Elephant Parade Be part of it... - Rikki Tikki Company

4 INTRO
I would like to
begin my column
by passing the
attention to
those who really
deserve it...
As the managing director of
Rikki Tikki Company, I am
not actually important in this
context. For how do I personally
make a difference for you - and
your customers? I don’t! At least
not compared to the real stars of
‘Rikki Tikki Company’.
At ‘Rikki Tikki Company’, we
see the designers and artists
as our true stars. They are the
ones who create new trends and
products; they are the ones who
make a difference in people’s homes. That is why we think that our designers
and their collections deserve to be in the spotlight - not us.
Our role is simply to be ‘roadies’: We help in the background by arranging
the universes of the artists. We make sure that their universes are consistent
with the needs and wishes of our retailers and consumers. We assist by creating
a hype and ‘ticket selling’. In short, we do everything that is necessary
so that our stars can go on stage and shine.
And they do shine! As a tribute to our very skilled Danish designers, we give
them and the unique stories behind their Scandinavian design extra space –
both in this and in our future catalogues.
In this edition, we focus on the working methods of the designers and the
thoughts behind the expression of their collections. For example, you can
learn where Susanne Schjerning gets her inspiration, read Naja Munthe’s reflections
on the difference between designing clothes and interior products
and about Anna Nielsen’s thoughts of why she mostly uses black and white.
By giving our designers more room and time to speak, I hope that I can
inspire you to see new possibilities as to how their collections and universes
can fit into your business concept.
That was all from this ‘roadie’. Have fun reading!
The best spring greetings from
Managing director, Thomas Hjort