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DECEMBER - JANUARY 2012 / USA - Online Magazine Digital ...

DECEMBER - JANUARY 2012 / USA - Online Magazine Digital ...

AFO VERDE President,

AFO VERDE President, Sony Music, Latin region business* From stage to boardroom: e musician and producer-turned-record executive, has increased his company’s U.S. marketshare since taking over the reins of Sony’s entire Latin operation in October 2009from 20.8 percent in 2009 to 25.9 percent in 2010. His focus has been establishing the label as “a company that o ers creative services and new business opportunities to all its artists,” from Chayanne, with whom Sony carved a new partnership around his Latin American tour, to Anthony “Romeo” Santos, signed by Sony to a solo project. While Sony’s growth can be tied to stars like Shakira and Ricky Martin, Verde has expanded its reach into the lucrative Mexican market with corrido acts such as Gerardo Ortiz. Beyond a label: “We feel we’ve accomplished our objective not only by having successful projects in sales and radio charts, but also, for our achievements in new business, like concerts and partnerships with brands throughout the continent,” Verde says. JÉSUS LóPEZ Chairman, Universal Music Latin America/ Iberian Peninsula business* Big Poppa: López oversees operations of the world’s biggest Latin music label. Universal Music Latin Entertainment commands nearly 43 percent of the U.S. market. It’s strength lies in straddling genres, with pop stars like Marco Antonio Solís, Enrique Iglesias, Juanes and Paulina Rubio, regional Mexican stars like los Tigres del Norte and Banda El Recodo and urban stars like Don Omar and Wisin & Yandel. Beyond music, López has worked toward unifying UMLE across the U.S., Mexico and Central America, to streamline artist development. New focus: Universal has long been a digital marketing and promotion leader, but now López emphasizes growing the management service division, creating a post dedicated to new business development. “We need to continue evolving and changing our structures to get closer to the consumer, and design new business models that solidify us not only as a music company, but an entertainment company,” López says. FERNANDO AGUIRRE CEO, Chiquita Brands International business* Yes, we have bananas: It’s been a tough year for Chiquita, which posted $29 million third quarter losses due to limp Fresh Express salad sales and economic turmoil that caused so banana sales in Europe. But don’t count out the produce giant, especially since it’s in the hands of the shrewd Aguirre, who started out in business selling Datsunsremember those?in Mexico City as a teen, went to college on a baseball scholarship (he is now part owner of the Cincinnati Reds) and climbed his way to Procter & Gamble’s higher ranks before joining Chiquita. Aguirre is working on cost-cu ing measures designed to help the $3 billion-a-year company compete for retail dollars with cheaper privatelabel products companies. Branching out: Last summer Aguirre was named to the board of directors of insurance giant Aetna, a Fortune 100 company. He also sits on Levi Strauss & Company’s board and is a member of the International Board of the Juvenile Diabetes Research Foundation. LINDA ALVARADO President, CEO, Alvarado Construction business* Top of the heap: In May, Alvarado was inducted into the Minority Business Hall of Fame and Museum and for a good reason: e company she founded in 1976 has become an industry giant, successfully completing multi-million dollar projects including hotels, research labs, athletic facilities, and convention centers. But her reach extends beyond jackhammers and steel: She also owns the Colorado Rockies, as the rst Latino and rst woman to own a major league team. It’s thanks in part to the environment of friendly competition her parents fostered among Alvarado and her ve brothers. Growing up in Albuquerque she had a babysi ing and lawn service business and worked in the o ce of a cooperative education lab. Building in uence: Alvarado, who was already in the National Women’s Hall of Fame, is also an independent director of 3M and Pitney Bowes and a former director at Pepsi. No wonder she is also a soughta er speaker on strategy and success. JOE ECHEVERRIA CEO, Deloitte LLC business* Beancounting magician: He’s climbed the ranks at Deloi e LLP since 1978 to reach the top post, overseeing 50,000 professionals worldwide. e rmone of the Big Four U.S. accounting companieshandles a panoply of balance sheet data for clients, from auditing to tax services. Even lawmakers have availed themselves of his expertise, including him as a member of the Federal practice growth strategy and inviting him to testify before commissions and agencies. A ’Cane in a storm: But now the University of Miami grad nds his rm being eyed by government o cials. e Public Company Accounting Oversight Board, created in the wake of the Enron and WorldCom scandals as a watchdog of auditors of publicly traded companies, charges that, among other claims, the rm failed to adequately assess the value of mortgage-backed securities. Echeverria is still a ‘poderoso,’ but how he leads his rm in the face of such questions will yield a true test of character. 46 • www.poder360.com PODER HISPANIC MAGAZINE 8 DECEMBER/JANUARY 2012

MARK LÓPEZ Head of U.S. Hispanic Audience, Google business* Google esto, por favor: Latinos are a tech-savvy bunch, and it’s part of López’s job to understand such online ways. Google hired him last year to head up the company’s U.S. Hispanic Audience division for the mighty search engine. In that newly created post, López has the responsibility of developing and expanding Google’s U.S. Hispanic media business. A native of Spain, who is now based in Miami, López heads a team helping marketers and advertisers be er understand the huge Hispanic demographic. A successful search: Landing López was quite the coup for Google, as few be er understand the Hispanic market. He previously worked at AOL as publisher for its Hispanic audience, charged with all aspects of domestic Hispanic ad revenue, trade marketing and business development. While there he developed creative sales and marketing solutions for ad clients. MARIA OTERO U.S. Under Secretary of State for Global Affairs government* Going global: So -spoken and impeccably mannered, Bolivian-born Otero has a natural diplomatic touch that can disarm even the most skeptical U.S. foreign policy critics, a challenge she takes on across the globe, representing the U.S. on a range of issues, from democracy to the environment and poverty. A promoter of women’s issues and female empowerment, Otero is a leading micro nance expert. Prior to her State Department appointment, she was president of ACCION, an organization that helps entrepreneurs in poor countries in Africa, Asia and Latin America start their own businesses by giving small loans. She’s the rst Latina Under Secretary and currently the highest-ranking Hispanic o cial at the State Department. DECEMBER/JANUARY 2012 8 PODER HISPANIC MAGAZINE Healing ri s: ree years a er the U.S. and Bolivia expelled each other’s ambassadors in a diplomatic ti , the two countries agreed last month on a framework to restore relations. Otero appropriately signed on behalf of the U.S. ROSA G. RIOS U.S. Treasurer government* A Latina monopoly: As the 43rd U.S. Treasurer, Rios has a rare distinction: Her signature is on all new paper currency [though some think the $1 bill is going the way of the passenger pigeon]. Her other duties are a bit obscure. Meanwhile, Rios’ experience is rooted in economic development, having advised several Northern California municipalities. Pass Go, Collect: It was Truman’s idea to appoint a woman to the post, a tradition that has continued, and six of the last 10 treasurers have been Hispanic woman. Her personal narrative makes her rise to top echelons all the more inspiring. A rstgeneration Mexican American, she and her eight siblings were raised in Hayward, Calif., by her mother a er her parents divorced. She took a job to help out, doing homework until the wee hours a er her shi . She graduated from Harvard with a bachelor’s in sociology and in romance languages and literature. Her academic paper on “Changing Notions of Latino Identity” may have portended her own journey, her thesis focusing on the writings of Tomas Rivera and Sandra Cisneros. KEN SALAZAR U.S. Secretary of the Interior government* e Beltway interior: His full plate includes federal land management and administering programs related to Native Americans, Alaskans and Hawaiians. A unanimous 2009 U.S. Senate con rmation vote a ested he’s the right guy for the job. Manifest destiny: e former Colorado senator has long championed farmers, ranchers and rural communities, spearheading passage of the 2007 Farm Bill. His background seemingly augured his trajectory, as his ancestors se led in the American West four centuries ago, long before there even was a United States, and they tended the same land through ve generations. But recent actions re ecting the Obama administration’s goalsopening up the Gulf of Mexico and Alaskan coast to more drillingseems incongruous with his previous advocacy of public land protection. Particularly in the a ermath of the BP oil spill, many hope that Salazar continues to walk the walk and insist on strict environmental safeguards. GUSTAVO DUDAMEL Classical music conductor arts & entertainment* Classical knight: Dictionaries should print Gustavo Dudamel’s picture under the word “passion.” Indeed, Los Angeles area billboards of the wild-haired Dudamel, who is in his third season as music director for the Los Angeles Philharmonic, are marked with the words “Passion Forward.” at’s because the conductor’s ery style, combined with his voracious musical appetite, have made him the hottest ticket in classical music, with everyone from critics to label executives hoping he can jumpstart a new generation’s interest in the genre. e young director, who hails from Barquisimeto, Venezuela, also heads up symphonies in Venezuela and Sweden and guest conducts the world’s greatest orchestras, including the Berlin and Vienna philharmonics. is season, he and the L.A. Phil will perform the complete cycle of symphonies by Gustav Mahlertwice. Paying it forward: And if that weren’t enough, he’s leading an e ort to replicate in the United States El Sistema, the Venezuelan program that improves the lives of under-privileged children through music and musical instrument playing, and of which he is a product. www.poder360.com • 47

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