The goal of our newsletter is to help our
clients grow their business. Promotional
products can increase awareness, name
recognition and lead generation. Awards
and premiums will improve customer
loyalty, employee morale and productivity.
Increase Sales with Monthly Marketing
Ready. Set. Sell!
Make Employee Training Fun
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Your Chance to Win a Free Gift
Answers Your Promotional Questions
Back to School
If your company is looking to generate awareness in the local community then
get involved with area schools. Throughout the school year, there are multiple
opportunities to promote your brand to school personnel, students, and most
importantly, their parents. Team sponsorships, ads in PTA mailers, and signs posted on
school marquees are passive opportunities for advertising.
However, active involvement during school events may take
your company’s reputation to the next level.
Orientation is a perfect time to begin this new relationship.
Ask the school to allow your business to set up a table at meet
and greet. Then pass out branded promotional items that add
to parents and students excitement as they look forward to a
new school year. Make sure the promotional items match your
business and are student-friendly. For example, a bank could
hand out piggybanks to encourage saving; a karate school
could have branded stress relievers to take home; and an after
school tutoring center might give away calculators. Ensure that
your business is remembered all year. Consider distributing
high valued items such as backpacks and insulated lunch bags.
Finally, do not forget teachers! Teachers will appreciate
supplies for the classroom including new planners, pencils,
erasers, and display boards.
Orientation might be your organization’s first introduction
to the school community, but it is only the beginning of a
long-term and positive relationship.
Increase Sales with Monthly Marketing Promotions
Monthly themed promotional products are a great way to stay current and keep clients engaged. Here are some ideas on how your
business can use monthly marketing campaigns to attract new customers and maintain the loyal ones too.
August is Immunization Awareness Month. Help parents keep track of their children’s immunization records. This medical
register makes great giveaways for schools, daycare centers, mother’s morning out programs, and anyone in the medical industry. The
gift of good health will long be remembered.
September is National Preparedness Month. There was a story in the news recently about a man that went for a hike and was
bitten by a venomous snake. The man made it back to his car where he had a venom removal kit. If the hiker had not had the kit readily
available, he would not have survived the trip to the hospital. No one knows when disaster will strike. Have your customers ready for
anything with survival kits and watch the gratitude pour in.
October is Halloween. Zombie’s are a pop culture phenomenon right now. Even the US Centers of Disease Control created a
Zombie Preparedness Plan. Join the cause and get customers talking this Halloween with a squishy brain in a dish. Plus, if a zombie
apocalypse were to happen, who wouldn’t need a stress ball?
Our marketing consultants are standing by with other great ideas too.
Ready. Set. Sell!
According to recent statistics, in North America, approximately 1.5 million people travel by plane daily that is more
than 547 billion people passing through airports annually. In 2012, more than 3 million people traveled by train using
Amtrack and 14.3 million people took cruises from a North American port.
(a little something extra)
If you can build a business up big enough, it’s
— Will Rogers
A smile is a curve that sets everything straight.
— Phyllis Diller
I surround myself with positive, productive
people of good will and decency.
— Ted Nugent
With the potential to advertise to literally billions of people annually, travel promotions need to be
a part of every organizations marketing plan.
This month put an action plan into place. Whether on the go for work or pleasure,
these great promotional accessories travel well.
A business is only as strong as its people. Train
employees to be brand experts. While you are at it, make
Say goodbye to employees yawning, sleeping, and talking during
instructional sessions. These high-tech promotional items will be coveted
prizes and will make your workforce ask for more education.
Get ready, your business is about to have the industry’s most knowledgeable
As the weather begins to cool, send off to summer
and fall festivals abound, making this the perfect time
of year to invest in promotional items. Think about the
type of people that frequent festivals and then choose
an item that will be valued by that group. The fun part is
next. Go to the festival. Have fun, smile, talk to people,
and distribute your organization’s promotional items.
Here are some event swag ideas to help spark your
imagination and get business booming.
For the Sports Enthusiast: Imprinted golf balls
and tennis balls are a great choice. On the tennis court
or on the golf course, customers will appreciate this gift.
For the Kids: If you can attract children to your
organization’s table, the parents will follow. What will
you use to grab their attention?
Tried and True for All: When it comes to using
promotional items as marketing tools, marketing
research studies repeatedly name a few items as
favorites. You cannot go wrong with mugs, hats, or
YOUR CHANCE TO WIN A FREE GIFT
Q: What has only two backbones and
thousands of ribs?
Note: The first five people to correctly answer the riddle will
win a free gift. Email, call or fax your answer (see form on
back). Answer to last issue’s riddle: A Sponge
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Dear Addy, NEED HELP? SEND US YOUR QUESTIONS.
Q: I am a realtor. The market is starting to show signs of improvement. Still, I need all the help that I can get
to bring in new business. Do you have any suggestions on how to use promotional items to help my sales?
A: I am a firm believer that word of mouth referrals are one of the best ways to generate new
business. At the closing table, ensure that clients walk away beaming with happiness. This will ensure
that the client instantly recommends you to his/her friends and family.
Gift baskets make the ideal house-warming gift. These baskets should contain something to enjoy
now like chocolate, wine, or gourmet cupcakes or cookies. Then after the goodies are gone, the client still has the branded basket
or box that can be used for another purpose like storage. The basket will continue to remind clients of your relationship long
after the move.
Q: An internal audit concluded that numerous safety protocols were not followed last year, which directly caused several on the job
accidents. Recently, my company invested to retrain the entire work force on these critical safety measures. What is the next step? How can
we motivate our employee’s to continue to follow these procedures for the long term?
A: First, congratulations on making safety a priority for your workforce. Comprehensive training is
always the first step, which you have already completed. The next step is simple in comparison - incentivize,
Commemorate employees that had a perfect safety record, on either an annual basis or another period
that works well for your industry, with a special reward. It is fun to make the incentive gift a limited edition.
For example, choose an item: stemware, paperweights, lapel pins. Then create a design for a specific time
frame. When the next period arrives, give out the same item, but change the design.
This will give the incentive gift collectable status, and employees will not want to
have a gap in their collection.
Put careful thought into what you want the reward to be, especially since the
goal is for employees to acquire several of these items. Ideas are limitless! I even
heard of a company that designed a train set. Each year that the employee had a
perfect safety record, he/she received a new train car for their collection.
Call your representative today to get collecting and stay safe.