints, reducing

drying time by up to three days

and resulting in shorter turnaround

of jobs

• Better environmental footprint

supporting new business

opportunities and an improved

working environment for


• Less manual operation means

more unattended printing

original HP ink cartridges and printheads, as well as prints

that are produced on HP recyclable media. (3) It is also

possible to return all of the consumables for the printer to

HP for free and convenient recycling, including original

HP ink cartridges and printheads, the printhead cleaning

cartridge and the printhead cleaning container. (4)

“Solvent printing has and still will have its uses, but with

the rising environmental movement and our own personal

environmental concerns, I see solvent printers on the way

out, and believe that in just a few years, they will be a

thing of the past.”

(1) Printers using HP Latex Inks use internal heaters to dry and cure

the latex polymer film. Some substrates may have inherent odor.

(2) Special ventilation is not required to meet US OSHA requirements

on occupational exposure to VOCs from HP Latex Inks. Ventilation

equipment installation is at the discretion of the customer—no

specific HP recommendation is intended. Typically no air discharge

permitting required with inks that emit extremely low levels of

VOCs. Customers should consult state and local requirements and


(3) HP offers the HP Large-format Media take-back program in the

U.S., Europe, and Canada (as of June 1, 2010) through which

most HP recyclable signage media can be returned, availability

varies. Some recyclable papers can be recycled through commonly

available recycling programs. For details visit

Aside from this program, recycling opportunities for these products

are currently only available in limited areas. Customers should

consult local recycling resources for recycling these products.

(4) In the circa 50 countries and territories in which the HP Planet

Partners program operates. Program features and availability varies.

Where this program is not available, and for other consumables

not included in the program, consult the Material Safety Data

Sheet (MSDS) available at to determine

appropriate disposal.

Progressive Profitable Printing

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