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Horny Toad FW12 Lookbook

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fall 2012


Embracing Paradox<br />

We live in a world of contradictions. Youth is wasted on the young, abstinence is a good thing best<br />

practiced in moderation and Oscar Wilde’s admission “I can resist everything except temptation” are just<br />

a few examples.<br />

Another word for this phenomenon is paradox – something seemingly contradictory that nonetheless<br />

expresses a possible truth. This season we’ve embraced it as a source of creative inspiration.<br />

Why is paradox so appealing? For one thing, it’s more provocative and stimulating than agreement.<br />

Contradiction gets us to thinking more and is often what spurs us to action. What great dinner party<br />

debate ended with everyone in agreement?<br />

The thought that goes into developing a new line of clothing asks us to entertain both finite and<br />

infinite possibilities. It’s invention and reinvention. It’s bringing together opposites with the intention<br />

of unity. We seek out the moments when either/or resolves into both/and, resulting in a style with<br />

complexity and complementarity.<br />

Paradoxes abound throughout the collection. Here are a few:<br />

* Street-wear for the outdoors and performance-wear for the street.<br />

* The improbably light but incredibly warm qualities of the Cloudcover Jacket, Vest and Trench.<br />

* The parka–for-your-legs nature of the Cloudcover Skirt.<br />

* The dense flannel look but dramatic lightness and warmth of the Watchdog Shirt.<br />

* The morning coat silhouette of the women’s Cashmoore Tailspin.<br />

* The countryside-gentleman-meets-funky urban traveler of the Throwback Jacket.<br />

* The gritty chic of the women’s Ghostwriter and Adjunct Hoodie.<br />

* The soft ruggedness of the women’s Dovetail and men’s Throwback Pants.<br />

We’re also striving for balance, which is itself a kind of paradox, hovering between seemingly contradictory<br />

poles – between proven winners and brand new concepts, between fundamental and directional<br />

styles, between inner and outer layers, between natural and technical fibers, between brights, neutrals<br />

and darks.. We believe you’ll find the pleasing tension between the fabrics, shapes, textures and<br />

colours of this season as satisfying as we do. Welcome to Fall ’12.<br />

Peace<br />

Kate


Ablaze<br />

Abrazo<br />

Savory Shirt<br />

Dovetail Pant<br />

Surpass<br />

Flanery<br />

Rollick Print Crew<br />

Lean Legging<br />

Lowkey Scarf Eave Shirt<br />

Lowkey Zip<br />

Gesture LS<br />

Kickstand Chino<br />

PDX Cotton Scarf<br />

Ghostwriter<br />

Abrazo<br />

Savory Shirt<br />

Jaywalk Pant<br />

women’s merch


Lowkey Long<br />

Eavesdrop<br />

Lean Legging<br />

Hideout Manta<br />

Livy Tee LS<br />

Checkov Pant<br />

Adjunct Scarf<br />

women’s merch


W’s Mixologist<br />

Oblique V Shirt<br />

Chaka Long Skirt<br />

Ablaze<br />

Malena Tee 3⁄4<br />

Chachacha Long Skirt<br />

Rosalinda Dress<br />

PDX Cotton Scarf<br />

women’s


Eave Shirt<br />

Sonja Henley<br />

W’s Kickstand Chino<br />

Ghostwriter<br />

PDX Cotton Scarf<br />

W’s Jaywalk Pant<br />

Bandida<br />

Rollick Print Crew<br />

Dovetail Pant<br />

women’s


Nixi Dress Muse Dress 3⁄4<br />

Lowkey Zip<br />

Espressivo<br />

Muse Skirt<br />

women’s


Cloudcover Trench<br />

Eave Shirt<br />

Lean Legging<br />

Tee Rex<br />

Cloudcover Skirt<br />

Dovetail Hat<br />

Moonstruck<br />

Nixi Skirt<br />

Leap Legging<br />

women’s


Eavesdrop Dress<br />

Lean Legging Semi-Swoon Tee Rex<br />

women’s


Panoply Layered<br />

Panoply<br />

Outer Layer<br />

Panoply<br />

Inner Layer<br />

Dresspass<br />

Leap Legging<br />

Surpass<br />

Lean Legging<br />

women’s


Espressivo<br />

Accord Pant<br />

Manta<br />

Ridley Tee LS Hideout<br />

women’s


Swifty Pocket Tee LS<br />

Allspice Pant<br />

Allspice Hooded Wrap<br />

Swifty Racer Tank<br />

Flextra Pant<br />

Tailspin<br />

Checkov Pant<br />

women’s


Lowkey Scarf Dovetail Hat Lowkey Trapper<br />

PDX Scarf<br />

PDX Cotton and PDX Cotton/Silk Scarves<br />

accessories


Cloudcover Vest<br />

Watchdog<br />

Framer Henley<br />

Highroad Pant<br />

Felton<br />

Fretwork<br />

Allusion LS<br />

Kickstand Chino<br />

Downbeat<br />

Smythy LS<br />

Onrush Crew LS<br />

Dusty Pant<br />

Throwback Jacket<br />

Lowkey Crew<br />

Vanquish<br />

Highroad Pant<br />

men’s merch


Lowkey 1/4 Snap<br />

Flanery<br />

Throwback Pant<br />

Flatbed<br />

Framer Henley<br />

Dusty Pant<br />

Roark Full Zip<br />

Mixologist<br />

Alibi LS<br />

Jaywalk Pant<br />

Lowkey Collar<br />

Flanery<br />

Kickstand Chino<br />

men’s merch


Roark Full Zip<br />

M’s Mixologist<br />

M’s Jaywalk Pant<br />

Lowkey Collar<br />

Smythy LS<br />

M’s Cloudcover Vest<br />

Roark 1⁄4 Zip)<br />

Mojo<br />

Throwback Pant<br />

men’s


Throwback Jacket<br />

Fretwork Shirt<br />

M’s Kickstand Chino<br />

Double Mojo<br />

Highroad Pant<br />

Brace Jacket<br />

Onrush Crew LS<br />

men’s


Flatbed<br />

Smooth Henley<br />

Downbeat<br />

Framer Henley<br />

Dusty<br />

men’s

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