Courier meets a need for short-run book publishing with the hp t300 Color inkjet web press What’s the worst thing that can happen to a book? Ending up in the garbage, unused and unprofitable for the publisher who ordered it. Courier Corporation, a Massachusetts-based printing company, wanted to help its customers avoid traditional, larger print runs and the risks that come with them—wasted materials and wasted money. Enter the HP T300 Color Inkjet Web Press. Now Courier can offer customized, short-run printing that rivals the quality ofoffset. “The HP T300 allows you to print what you know you’re going to sell, rather than what you hope you sell,” says Jim Conway, president and CEO of Courier. It was the start of a new chapter for both the company and its customers. Short print runs reduce waste Powered by its new HP T300, Courier opened an all-digital printing division called Courier Digital Solutions. The HP T300’s low-volume print runs proved cost-effective, since it eliminates the long setup times and waste associated with offset. Now, publishers can order the exact product and quantity they need at any given time. This more effective business model encourages publishers to order more test runs of new books or short runs of older titles that would otherwise be taken out of print. Conway explains: “No more keeping print runs in inventory or, worse yet, throwing them away. ” Steve Franzino, vice president of technology at Courier, explains further. “We’re able to remove waste out of the process and service the entire life of the book, from early adoption to backlist and out-of-print copies,” he says. And, Franzino adds, not only is Courier meeting its original targets for the press—it’s exceeding them. “The demand was there right from the start.” Quality rivals offset Before discovering the HP T300, Courier had been disappointed with the quality of several other digital printing solutions.