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Global Cities
Retail Guide
Cushman & Wakefield 2012/2013
Copenhagen

CopenhaGen
overview
Copenhagen is not only the capital of denmark,
but it is also a major regional center of culture,
business, media, science, education and shopping.
Copenhagen is the gateway to the other
scandinavian countries and is a “prototype” for
a nordic metropolitan city. the city is linked
to sweden via the Øresund rail and road bridge
bringing shoppers from malmö, southern sweden
and beyond.
Global Cities
Retail Guide
the city is growing in population and attracts visitors from all over the world for business and leisure purposes. as a
city it has been effective in becoming a city with high standards of living, happiness, job opportunities and great
shopping opportunities for everyone. it attracts many visitors for business and conferences; consistently in the
world’s top ten destinations. it is also the largest cruise port in northern europe with over 600,000 passenger
arrivals annually.
While being a metropolitan city, Copenhagen retains its character of well-preserved and beautiful architecture, with a
mix of small and medium-sized shops in the city centre; one of the things that makes Copenhagen attractive to local
shoppers and tourists. it is possible to take public transportation to most places, and all shopping can be made by
foot or by cycle. the city is forerunner for many different projects, but particularly distinguishes itself by the focus
on green economy, and this has paid off as Copenhagen has been granted the Green Capital award 2014.
Copenhagen, along with the other big danish cities of aarhus and odense, has an extremely low vacancy on its main
shopping streets and shopping centers, with demand coming from both domestic and international retailers.
Cushman & Wakefield

CopenhaGen
overview
1.7million
population in Greater
Copenhagen and growing.
noma
Copenhagen is home to the World’s best
Restaurant
dkk 32.2billion
amount spent by Copenhagen’s 3.8 million
tourists in 2011
Global Cities
Retail Guide
Cushman & Wakefield

CopenhaGen
key Retail areas & streets
stRØGet
strøget is on the list of top three attractions for tourists, and is the nickname for the world’s longest pedestrian shopping street
in the heart of Copenhagen. it runs from Rådhuspladsen (City hall square) to kongens nytorv and it covers frederiksberggade,
nygade, Vimmeskaftet, amagertorv and Østergade. the streets are lively, highly accessible by public transport and the pedestrian
flow is very high. The average unit size is relatively small. There are no shopping centres in the prime retail area.
frederiksberggade links Rådhuspladsen to Gammel torv. Retailers such as new Yorker, Vero moda, and monki have stores
along this high footfall section.
amagertorv and Vimmelskaftet are generally characterized by more middle-market and high-volume fashion stores. in the vicinity
of the illum department store there are a number of long established upmarket retailers such as illum bolighus and Georg Jensen.
the number of high-end brands increases along Østergade, particularly with proximity to kongens nytorv. Retailers such as
louis Vuitton, mulberry, Gianni Versace, Gucci etc. are all represented.
kØbmaGeRGade
købmagergade is also a major shopping street in the heart of Copenhagen, and is connected to strøget. købmagergade is just as
popular as strøget and offers many well-known domestic and international brands including abercrombie & fitch and benetton.
“seCondaRY aRea”
pilestræde, kronprinsensgade, Grønnegade, antoniogade, sværtegade, ny Østergade and Christian iX Gade are the popular ”off
piste” streets where the more specialized shops are located. This area is definitely an interesting retail submarket with brands
like aCne, Christian louboutin, marlboro Classics, marc by marc Jacobs, bruuns bazar, tiger of sweden, filippa k, lacoste and
many more.
Global Cities
Retail Guide
Cushman & Wakefield

CopenhaGen
key Retail areas & streets
Gammel konGeVeJ and the “bRo” stReets
each of these streets, Gammel kongevej, Østerbrogade, Vesterbrogade, amagerbrogade and nørrebrogade, represents the
major shopping streets for each district of Copenhagen. Gammel kongevej is the most exclusive one, but in general they meet all
shoppers’ needs.
fisketoRVet
the one shopping centre close to the city centre; just twenty minutes’ walk from Rådhuspladsen. it has 101 stores and is home
to retailers such as a føtex, G-star, the body shop, silvan, bahne, stadium, mc donald´s, foot locker, iC Companys, pilgrim,
monki, superdry and motivi.
field’s
located on amager between the city centre and the Øresund bridge close to the airport, field’s is a 74,000 sq.m shopping centre
which is also part of the new Ørestaden City development. it has some 136 stores leased to bilka, magasin, h&m, Zara and
many other domestic and international retailers.
Global Cities
Retail Guide
Cushman & Wakefield

CopenhaGen
key Retail areas & streets
maRket oVeRVieW
keY aReas/
stReets/shoppinG
CenteRs
strøget:
frederiksberggade,
nygade, Vimmelskaftet,
amagertorv, Østergade
ConsumeR
pRofile
tourists, local
shoppers, workers
købmagergade tourists, local
shoppers, workers
secondary area:
ny Østergade, Grønnegade,
kronprinsensgade,
pilestræde, Christian iX
Gade etc.
tourists, local
shoppers, workers
Gammel kongevej local shoppers,
workers
Østerbrogade local shoppers,
workers
Vesterbrogade local shoppers,
workers
amagerbrogade local shoppers,
workers
nørrebrogade local shoppers,
workers
maJoR RetaileRs
pResent
Gucci, louis Vuitton, hermes, moncler, mulberry,
burberry, hugo boss, sephora, disney, lego,
Georg Jensen, Zara, h&m
abercrombie & fitch, Geox, monki, diesel, Gina
tricot, benetton
aCne, agent provocateur, Replay, adidas, day
birger & mikkelsen marc o’polo, G-star, stig p,
north face, marc by marc Jacobs, tiger of sweden
neW
entRants
marina Rinaldi, Zadig &
Voltaire, hotel Chocolat
tYpiCal Rent
foR unit of 200
sQm
dkk 7,000 -22,000
/ sq.m
Vans, h&m dkk 5,000 – 22,000
/ sq.m
moss Copenhagen, envii,
lagkagehuset
dkk 3,500 – 12,000
/ sq.m
imerco, intersport, matas, Wolford, anton berg filippa k, stig p dkk 1,500 – 3,000
/ sq.m
normann, fona, Vero moda, Vila filippa k dkk 1,000 – 3,000
/ sq.m
Vero moda, only, humac, Jysk sengetøjslager,
Change, sportsmaster
RanGe of
unit siZes
50 – 1,500 sq.m
50 – 1,500 sq.m
25 – 500 sq.m
30 – 1,500 sq.m
30 – 800 sq.m
Cykel banditten dkk 1,000 - 2,000 30 – 1,500 sq.m
hunkemøller, saint tropez, elgiganten n/a dkk 1,000 – 2,000
/ sq.m
sportsmaster, elgiganten, matas, Vero moda n/a dkk 1,000 – 2,000
/ sq.m
Global Cities
Retail Guide
data as of august 2012
30 – 1,000 sq.m
30 – 1,500 sq.m
Cushman & Wakefield

CopenhaGen
food & beverage
the restaurants in Copenhagen offer everything from pizza and
hotdogs to the impressive gastronomic experiences, and 13 restaurants
have been awarded a star by the michelin Guide, which is more than
any other european City has. the world’s best restaurant, Noma,
which has been awarded 2 stars by the michelin Guide, is also located
in Copenhagen.
in Copenhagen, the restaurants are not clustered together in key areas,
but it is always possible to find good, trendy restaurants and cocktail
bars in the “off piste” areas, which are mentioned in the table. What
goes as prime locations for retail does not guarantee a good business
for restaurants, as danes do not mind to walk in the cosy atmosphere
in the secondary areas to find the food they crave.
maRket oVeRVieW
keY aReas ConsumeR
pRofile
israels plads tourists, local
population
secondary area tourists, local
population
nyhavn tourists, local
population
food & beVeRaGe
opeRatoRs inCludinG
Rent foR 350
sQm unit
“torvehallerne” dkk 2500 / sq.m
Jensens bøfhus, madklubben,
Joe & the Juice
different danish restaurants n/a
Global Cities
Retail Guide
data as of august 2012
dkk 2000 sq.m
kødbyen local population fiskebaren, pate pate dkk 1500 / sq.m
Cushman & Wakefield

John stRaChan
Global - emea
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americas
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matt.winn@cushwake.com
sanJaY VeRma
Asia Pacific
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168 Xizang Zhong lu
shanghai, China 200001 pRCi
sanjay.verma@ap.cushwake.com
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