EXHIBITOR INVITES

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EXHIBITOR INVITES

NAB 2010

EXHIBITOR INVITES

TM

increasing attendance through email technology

• 271 participating companies (19 percent of the

exhibitor community).

• Total number of outbound emails: 1,651,000+.

• 591,866 unique email addresses, only 53,267 were

in the house file beforehand (91 percent were not).

• Open rate: 21 percent.

• Click-through rate: 8 percent.

• Total number of registrants: 3,550, and 80 percent

were NOT in the house file beforehand.

Sweets & Snacks EXPO 2010

• 152 participating companies (31 percent of the

exhibitor community).

• Total number of outbound emails: 75,900+.

• 26,677 unique email addresses, only 4,998 were in

the house file beforehand (81 percent were not).

• Open rate: 25 percent.

• Click-through rate: 28 percent.

• Total number of registrants: 1,653, and 62 percent

were NOT in the house file beforehand.

SEMICON West 2010

Evan Shubin, President

direct: direct: 301.983.1200 | cell: 240.426.5938

eshubin@exhibitorinvitesteam.com

Exhibitor Invites Case Studies – Medium and Large Shows Offering Free Registration

• 102 participating companies (19 percent of the

exhibitor community).

• Total number of outbound emails: 261,700+.

• 128,336 unique email addresses, only 8,524 were in

the house file beforehand (93 percent were not).

• Open rate: 17 percent.

• Click-through rate: 20 percent.

• Total number of registrants: 1,534, and 79 percent

were NOT in the house file beforehand.

PACK EXPO 2010

• 327 participating companies (21 percent of the

exhibitor community).

• Total number of outbound emails: 1,235,000+.

• 381,374 unique email addresses, only 35,864 were

in the house file beforehand (91 percent were not).

• Open rate: 17 percent.

• Click-through rate: 16 percent.

• Total number of registrants: 7,384, and 73 percent

were NOT in the house file beforehand.


EXHIBITOR INVITES

TM

increasing attendance through email technology

Exhibitor Invites Case Studies – Smaller Shows

D2C 2010

• 55 participating companies (49 percent of the

exhibitor community).

• Total number of outbound emails: 22,700+.

• 9,991 unique email addresses, only 2,344 were in

the house file beforehand (77 percent were not).

• Open rate: 23 percent.

• Click-through rate: 17 percent.

• Total number of registrants: 367, and 71 percent

were NOT in the house file beforehand.

• $12,170.00 in registration revenue.

INTEROP NEW YORK 2010

• 31 participating companies (28 percent of the

exhibitor community).

• Total number of outbound emails: 473,900+.

• 156,157 unique email addresses.

• Open rate: 8 percent.

• Click-through rate: 12 percent.

• Total number of registrants: 360.

AHIMA 2010

Evan Shubin, President

direct: 301.983.1200 | cell: 240.426.5938

eshubin@exhibitorinvitesteam.com

• 42 participating companies (21 percent of the

exhibitor community).

• Total number of outbound emails: 307,800+.

• 98,889 unique email addresses.

• Open rate: 8 percent.

• Click-through rate: 11 percent.

• Total number of registrants: 837.

AFFORDABLE MEETINGS MID-AMERICA

• 23 participating companies (17 percent of the

exhibitor community).

• Total number of outbound emails: 34,600+

• 19,451 unique email addresses, 17,089 were NOT

in the house file beforehand (88%).

• Open rate: 12 percent.

• Click-through rate: 18%.

• Total number of registrants: 194 direct registrants,

134 were NOT in the house file beforehand (69%).


• AAPS Annual Meeting

• AAPS National Biotechnology Conference

• Affordable Meetings Mid-America

• Affordable Meetings National

• Affordable Meetings West

• AFP Annual Conference

• AHIMA

• AIIM info 360 conference

• ASD Las Vegas

• ASD New York

• ASIS International

• ASTD

• Black Hat

• ChemInnovations

• Cloud Connect

• Club Industry Show

• CONSTRUCT

• CORROSION

• DHI 2011 / Door and Hardware Institute

• Digital Signage Expo

• ED Expo

• Enterprise 2.0 Boston

• Enterprise 2.0 Santa Clara

• Enterprise Connect

• ERA’s D2C

EXHIBITOR INVITES

TM

increasing attendance through email technology

• GIE+EXPO Green Industry and Equipment Expo

• Global Pet Expo

• Golf Industry Show

• Great American Trucking Show

• GTEC

• HPBExpo

Exhibitor Invites Current Customers

• IAEE Expo Expo

• Interop Las Vegas

• Interop New York

Evan Shubin, President

direct: direct: 301.983.1200 | cell: 240.426.5938

eshubin@exhibitorinvitesteam.com

• Intersolar North America

• Intl Pool Spa Patio Expo

• LACGOE

• LDI

• LeadingAge Annual Meeting

• NACE / Automotive Service & Repair Week

• Natl Workers’ Compensation and Disability

Conference & Expo

• Natural Products Expo East

• North American Spine Society Annual Conference

• NPA Marketplace

• NRF’s BIG SHOW

• OFC/NFOEC

• PACK EXPO

• PROCESS EXPO

• REALTORS Conference & Expo

• RSNA

• Safety 2011

• SEMICON West

• SGIA

• Shop.org

• SupplyExpo

• Sweets & Snacks EXPO

• TelcoTV

• THE WORK TRUCK SHOW

• United Fresh

• WINDPOWER

• World Tea Expo

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