Sherpa Adventure Gear Spring '12/Fall '11 Press Kit

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Sherpa Adventure Gear Spring '12/Fall '11 Press Kit

spring - summer 2012


New Product Highlights for Spring ’12 – ORSM Booth #36041

Men’s Kriti Jacket

The men’s Kriti Jacket (MSRP $89) puts a little something between you and

unpredictable weather. Light and streamlined, this soft shell is a close-­‐fitting

stretchy second skin that’s breathable and water-­‐ and wind-­‐resistant. Functional

features include zip pockets, an offset front zipper that tucks into a zipper garage,

thumb loops and articulated elbows. Sherpa Adventure Gear also makes the Kriti

styled for women.

Nyano Jacket for men and women

Here’s a streamlined and styled up fleece jacket that gives

the comfort of a sweatshirt but so much more. The Nyano’s

100% Polartec® Classic Micro fleece is a proven warmth-­‐for-­‐weight performer: breathable,

light, and just the right warmth for throwing on (alone or under a shell) when the sun sets

down or the chill sets in. If you get it wet, it dries quickly. If you slop salsa on it, just spot clean

with a bit of water wherever you happen to be. The women’s Nyano (shown here) gets

enticing stitch lines that flow up one arm, across the chest and back yoke, then down the

other arm. MSRP $77.

Men’s and Women’s Graphic Tees

Travelers to Nepal return with memories etched of a place

rich in cultures, traditions and co-­‐mingled religions in an unparalleled high

mountain landscape. Sherpa Adventure Gear captures the inspiration of Nepal—

where it is headquartered—with its 8-­‐piece collection of graphic art tees. The

Monkey Tee celebrates the ancient temple complex located high above the

Kathmandu Valley, known for its important Buddhist and Hindu temples, stunning

views, and often-­‐boisterous monkeys. The Tingba Tee is adorned all over with

subtle and flowing Tibetan cloud and mountain imagery. Shown here: the men’s

Chorten Tee. MSRP $25-­‐$27.

Kanchan and Kipu: hot weather technical tees

A tech tee for the hottest of days, the Kanchan (for men) and Kipu (for women, shown here) will

keep you cool and dry while providing sun protection and a layer between you and your pack. Two

fabrics combine to work for you when things get warm and steamy: The stretch mesh at the back

ventilates, while super stretchy, soft, Xylitol-­‐infused IceFil® fabric reacts with your sweat to reduce

skin temperatures. Furthermore, this fabric’s moisture-­‐wicking construction delivers sun

protection, anti-­‐bacterial protection and is quick to dry. MSRP $39.

Images, more information, Spring ’12 catalog and samples:

Boo Turner, Footloose Communications

206.554.1596 or boo@footloose-­‐communications.com


Features

New Product for Spring ’12

Booth #36041 - Outdoor Retailer Summer Market ‘11

Sherpa Adventure Gear Nyano Jacket

• Underarms are seam-free for a low-bulk feel

• Zippered hand-warmer pockets

• All zippers have zipper garages

• Welded zip arm or chest pocket hold small essentials

Women’s Nyano Jacket Details:

Fabric: 100% Polartec® Classic Micro polyester

Weight: 302 grams/10.7 ounces

Sizes: Women’s XS – XL

Colors: Aru (shown here), Black, Gokarna Green, Pani Blue

MSRP: $77

Men’s Nyano Jacket Details:

Here’s a streamlined and styled up fleece jacket that gives

the comfort of a sweatshirt but so much more. The Nyano’s

100% Polartec® Classic Micro fleece is a proven performer:

breathable, light in weight, and just the right warmth for

throwing on (alone or under a shell) when the sun sets

down. If you get it wet, it dries quickly. If you slop salsa on

it, just spot clean it

wherever you happen to be.

The women’s Nyano gets

enticing stitch lines that flow

up one arm, across the

chest and back yoke, then

down the other arm.

Fabric: 100% Polartec® Classic Micro polyester

Weight: 360 grams/12.7 ounces

Sizes: Men’s S-XXL

Colors: Sarkar Blue (shown here), Black, Gokarna Green, Gomba Orange

MSRP: $77

For more information, samples, and images:

Boo Turner, Footloose Communications

206.554.1596 or boo@footloose-communications.com


Sherpa Adventure Gear’s New Spring 2012 Tees Inspired by Company’s Home in Nepal

Entire lifestyle collection features versatility for travel and adventure

Booth 36041 – Outdoor Retailer Summer Market 2011

Media contact:

Boo Turner, Footloose Communications

boo@footloose-communications.com or 206.554.1596

Travelers to Nepal and the Himalaya return with memories etched of a place rich in cultures,

traditions and co-­‐mingled religions in an unparalleled high mountain landscape. For Spring

2012, Sherpa Adventure Gear captures the inspiration of Nepal—where it is headquartered—

with its new collection of graphic art tees.

The eight-­‐piece line has two

designs common for men and

women. The Monkey Tee (shown

here in green) celebrates the

ancient temple complex located

high on a hill above Kathmandu

Valley, known for its important

Buddhist and Hindu temples,

stunning views, and boisterous,

begging monkeys. The Tingba Tee

is adorned with subtle Tibetan cloud and mountain imagery,

flowing over the shoulders and down to the hem. Four other designs round out the 100%

super-­‐soft cotton collection. The men’s and women’s tees retail for $27 and $25, respectively.

-­‐more-­‐


The men’s Destination Tees (MSRP $24) also focus on Sherpa

Adventure Gear’s connection to Nepal. Each is screened with a

prayer flag graphic and a location key to the company: Kathmandu,

where Sherpa’s headquarters, flagship store, and manufacturing are

centered, as well as Pokhara and Namche, where Sherpa Adventure Gear

operates retail outlets serving visitors to the high mountain Annapurna

and Everest regions.

In addition to the tees, Sherpa Adventure Gear’s has greatly expanded its lifestyle line to

include many new styles of shirts, shorts and pants in a variety of fabrics that are highly

functional for travel and adventure.

“We are rooted in Nepal and to the Sherpa culture,” said Tsedo Sherpa, Vice President of

Sherpa Adventure Gear. “Nepal is a global gathering place, so we know the importance of

apparel that is flexible and adaptable for people in travel and adventure mode. In our lifestyle

collection, we aim at clothing that is light, packable, easy to care for and wrinkle-­‐resistant,

perfect for gypsies on the go.”

About Sherpa Adventure Gear

Sherpa Adventure Gear (www.sherpaadventuregear.com) was founded in 2003 by Tashi

Sherpa, who was inspired to start the company when he discovered that his uncle was one

of the Sherpa on Sir Edmund Hilary’s celebrated first-ever expedition to the top of Mount

Everest in 1953. Sherpa Adventure Gear—which manufacturers apparel for mountain and

outdoor adventures—honors the unsung Sherpa heroes who make high altitude Himalayan

climbs possible for others by carrying the loads, laying the ropes and guiding the way.

Sherpa athlete-ambassadors test and help design Sherpa Adventure Gear products, most

of which are manufactured in Nepal. Sherpa Adventure Gear employs over 150 people in

Nepal, and in 2009, furthered its local commitment when it opened a facility in downtown

Kathmandu which houses its headquarters, the flagship Sherpa Gear House store, and The

Terrace bed and breakfast. Two more stores opened in 2010, in Namche and Pokahara,

Nepal. The company’s marketing and sales office is in Renton, Washington. Sherpa

Adventure Gear donates a portion of every sale to organizations that benefit the Sherpa

people, such as the Sherpa Education Fund.


New Product for Spring ’12

Outdoor Retailer Summer Market

Details:

Fabric: 4-way stretch, rain-resistant 91% nylon/9% spandex

Weight: 415 grams/14.6 ounces men’s size large

Sizes: Men’s S – XXL

Colors: four colors

MSRP: $89

For more information, samples or images:

Boo Turner, Footloose Communications

206.554.1596 or boo@footloose-communications.com

Sherpa Adventure Gear Kriti Jacket

Booth #36041

The men’s Kriti Jacket ($89) by Sherpa

Adventure Gear puts a little something

between you and unpredictable weather.

Light and streamlined, this soft shell is a

stretchy second skin that’s breathable and

water- and wind-resistant. Functional

features include zip pockets, an offset front

zipper that tucks into a zipper garage,

thumb loops and articulated elbows. Sherpa

Adventure Gear also makes the Kriti styled

for women.


Fall 2011:

NEW PRODUCTS AT A GLANCE

Men’s Category: Description Retail

Nandi Tee Base layer: Fitted long sleeve crew with thumbholes $45

Ananta Pullover Mid-­‐layer: Polartec® Thermal Pro hooded pullover $80

Tchimi Hoodie Mid-­‐layer: Technical fitted hoodie of Polartec Power Stretch $70

Khampa Tech Thermal: Polartec® Thermal Pro hooded jacket $105

Mukti Pullover Thermal: Pontetorto wool blend snap-­‐collar pullover $125

Karma Pullover Thermal: Pontetorto wool blend pullover with endless knot $135

Mandala Sweater Thermal: Endless knot-­‐patterned full-­‐zip Pontetorto jacket $150

Krishna Pant Lifestyle: warm poly tricot-­‐lined Supplex pant $75

Shankar Jacket Insulation: 100gr Primaloft® One hooded jacket $145

Women’s Category: Description Retail

Nanda Tee Base layer: Fitted long sleeve crew with thumbholes $45

Priya Pullover Mid-­‐layer: Polartec® Thermal Pro feminine mock neck $79

Tchimi Hoodie Mid-­‐layer: Technical fitted hoodie of Polartec® Power Stretch $70

Deokham Tech Thermal: Polartec® Thermal Pro hooded jacket $105

Karma Pullover Thermal: Pontetorto wool blend pullover with endless knot $129

Kismet Sweater Thermal: Ribbed Pontetorto wool blend full zip hoodie $113

Mandala Sweater Thermal: Tibetan endless knot on Pontetorto wool blend $139

Paro Jacket Long Insulation: full-­‐length PrimaLoft Eco hooded jacket $169

Accessories Description Retail

Jigmi Balaclava Polartec® Power Stretch balaclava with a scuba fit $25

Hima Colorful striped 100% Pashmina wool hat/scarf $45/$110

Various Hats 5 new 100% wool/fleece-­‐lined styles home knit in Nepal $18-­‐$19.50

Jyoti Solid color 100% Pasmina wool hat/scarf $45/$79

Apso Neck tube made of 100% Pashmina wool $65

Ultra Krishna Silk/Pashmina blend ultralight and soft scarf $85

See press releases included on selected products.


For Immediate Release

New Product for Fall 2011

Sherpa Adventure Gear Shankar Jacket

Like Shankar the destroyer (also known as Shiva), this jacket

obliterates rough mountain weather so you can focus on your

climb or peeling off your skins for the downhill run ahead.

Durable and versatile, the Shankar's shell is wind-­‐ and water-­‐

resistant nylon, and 100 grams of synthetic PrimaLoft® One® fill

provides powerful insulation without weighing you down-­‐-­‐even if

it gets wet. The hood fits easily over your helmet and cinches

around your face to capture all the heat your head generates and

keep out a cold wind. Highly compressible and light, this jacket can be tucked away in your pack until

you need it. Five pockets give you ample storage and quick access to all the items you need to keep

handy. Fitted to accommodate essential layering. The Shankar, $145, is for men, in sizes S – XXL, in

four colors.

PrimaLoft One is the highest performing insulation on the market for warmth, water resistance,

softness and compressibility. PrimaLoft One is an ultra-­‐fine microfiber insulation that is as warm, soft

and lightweight, and is warmer wet or dry than all other insulations.

About Sherpa Adventure Gear

Sherpa Adventure Gear was founded in 2003 by Tashi Sherpa, who was inspired to start the company when

he discovered that his uncle was one of the Sherpa on Sir Edmund Hilary’s celebrated first-ever expedition

to the top of Mount Everest in 1953. Sherpa Adventure Gear—which manufacturers apparel for mountain

adventures—honors the unsung Sherpa heroes who make high altitude Himalayan climbs possible for others

by carrying the loads, laying the ropes and guiding the way. Sherpa athlete-ambassadors test and help

design Sherpa Adventure Gear products, most of which are manufactured in Nepal. Sherpa Adventure Gear

employs over 150 people in Nepal, and in 2009, furthered its local commitment when it opened a facility in

downtown Kathmandu to house its headquarters, the flagship Sherpa Gear House store and The Terrace

bed and breakfast. Two more stores opened in 2010, in Namche and Pokhara, Nepal. The company’s

marketing and sales office is in Renton, Washington. Sherpa Adventure Gear donates a portion of every sale

to organizations that benefit the Sherpa community’s future, such as the Sherpa Education Fund.

###

For more information, product images or test samples, please contact:

Boo Turner, Footloose Communications

206.554.1596 mobile • 206.462.5294 office • boo@footloose-­‐communications.com


For Immediate Release

New Products for Fall 2011

Sherpa Adventure Gear’s Fall ’11 Accessory Line

Highlights Pashmina Wool and More Hand Knit Hats

Sherpa Adventure Gear hats—hand knit in Nepal—have always been a

signature of the company’s commitment to manufacturing in Nepal as well as

emblematic of the Sherpa culture and heritage of founder Tashi Sherpa and his family.

For Fall 2011, the accessory line grows, with new ultra soft Pashmina wool styles and more selection

in hand knit hats. All told, the company will offer over 20 accessory items in Fall 2011, many in a half

dozen color options.

Details on selected accessories:

Pashmina wool: The Hima Hat ($45) and Hima Scarf ($110) are 100% Pashmina wool, in brilliantly

colorful stripes. Pashmina is a fine, lightweight super-­‐soft wool from a breed of goat indigenous to the

high altitude Himalayas. The Jyoti Hat ($45) and Jyoti Scarf ($79) offer a solid color option. Finally,

the new Pashmina collection includes the Ultra Krishna Scarf ($85)—which blends silk and

Pashmina for a multi-­‐season wrap—and the Apso Neck Tube ($65) to swath your neck and face in no-­‐

itch comfort when it’s extra chilly out.

New hand knit hats: The Rani ($19) has a series of scalloped knit panels that wrap your head. The

Phurba ($18) bears zig zags and stripes styled with a rolled hem. The Tsering ($19.50) is a striped

earflap, with braided topknot and tassles to secure around your chin. All 14 hand knit styles are lined

with itch-­‐free Polarfleece® for added comfort. These hats provide home-­‐based work and income for

women and their families—typically Newar—in the outlying areas of Kathmandu.

Technical balaclava: Finally, for full coverage and protection when climbing, skiing or trekking, the

Jigmi Balaclava ($25) is ready for action. Made of Polartec ®Power Stretch®, it’s a lightweight

breathable insurance policy against foul conditions and is easily worn under a helmet or hood.

About Sherpa Adventure Gear

Sherpa Adventure Gear was founded in 2003 by Tashi Sherpa, who was inspired to start the company when he

discovered that his uncle was one of the Sherpa on Sir Edmund Hilary’s celebrated first-ever expedition to the top of

Mount Everest in 1953. Sherpa Adventure Gear—which manufacturers apparel for mountain adventures—honors the

unsung Sherpa heroes who make high altitude Himalayan climbs possible for others by carrying the loads, laying the

ropes and guiding the way. Sherpa athlete-ambassadors test and help design Sherpa Adventure Gear products, most of

which are manufactured in Nepal. Sherpa Adventure Gear employs over 150 people in Nepal, and in 2009, furthered its

local commitment when it opened a facility in downtown Kathmandu which houses its headquarters, the flagship Sherpa

Gear House store and The Terrace bed and breakfast. Two more stores opened in 2010, in Namche and Pokhara,

Nepal. The company’s marketing and sales office is in Renton, Washington. Sherpa Adventure Gear donates a portion

of every sale to organizations that benefit the Sherpa community’s future, such as the Sherpa Education Fund.

###

For information, images or samples contact: Boo Turner, Footloose Communications

206.554.1596 mobile • 206.462.5294 office • boo@footloose-­‐communications.com


For Immediate Release

New Product for Fall 2011

Sherpa Adventure Gear Expands Line of Thermal, Wool

Blend Jackets and Sweaters for Fall 2011

Style, warmth and the comfort of wool are features of Sherpa Adventure Gear’s

Men's Mukti

new thermal offerings for Fall 2011. Both women and men can choose from

Pullover

three new styles, adding to a broad collection of sweaters and jackets that can go from

streets to mountains and back. The new styles all feature wool blend fabrics from the respected Italian

Pontetorto woolen mill. The fabrics blend wool with polyester and nylon to result in a non-­‐itching and

durable fabric that is warm, durable and breathable.

The Karma Pullover has a yoke adorned with a pattern of the Tibetan endless

knot over a solid torso. Its brushed interior is cozy; a high neck gives extra

warmth. The women’s Karma ($129) has a buttoned, asymmetrical fold over

collar; the men’s ($135) style opens with a generous zipper for ease of use and

extra ventilation when needed.

Both men and women also get the Mandala Sweater – fully patterned with the

Tibetan endless knot. A high collar, full front zipper, and two zippered hand

warmer pockets will keep wearers warm and comfortable. The men’s retails for

$150; the women’s Mandala Sweater is $139.

The Mukti Pullover for men ($125) is a semi-­‐fitted textured wool pullover that

can be worn as a layer or alone as a handsome sweater. Hidden gunmetal snaps on a high

neck add style and seal in heat. Similarly, the women’s Kismet Sweater ($113) is ribbed

wool with subtle variegated color. It features a full zip and a hood, as well as front hand

warmer pockets.

About Sherpa Adventure Gear

Sherpa Adventure Gear was founded in 2003 by Tashi Sherpa, who was inspired to start the company when he

discovered that his uncle was one of the Sherpa on Sir Edmund Hilary’s celebrated first-ever expedition to the top of

Mount Everest in 1953. Sherpa Adventure Gear—which manufacturers apparel for mountain adventures—honors the

unsung Sherpa heroes who make high altitude Himalayan climbs possible for others by carrying the loads, laying the

ropes and guiding the way. Sherpa athlete-ambassadors test and help design Sherpa Adventure Gear products, most of

which are manufactured in Nepal. Sherpa Adventure Gear employs over 150 people in Nepal, and in 2009, furthered its

local commitment when it opened a facility in downtown Kathmandu to house its headquarters, the flagship Sherpa Gear

House store and The Terrace bed and breakfast. Two more stores opened in 2010, in Namche and Pokhara, Nepal.

The company’s marketing and sales office is in Renton, Washington. Sherpa Adventure Gear donates a portion of every

sale to organizations that benefit the Sherpa community’s future, such as the Sherpa Education Fund.

###

Media contact: Boo Turner, Footloose Communications

206.554.1596 mobile • 206.462.5294 office • boo@footloose-­‐communications.com

Women's Karma

Pullover


For Immediate Release

New Product for Fall 2011

Sherpa Adventure Gear Paro Long Jacket

The Paro Long Jacket for women is so whisper light you might forget

you are wearing it. The ultra soft nylon shell is wind-­‐resistant and

windproof, and its 100 grams PrimaLoft® Eco® synthetic insulation

will keep you warm even if it gets wet. Feminine princess seams, mid-­‐

thigh length, hidden front pockets and articulated elbows give this

jacket a tailored look. Dual full zipper slider allows you to ventilate

from the neck or the hem and a hood helps seal in the heat. Tuck this

highly compressible jacket into the corner of your bag, and pull it out

for style and cozy comfort when it gets drizzly cold, or when the wind

kicks up. Suggested retail is $169. Offered in five sizes and four colors.

PrimaLoft® Eco insulation technology combines 50% recycled

material with PrimaLoft virgin fibers to create a high loft, thermally efficient insulation. PrimaLoft Eco

is lightweight and water resistant with superior softness to keep you dry and comfortable.

About Sherpa Adventure Gear

Sherpa Adventure Gear was founded in 2003 by Tashi Sherpa, who was inspired to start the company when

he discovered that his uncle was one of the Sherpa on Sir Edmund Hilary’s celebrated first-ever expedition

to the top of Mount Everest in 1953. Sherpa Adventure Gear—which manufacturers apparel for mountain

adventures—honors the unsung Sherpa heroes who make high altitude Himalayan climbs possible for others

by carrying the loads, laying the ropes and guiding the way. Sherpa athlete-ambassadors test and help

design Sherpa Adventure Gear products, most of which are manufactured in Nepal. Sherpa Adventure Gear

employs over 150 people in Nepal, and in 2009, furthered its local commitment when it opened a facility in

downtown Kathmandu to house its headquarters, the flagship Sherpa Gear House store and The Terrace

bed and breakfast. Two more stores opened in 2010, in Namche and Pokhara, Nepal. The company’s

marketing and sales office is in Renton, Washington. Sherpa Adventure Gear donates a portion of every sale

to organizations that benefit the Sherpa community’s future, such as the Sherpa Education Fund.

###

For more information, product images or test samples, please contact:

Boo Turner, Footloose Communications

206.554.1596 mobile • 206.462.5294 office • boo@footloose-­‐communications.com


Summary

Sherpa Adventure Gear – Background and Fact Sheet

January 2011

Sherpa Adventure Gear (www.sherpaadventuregear.com) was founded in 2003 by Tashi

Sherpa, who was inspired to start the company when he discovered that his uncle was

one of the Sherpa on Sir Edmund Hilary’s celebrated first-ever expedition to the top of

Mount Everest in 1953. Sherpa Adventure Gear—which manufacturers apparel for

mountain and outdoor adventures—honors the unsung Sherpa heroes who make high

altitude Himalayan climbs possible for others by carrying the loads, laying the ropes and

guiding the way. Sherpa athlete-ambassadors test and help design Sherpa Adventure

Gear products, most of which are manufactured in Nepal. Sherpa Adventure Gear

employs over 150 people in Nepal, and in 2009, furthered its local commitment when it

opened a facility in downtown Kathmandu which houses its headquarters, the flagship

Sherpa Gear House store, and The Terrace bed and breakfast. Two more stores opened

in 2010, in Namche and Pokahara, Nepal. The company’s marketing and sales office is in

Renton, Washington. Sherpa Adventure Gear donates a portion of every sale to

organizations that benefit the Sherpa people, such as the Sherpa Education Fund.

Timeline

July 2003: Tashi Sherpa launches Sherpa Adventure Gear at Outdoor Retailer with a product line

of ten items made in Nepal.

2004: Sherpa Adventure Gear opens a tiny facility in Kathmandu, Nepal to train ten people on

making technical apparel. The company signs on its first Sherpa brand ambassadors to test and

endorse products. Website launched. Attends ISPO and is a winner of the new Brand award.

2005-2008: Sherpa Adventure Gear builds and expands the production facility in Nepal and

grows the brand globally through Europe, Canada, South America and Asia.

October, 2009: Sherpa Adventure Gear opens a 4500-square foot, four-story building with a

flagship Sherpa Gear House store, headquarters, and The Terrace bed and breakfast in

Kathmandu, Nepal.

April 2010: A second store is opened in Namche Bazaar—gateway to trekking the Everest region.

December 2010: The Pokhara, Nepal store opens, serving visitors to the Annapurna area.

- more -


Page 2: Sherpa Adventure Gear – Background and Fact Sheet

Headquarters: Manufacturing and research and development are headquartered in Kathamadu,

Nepal. Sales, marketing and North American distribution is based in Renton, Washington.

Manufacturing: Sherpa Adventure Gear is committed to manufacturing in Nepal. The majority of

its apparel is constructed in three factories there. Down-filled garments are made in China.

Number of Employees: 150-200

Product Lines: Sherpa Adventure Gear creates a comprehensive line of technical outdoor apparel,

including base layers, down, synthetic and wool insulating pieces, and hard and soft shell jackets

and pants. Hand knit hats are a specialty. The company’s lifestyle clothing includes shirts,

pants, shorts, skirts, and more. It’s Eco-Librium line of products includes jackets with 100%

recycled polyester fabrics, organic cotton, and Primaloft® Eco insulation.

Markets and Distribution: Sherpa Adventure Gear is sold through specialty retailers in the U.S.

and Canada, as well as in Italy, Austria, Japan, Switzerland, Spain, South Africa, Argentina, Chile,

Colombia, Taiwan and at Sherpa Adventure Gear stores in Nepal.

Key Personnel: Sherpa Adventure Gear is a family-run business. Tashi Sherpa and his daughter

Tsedo are President and Vice President, respectively. Tashi’s wife Tseten Sherpa oversees the

management of The Terrace bed and breakfast in Kathmandu. Son Tsering Sherpa looks after

logistics and retail operations. Cousin Ang Phurba Sherpa, one of the trekking industry’s most

respected members, is the store manager of the Sherpa Gear House; his brother Dorjee Lama

Sherpa owns the store in Namche. Additionally, Scott Marble is Global Sourcing and production

manager. Indra Chitrakar and Ram Kumar, Tashi’s associates for more than 27 years, are

responsible for all operations in Nepal. Finally, Mingma Tenjing Sherpa, his wife Yangji Sherpa

and Ang Phurba Sherpa are partners in the new store in Pokhara.

Sale Growth: Sherpa Adventure Gear has experienced high double digit growth year after year

and doubled sales in 2010.

Notable information and facts:

Sherpa Adventure Gear sponsors Sherpa athletes, including Lakpa Rita Sherpa, the first

Sherpa to climb the Seven Summits, and Serap Jangbu Sherpa, who is well on his way to

become the first Sherpa to climb all the world’s 8,000-meter peaks.

• Nepal-based handicrafts are promoted, including hangtags and packaging made from

locally made rice paper.

• Handknit hats are a signature item—these support a cottage industry of home knitters in

villages surrounding Kathmandu.

Sherpa Adventure Gear stores in Nepal aim to marry western style retailing,

merchandising, and customer service with Sherpa hospitality and wisdom. In addition to

apparel by Sherpa Adventure Gear, the stores sell Hilleberg Tents, Cascade Designs,

Camelbak, Smarwool, Deuter, Black Diamond, Sherpani, Keen and Adventure Medical Kits.

Sherpa Adventure Gear names its products after places in Nepal and Tibet, Hindu and

Buddhist beliefs, stories, symbols and festivals, and more. Favorite garments get family

names, such as the Tashi hat or Tseten jacket.

###

Media Contact:

Boo Turner, Footloose Communications

206.554.1596 cell • 206.462.5294 office

boo@footloose-communications.com

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