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Pharma 2011 - Online Magazine Digital Magazine E Magazine ...

Pharma 2011 - Online Magazine Digital Magazine E Magazine ...

Pharma 2011 - Online Magazine Digital Magazine E Magazine

End of an EMA After a decade at the head of the European Medicines Agency (EMA), Thomas Lönngren is stepping down at the end of this year. Here, in an exclusive interview with Pharm Exec, he offers some career reflections and speculates on what the future holds for the Agency. Turn to page 12. 5 BRUSSELS REPORT 16 December 2010 www.pharmexec.com Is health commissioner John Dalli finally making his mark? 7 SOCIAL MEDIA Online physician communities are like sweet shops for brand managers. Or are they? 9 Pharma Forecast Alexandra Kibble of Thomson Reuters looks at what 2011 will mean for pharma. 16 Biotech Biotech needs a reboot. But how to achieve it? 19 Transparency Are pharma companies ready for new legislation?

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