brochure alt_1-12-10.indd - American Society for Horticultural Science

brochure alt_1-12-10.indd - American Society for Horticultural Science

ASHS Annual Conference

Palm Desert, California

2 - 5 August 2010

American Society for Horticultural Science

1018 Duke Street, Alexandria, VA 22314

phone: 703.836.4606

fax: 703.836.2024 •

Photos courtesy of Desert Springs JW Marriott Resort & Spa

A Message from the President

William J. Lamont, President of the American Society for Horticultural Science

Greetings Fellow Horticulturists,

I want to take this opportunity to personally invite you to join us at the 2010

American Society for Horticultural Science Annual Conference, to be held at

the lovely Desert Springs JW Marriott Resort and Spa, located in Palm Desert,

California. Th e dates of the Annual Conference are August 2–5, 2010.

I understand that the Desert Springs Resort recently completed some

fabulous renovations that include an impressive new porte-cochere that is the

gateway to hotel’s new lobby, complete with smooth-fl owing guest registration,

a magnifi cent new 60-foot bar with a backdrop of cascading water, a huge new

Starbucks, and the desert’s coolest new sushi bar. From the hotel’s impressive

lobby you can enjoy the breathtaking views of the mountains. Th e expansive Spa

Desert Springs exudes luxury. It is a lush exotic oasis amid pristine desert, where

you can enjoy two 18-hole golf courses, spa, 4 signature restaurants, a highenergy

nightclub, sparkling pools, shopping and more.

Having the opportunity to hold our Annual Conference in such a

magnifi cent sett ing is a wonderful opportunity to fulfi ll my philosophy

on planning meetings such that they have a “delicate blend of educational

opportunities and entertainment”. I believe we are on the road to having a great

meeting in wonderful location!

So take out your pencils, pens, magic markers or blackberries or whatever

else and make sure to mark those dates down and plan on joining us in

beautiful California.

See you there.

Bill Lamont

President, ASHS

Register online at or call


ASHS - 2010

is a unique forum

specifically designed for

professionals working in all

branches of horticulture

Here is a preview of what's being planned for this

year's event-packed conference (subject to change)

Full-Day Symposium:

Current Issues and Applications in Horticultural

Intellectual Property

Tuesday, August 3

included in conference registration or $135 for the

symposium only

Speakers include:

-Robert J. Jondle, PhD, JD Jondle & Associates PC

(IPR Basics)

-Tambryn K VanHeyningen, PhD, JD, Michael Best

& Friedrich LLP (Disclosure and Inventorship)

-Patrick H. Ballew, JD, Patrick H. Ballew Inc PS


-John R. Clark, PhD, University of Arkansas (Future

of Public Breeding Institutions)

-John D. Rodriguez, JD, US Patent and Trademark

Offi ce (Trademarking Intellectual Property)

-John C. Beuttenmuller, University of Florida (Commercialzation

of cultivars)

-Additional speakers to be announced on the topics of

Global Commercialization Strategies and Protection

(one speaker will focus on seed crops and

asexually propagated crops)

NIFA Project Directors Meeting

Th is meeting will bring people working on similar projects

together with other interested persons in order to

facilitate exchange of ideas. It is a great opportunity for

those who have been funded to interact with each other

and also for those who want to get funded to hear from

successful applicants. Th e meeting includes a poster

session on the evening of August 2 followed by a half day

of invited presentations and questions on August 3.

PLUS . . .

William A. "Tex" Frazier Lecture



International/Global Peers Networking


Member/Colleague Luncheon/Session

Industry ReceptionAll Society Dinner

Exhibitor's Hall


And . . . We're still adding MORE to the schedule!

Updates on all events for ASHS–2010 can be found at




off ers many

activities for

those who are

beginning their


careers too!

Th e ACB




and Plant

Identifi cation

Contests are

held at each

ASHS Annual Conference. Undergraduate

students from member clubs compete

by rating the quality of horticultural

commodities, identifying a large number

of plants, many from out of their

region, and by taking a general exam of

horticultural knowledge.

Not-to-Miss Student


(subject to change)

ASHS Graduate Student

Working Group Meeting

Mission: To develop professional skills,

increase communication between scientists,

foster a linkage to industry, provide

a social network, and assist in other issues

facing graduate students.

ASHS Graduate Student

Poster Competition

All graduate students are

encouraged to participate

in the ASHS Graduate

Student Poster Competition.

Winners receive

prizes and are acknowledged

in the ASHS Newslett


ASHS Undergraduate Student

Oral and Poster Competitions

Undergraduate students, including members of clubs affi liated

with the Association of Collegiate Branches (ACB) and individual

ASHS student members, are invited to submit research

project reports for presentation and judging in the Undergraduate

Poster and Oral Competitions.

Th e Rules:

• Students must indicate if they would like to be included in these

competitions at the time that their abstract is submitt ed.

• In addition to signing up for the competitions at the time of abstract

submission, students must also register to att end the Conference.

• Only the author who presents the paper is eligible for the award.

• Students’ presentations are limited to one per student and may

be either an oral or poster presentation, but not both.

Complete competition guidelines are posted on the ASHS web


Resume Posting Service

Online service for ASHS members and Conference att endees

Reception for Students!

Mentor Program

Sightseeing tours are a

refreshing addition to

the dynamic conference

schedule of workshops,

colloquia, and lectures

Palm Springs City

Tour & Tram Ride

Date: Sunday, 1 August 2010

Time: 2:00 pm – 6:00 pm

Price: $ 67.00

It’s easy to guess how Palm Springs

got its name. Th e nexus of this desert

oasis was a true oasis: a natural

spring surrounded by palm

trees. Palm Springs’ modern

historic center marks this

spot in a small park on Palm

Canyon Drive. Th e tour travels

through downtown Palm

Springs, Rancho Mirage, and

Cathedral City.

Next, ascend two and a half miles into the pristine

wilderness above Palm Springs aboard the world’s largest rotating

tram cars. By the time you reach the Palm Springs Tram visitor

center, you’ll be at a litt le over 2,600 feet elevation. Two tram cars

travel back and forth and pass over fi ve towers along the way,

crossing fi ve distinct vegetation zones (the botanical equivalent

of driving from Mexico to Canada). Note: Bring a sweater—the

temperature at the top of the Palm Springs Tram can be 30 to 40

degrees cooler than in town, leaving you shivering in your shorts

if you’re unprepared.

Desert Hills Premium Outlets

Date: Tuesday, August 3, 2010

Time: 1:00 pm – 6:00 pm

Price: $ 29.00

Shop ‘Till You Drop—we’ll do the driving.

Relax in the comfort of a luxury motor coach while viewing the

majestic scenery en route to your day of fantastic shopping.

Desert Hills Premium Outlets is more than just a great collection

of the fi nest brands, it off ers one of the largest collections of

designer outlets in the country. Find impressive savings at Coach,

Dior, Dolce & Gabbana, Elie Tahari, Gap Outlet, Giorgio Armani,

Gucci, Lacoste, J.Crew, Loro Piana, MaxMara, Polo Ralph Lauren,

Prada, Salvatore Ferragamo, Tod’s, Yves Saint Laurent, Zegna and

many more west of Palm Springs.

Situated near the popular Palm Springs resorts

and surrounded by majestic mountains, it’s not a mirage!

It is a true bargain hunter’s haven.

San Andreas


Tour by Jeep

Date: Wednesday, August 4, 2010

Time: 7:00 am – 11:00 am

Price: $ 99.00

Journey through a natural palm oasis,

spectacular box and slot canyons, and an

ancient fossil bed as your Jeep winds its way

through the incredible maze created by the

San Andreas Fault. Learn about the plants and

animals that have uniquely adapted to survive in

the desert. Tour includes a visit to the Epicenter

Earthquake Education Center, featuring photos,

colorful displays, and interactive demonstrations

that interpret the San Andreas Fault, geology,

and earthquakes.


Homes Tour

with Elvis



Date: Wednesday, August 4, 2010

Time: 1:00 pm – 5:00 pm

Price: $ 67.00

Palm Springs’ days as the playground of Hollywood’s elite are

long gone, and today you’d be hard-pressed to fi nd even a trace of

it downtown. Th e Palm Springs Walk of Stars keeps the memory

alive, with everyone honored on it having lived in the town. One star

honors entertainer Bob Hope, a longtime Palm Springs resident. Th e

tour travels through Rancho Mirage, playground of the Presidents

. . . Cathedral City . . . and, of course, Palm Springs.

You will see the Horizon Hotel which was built in 1952 as a getaway

for Hollywood producer Jack Wrather and his wife, designed

by William A. Cody. Next you will visit a mid century modernistic

home known as the Elvis Honeymoon Hideaway because of its

famous residents—Elvis and Priscilla Presley. Th e house has been

carefully restored to its original 1960’s splender.

Photos on this page are provided by Palm Springs Visitor’s Bureau and Alcatraz Media.

Professional tours provide a behind-the-scenes

view of the local horticulture industry

Space is sure to fill fast on these tours:


Scenes Resort

Grounds Tour,

Coachella Valley,

and the Oasis

Date Garden

Tuesday, 3 August 2010

6:00 am–2:40 pm

Price: $41

Lunch on your own at Oasis Date Garden

Photo courtesy of Desert Springs

JW Marriott Resort and Spa.

How does a large resort maintain a lush landscape

in the desert?

You will gain insight on how its done with this behind-the

scenes tour of the Desert Springs JW Marriott Resort and

Spa grounds, which include 23 acres of landscape, 5000

trees, 1200 of which are palms, for a total of 31 tree species/varieties.

Th e resort grounds were originally designed

around the desert oasis concept. Ironically, the resort is becoming

more “green” by converting to a sustainable desert

landscape. Th ere are 27 acres of lakes on the resort grounds,

including the large one that also serves as the irrigation

pond. Th is pond is managed as a natural ecosystem without

chemicals and contains bass, carp, bluegill, and six other fi sh

species. Part of our tour will include a visit to the resort’s

golf course to view drill and fi ll renovation.

Th e tour travels next to Oasis, CA, where bell peppers are

grown under shade houses. Th e unique climate of the low

desert allows vegetable growers to meet production windows

unavailable to the rest of the United States. Peppers

are planted at the peak of the summer heat for late fall harvest.

Th e next stop on this tour

is the Coachella Valley

Water District. Visit the

irrigation facilities and

learn about the history of

irrigated agriculture in the

low desert and its current


Photo courtesy of Cochella Valley Water District.

Th e fi nal stop on this tour is the Oasis Date Garden. Most

of the dates produced in the United States are from the

Coachella Valley. Th is tour includes a fi lm on history of

dates, sampling of the many date varieties, and a chance to

buy date products.

Temecula Valley

Nursery and Wine

Grape Tour

Monday, 2 August 2010

Price: $83

7:00 am–5:00 pm

Lunch on your own at Callaway Vineyard & Winery

Start this tour with a visit to Altman Plants, an impressive

wholesale nursery business

that encompass over

880 acres in three states. Altman

Plants off ers expertise in

growing plants from cactus

to herbs, from grasses to perennials,

and more. Th en it is

on to Callaway Vineyard &

Winery for a tour of grape

Photo courtesy of Oasis Date Garden...

Photo courtesy of Cochella Valley Water District.

Photo courtesy of Altman Plants.

and wine production, lunch, and wine tasting. Th e valley’s

oldest winery, Callaway’s has received several awards for

their wines and winery. Th e unusual micro-climate of the

Temecula Valley provides an excellent environment for

growing wine grapes.

Photo courtesy of Oasis Date Garden..

Huntington Library and

Los Angeles County Arboretum &

Botanic Garden

Sunday, 1 August 2010

Price: $89

7:00 am–6:00 pm

Lunch on your own at the LA Arboretum

Th e Huntington Library in San Marino, CA, is one of

the world’s great cultural, research, and educational centers.

It includes a library of rare books, an extensive art collection,

and several unique gardens.

Th is tour includes a visit to the Chinese Garden, which

follows the centuries-old Chinese tradition of private gardens

designed for scholarly pursuits. Liu Fang Yuan, or the

Garden of Flowing Fragrance, combines the scenic beauty

of nature with the expressiveness of literature to give deeper

meaning to the landscape.

Th e next stop on the tour is the LA Arboretum, which

(from the website "occupies the heart

of historic Rancho Santa Anita." Th e Los Angeles County

Arboretum & Botanic Garden is a unique 127-acre botanical

garden and historical site located in the city of Arcadia.

Home to plant collections from all over the world, including

many rare and endangered species, Th e Arboretum also

houses outdoor historical landmarks representative of the

major phases of California history.

Photos courtesy of Callaway

Vinyard & Winery.

End this wonderful tour with

a short visit to Murrieta and

learn about the glassy winged

sharp shooter, vector of Pierce’s

disease. Pierce’s disease is a

major problem in wine production,

and the large IPM effort

in the Temecula Valley has

helped keep wine production


View of the Terrace of the Jade Ribbon Bridge in the Garden of Flowing Fragrance, Liu Fang Yuan. © Th e

Huntington (with permission).

Th e North Vista, fl anked by 17th- and 18th-century statues. Oaks, camellias, and towering columns

of palms form a backdrop. Inset: Pollen experiments . © Th e Huntington (with permission).

Photo courtesy of the LA Arboretum.

Sign up

for tours

when you


for the







Abstract Submissions

The American Society for Horticultural Science (ASHS)

is accepting online abstract submissions for oral and poster

presentations at its 2010 Annual Conference, which will be held

2–5 August 2010, at the Desert Springs JW Marriott Resort & Spa,

Palm Desert, California.

Poster presentations are encouraged as the major form of

scientifi c communication at the conference.

Regardless of presentation method, all abstracts are subject to

the same rules for acceptability.

Presentations must be made in English, as no translation service

will be available.

Abstract Submission Guidelines

The Presenting Author for each abstract submitted must be

clearly identifi ed at the time of abstract submission.

At least one of the abstract authors must be an ASHS member

in order to have your abstract accepted.

Abstracts should be informative. Those suggesting that the

work is not yet complete will be rejected.

Improperly submitted abstracts will be returned to the authors

for corrections or rejected.

Abstract length is limited to 400 words.

A nonrefundable abstract submission fee of $25.00 is due

and payable at the time of abstract submission.

Workshop Proposals


accepted online



February 15, 2010

All Working Groups and Committees of the Society may

develop a workshop for presentation at the Annual Conference.

Individuals or special interest groups shall therefore work through

an established Working Group or Committee if they wish to

develop or suggest a workshop for presentation.


* Each ASHS Working Group is allowed one (1) workshop at the

Annual Conference. Co-sponsorship is not required by other

Working Groups. However, please list other Working Groups

that may be interested in your workshop to assist us in avoiding

scheduling confl icts.

* Abstracts are encouraged for workshops but are not required.

* The organizer is responsible for coordinating the collection of

presentations and supplying a laptop computer for use during

the workshop

If you have questions regarding either submitting abstracts or

workshop proposals, please contact ASHS Headquarters.

Complete guidelines and instructions for submitt ing abstracts

and workshop proposals is available on the ASHS web site

Click on Conferences > Submissions

American Society for Horticultural Science

1018 Duke Street, Alexandria, VA 22314 • phone: 703.836.4606 • fax: 703.836.2024 • •

Each year, ASHS anticipates approximately 1,000-1,300

att endees at its annual conference. Many sponsorship options are available

depending on your budget and particular area of interest. Let us discuss

how to make sponsorship at ASHS annual conferences work for you.

Included in your sponsorship package is an unmanned station for

promotional literature/products in a high traffi c area and a 1/4 page ad

space in the Program and Abstracts issue of HortScience, which is

distributed to all conference att endees and the ASHS membership at large.

Bonus! Sponsor an ASHS food function or conference bags, and

receive a complimentary booth in the Exhibition Hall.

Sponsorship Suggestions:

Exhibit Space Available!


1) tabletop displays = $600

International Breakfast—$750

(includes only 6' table space, ID sign, and chair)

2) 10' × 10' booth = $700

(includes back & side drape, 6' draped table, ID sign, and chair)

Value-added extras for Exhibitors!!!

Increase your exposure to in the horticulture world by adding a

full-page, b&w ad to your Exhibitor package.

For an additional $400 place a full-page, black and white, ad (or

its equivalent) in the Conference Program and Abstracts issue of

HortScience—or in one of the following ASHS publications: Journal of

ASHS, HortScience, HortTechnology, or the ASHS Newslett er.

(A $600 savings off the regular advertising price!)

Additional Bonus!

Reserve a 10' × 10' booth with the advertising option and receive an

exclusive 3-month web banner placement on one of the ASHS online

journal sites at no additional charge (a $300 value).

(Some restrictions may apply.)

Contact ASHS

for additional

information on

sponsorship and

exhibitor options

Coffee Break (in Poster/Exhibit Hall)—$1000

Industry Division Reception—$1000

Graduate & Undergraduate Student


Conference Floral Decorations—$800

(or will accept fl oral/foliage displays on loan

in lieu of monetary sponsorship)

Conference Bags—approx. $5,000

All Delegate Lunch—$4000

served on the 1st and 3rd days of the


Afternoon Break (beverages)

in Exhibit Hall—$1000

10 Reasons to exhibit at ASHS–2010


and Exhibitor


Call 703.836.4606 to discuss

these and other sponsorship options.

1 Count up the numerous opportunities to speak one-on-one to the best and

brightest minds in horticultural science.

2 Introduce your latest products and services.

3 Generate interest in your company’s mission and goals.

4 Acquire cutting-edge research knowledge in global horticultural science.

5 Cultivate new business contacts.

6 Rejuvenate existing business relationships.

7 Take advantage of additional promotion and exposure to a global audience.

8 Increase your company’s presence on an international level.

9 Position your company as a leader to an international audience.

10 Network with other ASHS–2010 exhibitors!

Application contracts for Exhibitors are available as downloads from the ASHS web site Click on Conferences >Exhibitors/Sponsors

ASHS–2010 Host Hotel

Desert Springs JW Marriott Resort & Spa

Th e Desert Springs JW Marriott Resort

& Spa will tempt you to believe that

you’ve been transported to a tropical

paradise. Palm tress line the drive to the

entrance and inviting pools and lakes

dot the landscape of this desert oasis.

Th e resort, located in Palm Desert,

California, is in the heart of the

Coachella Valley, which is also home to

nearby Palm Springs and other resort

communities. Th ree majestic mountain

ranges provide a dramatic backdrop

to the spectacular property. Palm

Desert is a two-hour drive from both

Los Angeles and San Diego. Joshua

Tree National Park is located nearby.

Venetian-like waterways, which

literally begin in the lobby, course

throughout the 450-acre property. Resort

guests are transported by gondolas

to dinner and on aft ernoon tours,

slowly drift ing past cascading waterfalls.

Th is lush resort oasis can boast

of 210,000 square feet of indoor and

outdoor meeting, exhibit, and banquet

space—and will provide a comfortable

backdrop for the 2010 ASHS Annual


Check out these



Resort rates!

$ 99/night ....Single/Double

$129/night ..................Triple

$149/night ...................Q u a d

Reserve your room today

Click on Conferences > Arrangements

Th e spacious guest rooms include:

a patio or balcony overlooking the resort;

luxurious beds; great lighting;

high speed internet access.

ASHS Conference att endees can

enjoy a variety of fi ne dining options

on the resort property, including:

Tuscany Palm Desert Italian

Restaurant—Off ering an incredible

array of antipastas, soups, salads and

side dishes.

Mikado Japanese Steakhouse &

Sushi Bar—East meets west at the

ultimate sushi bar, where you can

relax and enjoy the freshest foods and

Japanese garden views.

Photos courtesy of the Desert

Springs JW Marriott Resort and

Spa—host hotel for the 2010

ASHS Annual Conference!

Lake View Restaurant—Classic

American dishes featuring hearty

choices from house-made soups,

salads, sandwiches and steaks.

Th e Sushi Bar—Th e Sushi Bar is

located on the lobby level, discreetly

tucked in the atrium lobby near the

Lobby Bar.

Oasis Bar and Grille —Enjoy a

healthy “wrap” or traditional burger

poolside at the Oasis Bar & Grille.


AAA—Four Diamond Property

Award (2008)

Zagat—Top U.S. Hotels Resorts &

Spa (2009)

Travel discounts are available to ASHS conference

attendees from the following companies:

Book your fl ight online at the American Airlines website.

Use the promotion Code/Authorization Number:

7370AB when you book your fl ight to get an additional

5% off the lowest price available.

Renting a car?

The Avis Worldwide Discount (AWD)

Number is G028040

Call the toll free reservation line at

1-800-331-1600 or reserve a car online

2010 Registration Rates

* Facilities Usage Fee ($250)

Where to stay? We know that, for many attendees,

fi nding the lowest possible hotel rate is

paramount, and we are aware that often people

choose to stay on the outskirts of town and then

choose to drive to the conference each day.

However, before you book your hotel room for

the ASHS Annual Conference, we want to mention

the following ....

The American Society for Horticultural Science

continues to make every effort to keep

costs at a minimum for those attending the

ASHS Annual Conference. One way this is done

is to make a commitment to the Desert Springs

JW Marriott Resort and Spa that a specifi ed

number of hotel rooms will be occupied by our

conference attendees. In exchange for the hotel

room occupation, the property provides ASHS

with complimentary meeting space.

Over the last several years, many unsuccessful

attempts have been made to explain

On or before 1 April 2010 2 April–15 June 2010 16 June+ and on-site

Category Early-Bird Regular LATE

ASHS Member $ 395 $ 450 $ 500

Non-Member $ 560 $ 610 $ 660

Emeritus $ 245 $ 330 $ 380

Postdoctoral (Member) $ 260 $ 285 $ 335

Postdoctoral (non-Member) $ 325 $ 350 $ 400

Graduate Student (Member) $ 125 $ 150 $ 200

Graduate Student (non-Member) $ 185 $ 225 $ 275

Undergraduate Student $ 95 $ 115 $ 165

*One day (Member) $ 135 $ 160 $ 210

*One day (non-Member) $ 240 $ 265 $ 315

* If you plan to attend the conference for more than one day, a full conference registration is required. Two-day registrations

are not permitted.

For any questions that you would like to make to your registration, you can either contact ASHS at 703-836-4606 or e-mail

your request to

Any cancellation or refund requests must be made in writing and can be emailed to or mailed to

ASHS–2010, 1018 Duke Street, Alexandria, VA 22314.

Register online: Click on Conferences > Registration

this process to conference delegates. In 2004,

ASHS did not fi ll its committed number of sleeping

rooms, and, as a result, faced hefty penalty

fees. Individuals who choose to stay at non-host

hotels receive the benefi t of the conference facilities,

but do not contribute to the necessary

commitments that allow the Society to use

meeting space on a complimentary basis.

Therefore, the ASHS Board of Directors instituted

a “Facilities Usage Fee” for those who

attend the conference, but choose not to stay in

the host hotel. This is the only way that we can

continue to run the conference without raising

registration fees.

The $250 Facilities Usage Fee will apply

only to those who register (including exhibitors,

speakers, students, etc.) for the conference

(with the exception of guests), but choose not to

stay at the host hotel.

We encourage all conference attendees to avoid

this Facilities Usage Fee and stay at the host hotel.

Please be aware that if you are sharing a room

with another delegate, both names must appear

on the room reservation by the hotel reservation

cut-off date, otherwise you will be assessed this

fee and obligated to pay it in order to pick up your

registration credentials.

Staying at the host hotel makes it easy to enjoy

the camaraderie of fellow ASHS Members inside

and outside of scheduled activities.

Just imagine - no commuting time to conference

activities; additional networking time with

colleagues; and amenities, such as room service,

safes, exercise facilities, and restaurants/shops -

everything in one convenient location.

It certainly is your choice as to where you desire

to stay during the conference, but please

understand that ASHS does have contractual

commitments that we must honor, and we must

do all we can to assure that there are no negative

fi nancial implications to the Society and the

ASHS Membership.

ASHS Annual Conference

2–5 August

Palm Desert, California

ASHS–2010 features

intensive colloquia, technical sessions,

workshops, and

presentations of the latest

in horticultural research

Register today!

American Society for Horticultural Science • 1018 Duke Street, Alexandria, VA 22314

phone: 703.836.4606 • fax: 703.836.2024 • •

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