Photographer - Daisy Ware-Jarrett

Interchangeable icons
Tokyo - 2013
21st Centruy Geisha, Magical Girl and Product Placement.
These are all “looks” of our protagonist. Female pop cult
icons change their visual identity in order to comply to
whichever product or theme is in demand. They become
like dolls boundlessly changing whilst simultaneously
being branded as unique and liberating.
Consumers are led in to a false sense of empowerment,
told we are free to choose how these icons look, when
really we are being drip fed options. Our so called freedom is
choosing from a series of pre-selected branded looks which
demand we pay before getting access. This transcends into
all aspects of consumerism surrounding these transmedia
icons, figures, photos and trading cards all offer different
variations, we buy into choices in order to show we don’t
conform. When the act of needing them suggests the
opposite.
Top: 21st Century Geisha
Bottom: Magical Girl