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Freshfel discords European
Comission proposal about
marketing standards
Freshfel Europe has showed its disagreement
with European Comission approaching to the
fruits and vegetables marketing standards.
Last 12 th of November the Comission announced
the reduction of the UE rules and cut
red tape. Philippe Binard, General Delegate of
Freshfel Europe, notes that the decision could
bring disadvantages in the supply chain and
lead consumers to confusion about the quality
of the produce.
Chile, the invited
country in Fruit
Logistica 2009
Fruit Logistica, the largest international fruit
and vegetables trade event, will take place
in Berlin between the th and th of February
2009. Chile, as worldwide supplier leader
from the south hemisphere, will have the
honours of the next exhibition. The South
American country has planned a great presentation
of the diversity of their fresh products.
The stand of Chile will have 2 0 metre display
area, where there will be more than 100 exporters
and growers.
Peru opens up Asian market
During the first quarter of 2009, Japan should
remove the plant health barriers to importing
Peruvian mangoes. These measures are
essentially intended to prevent the spread
of fruit fly. The Peruvian Mango Exporters’
Association (APEM) said that Japan is considered
a very attractive market where very high
prices can be fetched. Peru has also begun
to open up several other new markets for its
fruit exports, in particular achieving access to
the Chinese market for its citrus fruits, which
have joined table grapes and mangoes on the
list of Peruvian fruit exported to China.
Perlim`s new
promotional campaign
Meeting the objective to promote the consumption
of fruits among children, starting
from October all Perlim apples are marked by
Horton etiquette and all apple boxes contain
an information leaflet, which would allow the
consumers to win numerous gifts. On its web
page www.perlim.com Perlim announces a
contest with hundreds of presents to win,
including the DVDs of the movies marked by
Horton.
Alcampo and Sabeco
commercialize orange
and clementine certified by GPI
“Valencia Citrus Fruits”
The Regulatory Council of GPI “Valencia Citrus
Fruits” and Zenalco, the head of Auchan
group`s purchases, have reached an agreement
to commercialize 7,700 tons of orange and
clementine certified by GPI “Valencia Citrus
Fruits” through the national network of Alcampo
and SABECO supermarkets during the
2008/2009campaign. The current agreement
implies a joint effort of both sides and provides
an opportunity to offer a high quality product
to the final customer.
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ers as Sorus, Globus, Akhmed Fruit, Nevskaya, Balt-
Fruit and others. “The Russian market has its specific
issues, but we are used to settling all the problems,
because Russia is our top strategic market”, explains
P. Bussadori.
Murcian exporters
with Proexport
Murcia province was well represented with a strong
Proexport delegation of 5 leading exporters of melons,
lettuces and peppers (Procomel, Fruveg, Fruca,
Difrusa and Agrasa), as well as the citrus sector (Mundosol
and Hispagroup). “Piel de Sapo” type melon
specialist Procomel (30,000 tons sold in 2008) is a
good example of Murcian premium produce with increased
sales to East Europe. “We are supplying Poland
and the Czech Republic for now” advised Juan
Penalver Pardo, the world’s largest grower of Piel de
Sapo at 400ha.
Pancypryan Potato Growers for new
customers
Pancypryan Potato Growers Group (POP) unites
more than 800 growers, or more than a half of all
the potato growers of Cyprus. Their long experience
enablesthe Group to produce the highest quality
potatoes, mainly salad type. “80% of the potatoes
produced are exported, mainly to the UK, Germany
and Belgium”, states P. Anastasious, the General
Manager. “Cyprus potatoes are premium class and
ready to supply Russia, where consumers will taste
and feel the difference”.
Saint-Charles Export
prospection
A delegation from the Saint-Charles Export promotion
association gathered in Moscow the better to
explore the rapid evolution of Russian demand. “Our
objective is to promote international knowledge of
our production, trade and logistics companies” declared
its President, Alain Barniol. The pool of Saint-
Charles companies offers a full package of competi-
EUROFRESH
DISTRIBUTION
7. Proexport - Fernando Gomez, 8. St Charles delegation, 9. Seven Seas
- Greg Thorne, 10. USA Pears delegation.
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tive products and services, from local production to
Mediterranean and overseas logistics.
98
OCTOBER
NOVEMBER
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Seven Seas gets global
The South African company, founded in 2001, is a
global enterprise with offices in Cape Town, Rotterdam,
St. Petersburg and Buenos Aires. Last year
it produced some 2 million of boxes of fruit in RSA
alone. The company has also established production
in Argentina (300,000-400,000 boxes), Chile
and Uruguay. 50% of the produce it markets is citrus,
30% deciduous, 10% grapes and 10% tropical fruits.
“Most of our products (65%) are exported to Russia”,
advised Greg Thorne, chief financial officer. “25% are
sold to Europe and 10% to North America and Asia”.
The company’s cost-effective strategies and the high
quality of its products enable “Seven Seas” to consolidate
its position and to expand to new markets.
Stay Food Group in Eastern Europe
The Dutch distributor took a bigger step in Russia in
particular with the acquisition last July of Van Doorn
International. The company specializes in the East
European markets and sold about 25,000 tons last
year, worth €15 million. Russia, Belarus, the Ukraine
and Romania are its main markets, which it supplies
with a full range of products. The main products
origins are Holland, South Africa, Latin America and
China.
USA Pears, high profile
America was the only country whose national pear
brand was directly promoted at World Food. Despite
the 13% drop in crop estimate for 2008, USA Pears
aims to increase its share of this high demanding
market for premium pears. Russia has become its 5th
destination, after the US, Mexico, Canada and Brazil,
while Columbia and Germany come just after it. The
2008 crop is expected to be around 16.6 Million boxes,
with Anjou (8.45 million boxes), Green Bartletts
(3.59), Bosc (2.75) and Comice (850 thousand) as the
main varieties.