ASHS Annual Conference
Palm Desert, California
2 - 5 August 2010
American Society for Horticultural Science
1018 Duke Street, Alexandria, VA 22314
ashs.org • firstname.lastname@example.org
Photos courtesy of Desert Springs JW Marriott Resort & Spa
A Message from the President
William J. Lamont, President of the American Society for Horticultural Science
Greetings Fellow Horticulturists,
I want to take this opportunity to personally invite you to join us at the 2010
American Society for Horticultural Science Annual Conference, to be held at
the lovely Desert Springs JW Marriott Resort and Spa, located in Palm Desert,
California. Th e dates of the Annual Conference are August 2–5, 2010.
I understand that the Desert Springs Resort recently completed some
fabulous renovations that include an impressive new porte-cochere that is the
gateway to hotel’s new lobby, complete with smooth-fl owing guest registration,
a magnifi cent new 60-foot bar with a backdrop of cascading water, a huge new
Starbucks, and the desert’s coolest new sushi bar. From the hotel’s impressive
lobby you can enjoy the breathtaking views of the mountains. Th e expansive Spa
Desert Springs exudes luxury. It is a lush exotic oasis amid pristine desert, where
you can enjoy two 18-hole golf courses, spa, 4 signature restaurants, a highenergy
nightclub, sparkling pools, shopping and more.
Having the opportunity to hold our Annual Conference in such a
magnifi cent sett ing is a wonderful opportunity to fulfi ll my philosophy
on planning meetings such that they have a “delicate blend of educational
opportunities and entertainment”. I believe we are on the road to having a great
meeting in wonderful location!
So take out your pencils, pens, magic markers or blackberries or whatever
else and make sure to mark those dates down and plan on joining us in
See you there.
Register online at ashs.org or call
ASHS - 2010
is a unique forum
specifically designed for
professionals working in all
branches of horticulture
Here is a preview of what's being planned for this
year's event-packed conference (subject to change)
Current Issues and Applications in Horticultural
Tuesday, August 3
included in conference registration or $135 for the
-Robert J. Jondle, PhD, JD Jondle & Associates PC
-Tambryn K VanHeyningen, PhD, JD, Michael Best
& Friedrich LLP (Disclosure and Inventorship)
-Patrick H. Ballew, JD, Patrick H. Ballew Inc PS
-John R. Clark, PhD, University of Arkansas (Future
of Public Breeding Institutions)
-John D. Rodriguez, JD, US Patent and Trademark
Offi ce (Trademarking Intellectual Property)
-John C. Beuttenmuller, University of Florida (Commercialzation
-Additional speakers to be announced on the topics of
Global Commercialization Strategies and Protection
(one speaker will focus on seed crops and
asexually propagated crops)
NIFA Project Directors Meeting
Th is meeting will bring people working on similar projects
together with other interested persons in order to
facilitate exchange of ideas. It is a great opportunity for
those who have been funded to interact with each other
and also for those who want to get funded to hear from
successful applicants. Th e meeting includes a poster
session on the evening of August 2 followed by a half day
of invited presentations and questions on August 3.
PLUS . . .
William A. "Tex" Frazier Lecture
International/Global Peers Networking
Industry ReceptionAll Society Dinner
And . . . We're still adding MORE to the schedule!
Updates on all events for ASHS–2010 can be found at ashs.org
off ers many
those who are
Th e ACB
held at each
ASHS Annual Conference. Undergraduate
students from member clubs compete
by rating the quality of horticultural
commodities, identifying a large number
of plants, many from out of their
region, and by taking a general exam of
(subject to change)
ASHS Graduate Student
Working Group Meeting
Mission: To develop professional skills,
increase communication between scientists,
foster a linkage to industry, provide
a social network, and assist in other issues
facing graduate students.
ASHS Graduate Student
All graduate students are
encouraged to participate
in the ASHS Graduate
Student Poster Competition.
prizes and are acknowledged
in the ASHS Newslett
ASHS Undergraduate Student
Oral and Poster Competitions
Undergraduate students, including members of clubs affi liated
with the Association of Collegiate Branches (ACB) and individual
ASHS student members, are invited to submit research
project reports for presentation and judging in the Undergraduate
Poster and Oral Competitions.
Th e Rules:
• Students must indicate if they would like to be included in these
competitions at the time that their abstract is submitt ed.
• In addition to signing up for the competitions at the time of abstract
submission, students must also register to att end the Conference.
• Only the author who presents the paper is eligible for the award.
• Students’ presentations are limited to one per student and may
be either an oral or poster presentation, but not both.
Complete competition guidelines are posted on the ASHS web
Resume Posting Service
Online service for ASHS members and Conference att endees
Reception for Students!
Sightseeing tours are a
refreshing addition to
the dynamic conference
schedule of workshops,
colloquia, and lectures
Palm Springs City
Tour & Tram Ride
Date: Sunday, 1 August 2010
Time: 2:00 pm – 6:00 pm
Price: $ 67.00
It’s easy to guess how Palm Springs
got its name. Th e nexus of this desert
oasis was a true oasis: a natural
spring surrounded by palm
trees. Palm Springs’ modern
historic center marks this
spot in a small park on Palm
Canyon Drive. Th e tour travels
through downtown Palm
Springs, Rancho Mirage, and
Next, ascend two and a half miles into the pristine
wilderness above Palm Springs aboard the world’s largest rotating
tram cars. By the time you reach the Palm Springs Tram visitor
center, you’ll be at a litt le over 2,600 feet elevation. Two tram cars
travel back and forth and pass over fi ve towers along the way,
crossing fi ve distinct vegetation zones (the botanical equivalent
of driving from Mexico to Canada). Note: Bring a sweater—the
temperature at the top of the Palm Springs Tram can be 30 to 40
degrees cooler than in town, leaving you shivering in your shorts
if you’re unprepared.
Desert Hills Premium Outlets
Date: Tuesday, August 3, 2010
Time: 1:00 pm – 6:00 pm
Price: $ 29.00
Shop ‘Till You Drop—we’ll do the driving.
Relax in the comfort of a luxury motor coach while viewing the
majestic scenery en route to your day of fantastic shopping.
Desert Hills Premium Outlets is more than just a great collection
of the fi nest brands, it off ers one of the largest collections of
designer outlets in the country. Find impressive savings at Coach,
Dior, Dolce & Gabbana, Elie Tahari, Gap Outlet, Giorgio Armani,
Gucci, Lacoste, J.Crew, Loro Piana, MaxMara, Polo Ralph Lauren,
Prada, Salvatore Ferragamo, Tod’s, Yves Saint Laurent, Zegna and
many more west of Palm Springs.
Situated near the popular Palm Springs resorts
and surrounded by majestic mountains, it’s not a mirage!
It is a true bargain hunter’s haven.
Tour by Jeep
Date: Wednesday, August 4, 2010
Time: 7:00 am – 11:00 am
Price: $ 99.00
Journey through a natural palm oasis,
spectacular box and slot canyons, and an
ancient fossil bed as your Jeep winds its way
through the incredible maze created by the
San Andreas Fault. Learn about the plants and
animals that have uniquely adapted to survive in
the desert. Tour includes a visit to the Epicenter
Earthquake Education Center, featuring photos,
colorful displays, and interactive demonstrations
that interpret the San Andreas Fault, geology,
Date: Wednesday, August 4, 2010
Time: 1:00 pm – 5:00 pm
Price: $ 67.00
Palm Springs’ days as the playground of Hollywood’s elite are
long gone, and today you’d be hard-pressed to fi nd even a trace of
it downtown. Th e Palm Springs Walk of Stars keeps the memory
alive, with everyone honored on it having lived in the town. One star
honors entertainer Bob Hope, a longtime Palm Springs resident. Th e
tour travels through Rancho Mirage, playground of the Presidents
. . . Cathedral City . . . and, of course, Palm Springs.
You will see the Horizon Hotel which was built in 1952 as a getaway
for Hollywood producer Jack Wrather and his wife, designed
by William A. Cody. Next you will visit a mid century modernistic
home known as the Elvis Honeymoon Hideaway because of its
famous residents—Elvis and Priscilla Presley. Th e house has been
carefully restored to its original 1960’s splender.
Photos on this page are provided by Palm Springs Visitor’s Bureau and Alcatraz Media.
Professional tours provide a behind-the-scenes
view of the local horticulture industry
Space is sure to fill fast on these tours:
and the Oasis
Tuesday, 3 August 2010
6:00 am–2:40 pm
Lunch on your own at Oasis Date Garden
Photo courtesy of Desert Springs
JW Marriott Resort and Spa.
How does a large resort maintain a lush landscape
in the desert?
You will gain insight on how its done with this behind-the
scenes tour of the Desert Springs JW Marriott Resort and
Spa grounds, which include 23 acres of landscape, 5000
trees, 1200 of which are palms, for a total of 31 tree species/varieties.
Th e resort grounds were originally designed
around the desert oasis concept. Ironically, the resort is becoming
more “green” by converting to a sustainable desert
landscape. Th ere are 27 acres of lakes on the resort grounds,
including the large one that also serves as the irrigation
pond. Th is pond is managed as a natural ecosystem without
chemicals and contains bass, carp, bluegill, and six other fi sh
species. Part of our tour will include a visit to the resort’s
golf course to view drill and fi ll renovation.
Th e tour travels next to Oasis, CA, where bell peppers are
grown under shade houses. Th e unique climate of the low
desert allows vegetable growers to meet production windows
unavailable to the rest of the United States. Peppers
are planted at the peak of the summer heat for late fall harvest.
Th e next stop on this tour
is the Coachella Valley
Water District. Visit the
irrigation facilities and
learn about the history of
irrigated agriculture in the
low desert and its current
Photo courtesy of Cochella Valley Water District.
Th e fi nal stop on this tour is the Oasis Date Garden. Most
of the dates produced in the United States are from the
Coachella Valley. Th is tour includes a fi lm on history of
dates, sampling of the many date varieties, and a chance to
buy date products.
Nursery and Wine
Monday, 2 August 2010
7:00 am–5:00 pm
Lunch on your own at Callaway Vineyard & Winery
Start this tour with a visit to Altman Plants, an impressive
wholesale nursery business
that encompass over
880 acres in three states. Altman
Plants off ers expertise in
growing plants from cactus
to herbs, from grasses to perennials,
and more. Th en it is
on to Callaway Vineyard &
Winery for a tour of grape
Photo courtesy of Oasis Date Garden...
Photo courtesy of Cochella Valley Water District.
Photo courtesy of Altman Plants.
and wine production, lunch, and wine tasting. Th e valley’s
oldest winery, Callaway’s has received several awards for
their wines and winery. Th e unusual micro-climate of the
Temecula Valley provides an excellent environment for
growing wine grapes.
Photo courtesy of Oasis Date Garden..
Huntington Library and
Los Angeles County Arboretum &
Sunday, 1 August 2010
7:00 am–6:00 pm
Lunch on your own at the LA Arboretum
Th e Huntington Library in San Marino, CA, is one of
the world’s great cultural, research, and educational centers.
It includes a library of rare books, an extensive art collection,
and several unique gardens.
Th is tour includes a visit to the Chinese Garden, which
follows the centuries-old Chinese tradition of private gardens
designed for scholarly pursuits. Liu Fang Yuan, or the
Garden of Flowing Fragrance, combines the scenic beauty
of nature with the expressiveness of literature to give deeper
meaning to the landscape.
Th e next stop on the tour is the LA Arboretum, which
(from the website www.arboretum.org) "occupies the heart
of historic Rancho Santa Anita." Th e Los Angeles County
Arboretum & Botanic Garden is a unique 127-acre botanical
garden and historical site located in the city of Arcadia.
Home to plant collections from all over the world, including
many rare and endangered species, Th e Arboretum also
houses outdoor historical landmarks representative of the
major phases of California history.
Photos courtesy of Callaway
Vinyard & Winery.
End this wonderful tour with
a short visit to Murrieta and
learn about the glassy winged
sharp shooter, vector of Pierce’s
disease. Pierce’s disease is a
major problem in wine production,
and the large IPM effort
in the Temecula Valley has
helped keep wine production
View of the Terrace of the Jade Ribbon Bridge in the Garden of Flowing Fragrance, Liu Fang Yuan. © Th e
Huntington (with permission).
Th e North Vista, fl anked by 17th- and 18th-century statues. Oaks, camellias, and towering columns
of palms form a backdrop. Inset: Pollen experiments . © Th e Huntington (with permission).
Photo courtesy of the LA Arboretum.
The American Society for Horticultural Science (ASHS)
is accepting online abstract submissions for oral and poster
presentations at its 2010 Annual Conference, which will be held
2–5 August 2010, at the Desert Springs JW Marriott Resort & Spa,
Palm Desert, California.
Poster presentations are encouraged as the major form of
scientifi c communication at the conference.
Regardless of presentation method, all abstracts are subject to
the same rules for acceptability.
Presentations must be made in English, as no translation service
will be available.
Abstract Submission Guidelines
The Presenting Author for each abstract submitted must be
clearly identifi ed at the time of abstract submission.
At least one of the abstract authors must be an ASHS member
in order to have your abstract accepted.
Abstracts should be informative. Those suggesting that the
work is not yet complete will be rejected.
Improperly submitted abstracts will be returned to the authors
for corrections or rejected.
Abstract length is limited to 400 words.
A nonrefundable abstract submission fee of $25.00 is due
and payable at the time of abstract submission.
February 15, 2010
All Working Groups and Committees of the Society may
develop a workshop for presentation at the Annual Conference.
Individuals or special interest groups shall therefore work through
an established Working Group or Committee if they wish to
develop or suggest a workshop for presentation.
* Each ASHS Working Group is allowed one (1) workshop at the
Annual Conference. Co-sponsorship is not required by other
Working Groups. However, please list other Working Groups
that may be interested in your workshop to assist us in avoiding
scheduling confl icts.
* Abstracts are encouraged for workshops but are not required.
* The organizer is responsible for coordinating the collection of
presentations and supplying a laptop computer for use during
If you have questions regarding either submitting abstracts or
workshop proposals, please contact ASHS Headquarters.
Complete guidelines and instructions for submitt ing abstracts
and workshop proposals is available on the ASHS web site
Click on Conferences > Submissions
American Society for Horticultural Science
1018 Duke Street, Alexandria, VA 22314 • phone: 703.836.4606 • fax: 703.836.2024 • ashs.org • email@example.com
Each year, ASHS anticipates approximately 1,000-1,300
att endees at its annual conference. Many sponsorship options are available
depending on your budget and particular area of interest. Let us discuss
how to make sponsorship at ASHS annual conferences work for you.
Included in your sponsorship package is an unmanned station for
promotional literature/products in a high traffi c area and a 1/4 page ad
space in the Program and Abstracts issue of HortScience, which is
distributed to all conference att endees and the ASHS membership at large.
Bonus! Sponsor an ASHS food function or conference bags, and
receive a complimentary booth in the Exhibition Hall.
Exhibit Space Available!
1) tabletop displays = $600
(includes only 6' table space, ID sign, and chair)
2) 10' × 10' booth = $700
(includes back & side drape, 6' draped table, ID sign, and chair)
Value-added extras for Exhibitors!!!
Increase your exposure to in the horticulture world by adding a
full-page, b&w ad to your Exhibitor package.
For an additional $400 place a full-page, black and white, ad (or
its equivalent) in the Conference Program and Abstracts issue of
HortScience—or in one of the following ASHS publications: Journal of
ASHS, HortScience, HortTechnology, or the ASHS Newslett er.
(A $600 savings off the regular advertising price!)
Reserve a 10' × 10' booth with the advertising option and receive an
exclusive 3-month web banner placement on one of the ASHS online
journal sites at no additional charge (a $300 value).
(Some restrictions may apply.)
Coffee Break (in Poster/Exhibit Hall)—$1000
Industry Division Reception—$1000
Graduate & Undergraduate Student
Conference Floral Decorations—$800
(or will accept fl oral/foliage displays on loan
in lieu of monetary sponsorship)
Conference Bags—approx. $5,000
All Delegate Lunch—$4000
served on the 1st and 3rd days of the
Afternoon Break (beverages)
in Exhibit Hall—$1000
10 Reasons to exhibit at ASHS–2010
Call 703.836.4606 to discuss
these and other sponsorship options.
1 Count up the numerous opportunities to speak one-on-one to the best and
brightest minds in horticultural science.
2 Introduce your latest products and services.
3 Generate interest in your company’s mission and goals.
4 Acquire cutting-edge research knowledge in global horticultural science.
5 Cultivate new business contacts.
6 Rejuvenate existing business relationships.
7 Take advantage of additional promotion and exposure to a global audience.
8 Increase your company’s presence on an international level.
9 Position your company as a leader to an international audience.
10 Network with other ASHS–2010 exhibitors!
Application contracts for Exhibitors are available as downloads from the ASHS web site
ashs.org Click on Conferences >Exhibitors/Sponsors
ASHS–2010 Host Hotel
Desert Springs JW Marriott Resort & Spa
Th e Desert Springs JW Marriott Resort
& Spa will tempt you to believe that
you’ve been transported to a tropical
paradise. Palm tress line the drive to the
entrance and inviting pools and lakes
dot the landscape of this desert oasis.
Th e resort, located in Palm Desert,
California, is in the heart of the
Coachella Valley, which is also home to
nearby Palm Springs and other resort
communities. Th ree majestic mountain
ranges provide a dramatic backdrop
to the spectacular property. Palm
Desert is a two-hour drive from both
Los Angeles and San Diego. Joshua
Tree National Park is located nearby.
Venetian-like waterways, which
literally begin in the lobby, course
throughout the 450-acre property. Resort
guests are transported by gondolas
to dinner and on aft ernoon tours,
slowly drift ing past cascading waterfalls.
Th is lush resort oasis can boast
of 210,000 square feet of indoor and
outdoor meeting, exhibit, and banquet
space—and will provide a comfortable
backdrop for the 2010 ASHS Annual
Check out these
$ 99/night ....Single/Double
$149/night ...................Q u a d
Reserve your room today
Click on Conferences > Arrangements
Th e spacious guest rooms include:
a patio or balcony overlooking the resort;
luxurious beds; great lighting;
high speed internet access.
ASHS Conference att endees can
enjoy a variety of fi ne dining options
on the resort property, including:
Tuscany Palm Desert Italian
Restaurant—Off ering an incredible
array of antipastas, soups, salads and
Mikado Japanese Steakhouse &
Sushi Bar—East meets west at the
ultimate sushi bar, where you can
relax and enjoy the freshest foods and
Japanese garden views.
Photos courtesy of the Desert
Springs JW Marriott Resort and
Spa—host hotel for the 2010
ASHS Annual Conference!
Lake View Restaurant—Classic
American dishes featuring hearty
choices from house-made soups,
salads, sandwiches and steaks.
Th e Sushi Bar—Th e Sushi Bar is
located on the lobby level, discreetly
tucked in the atrium lobby near the
Oasis Bar and Grille —Enjoy a
healthy “wrap” or traditional burger
poolside at the Oasis Bar & Grille.
AAA—Four Diamond Property
Zagat—Top U.S. Hotels Resorts &
Travel discounts are available to ASHS conference
attendees from the following companies:
Book your fl ight online at the American Airlines website.
Use the promotion Code/Authorization Number:
7370AB when you book your fl ight to get an additional
5% off the lowest price available.
Renting a car?
The Avis Worldwide Discount (AWD)
Number is G028040
Call the toll free reservation line at
1-800-331-1600 or reserve a car online
2010 Registration Rates
* Facilities Usage Fee ($250)
Where to stay? We know that, for many attendees,
fi nding the lowest possible hotel rate is
paramount, and we are aware that often people
choose to stay on the outskirts of town and then
choose to drive to the conference each day.
However, before you book your hotel room for
the ASHS Annual Conference, we want to mention
the following ....
The American Society for Horticultural Science
continues to make every effort to keep
costs at a minimum for those attending the
ASHS Annual Conference. One way this is done
is to make a commitment to the Desert Springs
JW Marriott Resort and Spa that a specifi ed
number of hotel rooms will be occupied by our
conference attendees. In exchange for the hotel
room occupation, the property provides ASHS
with complimentary meeting space.
Over the last several years, many unsuccessful
attempts have been made to explain
On or before 1 April 2010 2 April–15 June 2010 16 June+ and on-site
Category Early-Bird Regular LATE
ASHS Member $ 395 $ 450 $ 500
Non-Member $ 560 $ 610 $ 660
Emeritus $ 245 $ 330 $ 380
Postdoctoral (Member) $ 260 $ 285 $ 335
Postdoctoral (non-Member) $ 325 $ 350 $ 400
Graduate Student (Member) $ 125 $ 150 $ 200
Graduate Student (non-Member) $ 185 $ 225 $ 275
Undergraduate Student $ 95 $ 115 $ 165
*One day (Member) $ 135 $ 160 $ 210
*One day (non-Member) $ 240 $ 265 $ 315
* If you plan to attend the conference for more than one day, a full conference registration is required. Two-day registrations
are not permitted.
For any questions that you would like to make to your registration, you can either contact ASHS at 703-836-4606 or e-mail
your request to firstname.lastname@example.org.
Any cancellation or refund requests must be made in writing and can be emailed to email@example.com or mailed to
ASHS–2010, 1018 Duke Street, Alexandria, VA 22314.
Register online: ashs.org Click on Conferences > Registration
this process to conference delegates. In 2004,
ASHS did not fi ll its committed number of sleeping
rooms, and, as a result, faced hefty penalty
fees. Individuals who choose to stay at non-host
hotels receive the benefi t of the conference facilities,
but do not contribute to the necessary
commitments that allow the Society to use
meeting space on a complimentary basis.
Therefore, the ASHS Board of Directors instituted
a “Facilities Usage Fee” for those who
attend the conference, but choose not to stay in
the host hotel. This is the only way that we can
continue to run the conference without raising
The $250 Facilities Usage Fee will apply
only to those who register (including exhibitors,
speakers, students, etc.) for the conference
(with the exception of guests), but choose not to
stay at the host hotel.
We encourage all conference attendees to avoid
this Facilities Usage Fee and stay at the host hotel.
Please be aware that if you are sharing a room
with another delegate, both names must appear
on the room reservation by the hotel reservation
cut-off date, otherwise you will be assessed this
fee and obligated to pay it in order to pick up your
Staying at the host hotel makes it easy to enjoy
the camaraderie of fellow ASHS Members inside
and outside of scheduled activities.
Just imagine - no commuting time to conference
activities; additional networking time with
colleagues; and amenities, such as room service,
safes, exercise facilities, and restaurants/shops -
everything in one convenient location.
It certainly is your choice as to where you desire
to stay during the conference, but please
understand that ASHS does have contractual
commitments that we must honor, and we must
do all we can to assure that there are no negative
fi nancial implications to the Society and the
ASHS Annual Conference
Palm Desert, California
intensive colloquia, technical sessions,
presentations of the latest
in horticultural research
American Society for Horticultural Science • 1018 Duke Street, Alexandria, VA 22314
phone: 703.836.4606 • fax: 703.836.2024 • ashs.org • firstname.lastname@example.org