OLIVER WYMAN CASE COMPETITION
OLIVER WYMAN CASE COMPETITION
OLIVER WYMAN CASE COMPETITION
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<strong>OLIVER</strong> <strong>WYMAN</strong> <strong>CASE</strong><br />
<strong>COMPETITION</strong><br />
The Mini Case!
Outfittr is an online rental store for outdoor gear. The company rents<br />
tents, backpacks, sleeping bags, stoves, trekking poles, snowshoes and<br />
GroPro HD cameras to adventurers across New England. The products<br />
are delivered to customers on-demand using USPS.<br />
http://outfittr.com/<br />
http://facebook.com/outfittr<br />
http://twitter.com/outfittr<br />
Outfittr is launching its service in New England this spring. They have<br />
hired you to estimate the size of the ‘outdoor gear’ rental market in<br />
New England and the United States.<br />
Furthermore, they want to know what the best target market is and<br />
why?
Instructions<br />
This is a simple market sizing problem to introduce you to the<br />
world of consulting. Think about the problem in steps:<br />
¨ How many units of ‘outdoor gear’ can be rented out in NE and the US in a<br />
year?<br />
¨ What would the revenues be if the rental prices are the ones indicated on<br />
Outfittr’s Facebook page?<br />
¨ What do you think the most lucrative market for Outfittr is? In other words<br />
which customers do you think they should target and why?
Deliverables<br />
¨ 3-4 Slides with your results and recommendations<br />
¨ Resumes of all the team members<br />
¨ Fill the application form on our website: http://bit.ly/dcc_12<br />
¨ All the decks will be submitted to Outfittr<br />
¨ The ideas expressed in the decks will become the property of<br />
Outfittr Inc.
Judging Criteria<br />
¨ Approach to Problem Solving 25%<br />
¨ Data Analysis 25%<br />
¨ Qualitative Recommendations based on Data 25%<br />
¨ Presentation of Results 25%<br />
¨ Remember we are not interested in reading essays<br />
¨ Keep it simple, keep it short
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