How to Create Compelling Content

Here’s a 5-step strategy that I’ve found useful when developing cornerstone content and
getting it to rank well in search engines.
1. Keywords
Taking into account what we know about keyword research, choose the most
appropriate keyword phrase for your content. In other words, what is the relevant
question that searchers are asking that your content and business solution answer?
Will answering that question aid a visitor to your site in getting the most out of the
experience? Are enough people asking that question to make ambitiously answering it
worthwhile?
Then you have to make sure that search engines think your content is actually about
that keyword or combination of keywords. We’ll get to that shortly.
2. Title Tags and Headline
3. Content
No one in the SEO field disputes the importance of using your targeted keyword phrase
in your title tag. Search engines want to offer relevant results, so those results should
prominently reflect the words the searcher is using in the title of the page.
But remember also, the title tag is a headline. You want to speak back to the prospective
reader in her own chosen words. Plus, you want to wrap those words in a compelling
headline structure that promises to answer the exact question the searcher is asking
with the query.
And finally, writing a killer keyword-enhanced headline makes it more likely that
someone will simply use your title to link back to you. Since link anchor text is a
significant component of search engine algorithms, putting the right keywords into your
headline can give your content a significant boost.
Can a 500-word article rank well for a competitive search term all by itself?
Absolutely.
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