THUG LIFE SPORTS MAGAZINE

THUG LIFE SPORTS MAGAZINE
AUGUST ISSUE 1
I talked briefly about the future of Thug Life Sports and how we plan on making money off our efforts. We
see huge opportunities to address the industry’s shortcomings as the popularity of smart phones and
tablets rises. Most of the fantasy sites out there have either nonexistent or petty weak mobile platforms.
In my opinion, fantasy sports websites have tried to take their traditional content and “cram” it down to a
smaller screen instead of tailoring their products to each device. People inherently interact with those
devices differently, so the user experience should be different on each one. The mobile space isn’t quite
there because even fantasy sports hosts don’t have worthwhile apps to change lineups let alone draft
teams. We feel this is a huge gap in fantasy sports and is area that we are exploring as we speak. We’re
trying to be the company that’s the leader in the mobile space for fantasy sports leagues.
The same factors driving consumer appetite for smartphones and tablets could transform the fantasy
sports business. With mobile technology, there’s a transition toward shorter-form games. The whole
nature of mobile is limited or short-term engagement. You heard me mention this during our July 1
special announcement show. Traditional season-long competition league might be reaching a plateau.
We believe people will transition to playing more short-term games, and when that happens, you will see
growth.
I believe we are moving the needle for fantasy sports with all we have done such as a real life fantasy
sports radio show geared towards the league. Our goal over the past few years has been to bring fantasy
sports into the more modern era of the Internet. I think you’re going to see over the next few years sites
that really focus on user experience and providing a great modernized platform.
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