Country specific strategy - China - staffcentral - University of Brighton

KEY FACTS
Population: 1.284 billion in 2002
Language: Chinese (Mandarin)
Capital: Beijing
No of Univ.: 1,032
COUNTRY SPECIFIC STRATEGY – CHINA
A summary description of the Chinese education system & list of recognised Higher Education
Institutions can be found on the NARIC website: www.naric.org.uk
EXISTING LINKS
Agent name & contact details Contract date
UKEIA (formerly CEDP) Contract renewed, to be reviewed April 2004
UKEAS New agent, contract to be reviewed April 2004
CHEER New agent, contract to be reviewed April 2004
Index New agent, contract to be reviewed April 2004
Institution Year Status Contact Nature of Link
Heibei University of
Technology
Guangxi Normal
University
Yucheng Advanced
Training College,
Chanxi
ChongQing Jianzhu
University
University of
Science &
Technology, Beijing
Shenyang Institute
of Technology
Nanjing Forestry
University
Sep99 active Andrew Lloyd Research into new types of magnetic
materials & application to industry
and health care, exchange of
research staff & PhD students
Sep98 active Elsbeth Broady Guangxi Language project, MA
EFL, MA Media Assisted Language
Teaching
Oct93 active? no contact ?
2000 inactive Andrew Miller General collaboration between
institutions, joint research bids
1999 inactive Simon Research link, setting up
Busbridge/ Engineering Foundation course,
School of prepare students from Beijing for
Engineering entry to Eng degree course at UoB
2002 on hold Simon Masters & doctoral programmes,
Busbridge collaborative research
2003 in progress Zhongwei
Guan
Joint research
BRITISH COUNCIL GETIS MARKET OVERVIEW
Chinese government polices have made this market one of the fastest growing with massive interest in
overseas study. Interest from China is such that recruitment almost takes care of itself, however the
Last updated on 24/10/03

university should not become complacent as things can change rapidly. As with most markets a long
term view needs to be taken with regard to establishing the university in China. Personal contacts that
are consistently maintained work well in this market. Possible problems with ‘no shows’ and bad
debtors.
Competition for HE places in country is now intense, especially for universities widely regarded as the
best in the country and many Chinese students have limited choices locally. There is therefore currently
a rapidly increasing demand for overseas education. China's growing wealth and the availability of
private sector funding are increasingly important factors in determining the rapid expansion in the
numbers of students seeking overseas study.
At the moment China is producing more university graduates for fewer jobs. Many Chinese graduates
and government employees are highly motivated therefore to seek postgraduate education abroad as a
way of enhancing their career prospects. Those returning from such studies abroad have a record of
immediate promotion and are often given other benefits. One year UK masters' programmes are
particularly attractive to Chinese postgraduates.
POTENTIAL FOR UoB IN THIS COUNTRY
The University of Brighton has not been actively recruiting in China as we already have a growing
number of Chinese students. The university currently makes use of a number of agents, both UK and
China based, to recruit Chinese students. However, Nick Clark (IRO International Officer) is currently
exploring additional recruitment opportunities.
UoB SUBJECT AREAS
UG
• business and management
• languages
• engineering and technical subject
• creative arts
• computer studies
PG
• engineering and technical courses
• business and management
• languages
• social studies
• computer studies
• biological sciences
TOTAL NO. OF CHINESE STUDENTS AT UOB
2001/2002 53
2002/2003 61
2003/2004 103
UoB SCHOLARSHIPS OFFERED TO CHINESE STUDENTS
For the 2004 academic year, Chinese students can apply for one of 25 University of Brighton
Scholarships worth £3000 per year, awarded for the duration of their course. These will be given to
Last updated on 24/10/03

international students who meet our entrance requirements, who show excellent grades in their previous
education and who have the greatest financial need.
LIST OF STAFF INTERESTED IN THIS COUNTRY & REASONS
Nick Clark – International Officer, IRO
Alex Berardi – Alumni Manager
Staff listed above in Existing Links
COUNTRY VISIT DETAILS
Visits planned for 22 Feb–2 March 2004
OTHER INFORMATION
TV documentary on University of Brighton filmed by a Chinese cable/satellite company from 13-16
June 2003 (details from Nick Clark, ext 2624).
SSM is part of a 3 institutional link with HCAT who ran specialist pre-MA foundation programme in
Tourism.
COUNTRY FACTSHEET – also available on Staff Central
Last updated on 24/10/03