Titel-Trader 2.2009.indd - Agritechnica Trader

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Titel-Trader 2.2009.indd - Agritechnica Trader

AGRITECHNICA

TRADER

The Magazine for European Agricultural Machinery Experts

November 2009

International Innovation Show:

8 – 14 November in Hanover

Machinery News

Companies & Markets

Eilbote Boomgaarden Verlag GmbH · Postbox 1263 · D-21412 Winsen/Luhe

Tel. ++49 (0) 4171-7835-0 · Fax ++49 (0) 4171-78 35-35 · Internet: www.eilbote-online.de


for Innovation

CCI 200 Terminal

Multi-manufacturer compatible

ISOBUS control concept

smartControl

Automatic singling stripper

regulation for EDX precision seeders

LED individual

nozzle lighting

Improved nozzle visibility for the

sprayer operator in poor ambient

conditions or at night

In total 21 gold and silver medals

from the last 7 AGRITECHNICA shows

www.amazone.de

+49(0)5405 501-0

Meeting point Hall 14


fotolia.com

The world of

agri-machinery

comes to

Hanover

In just a few weeks, the

world’s agri-machinery companies

will gather at Agritechnica

in Hanover – their venue of

choice for showcasing solutions

for the future of agriculture.

Once again all leading manufacturers

will be present at the

world’s largest and most important

show for agri-machinery.

It is signifi cant that over the

years, Agritechnica has become

“the meeting place” for agri-machinery

experts the world over.

Strong branding, distinct product

groupings and relevant subshows

and forums have made

Agritechnica a must for all in

the industry and the future oriented

farmers.

Agritechnica 2009 offers you

a fantastic opportunity to see

relevant innovations from manufacturers

as well as solutions

for professional arable farming.

This year, 300 applications have

been shortlisted for the prestigious

Agritechnica Innovations

Award. Once again, Agritechnica

exhibitors have used the Innovations

Awards as their platform

to launch new products

and assess them in front of an

international audience.

The exhibition has grown in

its core product groups, namely

tractors, harvesters and soil

preparation. We have expanded

the tractor and forage sections,

adding new halls to these popular

segments. Tractors and harvesters

now can be found in hall

13 in addition to halls 3, 4, 5,

and 9 while a new centre for for-

EDITORIAL

Dr Jochen Köckler, Managing

Director, Exhibitions Department,

DLG.

age techniques has been created

in hall 27. The resulting product

group structure within this

trade show is unique in offering

the most effi cient orientation for

visitors and exhibitors alike.

This further developed hall

structure now includes the two

new halls, 25 and 26. The new

halls also improve the show experience

by opening up the

western wing of the exhibition

area so that visitors can move

about more freely and system-

atically between halls via circular

walkways. Our exhibitors are

still consistently grouped according

to their products and service

profi le which makes comparing

and benchmarking products between

manufacturers much easier.

We have also organised eight

entry points allowing easy and

quick access for the participants

to Agritechnica.

Working hard to further enhance

the visitor experience is

Agritechnica’s marketing team.

The Agritechnica Trader, is one

of many products and services

we offer to keep visitors updated

on the latest so that they can

organise their time at the show

more productively.

With these new developments

in place, we are confi dent that

Agritechnica 2009 will once

again live up to its reputation

as undisputed ‘meeting place’

for all in the industry. We look

forward to welcoming you in

Hanover.

Jochen Köckler

2009 | 2 | TRADER 3


Contents

Agritechnica 2009 Page

Editorial 3

Solutions for the future 4

2150 exhibitors from 45 countries in Hanover

Tips and hints for visitors 10

Hall plans and informations – eighteen halls at a glance

Conferences and congresses 12

Conferences and events during the exhibition

Gold and Silver 44

Medals for innovations

Travel Tip

How to reach Hanover quick and easy 106

Hotels and restaurants 107

Exhibitors 110

Alphabetic list of exhibitors

Companies and Markets

Big tigers, little tigers 22

The agricultural machinery industry in focus

Perard 30

Trader visited the cutter bar and trailer manufacturer

in Verdun, France

Irrifrance 32

The rain maker from Languedoc-Roussillon

BvL 34

German specialist for feeding technology

Krone 38

Electronic warranty application –

fi ve clicks to the credit entry

ADR 42

Greater payload for vehicle trailers

Machinery Trends

More than hundred new machines 51

Columns

Business contacts and used machinery 142

Imprint 146


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More than 2150 registered

exhibitors with 300,000

visitors expected

New: Water and Soil show

China moves towards

mechanisation

Agrimarkets 2010

International conference

topics

Young farmers of the

world gather

Nine national pavilions this

year – a record number

Solutions

for the future

The world’s largest machinery show returns to Hanover – Growth in core

product groups and new exhibition layout

This year, an expansion in the

core product groups such as

tractors, harvesters and soil

preparation has resulted in a

larger exhibition area. Two new

halls have been added to create

a new exhibition structure that

further improves visitor fl ow and

enhances show-planning prior to

the exhibition.

With this new structure, visitors

can orientate themselves

better based on the thematic

segments. From the exhibitor’s

stand-point, product presentation

is improved and visitor traffi

c better managed as the new

layout allows for a better fl ow

of visitors across the exhibition

grounds.

Since the core product groups

have been further expanded,

tractors and harvesters are

now in halls 3, 4, 5, 9 as well

as hall 13. A centre for new forage

techniques can be found

in hall 27. This hall has direct

access to two entry points and

parking areas. Besides the many

innovations from the exhibitors

and the strong visitor profi

le, the improved show layout

that allows participants to move

about more effi ciently and plan

their visit more effectively is a

further improvement of Agritechnica.

International exhibitors

and 300 innovations

There will be over 2150 exhibitors

from 45 countries this

year, similar to levels reached

two years ago. Also for the fi rst

time, the number of foreign exhibitors

this year has exceeded

the 1000 mark.

With over 500 new exhibitors,

many from several new countries,

this year’s show promises

to be even more international

than the last. Agritechnica 2009

is proving to be just as popular

with the industry as the last edition

in 2007.

Some 300,000 visitors are expected

over the 7-day show in

Hanover. Visitors can expect

more with two new halls (25

and 26), bringing the total to

18, and a new structure at the

show grounds that will make a

visit to Agritechnica 2009 even

more effi cient.

Agritechnica’s innovations

awards scheme will once again

see over 300 exciting innovations

presented to an independent and

international panel of judges as

companies vie for the coveted

DLG gold and silver medals.

Coming together in

challenging times

Despite setbacks in the world

economy and agri-market, Agritechnica

remains the world’s

foremost meeting place for

manufacturers of agricultural

machinery. Exhibitor numbers

this year have held steady – registrations

have reached the level

photos: globe: fotolia.com


of the last show in 2007. Leading

names in the agricultural

machinery sector will be at Agritechnica

2009, and visitors can

expect once more new innovations

and product developments

to be unveiled here.

In a challenging economic

climate, the need for continuous

innovation and information

exchange becomes even more

critical; hence the importance

of Agritechnica, which serves

as a global platform facilitating

this interaction. “Farmers fl ood

to Agritechnica because they

know it’s the only event which

can provide a complete overview

of the world-wide machinery

market. It is also the leading

venue where new technology

is launched,” says Dr. Jochen

Köckler, managing director of

DLG’s exhibitions department.

Well established as the meeting

place for the global agricultural

machinery industry, Agritechnica

is also synonymous

with new innovations and product

debuts. For years now, manufacturers

of agri-machinery and

equipment have timed their innovation

cycles to coincide with

Agritechnica, so as to present

their latest and best to a global

market.

This has proven to be a huge

attraction for the business farming

community in Europe and

the world over. As a result, the

Exhibitors from different countries (selection):

274

1159

81

75

65

66

39

35

54

34

33

33

28

show sees a high quality of visitors

each year who are drawn

to Agritechnica’s strong focus

and unmatched reputation as a

showcase for agri- machinery.

The international show

Agritechnica will be held in

18 halls of ground-level space

at the world’s largest exhibition

grounds in Hanover.

Over 46 percent of the exhibitors

come from outside Germany.

The largest contingents

among the 1000 foreign participants

who have booked stands

so far are as follows:

Strong increases are particularly

noted from France, Turkey,

China, Canada, Argentina

and India.

High foreign participation

is a good indication that the

world of agribusiness and agrimachinery

is moving towards a

global orientation. Such a platform

benefi ts manufacturers by

allowing them to tap into and

develop new markets.

More international

pavilions than ever

A total of nine pavilions from

seven countries is a record that

refl ects Agritechnica’s inter-

2020

national focus. The following

countries have organised pavilions:

Argentina, Brazil, Canada

with three pavilions, China,

France (Picardie), Pakistan and

the US.

In addition, exhibitors from

three agricultural countries, Finland,

Spain and Turkey, will participate

this year again with fi -

nancial grants from their home

countries.

International Visitor’s

Lounge

This Lounge in hall 17 stand

B36 caters to the needs of foreign

visitors. Interpreter and

translation services are available

here, as are internet access

and meeting areas conducive

for business discussions. DLG’s

clubs are represented and a general

prayer room is also available.

DLG stands

The DLG stands are located

in hall 17. Stand B28 is the

meeting place and information

forum for all DLG members and

visitors seeking technical knowledge.

This is where the current

Continues on page 8

2009 | 2 | TRADER 7


AGRITECHNICA

Continued from page 7 Agricultural Machinery Dealers

areas of focus for DLG’s professional

work will be presented.

DLG’s Test Centre Technology

and Farm input will be

presented at stand D43 whilst

Agritechnica innovation award

winners will be presented at

stand B44.

New: Special focus

on soil and water

The future of farming lies

in the effi cient and sustainable

use of two of agriculture’s

most crucial inputs – soil and

water. At the „World Soil and

Water Show“, visitors can view

innovative methods of soil tillage

and examples of how water

is put to optimal use in croplands

worldwide. Exhibits showing

improved irrigation systems

and a ‘Special’ segment showing

how water levels in soil can be

enhanced are guaranteed to inspire.

Soil and water is also a key

forum topic and takes place in

the same area as the World Soil

and Water Show in hall 11 (Pavilion,

stand A02).

New: China – Towards

greater mechanisation

China’s drive towards greater

mechanisation is given special

emphasis this year with an agrimachinery

event organised by

DLG Agriservice and the Chinese

Ministry of Agriculture in

Beijing.

A country at the threshold

of exciting changes in its landuse

policies and support for entrepreneurship

in agribusiness,

China’s pace of mechanisation in

agriculture is expected to accelerate

in the coming years. Defi -

nitely a trend to watch out for!

Centre for international

dealers and used

machinery

The International Dealer

Centre in hall 7 will be the key

contact point for all partners in

the distribution of agri-machinery.

Dealers will also fi nd the

Used Machinery Centre, located

adjacent to the International

Dealer Centre, to be a useful

point for establishing contacts

in the global dealership of second-hand

machinery. Both centres

are hosted by the German

8 TRADER | 2 | 2009

and Mechanics (H.A.G.) and

the European umbrella association

CLIMMAR.

Workshop LIVE –

Excellence in mechanics

Good service performance

and well-trained staff are crucial

to the future of the agri-machinery

market. In hall 7, practical

repair and maintenance demonstrations

will serve to illustrate

the skills required for each level

of technical expertise. In addition,

visitors can also enquire

further about the training needs

and job scopes within the mechanic

profession.

Complete exhibition and

conference programme –

Conferences, forums and

seminars

A series of professional events

will be held on these specialist

topics:

• International Agricultural Engineering

Congress, 6 and 7

November

• China-Europe Farm Mechanisation

Summit Increasing

effi cient output through new

technologies, 10 November

• Agri-Markets 2010, 10 November

• Seed Congress, 11 November

2009 (only in German)

• Eastern Europe Conference

11 November

• Young Farmers Day, 12 and

13 November

Experts in academia, agriculture

extension and consultancy,

industry and practical farming

will be on hand at these

three daily forums to present

perspectives on current trends

and important developments.

All forums are interactive with

question and answer sessions.

• Forum 1: World Soil and Water

Show & Plant Protection

Hall 11 /Pavilion, Stand A02

• Forum 2: Technology and

Management

Hall 17, Stand B38

• Forum 3: Energy Plant Production

and Forest Engineering

Hall 26, Stand H22

Simultaneous interpretation in

German, English, Chinese and

Russian are available at conferences

and forums where appropriate.

At Agri-Markets 2010, expert

speakers from the industry will

provide detailed analyses of current

market trends, including

the possible impact of agricultural

negotiations at the WTO,

and perspectives on recent developments

in the global supply

and demand for grain, oilseed

and livestock products. The impact

of the fi nancial crisis, repercussions

on global trade, and

sources of agri-market volatility

will also be examined.

Young farmers of

the world

Agritechnica invites young

farmers and students from all

over Europe and the world to

engage in lively discussions and

share new concepts on the future

of farming at a conference

held on 12 and 13 November.

Ideas on optimising returns on

investments and steering the future

of agriculture towards sustainable

growth are important

questions that face tomorrow’s

farmers.

An interesting point for the

panel discussion is how young

farm managers can shape the

framework for future developments

in agriculture in Europe.

A special focus on careers in agriculture

will take place on the

second day with leading companies

taking part in a panel discussion.

Special crops and

vegetables

Visitors can once again look

forward to special attention on

this section. Key visitor information,

including a detailed list

of relevant exhibitors in a special

trilingual brochure (English,

German, Italian) is available in

print and for download.

Visitors can plan ahead for

their visit at their own convenience,

with an exhaustive database

on all exhibitors and products

at Agritechnica now made

available on this website: http://www.agritechnica.com/

exhibitor_db.html

Using this fully interactive

system, visitors can search by

exhibitor name or product type.

For the latter, users will fi rst input

their product choice according

to categories, followed

by groups or sub-sets within

the category, before narrowing

the search further into the specifi

c product. Names of all exhibitors

and their booth locations

are then compiled on a list

which users can subsequently

print out or download and save.

In addition, a special hall plan

automatically captures this information

and the location of all

exhibitors in the list will be indicated

on a map which can be

printed or saved.

A special, multilingual information

service on the Internet

provides visitors to Agritechnica

2009 quick and ease access to

information on the show. Currently,

the Agritechnica website

offers information in the main

languages of English, German,

French and Italian as well as

other languages.

Visit www.agritechnica.com

for the latest news, exhibitor information,

practical travel info,

innovations and more.

For further information on

Agritechnica 2009, please contact

DLG, Eschborner Landstr.

122, DE-60489 Frankfurt

am Main, Tel. + 49 (0) 69-

2 47 88-2 52 or -2 55, Fax:

++49 (0) 6 92 47 88-1 13, or Email

f.vonrhade@DLG.org. Information

on Agritechnica 2009

is also available on the Internet

at www.agritechnica.com.


New stand location:

Hall 13, by West 1 entrance

Winning products.

A winning combination.

Strong relationships deliver strong results.

Our two new machines, the ARION 400 and the ROLLANT 455, make an

unbeatable combination. Just like CLAAS and its dealers. Together, we offer

a level of service that ensures satisfied customers all around the world. For

2010, we are again offering exciting new possibilities – and a genuine relationship.

So come and see us at Agritechnica to find out what’s new at CLAAS.

Your harvesting specialist | claas.com


Important information for visitors

18 halls at a glance

The international DLG Exhibition for Agricultural Machinery Agritechnica 2009

will be held at the Exhibition Grounds in Hanover from 10 to 14 November

2009 with Preview Days on 8 and 9 November 2009. Visitor information is as

detailed below:

Duration of exhibition: 10 November 2009

(Tuesday) to 14 November 2009 (Saturday)

Preview Days: 8 November 2009 (Sunday) and

9 November 2009 (Monday)

Exhibition venue:

Exhibition Grounds Hanover (Germany)

Opening hours: 9.00 am to 6.00 pm daily,

including Preview Days

Organiser: DLG (Deutsche Landwirtschafts-

Gesellschaft – German Agricultural Society)

Admission tickets:

Day ticket (10 to 14.11.2009): EUR 21.00

Two-day ticket (10 to 14.11.2009): EUR 32.00

Season ticket (10 to 14.11.2009): EUR 50.00

Preview Days PLUS (8 and 9.11.2009 ticket is

also valid on 10.11.2009): EUR 75.00

Students, pensioners (10 to 14.11.2009):

EUR 10.00

Children up to the age of eight accompanied

by adults: free

DLG members: free admission for two people

on two days (as of 10.11.) by membership card

Catalogue: The offi cial exhibition catalogue will

be available for advance purchase from mid-October

2009 at a price of EUR 6.00 (plus postage

and packing) from DLG-Verlag, Eschborner

Landstr. 122, D-60489 Frankfurt am Main,

Tel.: ++49/69/24788-451 or -466, Fax ++49/69/

24788-480, or email: DLG-Verlag@DLG.org.

Innovations leafl et: The Agritechnica Innovations

leafl et containing details all company innovations,

and Gold and Silver Medal winners will

be available in English and German from mid-

October. The leafl ets are available free-of-charge

from all DLG stands at the Exhibition Grounds.

Travel service: Attractive travel packages to

Hanover are available from partner travel agents

in many countries. Detailed information can be

found on the Internet at www.agritechnica.com/

visitorservice.html

Service for foreign visitors: Special information

stands have been set up at all entrances and

at the International Visitor’s Lounge located in

10 TRADER | 2 | 2009

Hall 17, Stand B 36. Foreign visitors

are welcomed to use these stands to

organise their visit to the exhibition,

establish contact with exhibitors, and

arrange for interpreting services.

Information at the Exhibition

Grounds: Specially marked information

stands can be found in all

Agritechnica exhibition halls. Here,

visitors can obtain handy maps and

brochures to help them navigate their

way around.

Catering/Shopping: Restaurants and

snack bars are located in all the halls.

Shops selling everyday necessities can

be found alongside Halls 4 (North

side), 11 (West side) 16, 17 and 23.

Hotel-Service:

Hanno Fair Incoming, Anette S. Burgdorf

Am Sportplatz 11

D-38644 Goslar, Germany

Tel: ++49(0)5321-352020, Fax: -352021

Email: info@hanno-fair.de,

Web: www.at.hanno-fair.com

Travel by car:

Via German motorways A2, A7, A37 and A352.

Signposted expressways

in Hanover will direct motorists to the

Exhibition Grounds and car parks.

Travel by rail: From Hannover Hauptbahnhof

(Central Station), trams (Line 8) leave every ten

minutes for the Exhibition Grounds, Entrances

Nord 1 and Nord 2.

Special trains, regional trains and ICE trains also

stop at the Exhibition Grounds station Laatzen.

From there a Sky Walk leads directly to Entrance

West 1 next to Hall 13.

Travel by air:

Special offer from Lufthansa Hanover can be

reached by air with regular services within

Germany and abroad. During the exhibition, a

special Agritechnica Shuttle Bus Service will ply

the route from Hanover-Langenhagen Airport to

Entrance West 1. Departures are at Terminal C

(bus is marked).

Timing: 7.30 am to 6.30 pm

Frequency: Every half hour

Length of journey: approx. 30 min.

Tickets: single: Euro 8.00

return: Euro 15.00

Special offer from Lufthansa:

Fly to Agritechnica 2009 from all over the world

at reduced rates! Special air fare prices for visitors

to the world’s largest farm equipment exhibition

are available from the German national

airline Lufthansa. The Lufthansa fl ight network

connects Hanover with major cities all over the

world and Agritechnica visitors will be able to

purchase fl ights to Hanover at reduced rates

from 1 – 21 November. More information at

www.agritechnica.com at Visitor Service

Further information for visitors:

DLG e.V., Eschborner Landstr. 122,

D-60489 Frankfurt am Main,

Tel. ++49 (0) 69-2 47 88-265

Fax ++49 (0) 69-2 47 88-113

Email: expo@DLG.org, www.agritechnica.com


Ministerien/Verbände/Organisationen ·

AGRITECHNICA Campus

Ministeries/Associations/Organisations ·

AGRITECHNICA Campus


AGRITECHNICA

Used Machinery Trade Centre

The real deal

Around 50 exhibitors at the special information

centre in Hall 7

For young and developing markets

second hand equipment is

often a real good alternative, as

it is cheaper and easier to handle.

Furthermore service can be

garanteed, spare parts are available

and handling persons can be

supported or trained easily. Refl

ecting this trend, Agritechnica

2009 will feature a Used Machinery

Trade Centre in Hall

7. Organised by the DLG and

H.A.G. (German Agricultural

Machinery Dealers and Mechanics),

this centre will act as

an information area for dealers,

sellers and buyers of used agrimachinery

worldwide. Visitors

to this hall can also expect to

make use of specialised internet

exchanges (=used machinery

bourses and search engines)

and meet all persons required to

VDI-MEG

12 TRADER | 2 | 2009

fi nish the deal: owners, sellers,

transporters, fi nancers, auctioneers,

insurance experts and used

machinery assessment.

Poland, Russia, the Netherlands,

Greece, Italy, Romania

and Bulgaria are often quoted as

the important markets for used

agricultural machinery in Europe.

Additionally Latin America,

Spain as well as Africa have

been recently added.

The most highly sought-after

used machinery include tractors,

combines, root crops harvesting

machines, balers and cultivation

implements. With demand expected

only to increase in the

coming years, the Used Machinery

Trade Centre serves as an

important networking platform

for dealers worldwide, while also

zeroing in on particular trends

in second-hand purchase demands

of specifi c countries.

In line with the global nature

of trade in used agri-machinery,

the Centre’s brochure will be

available in six languages: English,

French, German, Polish,

Russian and Spanish. It is available

in print and can also be

downloaded online from www.

agritechnica.com.

Engineering agriculture’s future

International Conference LAND.TECHNIK-AgEng 2009

LAND.Technik – AgEng 2009,

which will take place in Hanover

on 6 and 7 November, 2009,

once again invites participants

to exchange and share ideas on

the latest in product development

and research in agricultural

engineering. „Innovations to

meet future challenges“ is the

theme for this year, and the focus

– using biomass to produce

food and energy for a growing

global population.

This leading international

conference on agricultural engineering,

staged as a prelude to

the Agritechnica trade fair for

agricultural machinery, is or-

ganized by VDI Wissensforum.

Max Eyth Society for Agricultural

Engineering of the VDI

(VDI-MEG) and the European

Society of Agricultural Engineers

(EurAgEng) are the conceptual

sponsors.

The program, which will include

84 presentations by speakers

from within the industry and

research bodies, will cover topics

such as the latest developments

in tractors, mobile power trains,

mobile hydraulics, electronics,

software engineering and automation

technology. Speakers will

also touch on topics like navigation,

tillage, crop protec-

Agritechnica Dealer Centre

More in store for

agri-machinery dealers

Open from 8 to 14 November 2009

Agritechnica organiser DLG and the Association of German Agricultural

Machinery Dealers and Mechanics (H.A.G.) will be presenting

once again the Agritechnica Dealer Centre located in Hall

7. With this centre, a well-placed, comprehensive information and

service centre can be made available to the international agricultural

machinery trade.

Expect a suite of services here all aimed at the dealership market.

For instance, advisory services will be provided throughout the

show all seven days on legal, business management and market

issues. Interested parties and members of the association of agricultural

machinery dealers and service workshops, as represented

by H.A.G. and other state federations, can also obtain updates on

service programs within the German domestic market. A working

group from the branding association will also be on hand to provide

advice on brand-specifi c issues.

Among the activities planned for the centre is an award ceremony

for companies with the best service and the best internet presence.

This will be held on Sunday, 8 November 2009, followed by another

event on Tuesday 10 November at 5.p.m. that honours the

sector’s best trainees.

Visitors can also meet with top offi cials from the European national

sector associations who will come together under the organisation

CLIMMAR, at the Dealer Centre on Tuesday and Wednesday.

During the whole fair CLIMMAR will be presenting a new European

second hand tractor online-search engine go4tractors.eu. Within

Agritechnica, networks with sister segments of the show, such

as the Used Machinery Centre will also foster and facilitate communication

between agri-machinery dealers and foreign visitors.

tion and harvesting

technology, as well

as the logistic and engineering

capabilities

required to extract

energy from biomass

sources.

Further presentations will be

made at the plenary session by

Carl-Albrecht Bartmer, President

of the German Agricultural

Society (DLG); Martin Richenhagen,

President and CEO of

the AGCO Corporation, USA;

and Stefan Schulz from the German

Federal Ministry of Food,

Agriculture and Consumer Protection

in Bonn. The conference

Sharing ideas in the brake.

will be conducted in English.

Registration and program details

are available at www.vdi.

de/landtechnik-ageng or by

writing in to VDI Wissensforum

Kundenzentrum, Postfach 10

11 39, 40002 Duesseldorf (Germany),

email: wissensforum@vdi.

de, Tel: +49 (0) 2 11 62 14-

2 01, Fax: -1 54.

photos: fotolia.com


DLG Stand

Meeting the

DLG family

DLG, a leading and international

organization in the agricultural and

food sector, is represented with its

own stand at Agritechnica in hall 17

stand B28.

The DLG is committed to sharing

knowledge and expertise

worldwide with leading international

practitioners, experts and

other specialist organizations. In

addition to knowledge transfer,

its core activities include machinery

and farm input tests,

food tests and organization of

trade exhibitions like Agritechnica.

The DLG is looking forward

to creating a vibrant area with

the DLG stand where visitors

can fi nd out more about the

DLG and its more than 20,000

DLG members can gather to

bond and network at the friendly

family-like environment of the

DLG stand.

“As a professional organization

focused on agriculture,

we use Agritechnica to keep in

touch with our members and

the farming community at large.

Our members in particular,

who support our activities year

round, like to come to meet

Hall 17, stand B36

International Visitors’ Lounge

The International Visitors’ Lounge in Hall 17, stand

B36, is a meeting point for visitors from around

the globe. International guests can make use of a

number of services here or simply enjoy a wellearned

break.

The International Visitors’ Lounge provides free internet

access and also offers visitors the chance to

receive faxes.

Additional Services:

Interpreting Service

– For one hour each day from 10 – 16 h you are

entitled to free interpreting services for the major

West and East European languages Conference

room

– Our conference room for up to six people is also

at your disposal for a maximum of 1 hour per day

A chapel is located in the IC and a Muslim prayer

for a chat at the

DLG stand,”

says Marika

Prasser-Strith,

Head of Marketing,

DLG.

Taking advantage of the new

show layout, the DLG stand this

year will feature an eye-catching

design located in a conspicuous

part of hall 17 stand B28. Visitors

can enjoy local snacks and

beverages as they learn more

about DLG’s activities. International

visitors can also fi nd out

more about DLG’s operations

abroad.

Farmers in particular will fi nd

a trove of practical information

at the stand, such as the ins and

outs of getting certifi ed for sustainability,

tapping on biogas

resources, and further education

programmes targeting specifi

c areas of agriculture. They

can also access a range of topical

knowledge in various livestock

and crop sectors, pre-

sented by the DLG through its

international clubs and affi liates.

Young farmers will also not be

left out. Representatives from

the “Young DLG Farmers” association

in Germany will be on

hand to meet with their counterparts

all over the world in

the run up to the international

Young Farmer’s Day beginning

on 12 November 2009.

Visitors can get to learn more

about the services offered at

DLG’s test centre for agri-machinery

at the DLG stand, the

largest independent test centre

of its kind in Europe. Over

1000 tests are conducted here

each year and this year more information

on the ISOBUS test,

the standards framework for agriculture

equipment, will be pre-

room in Hall 7. Representatives from the DLG will

be on hand to answer questions. The European

Clubs which includes European Arable Farmers,

European Poultry Club, European Dairy Farmers as

well as European Pig Producers, along with other

agricultural experts will also be available to network

with overseas visitors.

“The international Visitors’ Lounge is always busy.

Visitors from all over the world make a point of

stopping by to have a break, discuss a particular

topic or just to say hello. Over the years, the International

Visitors’ Lounge has developed into a key

meeting point for international visitors. When you

are travelling to a show like Agritechnica and touring

the show for several days, it is useful to have

a central point to gather impressions. This is what

we hope the International Visitors’ Lounge offers,”

says Annette Reichhold, marketing manager for the

International Visitor Lounge.

The International Visitors’ Lounge is open during

show hours on all seven days.

AGRITECHNICA

DLG Stand in hall 17.

sented together with the AEF

on stand D43 in Hall 17.

Exhibitor innovations that are

awarded Agritechnica gold and

silver medals are presented on a

separate stand in hall 17 stand

B44

DLG‘s subsidiaries

DLG’s and its subsidiary

DLG-Agriservice has offi ces in

China, Italy, Poland, Romania,

Turkey and the Netherlands.

Most of them are represented

with their own stand at Agritechnica:

DLG AgroFood SP.z.o.o. /

(Poland) (Stand 9 A10)

DLG Agricultural Technology

Service (Beijing) Co., Ltd. /

(China) (Stand 8 B29)

DLG Fuarcilik Limited Sirketi /

(Turkey) (Stand 12 E25)

DLG/PotatoEurope (Netherlands)

(Stand 2 A52)

Romania: IMC AGRARIA

(Stand 11 C04)

DLG’s Italian offi ce is represented

at Agritechnica within

the IC complex.

Just as Agritechnica is the

meeting place for the agri-machinery

sector, so the DLG

stand aim to be the meeting

place for all at the show, promoting

interaction, knowledge

sharing and information gathering.

In-house DLG experts will

be at hand to talk to visitors and

answer queries and members of

the board of directors will be located

here.

So make it part of your visit

to drop by the DLG booth this

Agritechnica – we look forward

to welcoming you there.

2009 | 2 | TRADER 13


AGRITECHNICA

Import/Export

The global platform

Agri-machinery manufacturers from 47 nations –

Record number of offi cial country pavilions

A record number of country pavilions

will take part in Agritechnica

2009, sealing the event’s

sterling reputation as a top agrimachinery

show with an expanding

international scope.

This year, seven countries –

Argentina, Brazil, Canada, China,

France, Pakistan, and the US

– have chosen to participate with

their own country pavilions. In

addition, record numbers of exhibitors

from Spain, Turkey and

Finland will again take part with

individual stands courtesy of fi -

nancial grants from their respective

governments.

The strong presence of international

and multinational

companies at this year’s show is

unprecedented – every second

exhibitor is from outside Germany.

Italy has the top number

of exhibitors – with one in four

or over 270. The Netherlands

comes next at over 80, followed

by France, Turkey, Austria, China

and Argentina. Visitor profi

les are expected to be equally

international. Of the 340,000

visitors at Agritechnica 2007,

over 71,000 were foreign visitors

coming from 83 countries.

Three fi rst-time pavilions:

Brazil, Pakistan and

France (Picardie region)

This year, Agritechnica is

pleased to welcome three new

country pavilions, adding to

the show’s international buzz as

new pavilions bring with them

a unique brand of expertise and

products as well as adding to the

diversity and quality of visitors.

With over 60 million hectares

of arable land, Brazil is one of

the world’s most important agriculture

producers. The country’s

home-grown farm equipment

solutions are expected to

fi nd new markets in CIS and

Eastern Europe.

France, Europe’s largest agricultural

machinery market, offers

a wide range of mechanisation

solutions. French exhibitor

numbers have grown this year

by over 35 percent. For the fi rst

14 TRADER | 2 | 2009

time, Agritechnica welcomes a

pavillion from the Picardie region,

an agricultural region to

the north of Paris endowed with

extensive arable areas. The decision

by AREX Picardie, the export

agency of the Picardie region,

to host a stand solely for

the region not only confi rms

that French technologies are

well received abroad but also

that French manufacturers view

Agritechnica as a key international

venue for establishing

commercial contacts.

Another newcomer to the

pavillion this year is Pakistan,

supported by the Trade Development

Authority of Pakistan,

the Pakistan exhibitors view Agritechnica

as the ideal platform

for local component manufacturers

to tap into new markets.

“Pakistani suppliers of spare

parts and components use Agritechnica

as an international

trade and benchmark platform

for the fi rst time,” says Ulrike

Schmidt-Machinek, Agritechnica’s

Manager for International

Exhibitor Relations.

Two Americas,

six mega-pavilions

Manufacturers from Argentina,

Brazil, Canada and the USA

see the exhibition as a good opportunity

to showcase technology

developed for large farms in

their countries to visitors from

Russia, Ukraine and Kazakhstan,

with similar structures.

Canada’s top agricultural regions,

Saskatchewan and Manitoba,

take centre stage at the

country’s three pavilions to represent

soil cultivation, harvesting

technologies and grain handling.

The US has a pavillion

again this year organised by the

Association of Equipment Manufacturers

(AEM). South America’s

two largest agricultural

countries, Argentina and Brazil,

will also have a considerable

presence at the show – a country

pavillion from Brazil and one

from Argentina with 37 exhibitors.

Argentina is also involved in

Agritechnica’s technical programme

with a presentation at

the World Soil and Water Show

entitled “Argentine farming

production – no till crops with

residue cover.” More about Argentina’s

leading role in no-tillage

and sustainability will be

presented at a special Expoagro

press conference.

Pavilions at

a glance

Accredited international partners

have once again shown

their support to Agritechnica by

assisting in to organising special

pavilions for their respective

countries. Below is a list of participating

country pavilions and

their organisers.

Argentina: Country pavillion in

Hall 11, A12; Organizer: Expoagro,

www.expoagro.com.

ar

Brazil: Country pavillion in

Hall 11, D05, D08; ABI-

MAQ (Associação Brasileira

da Indústria de Máquinas

e Equipamentos), www.abimaq.org.br

Canada: Country pavilions in

Hall 4, A37, Hall 25, F15;

Manitoba Trade and Investment,www.manitoba-canada.com,

Hall 12, B24; STEP

Saskatchewan Trade and Export

Partnership, www.sasktrade.sk.ca

China: DLG Beijing in Hall

8, B29; DLG Beijing (DLG

AgroTech Service), www.agritechnica.com.cn

France – Picardie region:

Country pavilions in Hall 2,

D01, Hall 17, D56; AREX

Picardie (Agence Regionale

d’ Exportation de Picardie),

www.arex-picardie.net

Pakistan: Country pavillion in

Hall 6, K45; TDAP (Trade

development Authority of Pakistan),

www.epb.gov.pk/v1/

index.php

USA: Country pavilions in Hall

12, D58; AEM (Association

of Equipment Manufacturers),

www.aem.org

Networking on a

world stage

All pavilions and sponsored

exhibitors at Agritechnica have

one thing in common – an interest

to engage with the industry

at an international level and

seek out new customers and opportunities.

Despite differences

in the competitive advantages

and level of agriculture development

in each country, all agree

that Agritechnica is an excellent

platform to meet and develop a

better understanding as well as

access to new markets in Eastern

Europe and the CIS.

“Having a presence at a pavillion

or a stand benefi tting from

a fi nancial government grant is a

very cost- and time effi cient way

of participating at Agritechnica,

since organization and promotion

of the stand is done by a

professional organizer from the

respective country. For visitors,

it is an ideal opportunity to fi nd

out more about foreign agricultural

technology and to fi nd

new potential suppliers. The exhibits

refl ect well the status and

innovative energy in agricultural

mechanisation of the respective

countries,” says Schmidt-Machinek.

Gateway to the east

A proven reputation as a gateway

to potential markets in the

east is what attracts new exhibitors

to Agritechnica each time.

Thousands of dealers and farmers

from Central and Eastern

Europe make a trip to Hanover

for Agritechnica every two years.

At a time of economic uncertainty,

having an international

venue where all stakeholders can

interact and reach potential customers

particularly from Eastern

Europe and Central Asia like

Russia, Ukraine and Kazakhstan,

is hugely desirable. The presence

of new pavilions and over 1000

international exhibitors attests

to the strong interest shown in

Agritechnica by the agricultural

machinery industry worldwide.


Premiere

Club of Bologna goes to Agritechnica

Members will meet in Hanover on 7 and 8 of November

For the fi rst time, the Club of

Bologna, a global association

dedicated to the advancement

of agricultural mechanisation,

will host their annual meeting

at Agritechnica.

Representatives of the 49

member countries will meet in

Hanover on 7 and 8 of November.

Last year, the key topic was

“Agrievolution” – how agricul-

zini, General Secretary of Unacoma:

“We are delighted that

all country representatives have

agreed to hold the meeting at

Agritechnica. During such challenging

times, it is important to

convene at a location that is not

only convenient for everyone

but also inspires new thinking,

particularly where strategies for

the future are concerned.”

Representitives of the 49 member countries of the Club of

Bologna will meet in Hanover.

ture has evolved and the corresponding

trends in agri-machinery

usage in several countries

such as China, India, Turkey

and Russia. A worldwide database

on agricultural machinery,

institutions, research and testing

centres was also compiled.

This year, the focus will be

on the environmental aspects of

agricultural machinery. Recent

technological innovations that

promote the sustainable use of

tractors and control of chemical

distribution processes as wall as

the pros and cons of no-tillage

will be discussed.

The club has always met at its

traditional venue in Bologna, Italy

with meetings timed to coincide

with the EIMA exhibition.

This year, organiser the National

Union of Agricultural Machine

Manufacturers (Unacoma) have

decided to break away from tradition

by hosting its fi rst meeting

ever outside of Bologna, at

Agritechnica.

“The show’s global reach

makes it an ideal place to discuss

international developments

in the sector,” says Marco Pez-

Besides discussing issues facing

the future of mechanisation

in agriculture, members will also

have a chance to share and

learn from specifi c experienc-

Agri-Markets 2010

es of others around the world.

At the end of the meeting, conclusions

and recommendations

for action will be submitted to

national governments, international

bodies and experts in research,

agriculture and manufacturing.

Past issues addressed

include the enlargement of the

EU and infl uence of mechanisation,

new legislation and subsidies,

mechanisation in China,

case studies in the United States

and Russia on how research ideas

can transfer to industry level,

crop production forecasts and

bioenergy.

The Club of Bologna was set

up in 1989 as a free association

on the initiative and support of

Unacoma, and under the auspices

of CIGR (International Commission

of Agricultural and Biosystems

Engineering). The Club

works in close collaboration

with the FAO (Food and Agriculture

Organization) and UN-

IDO (United Nations Industrial

Development Organization),

convening once a year with the

best minds in mechanisation.

The Club of Bologna has

49 country representatives and

over 120 full members from research

bodies (69%), industry

Let’s talk about agriculture’s future

10 November 2009, 6.30 p.m., CC, Room 1A

Following a turbulent year of

price swings, global crop markets

continue to be impacted by

a range of factors. The recent

economic downturn has stalled

demand particularly in the developed

world, while tightening

access to credit for agribusinesses.

A new conference ‘Agri-Markets

2010’ at Agritechnica this

year aims to provide an overview

of global crop markets as

well as the factors that are likely

to infl uence these markets in the

short to mid-term. At the heart

of agriculture’s markets are issues

of long term market funda-

mentals like the factors that determine

demand and supply of

agricultural products like the income

development or the growing

supply of agricultural “tiger

states” – are these core issues in

place?

At Agri-Markets 2010, expert

speakers from the industry will

provide detailed analysis of current

market trends, including

the possible impacts of agricultural

negotiations at the WTO,

and an analysis of recent developments

in the global supply

and demand for grain, oilseed

and livestock products. The impact

of the fi nancial crisis, re-

AGRITECHNICA

(15%) and international organisations

(17%). This is in addition

to 14 corresponding members

that have participated in its

activities.

The Club is managed by a

Management Committee composed

of 16 representatives from

10 countries (9 European, 1 African,

2 American, 3 Asian, 1

Australian).

The Presidency and the Technical

Secretariat of the Club are

located at the Department of

Agricultural Engineering in the

University of Milan, while the

Administrative Secretariat is at

Unacoma in Rome.

The organisation of this meeting

within Agritechnica is coordinated

by the DLG offi ce in

Italy. Its representative, Dr. Raffaele

Talarico says: “We are very

honoured that the Club of Bologna

has decided to hold this

meeting in Hanover within Agritechnica.

Hosting researchers

and specialists in agricultural

mechanisation is a means

towards addressing our main

challenge, which is to feed an

increasing world population in

the face of decreasing agricultural

land input yet in a sustainable

manner with little impact on

the environment and natural resource.

I would like to underline

the fruitful co-operation for this

event between DLG, the organiser

of Agritechnica and UNA-

COMA, the organiser of EIMA

International.“

percussions on global trade, and

sources of agri-market volatility

will also be examined.

Putting a practical tone to discussions,

the ongoing developments

in the Russian agricultural

market, a current hot topic, will

also be addressed by a specialist

on the CIS countries.

Organised by the DLG, the conference

is free. Prior registration

is required. The conference has

German and English simultaneous

translation.

Contact:

Dr. Achim Schaffner

Tel: +49 69 247 88 321

E-Mail: A.Schaffner@dlg.org

2009 | 2 | TRADER 15


AGRITECHNICA

Effi ciency

World Soil and

Water Show

Innovations in water-conservation tillage and farmland irrigation

Soil and water are the two most

critical inputs in agriculture

production. With arable land

remaining scarce and climate

patterns shifting drastically, the

challenge to secure adequate

water supplies for crops calls for

ever more innovative technical

solutions.

The “World Soil and Water

Show” (WSWS) at Agritechnica

2009 aims to address these issues

in soil and water usage by

presenting ideas and innovations

that help counter current

adversities. New concepts in water-saving

tillage and irrigation

equipment and systems will be

unveiled at this premiere event,

located in Pavilions B and C in

Hall 11 (right next to Hall 14).

The World Soil and Water

Show is geared towards helping

visitors gather information

on new developments and solutions

in conservation tillage and

irrigation systems from all over

the world. At the same time, the

planned exhibits will showcase

innovations in irrigation control

and equipment. Information

will be made available in German,

English and Russian.

All WSWS discussions, which

include experts from all over the

world, are held at Forum 1 and

will be followed by question and

answer sessions.

Temperature changes alter

16 TRADER | 2 | 2009

rainfall distribution throughout

the world, affecting water availability

for crops. Extreme weather

patterns resulting in droughts

or fl oods have an unmistakable

and adverse impact on farming,

with different regions experiencing

this to varying degrees.

Experts from Germany’s

Potsdam Institute for Climate

Impact Research will share their

analysis on the effects of climate

change on future water supply

levels and crop yields. Based on

these projections, the climate

experts will give their assessments

on the repercussions and

outlook for agriculture production.

Tilling the right way

Conservation Agriculture

(CA), an FAO organization, together

with the German Association

for Conservation Tillage

(GKB), will share its expertise in

soil cover management for arid

and wet regions. Contrasting

examples from arid locations in

China and Africa with extreme

wet areas like Saxony, the experts

will show how CA concepts can

be adapted successfully to areas

of physical extremities. Participants

will also have a chance to

raise their unique farming issues

to speakers after the forum.

Regardless of physical condi-

tions, sustainable arable farming

hinges on cost effi ciency. Besides

optimizing water use, new cultivation

systems need to be economically

viable to implement

as well.

Using examples of arid sites in

Australia, Russia, South Africa,

China and the USA, economists

at the von Thünen Institute

(vTI) in Braunschweig, Germany,

will discuss the economics

of arable farming by evaluating

the cost effi ciencies of each system

and factors that make these

a success.

Well engineered, effi cient irrigation

systems can counter the

problem of water scarcity in arid

areas. With proper irrigation

control, and the right equipment

and systems, adequate water

can be supplied in a sustainable

and cost-effectively way.

Solutions for

effi cient irrigation

Effi cient irrigation is about

using hardware to control water

supply as the weather dictates.

Applying their expertise

in weather forecasting to irrigation,

experts from the German

Meteorological Service (DWD)

will show how optimal water

levels can be achieved, for ex-

ample, by specifying the rate

of sprinkling and intervals between

each irrigation period.

Giving another perspective on

this, scientists from the Geisenheim

Research Centre will also

demonstrate how irrigation can

be carried out in an effi cient and

practical manner using a technique

pioneered at the institute

– the “Geisenheim control”.

Along with proper irrigation

control, innovative equipment

and systems can enhance effi -

cient water use in agriculture.

With countless instruments

available, it is important to identify

the ones that will work for a

particular site. Speakers from the

von Thünen Institute in Braunschweig

will demonstrate the

functions of different systems

such as mobile drip irrigation,

precision water distribution and

intelligent sprinkling. Recommendations

will then focus on

how such technologies can best

match specifi c fi eld conditions.

Besides hearing from the experts,

visitors will also get a chance

to touch and view innovations

by leading manufacturers of irrigation

equipment. Detailed information

can be obtained from

the exhibition stands of respective

manufacturers.

WSWS exhibitors will also

join with research experts to answer

participants’ questions on

tillage and irrigation in all 44

forum sessions. This will round

off a highly anticipated time of

stimulating and exciting interaction

at the fi rst-ever WSWS at

Agritechnica. Further information

on the WSWS is available

at www.agritechnica.com

Contact person

Dr. Achim Schaffner

Telefon ++ 49-69-24 78 83 21

Email: A.Schaffner@DLG.org

photos: aboutpixel.de–Bruno/Benzo, Landpixel.de


Career Prospects

Young farmers gather at

Agritechnica

Two-day programme to focus on careers and cross-border

exchanges

Dynamic and global in mindset,

today’s young farmers are a

brand new breed hungry for international

know-how and strategic

business skills. More opportunities

in formal agriculture

studies and vocational training

have also produced a generation

of farmers that are more qualifi

ed than ever, with many graduates

among them.

Given this backdrop, platforms

like Agritechnica that facilitate

networking and exchange

among farmers have become

crucial and highly relevant. At

the fourth European Young

Farmers and Student Days organised

by DLG, German Federation

of Rural Youth (BDL)

and the European Council of

Young Farmers (CEJA) participants

from all over Europe

and the world will gather at Agritechnica

to interact with each

other and get to know other

stakeholders in agribusiness. Career

opportunities and the out-

Conferences

look for international agriculture

will once again be high on the

agenda. Attendees at the event

include young people in agriculture

and their representative organisations,

with many coming

from eastern Europe. Agricultural

students from universities

in both the US and Canada also

plan to attend, along with global

placement services based in

the US and Australia.

“The Young Farmers Day

at Agritechnica has grown by

nearly 30 percent in participant

numbers since its inception in

2003” says Stephanie Jürgens,

DLG’s Project Manager for the

Young Farmers Day.

As part of the programme,

fi ve farmers from Europe and

the American continent will

present their business, strategy

and management ideas for the

farming business. Also in the

pipeline is a career management

forum that presents the options

available in agriculture, includ-

Eastern European Conference at Agritechnica

ing international opportunities.

Potential employers from top

machinery companies will also

be on hand to interact with participants

and answer career-related

queries. The two-day event

starts on 12 November at 1 p.m.

with presentations on study trips

abroad. Highlight on day 1 is

the European farmers’ meeting.

Business management and

strategic planning issues will be

addressed by fi ve speakers from

different countries sharing their

personal experiences. This will

be followed by an interactive

discussion with the audience.

The second session kicks off

at 10.30 a.m. the next day with

a half-day programme on careers

in management and engineering.

Participants will get

to hear fi rst-hand from leading

manufacturers, who will share

Tapping on the vast potential of agriculture in Eastern Europe and Central Asia

This year, the Eastern European conference broadens its geographical

scope to include major markets Kazakhstan, Uzbekistan and Azerbaijan,

in addition to its focus on traditional markets Russia and

Ukraine. Although part of the Commonwealth of Independent

States (CIS), these countries possess unique business cultures and

market characteristics. Like their neighbours Russia and Ukraine,

their agriculture sectors also contribute signifi cantly towards the local

economy.

The Eastern European Conference will take a closer look at the agrimarket

trends in these countries, as well as the path they have taken

towards farm mechanisation, developing agricultural economies,

agri-fi nancing and the approach towards international markets.

Case studies on the extension services and market prospects in these

countries will be presented at a special half day programme.

Participants can also expect a macro-overview of the potential in

agriculture and mechanisation in the eastern European and central

Asian regions, with speakers coming from manufacturers and industry

organisations active in these regions.

“Strong government support towards modernising agriculture particularly

in Russia, and increasingly so in Kazakhstan, will continue to

play an important role in the current process of agricultural production.

Elsewhere in the region, the production of machinery is strong-

AGRITECHNICA

insights on career development,

personnel skill requirements to

management level, job application

tips and salary expectations.

A separate engineering

forum will zoom in on engineering

careers in agriculture, an

area of expertise that is expected

to become increasingly important

with greater reliance on

high-tech and complex machinery.

This forum is sponsored by

the Association of German Engineers

(VDI).

The Young Farmers Day takes

place at the Convention Centre

(CC), Exhibition Grounds room

3. Proceedings will be conducted

in German with simultaneous

translations in English and

French where appropriate. For

more information, please visit

http://www.agritechnica.com/

youngfarmersday.html

ly encouraged either through joint ventures or support for local producers,”

says Dr. Olga Hunger, Head Cooperation CIS countries, DLG.

“While the economic downturn has infl uenced these regions, the

outlook is not all that bleak, a point that will be addressed at the

conference. Participants can also expect an excellent networking

opportunity with attendance of both CIS and Western companies,

farmers, fi nancial and other experts,” adds Hunger.

Since 1993, the Eastern European Conference has been a key feature

of international DLG exhibitions. Over the years, emphasis has been

given to the topic of agricultural mechanisation in the CIS, as these

countries have moved towards developing and aligning their agriculture

sectors to the dynamics of a global business environment.

The conference is hosted by the DLG International Partnership Committee,

the VDMA Agricultural Machinery Association and the Committee

on Eastern European Economic Relations – Working Group

Agriculture.

Event details:

The conference takes place on 11 November 2009 at 10 a.m. at the

Convention Center (CC) Room 3 A. Simultaneous interpretation in

German, English and Russian.

Entry to the Eastern European Conference is free with prior registration

required.

2009 | 2 | TRADER 17


AGRITECHNICA

International Event

Chinese-European Farm

Mechanisation Summit

Spotlight on China

The Chinese-European Farm

Mechanisation Summit is the

fi rst world event of its kind to

bring together Chinese and European

as well as other overseas

agricultural machinery experts.

The Summit takes place

at Agritechnica on 10 November

from 10 a.m. – 4 p.m.

As part of policies to reform

the rural sector, the Chinese

government is stepping up support

for the country’s agriculture

activities. Subsidies for agricultural

machinery have been

growing annually over the past

3 years. This year alone saw subsidies

jump 300 percent on year

to US$1.46 billion, with the

aim of doubling mechanisation

in the country’s rice harvest in

fi ve years. With this explosion in

fi nancial support come extraordinary

opportunities waiting to

be tapped by both existing players

in the Chinese agri-machinery

sector, as well as new entrants

with unique solutions that

match the mechanisation needs

of China’s fast-growing agrieconomy.

18 TRADER | 2 | 2009

International agri-machinery

experts at the Summit will include

representatives from the

industry, organisations, academia

and media. Supporting the event

is a Chinese delegation from the

Ministry of Agriculture’s Department

of Agro-mechanics,

with a presentation by the director

of the department on recent

developments in the Chinese

machinery sector.

A morning of discussions on

10 November will be followed

by an afternoon session showcasing

the collaborative Chinese-German

demonstration

farm project and trends in agricultural

machinery. A list of

presentations is as follows:

• The global market for agricultural

machinery – trends, perspectives,

opportunities; Hubertus

M. Mühlhäuser, Senior Vice

President, Strategy and Integration,

General Manager, Eastern

Europe and Asia, AGCO.

• Development of the Chinese

agricultural machinery sector;

Fang Xueming, Division Chief,

Mechanization Department of

Ministry of Agriculture, PRC.

• China gears up for increased

farm mechanisation – opportunities

for equipment makers; Dr

Franz-Georg von Busse, Managing

Director, Lemken.

• China agricultural machinery:

technologies and opportunities;

Liu Min, Director, China National

Agricultural Machinery

Testing Centre.

• Technology trends in agricultural

machinery – Dr. Dirk

Quest; Managing Director;

DLG’s Test Centre Technology

and Farm Inputs.

• Presentation on the Chinese-

DLG AgroTechService

Chinese-German demonstration farm

A step together, a move forward

Sino-German agriculture cooperation

takes a step forward,

with an agreement for a joint

agricultural machinery project

inaugurated this year.

Located in north-east China,

the 2.5 million Euro project

will demonstrate the application

of advanced and innovative machinery

on 1000 hectares of arable

land. By using advanced

German agricultural machinery

and effi cient farming methods

on a Chinese demonstration

farm, stakeholders can see

for themselves the tangible links

between increased technological

effi ciency and better yields,

which ultimately contribute to

increasing global food supply.

Particular emphasis has been

placed on soil conservation and

water resources as well as the

need to reduce reliance on fertilisers

and crop protection products.

A training centre focusing

on technical competence and

sustainable farming methods for

Chinese farmers will also be set

up. Companies participating in

the project include Claas, Lemken,

Grimme and Rauch.

Modernisation of agriculture

has been a focal point in Chinese

politics in recent years. The

country has embarked on an extensive

development programme

to modernise the typical small

farm as well as larger farms nationwide,

with the goal to in-

crease yields and

fi nancial returns.

At the same

time, China is encouragingcultivation

systems that

protect its water

resources and the

environment. The

Chinese government

continues to

support agriculture,

this year in-

creasing agricultural machinery

subsidies further.

The demonstration farm

project will be presented at Agritechnica

at the Chinese-European

Farm Mechanisation Summit

on 10 November at 10.00

German joint demonstration

farm project in China the Federal

Ministry of Food, Agriculture

and Consumer Protection,

Germany (BMELV) and Ministry

of Agriculture, PRC.

The Chinese-European Farm

Mechanisation Summit is hosted

by DLG-Agriservice.

Attendance to the full-day Summit

is free and is by personal invitation

only.

Event details:

Dr. Malene Conlong

Tel: +49 69 247 88 237

Email: M.Conlong@dlg.org

Chinese and German agricultural experts

are working together at the demonstration

farm.

am Convention Centre, Room

3 B. DLG AgroTechService in

China is one of the coordinators

of the demonstration farm

project, organised by both the

Chinese and German ministries

of agriculture.


Fotos: aboutpixel.de/jaques kohler, DLG

DLG

Office in China

Large areas farmed in China

are diffi cult to mechanise, for

example these paddy fi elds.

Agritechnica-organiser DLG has developed a strong agricultural

network in China. DLG’s offi ce in China DLG (Beijing) Agricultural

Technology Service co. Ltd, a subsidiary of DLG-Agriservice,

opened two years ago and covers the entire agricultural and food

industry, from machinery and technology, to bioenergy, crops and

livestock farming. By working closely with Chinese partners, DLG

AgroTechService has since established a strong network within

the Chinese agricultural community and organised a series of successful

events that addressed key topics such as food safety, farming

effi ciency, and pig and poultry production.

The offi ce in Beijing is also responsible for Chinese participation at

Agritechnica which this year with 50 represent a record number

of participants from China.

German parliamentary state sec Dr. Gerd Müller, German

Ministry of Agriculture, Bernd Koch, managing director

of DLG-Agriservice, Dr. Burkhard Schmied, Ministry of Agriculture,

Leely Zhang, manager of DLG AgroTechService,

Prof. Dr. Werner Zwingmann, Ministry of Agriculture.

Attracting talent in

agri-mechanics

As technological advances result

in more complex machinery

and machine owners themselves

demand more complete

after-sales service, well qualifi

ed mechanics will defi nitely be

a well sought-after breed. Making

its debut at the previous Agritechnica,

Workshop LIVE has

already been identifi ed as an integral

part of the show. That

many events around the world

have also begun to follow suit

by incorporating such events in

their line-up attests to the importance

of this segment.

The focus of the workshop?

To highlight the specialised

skills and high quality training

required of mechanics in the

agricultural and construction industry.

And the aim – to attract

young blood and fresh talent into

this sector by presenting the

challenging and attractive aspects

of the mechanics profession.

Organised in collaboration

with the Association of German

Agricultural Machinery Dealers

and Crafts (H.A.G.), Workshop

LIVE features practical and live

demonstrations on repair, maintenance

and conversion work,

with live commentary mainly in

German. Industry partners and

equipment sponsors include

Claas, Krone, John Deere and

chainsaw supplier Stihl.

The current range of diagnostic

tools will be presented. Demonstrations

will also be made on

complex systems from modern

clutches and hydraulic pumps,

to telematic diagnosis and servicing.

“This practical demonstration

of repair and servicing

is also an opportunity to view

the whole process from a mechanic’s

point of view,” comments

Ulrich Beckschulte, general

manager of H.A.G.

The mechanics business has

evolved tremendously in the

last fi ve years and continues to

develop, making it a highly attractive

profession for young

people to consider. “The agricultural

mechanics profession

today demands broad ranging

competences not just in the

traditional areas of engine and

AGRITECHNICA

Workshop LIVE – Quality service in hall 7

drive systems but also increasingly

in electronics, hydraulics

and pneumatics. It is defi nitely

a high-tech business incorporating

many technologies like telemetry

and GPS. At the end

of his training period, the agricultural

mechanic would be well

equipped with a wide range of

skills and has many options

should he choose to specialise.

This makes the profession so attractive,”

says Beckschulte.

Identifying suitable mechanics

and training them are some

of the issues to be addressed at

Workshop LIVE. For existing

mechanics, the workshop offers

an ideal venue for them to

gain an overview of the trends

in product developments and innovations

to come. Participants

can identify future skills and

training needs, and understand

how to trouble-shoot mechanical

faults precisely using diagnostics

and a range of technical

competencies for more advanced

models.

Training schools for mechanics

will be present at the event.

Young people will also have an

opportunity to consider the

mechanics profession as a career

by talking to the experts themselves.

Job engine

As part of Workshop LIVE,

an on-site job forum will cater

to all ages and every level of career

development in the technical

industry and agri-machinery

business. Mechanics, engineers

and potential entrants can check

out current vacancies, information

on education and training,

and employment trends posted

at the forum. Questions on

syllabus content, international

exchanges, salary expectations

and career objectives will be answered

at the event that is expected

to have an international

reach.

Contact:

Ulrich Beckschulte, General

Manager of H.A.G.

Email: ulrich.beckschulte@landmaschinenverband.de

Tel: + 49 (0) 201 8 96 24-0

2009 | 2 | TRADER 19


AGRITECHNICA

ISOBUS for improved

farm effi ciency

International data communication standard presented at Agritechnica

Many electronics-based

agricultural solutions

are aimed at increasing

farm effi ciency. Still, this could

be further enhanced through a

standardised data communications

system which allows several

different farming systems to

work together. Not only does

this improve effi ciency, it also

adds fl exibility by allowing farmers

to choose the exact solution

that meets their needs.

Having different machinery

and computer functions work

together requires a standardised

data communication system.

Without it, single electronics-based

solutions may not

be compatible. Enabling interconnectivity

between the wide

range of equipment and systems

found in many farms today optimises

effi ciency and productivity.

A standardised ISOBUS

makes this possible worldwide

by integrating systems such as

those used for tractors, for example

sprayers, as well as farm

management computers.

20 TRADER | 2 | 2009

The Agricultural Industry

Electronics Foundation (AEF),

founded by several agri-machinery

associations worldwide, aims

to establish such high standards

in global electronics. This joint

effort represents a commitment

to the further development of

compatible systems at an international

level, which ultimately

serve to help farmers worldwide

achieve maximum returns

through the optimal use of technical

solutions.

What this means for the farmer

is that he is able to choose

any equipment with the guarantee

that it will be compatible

with what he is already using.

ISOBUS also extends the

possibilities of precision farming

through ‘more intelligent’

functions and GPS data integration.

In addition, ISOBUS

automates machinery and implements

settings for different

operations, thus combining the

tractor, mounted implements

and terminal into a system with

the qualities of a self-propelled

machine. More here: www.isobus.net/isobus_E/

At Agritechnica, the ISOBUS

standard is presented under the

theme “ISOBUS LIVE”. Proofing

engineers and experts from

the DLG are available together

with representatives from the

AEF in hall 17 D43a to explain

the latest technologies and developments

through the entire

duration of the exhibition. Additionally,

several forums (some

in English) address future ISO-

BUS developments and their

practical applicability. Forum 2

entitled “Technology and Management”

deals specifi cally with

ISOBUS issues. View the Technical

programme at www.agritechnica.com

for further details.

Testing ISOBUS systems

DLG’s Test Centre has the

capability to accommodate the

programming and implementation

of new software versions

and systems.

ISOBUS systems applied in

agriculture are subjected to simulated

and real fi eld tests. The

tests conducted conform to the

current guidelines of the ISO

standard 11783.

Bus system tests require complex

proofi ng methods covering

three key areas:

• Physical layer test

• Test data layer

• Communications protocols

The centre also offers companies

a range of compatibility

and functionality tests designed

to evaluate agricultural components

and systems. The “plough

test” for example is designed to

test and optimise system compatibility

between several manufacturers.

In addition, a compatibility

test shows up possible

problems which can be analysed

and solved.

Hardware and software developers

will fi nd the centre a

perfect place to meet up, share

knowledge and exchange ideas.

More information is available in

hall 17 D43.


WE’RE FARMERS.

THE FUTURE IS OURS!

Life is Growth!

Preparations for the time after the crisis.

www.kvernelandgroup.com


COMPANIES AND MARKETS

In Focus:

The fi rst fi ve years of the fi rst

decade in the 21st century

were still characterised

by largely stagnating agricultural

machinery markets. These

were years of corporate consolidation

– for example addressingthe

consequences of the Case

IH and New Holland merger to

form the CNH Group, the takeover

of Valtra by Agco, the entry

of Claas into the former Renault

tractor production segment, and

many vigorous consolidation activities

by progressive mediumsized

manufacturers of agricultural

machinery in Europe.

Greater momentum came into

the EU markets (the number

of member States has now increased

to 27, including 10

Central East European countries)

after the new EU agricultural

policy was adopted, with

a considerable rise in planning

certainty for European farmers

up to the year 2013.

22 TRADER | 2 | 2009

Agricultural machinery industry

Big tigers,

little tigers

The present decade has so far been characterised by branch consolidation and enormous growth

of leading agricultural machinery manufacturers – 2008 was the record year. In the current year

2009 agricultural machinery production in Europe has dropped back to the 2006/2007 level.

Three exciting boom years

for agricultural machinery then

followed from 2006 to 2008,

fuelled by the growing demand

for agricultural food products

and production of renewable

raw materials for the energy industry.

In these boom years the

production value of agricultural

machinery in the EU Member

States increased from 20.5 billion

euros in 2005 to 27.7 billion

euros in 2008:

Production volume of

agricultural machinery in

the European Union

2005 = 20.5 billion euros

2006 = 21.7 billion euros

2007 = 23.8 billion euros

2008 = 27.7 billion euros

An abrupt reversal in the

trend began as a consequence

of the global fi nancial and economic

crisis starting in the second

half of 2008, after grain and

Market volumes in Germany

Data in units related the calendar year or season year

Table 1

2005 2006 2007 2008

Tractors 23,492 29,015 28,451 31,250

Combines 2,228 2,206 1,937 2,365

Balers 2,214 1,957 2,012 2,592

Forage harvesters 481 504 499 524

Mowers 10,701 10,982 11,261 11,895

Tedders and windrowers

Source: VDMA

9,520 9,614 9,514 10,366

Market volumes in France

Data in units related the calendar year or season year

Table 2

2005 2006 2007 2008

Tractors1 37,501 35,073 35,083 40,716

Combines 1,754 1,850 1,968 2,671

Balers 6,500 5,323 5,396 6,411

Forage harvesters 340 277 303 377

Conditioner mowers 2,934 2,677 2,567 2,437

Trailers 21,420 20,900 20,700 21,300

Source: Axema, 1as of 2007 without telehandlers

milk prices dropped from their

peak values down to the level

of earlier years. For production

of agricultural machinery in Europe

this meant an estimated decline

in sales of 15 % to 23.6 billion

euros.

For some years now, under

the heading “Tigers”, we

have been observing corporate

growth of the strongest agricultural

machinery companies operating

in Europe. Before entering

this world of corporate

growth, let us cast a glance at

the absolute peak year 2008.

Our remarks are based largely

on the facts and fi gures from the

agricultural machinery industry

report for 2009 published by

VDMA (German Machinery

and Plant Manufacturing Association).

This fi rst points out

that the medium-term development

of agricultural machinery

and equipment is still viewed

in an unchanged positive light.

The demand for foods is continuing

to grow due to the unchecked

increase in world population

numbers and the higher

requirements made of food. Production

of energy plants is taking

up ever wider areas, and as

a consequence of this the FAO

(Food and Agriculture Organization)

expects that demand for

agricultural production will increase

annually by two per cent

up to the year 2050. Accordingly

the limited arable land available

must be farmed more intensively,

and this can only be

done with stronger and intelligent

use of agricultural machinery

and equipment.

Focal development

areas in the market

and technology

In Europe, the focus is on

the demand for higher performance

capacity of machinery and

Market volumes in United Kingdom

Data in units related the calendar year or season year

Table 3

2005 2006 2007 2008

Tractors (>40 hp) 13,301 13,874 15,540 17,104

Combines 640 555 730 1,065

Balers 1,533 1,510 1,770 2,000

Forage harvesters

Source: AEA

114 117 110 140

Global production estimates

Year 2008, data in units

Table 4

Coutry/Region Tractors Combines

Western Europe 240,100 16,700

Central and Eastern Europe 137,600 1 11,800

USA and Canada 163,800 9,500

Latin America 87,500 8,500

China 270,000 2

India 340,000 500

Rest 262,000

Total 1,501,000 47,000

1) 2) Incl. Turkey, larger than 25 hp; combines: not including rice harvest. Source: VDMA members

photo: fotolia.de


equipment with larger and more

intelligent machines capable of

higher performance – in order

to reduce unit costs in agricultural

production, to cope with

structural change and to farm

ever larger unit areas. A special

challenge for motorised machinery

and equipment is the need

to satisfy the emission standards

stage IIIB (by 2010) and

stage IV (by 2013). The West

European tractor market grew

by fi ve per cent in 2008 to

181,000 units, with above average

growth in the higher performance

categories. In the fi rst

half of 2009 the tractor market

in Germany remained stable

with a dip of 1.8 %. However,

during the same period production

dropped by 21 %. The West

European combine market grew

in the 2007/2008 season by no

less than 31 % to 8,900 units.

The decline in the 2008/2009

season by comparison with the

preceding peak season is esti-

mated to be a still moderate

15 %. The prime goal of product

development is to exploit

threshing capacity better by

greater integration of electronic

control, autonomous throghput,

control, autonomous adaptation

of all performance determining

functions to the throughput,

and further optimising of transport

logistics. (Table 1 “Market

volumes in Germany” Table

2 “Market volumes in France”

(Table 3 “Market volumes in

GB”.

The world chopper-type forage

harvester market grew further

by 24 %, taking it up to

2,900 units in the year 2008. In

addition to use for feed silage,

harvesting of renewable raw materials

played an ever greater role

here – especially of energy maize

for ethanol production in North

America and for feeding biogas

plants in Europe.

Square and round balers also

enjoyed a dynamic market

COMPANIES AND MARKETS

in the 2007/2008 season with

4,700 and 35,000 units respectively

worldwide. A drop in

sales of 10 % is expected for the

2008/2009 season. The technical

development goals include

further optimising of material

fl ow for fast harvest throughput

and increasing bale density to

reduce the transport and storage

volumes of the bales.

The market for forage harvesting

machinery (mowers,

hay-makers, windrowers) declined

steeply again during the

2008/2009 harvest – following

an upswing of 11 % in the

2007/2008 season. In Germany

the drop was almost 20 % to

now 17,600 units. Technical developments

are directed towards

further improving adaptation to

ground conditions to conserve

the grass sod and avoid feed

soiling, operating comfort and

fast changeover for road transport.

The worldwide market

for self-loading trailers and har-

vest wagons that grew to almost

3000 units during the last season

is estimated to drop by 20 %

in the 2008/2009 season.

Equipment and implements

for arable farming reached their

highest ever sales in 2008. Turnover

for plant protection equipment

grew in Germany alone

by 47 % with sales increasing to

4,490 units. The European market

for fertiliser spreaders grew

to the record level of 31,000

units. Tillage equipment displayed

a rise in sales of 19 % over

the previous year, and growth

rates were even higher for sowing

and drilling machines. Development

work here focussed

on increasing precision of work

and acreage output, large working

widths, low fuel consumption

and isobus compatibility.

In farmyard work, the market

for milking and cooling equipment

and systems increased by

about one third in 2008, with

sales of milking robots even

doubling. Feeder mixer wagons,

yard loaders and telehandlers

for dairy farms also saw

substantial sales increases in

2008. It is expected that in the

year 2009 turnover in machinery

and equipment for farmyard

and barn operations will drop

back roughly to the level of

2007, due above all to the poor

income situation in the dairy

farming segment.

Production of agricultural

machinery and international

trade:

VDMA estimates the worldwide

production volume for agricultural

machinery and equipment

in the year 2008 at 67

million euros, an increase of

18 % over the year before. However,

this probably represented

the peak in agricultural machinery

production, following several

years of climbing fi gures.

Global increase in the production

volume of agricultural

machinery and equipment:

2005 = 47 billion euros

2006 = 50 billion euros

2007 = 55 billion euros

2008 = 67 billion euros

In 2008 production in China

and Eastern Europe increased

at an above average rate. Fol-

Continues on page 24

2009 | 2 | TRADER 23


COMPANIES AND MARKETS

Continues from page 23

lowing good harvests, above

all global combine production

grew – by 9,000 units to some

47,000 combines in 2008. (Table

4 “Global production estimates”).

International trade

with agricultural machinery and

equipment grew by as much as

19 %. The major exporting nations

are Germany, followed by

the USA, Italy, France and now

in fi fth place China too. (Table

5 “Exports of agricultural machinery

and equipment”). Tractors

and combines are the key

drivers for exports. The EU taken

as a whole is the largest site

for agricultural machinery production

worldwide, accounting

for sales of 28 billion euros in

2008 (Table 6 “Production volume

in the EU”).

Europe’s multifaceted agricultural

machinery industry can

call on operational experience at

an extremely wide range of sites

– in small-scale and large-scale

farm structures, in a wide variety

of climate zones and many different

crops cultivated. The fact

that many West European manufacturers

have concentrated in

recent years on developing the

markets of Eastern Europe has

affected some companies all the

more in the decline in the year

2009, as markets such as Russia,

the CIS states and Central

European countries have now

drastically cut their imports due

to the lack of fi nancing facilities.

(Table 7 “Imports by Central

and East European countries”)

“Tigers” – Europe’s

Strongest Growing

Manufacturers

24 TRADER | 2 | 2009

Exports of agricultural machinery and equipment by countries worldwide 2008 Table 5

24%

22%

20%

18%

16%

14%

12%

10%

8%

6%

4%

2%

0%

Germany

USA

Italy

France

China

Belgium-Luxemburg

What companies were able to

sharpen their profi les during the

turbulent years 2000 to 2008

by particularly strong growth

in turnover? The German dealer-magazine

„eilbote“ fi rst published

the annual study of corporate

growth among Europe’s

leading agricultural machinery

manufacturers in 2006. The

fi xed reference year for mediumterm

growth in sales is the business

year 1999, which is compared

with the last completed

fi scal year – thus in our present

survey the business year 2008.

This view sheds light above all

on the sustainability of corporate

growth over a number of

years and economic cycles. The

short-term increase in sales by

individual competitors becomes

evident when turnover for the

last two years is compared – thus

in our present study for 2008 by

Imports by Central and East European countries Table 7

in million euros

Russia

Poland

Ukraine

Czech Republic

Hungary

Kazakhstan

Lithuania

Slovakia

Bulgaria

Romania

Slovenia

Latvia

Estonia

Source: National Bureaus of Statistics, estimates for Ukraine and Kazakhstan

United Kingdom

Japan

Netherlands

Austria

Brazil

Canada

Agricultural machinery Tractors

Finland

Denmark

Poland

Sweden

Czech Republik

Hungary

Source: offi cial national statistics, VDMA Volkswirtschaft und Statistik, export and import totals of 42 countries.

2007

2008

2009

0 500 1000 1500 2000

comparison with 2007. Hardly

any of the leading companies

could have imagined in the year

2000 – in other words at the

beginning of this decade – what

headlong development the market

volume and turnover size of

successful agricultural machinery

manufacturers would run

through up to the year 2008.

A few words on the method-

ology of the study.

The turnover fi gures

are taken from the

balance sheet, publication

or announcement

by the listed

companies and have

been converted into

euros at the current

exchange rate

for those companies

that do not draw up

their balance sheets

in euros. They have

not been adjusted

for infl ation. In most cases, the

company business year coincides

with the calendar year. For some

the business year deviates from

the calendar year – but it always

comprises 12 months ending in

the business year quoted. In order

to keep the study manageable

and informative, only companies

with turnover in excess of

50 million euros in the last reference

year (here 2008) are listed.

These 26 companies are based

in nine different countries and

most of them maintain a transnational

network of production

sites, distribution branches and

alliances.

As the market development of

Mexico

Spain

India

Russia

Republik of Korea

Turkey

Ireland

the individual agricultural machinery

product branches proceeds

differently, the companies

have been divided into fi ve “categories”.

This makes it easier to

compare the growth in sales of

the companies within each category.

The companies are listed

in the sequence of sales volume

in the year 2008 for each category.

Category I consists of the

Produktion volumes in the European Union

in billion euros in Mrd. Euro Table 6

30

27,7

25

20

15

10

5

0

19,7 20,5

21,7

23,8

2004 2005 2006 2007 2008

Source: Eurostat, VDMA (incl. own calculations)

global longliners with tractors,

machinery and equipment for

grain and harvesting and other

agricultural machinery branches

depending on the company.

Category II lists the three leading

implement specialists who

develop and produce machinery

and equipment for both grassland

and arable farming on a

large scale. Category III consists

of the implement specialists

for arable farming. Category IV

comprises specialists who chiefl y

produce machinery and equipment

for green forage harvesting

and straw recovery. The ad-

Continues on page 26


AGRITECHNICA 2009 – HALL 27 · STAND D34

M O R E S U C C E S S W I T H P Ö T T I N G E R

Prize innovation

World fi rst –

Fully automatic knife grinding system

for all JUMBO silage wagons

■ Knife grinding system integrated into loader wagon

■ Considerable reduction in maintenance

■ Knives always sharp for best chopping quality

■ Lower power requirements - reduced diesel consumption

■ Can sharpen knives automatically during transport

JUMBO - the new generation

Performance

increased by 20 %

– Fully automatic knife grinding system

■ New driveline with 2500 Nm protection

(up to 450 hp tractor power)

■ New controlled 8-row pickup with high speed level

■ Tidy forage collection and increased loading power

■ New 3.0 and 4.0 t drawbars with new steering linkage

■ In contrast to other harvesting methods, stones in the forage

are not split into fragments, helping to avoid causing any

injuries to bovine digestive tracts.

www.poettinger.at

The new, unbeatable team

LION-VITASEM

harrow/drill combination

New LION power harrows

■ New rotor gears – high durability

■ New gear pan – higher stability

■ For tractors up to 184 kW / 250 hp – high area coverage

New VITASEM seed drills

■ Multi-function metering combined with fi ne-grain wheel

■ Partitions for normal or fi ne seed

■ Large-volume seed tank


COMPANIES AND MARKETS

Continues from page 24

ditional category V comprises

a few further manufacturers of

tractors and harvesting machinery

of European signifi cance.

What does “corporate

growth” say about the

quality of an enterprise?

Sales volume alone says nothing

about the quality of an enterprise

– this is evidenced above

all in the current depressed

economy period by the decline

of many companies – large

banks, General Motors, Porsche

and many other key fi gures in

the automotive branch, the German

department store group Arcandor,

or the automobile supplier

Schäffl er. In one form or

another, such major players began

at some stage to neglect

their core competence, to produce

at a tangent to the market,

to lose their innovative force, or

to become entangled in speculative

transactions or company

takeovers. Positive turnover

growth of small, medium-sized

or large companies is the result

of sustained management, of innovative

force and new problem

solutions, the broad-based stakeholding

of staff in corporate development,

and networked activity

in the entrepreneurial

26 TRADER | 2 | 2009

environment. Those companies

in the agricultural machinery

branch that thanks to their constant

readiness for change kept

abreast of the times with their

products and their organisation

were able to profi t from the upswing

in the market (above all as

of the middle of the decade), to

grow at an above proportionate

rate, to multiply their equity and

to enlarge the return on their invested

capital. These companies

are now better placed to continue

developing their products

and organisation in a declining

market and to enter the next upswing

phase from a stronger po-

sition. Let us look briefl y at the

strategies and strengths of the

listed companies in the various

enterprise categories (Table 8):

Six global longliners –

consolidation and

substantial growth

(Category I):

The six global longliners,

whose accumulated sales of

some 32.3 billion euros in the

agricultural machinery branch

in 2008 is estimated to have accounted

for a good half of global

agricultural machinery business

by western manufacturers,

have increased their annual sales

by two and a half times in the

current decade (comparison be-

tween 2008 and 1999) and thus

made a signifi cant contribution

to consolidating the branch.

Some 75 % of the tractors for

farm use and a much larger

share of self-propelled combine

harvesters and chopper-type forage

harvesters come from these

transnational enterprises. The

highest growth rates during this

longterm period were achieved

by Agco and Claas with a plus

of 210 % and 192 % respectively.

At the beginning of the decade,

Agco added Valtra tractors to

its range comprising the brands

Massey Ferguson, Fendt and

Challenger. Claas acquired Re-

nault Agriculture in 2004, thus

expanding its European market

leadership in grain and green

forage harvesting to include the

tractor branch, a new avenue for

the group.

The Case New Holland

(CNH) Group started to implement

the merger at the beginning

of the year 2000. By 2008

it was able to double turnover

by comparison with the consolidated

pro-forma sales of the

two world brands back in 1999.

The Italian Argo Group that

took over the brand and production

rights of McCormick

tractors and Laverda harvesting

machinery from CNH at the beginning

of the decade was also

able to double its annual sales

by 2008 (+ 118 %). The growth

of the SDF Group proceeded at

a somewhat more leisurely pace,

but still displayed signs of strategic

expansion in global presence

and a strategic majority shareholding

in the diesel engine

manufacturer Deutz AG. John

Deere developed strong longterm

growth (+ 180 % ) and unbroken

world market leadership

with its strategy of “exceptional

operating performance” that

claims innovation leadership in

the fi eld of intelligent agricultural

machinery processes and,

through “disciplined growth”

of its assets, achieves the high-

est returns among comparable

competitors.

The highest growth rate

among the competitors in Category

I was achieved by John

Deere in 2008 with a sales leap

of 35 % in agricultural machinery

by comparison with the preceding

year 2007 – followed by

CNH (plus 28 %), Claas (+23 %)

and Agco (plus 22%).

Combined implement

manufacturers for arable

and grassland farming

(Category II):

This category of equipment

manufacturers operating in both

implement segments and comprising

Kuhn, Kverneland and


Company development – a comparison (turnover 50 million euros and more in 2008) Table 8

Medium-term growth in sales 2008 to 1999; short-term growth in sales 2008 to 2007, in fi ve company categories: Category I: Global

longliners; Category II: Implement specialists for arable and grassland farming; Category III: Implement specialists for plant cultivation;

Category IV: Equipment specialists for grassland; Category V: Other West European manufacturers of LW tractors and harvesting machinery

Category Company**/ Medium-term sales growth** Short-term sales growth**

Head Offi ce (only agricultural machinery) only agricultural machinery)

mill. euro mill. euro growth in % mill. euro mill. euro growth in %

2008 1999 2008/1999 2008 2007 2008:2007

Kat. I *** John Deere / USA 11,932 4,283 179 11,932 8,848 35

Kat. I *** CNH / I 9,289 4,580 103 9,289 7,259 28

Kat. I *** Agco / USA 6,066 1,951 211 6,066 4,982 22

Kat. I Claas / D 3,032 1,038 192 3,032 2,468 23

Kat. I SDF / I 1,222 812 50 1,222 1,101 11

Kat. l Argo / I 757 347 118 757 677 12

Kat II Kuhn / F 697 346 101 697 565 23

Kat II Kverneland / N 594 457 30 594 504 18

Kat II Pöttinger / A 240 99 142 240 199 21

Kat. III Amazone / D 380 134 184 380 290 31

Kat. III Exel-Group / F 323 127 154 323 157 106

Kat. III Lemken / D 257 71 262 257 181 42

Kat. III Väderstad / S 200 45 344 200 130 54

Kat. III Maschio / I 155 69 125 155 130 19

Kat. III Horsch / D 181 19 853 181 104 74

Kat. III Kongskilde / DK 125 83 51 125 97 29

Kat. III Vogel&Noot / A 82 n. d.* 82 56 46

Kat. III Rauch / D 58 n. d.* 58 42 38

Kat. IV Krone / D 345 118 192 345 305 13

Kat. IV Welger / D 72 n. d.* 72 68 6

Kat. IV Fella / D 70 34 106 70 53 32

Kat. V Grimme / D 225 94 139 225 185 22

Kat. V JF-Stoll / DK 140 n. d.* 140 127 10

Kat. V Holmer / D 92 39 136 92 106 –13

Kat. V Sampo / FIN 65 n. d.* 65 49 33

Kat. V Lindner / A 58 n. d.* 58 55 5

Legend. * n.d. = no data supplied

** Companies listed in order of turnover size per category

*** Exchange rate 2007: 100 euros = 137.05 US$; in 2008 100 euros = 138.90 US$

Pöttinger recorded an increase

in sales of 70 % during the

longterm period 2000 to 2008

– from turnover of altogether

902 million euros in 1999

to sales of 1.5 billion euros in

2008. Kuhn doubled its annual

sales volume during this period,

with the acquisition of a manufacturer

of feed mixing systems

in North America and a manufacturer

of precision drilling machinery

and equipment in Brazil

being included in the calculations.

At the beginning of this

year Kuhn surprised the market

by taking over the production

rights and production plant in

Geldrop from the Kverneland

Group. With the round balers,

bale wrappers and drum mowers

produced there, Kuhn has

probably laid the foundation

for a further growth thrust in

the grassland segment that has

so far accounted for 50% of the

total sales of this group. Quality

and sustainability of development

are the core elements of

the Kuhn strategy.

In this decade the Kverneland

Group was character-

ised by a number of strategy

and leadership changes, combined

with constant restructuring

of the organisation. The

sale of the Geldrop plant injected

new liquidity into the company,

but has left a gap in the

overall programme that has not

yet been closed. During the last

four years, Kverneland has displayed

sound results in the key

European markets of France and

Germany with dynamic development

of its distribution networks.

The strongest growing

company in Category II is Pöttinger,

with an increase in sales

of 142 % over the period 1999

to 2008 – from a turnover of

99 million euros in 1999 to

240 million euros in 2008. The

strongest growth segment over

the last fi ve years was the tillage

and drilling machinery branch

that now brings in 21 % of Pöttinger’s

total sales. The strong

growth of this family-run company

is built on innovation and

fl exibility. In 2008 Kuhn briefl y

topped the growth in sales chart

(plus 23 %) by comparison with

the preceding year (2007), fol-

COMPANIES AND MARKETS

lowed by Pöttinger (plus 21 %)

and Kverneland (plus 18 %).

Strongest growth

among implement

specialists for plant

cultivation (Category III):

The growth in sales among

specialists in this implement segment

– with plus 200 % in the

long-term period under consideration

(2008 to 1999) and

49 % plus in the comparison

between 2008 and the preceding

year 2007, towers above the

turnover increases in all other

categories. Grain cultivation is

subject to very strong international

pressure of competition

and innovative precision systems

for tillage, drilling, fertilising

and plant protection have substantially

driven demand in this

branch of machinery. Nine companies

are listed in this category.

No fi gures for the year 1999 are

available for the purpose of comparison

for the companies Vogel

& Noot and Rauch. Amazone is

the company with strongest sales

in this category, with a turnover

of 380 million euros for the year

2008. This full-range producer

is one of the market leaders in

tillage and drilling equipment

and machinery, as well as in fi eld

sprayers and fertiliser spreaders,

and claims to lead the market in

developing “intelligent” systems

for plant cultivation. In terms of

turnover, Amazone is followed

by the Exel Group which is developing

particular strength in

the fi eld sprayer segment and

recently added the world brand

Hardi to its other well-known

trademarks such as Berthoud

and Tecnoma. Lemken has

moved up to become one of the

three strongest manufacturers in

terms of sales and growth with

its soil working and drilling machinery

and its newest branch

comprising fi eld sprayers.

Specialising to a strong degree

in minimum, non-turning

Continues on page 28

The CNH Group (Case IH, New Holland, Steyr) has had a growth

rate of plus 28 % in 2008.

2009 | 2 | TRADER 27


COMPANIES AND MARKETS

Amazone is the company with the strongest sales in Category III.

Continues from page 27

tillage and lightweight universal

drilling combinations, Horsch

was able to display the highest

growth in sales in the machinery

branch for plant cultivation

and all further equipment

and machinery segments in this

survey. Specialising to a similarly

high degree, Väderstad displays

the second highest corporate

growth rate in this decade.

Kongskilde as well as Vogel &

Noot had to cope with signifi -

cant restructuring and changes

in ownership in this decade and

only really picked up speed again

in recent years. The family-run

fi rm Rauch is now one of the

two European market leaders in

fertiliser spreaders and is cultivating

strategic alliances with

Kuhn and Köckerling in developing

and distributing fertiliser

spreaders and pneumatic drilling

equipment and machinery. It

achieved a signifi cant growth especially

in the year 2008 – 38 %

by comparison with 2007.

Specialists for green forage

harvesting and straw

recovery (Category IV):

More than two thirds of the

machinery and equipment for

28 TRADER | 2 | 2009

green forage harvesting sold

in Europe, including feed harvesting

(mowers, mower conditioners,

tedders and turners,

windrowers) and feed recovery

(pick-up balers, forage harvesting

wagons) are produced by

nine companies. These include

Claas (Cat. I); Kuhn, Kverneland

and Pöttinger (Cat.II);

the specialists Krone, Welger

and Fella (Cat. IV), as well as

JF/Stoll (Cat. V). In view of the

lack of any long-term strategy in

EU agricultural policy concerning

milk quota systems as of

2014, EU surplus production in

the dairy sector, low consolidation

of dairies (in Germany) and

consequently largely inadequate

prices for the dairy farmers, this

branch of agricultural equipment

and implements displayed

substantially lower growth than

that shown by machinery for arable

farming.

Thanks to its exclusive specialisation

in a complete range

for green forage harvesting,

strong product innovation and

strong focussing on the growing

segment of large machinery

for inter-farm use (self-propelled

forage choppers, self-propelled

mower conditioners, big balers

and self-loading trailers), Krone

was able to almost double sales

in this decade and managed to

increase turnover once again by

13% in 2008 as well. The baler

specialist Welger has passed

through two sets of hands in the

course of this decade and is now

back with the Lely Group. Following

a few changes in ownership,

Fella has been part of the

Argo Group for several years

now.

Other European manufacturers

of tractors and

harvesting machinery:

Grimme has strengthened its

position as market leader in machinery

and equipment for potatoes

and has consolidated this

by expanding potato machinery

and equipment to include machinery

and equipment for storage

and stock-keeping, as well

as by entering the related fi eld

of sugar beet harvesters. Holmer

remains among the European

market leaders in the fi eld of

sugar beet harvesters. For market-related

reasons, partly as a

consequence of amendments in

the European sugar market regime,

a decline in sales was unavoidable

in 2008. Holmer is

one of those former family-run

companies that had to hand

over management to an investor

group in the course of the decade.

JF/Stoll, one of the European

market leaders in the fi eld

of tractor front loaders with the

Stoll brand and traditional supplier

of machinery and equipment

for forage harvesting with

both brands, managed to increase

sales in 2008 by 10%,

reaching the 140 million euros

mark for the fi rst time. Sampo

Rosenlew increased turnover

by 33 % to 65 million euros in

the agricultural machinery and

equipment segment in 2008

(combine harvesters, forest machinery,

components/original

parts) – including 39 million

euros in the combine branch.

With an expanded tractor programme,

Lindner reported sales

of 58 million euros for the business

year 2007/2008 (1 April

to 31 March). The business year

now completed (2008/2009)

brought further growth to 65

million euros.

Prospects:

Now that the consequences

of the global fi nancial and economic

crisis have reached the

world of agriculture and thus

also the agricultural machinery

branch in the fi rst half of 2009,

manufacturers are expecting declining

sales and profi ts for the

year. In view of the substantial

expansion in production capacities

during recent years, most of

the companies are fi ghting to

hold out at a line of retreat that

as far as possible is still above

the turnover fi gure for the good

growth year 2007. It is helpful

in this process of consolidating

sales that necessary staff cuts

can initially be cushioned by the

relatively large number of temporary

staff employed and – in

Germany – by government subsidies

for short-time working.

Beyond this, the years following

2009 will be characterised to a

growing extent by cooperation

arrangements, new alliances and

take overs of weaker companies

in the agricultural machinery

industry too. Companies that

were able to strengthen their

equity in the strong boom years

and achieve dynamic growth

through sustainable strategies

will probably come through the

crisis stronger in the agricultural

machinery world as well.

Wolfgang Kutschenreiter Agrartechnik Strategiepartner

“strategie@kutschenreiter.net”


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Perard

From farmer to

farm machinery manufacturer

Trader visited the cutter bar and trailer manufacturer in Verdun, France

When we arrive, Patrick

Perard is clicking

the aluminium name

plates of his new administrative

staff into the wall mounting

at the offi ce entrance. This

is a family fi rm, as immediately

becomes evident. First of all

the boss is quick to take action

himself, even in the case of small

jobs like this, and secondly the

list of staff names includes ‘Perard’

fi ve times, though with different

fi rst names.

After welcoming us with a

fi rm handshake, the 52-year old

boss leads us into the conference

room that is very generously dimensioned

for an agricultural

machinery fi rm with a staff of

85. This room has no windows

and so feels as if it could be a

meeting room of the American

Secret Service CIA. The muffl

ed sound of the angle grinder

drifts in from the works hall

next door. There are no secrets

to be hidden in this room anyway.

Patrick Perard describes

the development of his company

frankly and graphically.

Perard trained to become a

farmer. In 1977 he took over

the 260 hectare arable farm from

his father – at that time this size

was large enough to feed a family.

However, the young heir to

the farm did not fi nd fulfi lment

simply by working on his own

land. In order to secure his live-

30 TRADER | 2 | 2009

lihood and have more sources

of income than just his own

harvest proceeds, he also started

to work as a private contractor.

Like his father, Patrick had

always enjoyed improving his

own machinery and equipment

and puzzling out technical solutions.

Perard‘s fi rst development

ready for the market was

a tractor support that he called

“LEV-TRAC”. It functioned

via the power lift and could be

used for example when changing

tyres. “A man we thought at

the time was an experienced agricultural

machinery sales expert

promised us to sell 3000 units a

year. In the fi nal analysis he only

sold 30”, grins Perard, remembering

the fi rst product from his

workshop. The commercial success

therefore remained within

manageable limits. The second

development was more successful.

Based on their own experience

as private contractors, father

and son Perard now built

rape cutters and cutter tables. In

1990 they sold nine units, and

in 1991 already 35 units. This

business ran as a sideline alongside

their work as private contractors,

with sales going chiefl y

to fellow farmers from the Verdun

region. When prices for

oilseed rape dipped, this market

declined too. However, the Perards

continued to search for opportunities.

They expanded their machinery

programme to include

cutter unit trailers for combines.

The increasing width of

these machines called for towing

transport. The Perards built

the trailers for this that could be

equipped alternatively with two,

three or four wheels.

At the beginning of the 1990s

agricultural machinery was not

exactly going through a boom

period, so that in order to keep

staff busy orders for clients outside

the agricultural branch were

executed. Patrick Perard shows

a photo of a large hotel on the

Caribbean island Guadeloupe as

one spectacular example of this.

This transferwagon

Interbenne has a capacity

of 39 cbm.

He and his then seven staff produced

and installed about 1 km

of steel railings on the balcony

balustrades of the radiant white

building.

In 1995 the company introduced

its fi rst transport trailer

for carrying implements and

equipment. The agricultural

machinery sector revived and

in 1996 turnover grew to reach

altogether 1.5 million euros.

That same year the Perards al-

The anger reach is 4,70 m.

ready purchased a progressive

CAD system for computer-aided

development of agricultural

machinery.

Cutter bar trailers

for Claas

In 1998 Perard established

contact with the French Claas

A family run company: Claude, Veronique, Patrick and Johann

Perard (from left).


works in Metz when he bought

a new Claas combine for his

contract threshing work.

The Claas engineers inspected

the cutter bar trailers produced

by Perard and in 1999 they ordered

nine trailers from him.

Perard was able to convince the

managers at the Claas works in

Harsewinkel with his trailers and

achieved OEM status.

Since then production for

Claas (several hundred trailers

a year leave the Perard factory)

accounts for a good 40 percent

of his sales.

Perard remained faithful to

the fi eld of grain harvesting.

Growing combine capacities and

large fi elds spurred on develop-

The Perard fertilizer spreader.

ment of a transfer trailer. The

prototype presented in 2001 was

still rather boxy, but the designer

soon gave it a new look. The

red/silver trailer sold under the

name Interbenne has a capacity

of 19, 25 or 39 cbm depending

on the type and is equipped

with a double axle or triple axle

aggregate. The special feature of

this hopper-shaped transfer trailer

is the kinematics of the auger.

In transport position it lies

lengthways along the trailer with

its pivot to the side located at

a height of 2 metres. This kinematic

arrangement allows a fi lling

height of 2 to at most 4.40

metres. The auger reach is 4.70

metres. Consequently the Interbenne

can fi ll a lorry standing

on a farm road or track quickly

from the edge of the fi eld, even

across ditches. The Interbenne

with a capacity of 38 cbm can

be emptied in 3 minutes and 30

seconds.

Perard sold some 50 transfer

trailers last year. In addition

160 fertiliser spreaders with volumes

ranging from 7 to 18 cbm

and two auger spreader units, a

further 1530 cutter trailers, 103

low-bed trailers and 10 trailed

lime spreaders left the neat and

tidy works halls into which the

company moved in 2007.

The administrative and assembly

buildings used to belong to

a telephone factory previously

built by North Americans –

perhaps the reason for the windowless

conference room. The

production facilities now also

include a new 600 m 2 hall with

gantry cranes and welding robots.

Apart from the axle sets,

all steps from steel processing,

through assembly and up to

painting are carried out in-house

by the fi rm on a fl oorspace of

altogether 2000 m 2 in Verdun.

In the boom year 2008 turnover

totalled 12 million euros. A

good 10 million euros are forecast

for this year. Exports account

for at least 30 percent of

sales. The company is already

well-represented in Belgium, the

Netherlands and Denmark, and

equipment regularly leaves the

company for Eastern Europe.

The German, Italian and Spanish

markets are currently “at the

processing stage”.

Patrick Perard stresses that

the company is thus open for

new partners in distribution.

His entire family support him

in his enterprise. His wife Veronique

looks after the fi nances,

while sons Johann (29) and

Cedric (27) provide support in

production planning and purchasing

respectively. His third

son Guillaume (24) is currently

still undergoing training.

Patrick‘s father Claude Perard is

can still be seen regularly in the

company too. Alongside his task

as General Manager of his company,

Patrick Perard works on

an honorary basis representing

the association of French trailer

manufacturers.

In November the French agricultural

machinery manufacturer

with farming roots will be

exhibiting at Agritechnica for

the third time. Trade visitors to

Stand A 38 in Hall 3 can expect

not only robust machinery, but

also a friendly “Bonjour” and a

fi rm handshake.

Contact:

Perard SARL

F-55100 Verdun

Telefon 00 33-3 29-73 73 73

www.perard.fr

Bernd Pawelzik

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COMPANIES AND MARKETS

32 TRADER | 2 | 2009

Irrifrance

The rain maker from

Languedoc-Roussillon

At many sites throughout the world it is the water supply that constrains high-yield agriculture.

Irrifrance from the south of France offers both North German potato farmers and

North African wheat producers solutions for a safe harvest.

The sprinkler winds the 120

mm thick and 600 m long

black hose onto the drum

in leisurely fashion. The waterfi

lled PE hose alone weighs some

nine tonnes. To drive the strain

on the drum even higher, the

sprinkler cart has an additional

one tonne of concrete weights.

“This is the stress test for our

machines”, explains Jean-Pierre

Bousquet, Plant Manager and

Technical Director of the French

sprinkler irrigation specialist Irrifrance.

We are at the company‘s

test track in Paulhan in the

south of France. This area, some

40 minutes by car away from

Montpellier, is called Languedoc-Roussillon

– well known to

wine drinkers.

The grapes ripen on the approx.

20 km-wide strip between

the mountain chain of the Massif

Central and the Mediterranean.

Vineyards extend right up

to the twelve-hectare Irrifrance

company site. In former times

up to 800 staff worked here, but

changes in ownership and fi nancial

diffi culties led to drastic reductions

in numbers.

Since 2001 Irrifrance has

been owned by the entrepreneur

Dr. Pr. Osmane Aïdi, a leading

businessman operating chiefl y

in the hotel and oil business. As

a former Professor for Hydraulics

at the University of Damascus

in Syria, Dr. Pr. Aïdi continued

to devote himself to his

passion – water – and bought

the French market leader in the

fi eld of sprinkling machinery

and equipment, Irrifrance. The

company management was restructured

in spring this year. As

new Plant Manager and Technical

Director, Jean-Pierre Bousquet

sees his fi rst task to lie in

improving his company‘s distribution

structures and boosting

exports. The second step will be

to rationalise production. This is

to be achieved by standardising

components and applying greater

modular construction methods

in sprinkler technology.

Plant Manager and Technical director Jean-Pierre Bousquet (l.)

and Export Manager Mathieu Cailleau.

From the circular sprinkler

to the drum

Irrifrance sees itself as a fullrange

supplier in the fi eld of

sprinkling irrigation equipment

and machinery. The programme

includes a broad palette of drum

sprinklers.

It starts with Micro, the smallest

sprinkler that is used for instance

to quench the thirst of

the turf at football grounds, and

extends as far as Series 2000,

where the drum holds up to 750

m of PE hose with a diameter of

125 mm and the sprinkler range

covers a strip of 90 m.


The boogie aggregate with

four wheels can be raised hydraulically,

like the sprinkler

cart. The bestseller in the Irrifrance

drum sprinkler portfolio

is the Optima 1020 sprinkler for

hose lengths up to 410 m with

a diameter of 100 mm and mechanical

adjustment of the drum

direction.

The drum sprinklers are completely

welded, assembled and

provided with a robust epoxy

resin coating in Paulhan.

Irrifrance builds circular,

linear and drum sprinklers.

Irrifrance also has its own PE

hose production unit. The hoses

are extruded in the required

diameters and wall thicknesses

from black granulated PE.

The hose slides out of the

machine minute by minute and

is taken up on a large reel. A

scanner monitors directly at the

extruder whether the necessary

wall thickness is observed exactly.

For a 125 mm hose diameter

this is after all 11.4 mm.

Dispensing over 300 cbm

water an hour

Irrifrance has circular and linear

sprinkler systems in its programme

for irrigating larger areas.

This type of sprinkler is most

widespread in southern Europe,

as well as in America and Australia.

The stationary circular

sprinklers on the one hand obtain

their water from the rotating

tower at the centre of the

circle to be irrigated. Spans

with widths of 48.55 or 61 m

connect mobile supports with

wheels driven by electric motors.

Linear irrigation systems

on the other hand move over

the whole width of the fi eld.

The water supply runs via a hose

or, as customary in some countries,

from a water-fi lled ditch.

If no power supply is available,

a diesel engine drives the pump

and a generator provides the

electricity supply for the direct

drive motors. The power consumption

is lower than that of

drum sprinklers. An input pressure

of 3 bar is suffi cient.

Thanks to a control unit it

is even possible to sprinkle a

large oval surface area without

any overlapping. The advantage

of these large systems is

their much lower wind drift and

a fi ne ‘rain’ that can be selected

via the nozzle form and does

not ‘batter’ the crop. However,

the prerequisite for this is a correspondingly

effi cient source.

For example the thirst of a circular

sprinkler system with a radius

of 600 m and precipitation

of 4 mm per day is 330 cbm an

hour. Some 22 hours of operation

are needed for overhead

irrigation of 185 hectares. The

largest circular sprinkler system

that Irrifrance installs, known as

the Center Pivot, has a radius of

500 m.

Plant Manager and Technical

Director Bousquet quantifi es

the total world market for drum

sprinklers at approx. 10.000

units a year. Irrifrance reports

that it accounts for some 10

percent of this with 1000 units.

The company sells around 1000

spans a year for large-scale facili-

COMPANIES AND MARKETS

to Russia. Mathieu

Cailleau is responsible

for the markets

in Poland,

Slovakia, Hungary,

Romania and

Bulgaria. In these

countries he collaborates

with importers.

Cailleau is

particularly proud

of a project in Romania

in which 50

stationary and 500

drum sprinklers

from Paulhan supply

62,000 hectares

with the valuable

water they thirst

for. The company

has also been able

to win interesting

key projects in Africa,

some of which

are fi nanced by the

World Bank. However,

Jean-Pierre

Bousquet would like to become

more independent of the partially

very extensive projects, often

with a long lead time, and to

expand export activities in other

countries. Ukraine, Greece and

Turkey are on his agenda as the

next goals.

The boogie aggregate of the Optima can be raised hydraulically.

ties. With the inner PE coating

of galvanized sprinkler pipes, the

French company also offers a solution

for use with particularly

corrosive water. In 2008 Irrifrance

achieved machinery sales

worth 12 million euros in the

distribution territory of France

where it claims to be market

leader. Exports accounted for a

good 10 million euros in addition

to this.

The export distribution network

ranges from North Africa

“As we have drum, circular

and linear sprinklers in our programme,

we offer our customers

integrated solutions for all

their irrigation needs”, explains

Bousquet. Both systems often

operate in parallel on large farm

estates. All Irrifrance machines

are equipped with electric controls.

The standard control for

the basic function and the time

control is called Irricontrol. The

Irridoseur 4 is the comfort variant

and can store several sprin-

The drum sprinklers are completely

produced in Paulhan.

kling programs. Irridoseur notifi

es the farmer by text message

via a GSM modem about the

current operating condition.

Surveillance software visualises

the work progress of the sprinkler

systems via the internet and

thus makes it possible to regulate

a number of different systems

from the PC workstation

back at the farm.

Bousquet describes the development

trend in irrigation technology

as “saving water and energy”.

He goes on to say that

“many farms have high external

capital inputs – and the principal

has to be repaid. That is

why no-one can afford a failed

harvest due to drought. Consequently

investment in irrigation

machinery is the best insurance

for the harvest.”

The market price that can be

obtained for the fi eld crops cultivated

decides on whether a

crop is worth irrigating. Where

potatoes or beets are grown at

sites with lighter soils, irrigation

facilities are frequently the prerequisite

for stable yields.

The coming Agritechnica offers

an opportunity to meet the

technology and the distribution

team on the Irrifrance stand in

Hall 3, Stand 03-D13. Export

Manager Mathieu Cailleau is responsible

for the German speaking

region and Eastern Europe

and will be pleased to advise

you. (+ 33 6 31 63 67 39).

Bernd Pawelzik

2009 | 2 | TRADER 33


COMPANIES AND MARKETS

BvL

Each machine is special

The BvL brand achieved its

international breakthrough

with beet lifting machinery.

That was almost 50 years

ago and for the German manufacturer

Bernard van Lengerich

it was the gateway to machinery

and equipment for feeding.

The company from Emsbüren in

North Germany is now well established

as a pure specialist for

feeding and littering technology

and in addition to littering machines

its programme includes

silage unloading equipment and

solids dosers for biogas plants,

as well as one of Europe‘s most

variant-rich feeder-mixer wagon

programmes.

Firmly in family

ownership

Specialist for feeding and littering technology – Large range of variants in feeder mixer

wagons – Individual series production as strength – Loyalty to Germany as production site

The feeder-mixer wagon is the top-seller of BvL -Maschinenfabrik.

This great type variety is a

major strength of the Emsbüren

company that has good transport

connections with the German

motorways A30 (Am-

34 TRADER | 2 | 2009

sterdam – Hanover) and A31

(Ruhr region – Emden/North

Sea). „Every BvL feeder-mixer

wagon is individual“, stresses

Managing Director Bernard van

Lengerich. In his opinion there

is no “non plus ultra in feeding”.

After all, the respective

areas of application are far too

wide to allow this. It is because

customer requirements made of

The new advisory and training centre in

Emsbüren.

feeding technology are so very

varied and individual that each

machine has to be assembled

specifi cally. “The feeder-mixer

wagon is therefore an absolute

niche product that is not suitable

for large series production”

explains the Managing Director.

That is why one of the company’s

key strengths lies in individual

series production.

The same applies for the fi rm

BvL Oberfl ächentechnik GmbH

that builds cleaning equipment

and washing systems for industrial

parts and forms a second

business area in the group. The

product programme is widely

diversifi ed and includes turntable

cleaning and basket washing

systems, immersion cleaning

and large part washing systems,

The V-Mix plus T has its axle located behind the

mixing tank and therefore a total height of only

2.28 metres.


ath soiling displays and waste

bin cleaning vehicles. The core

area of BvL Oberfl ächentechnik’s

expertise is grease removal

and paint stripping from metal

components. According to

van Lengerich, output comprises

95 percent special machines

that have to be designed in such

a way that production matches

the specifi c customer sand caters

to their differing requirements.

The range of clients extends

from the automotive industry,

through railway technology,

right up to agricultural machinery

manufacturers. “There

is a transmission that has been

cleaned by a BvL washing system

in nearly every tractor”,

guesses van Lengerich.

In addition to machinery

manufacturing and surface

treating equipment, the electri-

Bernard van Lengerich: “Our stand-alone features

make us interesting in many regions”

cal tradesman fi rm BvL Elektrotechnik

is third member of the

group – also fi rmly in the hands

of the family and now managed

in the fourth and fi fth generation

by Wilhelm van Lengerich,

Bernhard Sievering and Bernard

van Lengerich. The family fi rm

in Emsbüren has been a manufacturing

enterprise since 1860

and will be celebrating its 150th

company jubilee next year.

The total sales of the owner-managed

group amount

to around 40 million euros,

with Bernard van Lengerich

Maschinenfabrik GmbH

& Co. KG accounting for almost

two thirds of turnover and

BvL Oberfl ächentechnik GmbH

earning a further third. The

workforce of some 250 is divided

between the branches in

the same ratio. BvL is proud of

its traditionally high apprentice

training quota that reaches over

17 percent this year too.

“Made in Germany“ – this

is the BvL advertising slogan.

It aims to put across the strategy

of constant quality standards

and high supplier loyalty

that van Lengerich achieves by a

“reasonable” depth of in-house

production.

Production in Germany

The mixer containers, mixing

augers and the knives for

the cutters are fabricated directly

in the plant as one of the core

BvL competences. Other components

such as platforms, chassis

and ladders are sub-contracted

if necessary in order to be

able to cover production peaks.

Against the background of the

current tight economic situation

that BvL expects to be refl ected

in a 15 percent drop in turnover

in the ongoing calendar

year, van Lengerich says, “our

advantage is that

we can react fl exibly.

As we are in

a position to do a

lot ourselves, we

can bring work

back into the

factory, but we

can outsource it

again. This gives

us the ability to

breathe”, adds the

business engineer,

explaining how

he focuses on optimisingproduction

in order to be able to build

competitive products. For instance

the machinery manufacturing

division is currently introducing

a quality management

system in order to secure wellorganised

work procedures and

good quality of work results. It

is in the process of certifi cation

under DIN EN ISO 9001 and

expects that this will be completed

in the jubilee year.

BvL‘s suppliers are located in

the close environs of the BvL

factory. Van Lengerich explains,

“this makes us more fl exible,

communication channels are

shorter and quality surveillance

is substantially more effective.”

The Managing Director considers

fair and reasonable dealings

with each other to be important

and stresses the signifi cance of

strong loyalty ties to suppliers.

“We don‘t change from one to

the other, that would damage

supply loyalty.”

Production at the BvL plant

is order-driven. “Every feeder-

COMPANIES AND MARKETS

mixer wagon built here has been

sold”, says van Lengerich during

a tour of the plant. Because customer

requirements and the prevailing

local conditions vary so

widely, every machine has to be

assembled individually. The BvL

plant that already has 30 years

of experience in building feedermixer

wagons therefore offers a

wide range of variants and types

in this segment.

And each one is different!

This is the only way of ensuring

that the customer gets what

he needs and only has to make

minor compromises. “After all,

feeder-mixer wagons are key

machines for dairy farms.”

The feeder-mixer wagons are

also key for the BvL machine

manufacturing plant. As the

main product, they accounts for

75 percent of sales. The palette

comprises vertical mixers only

and ranges from external fi llers

as single-auger mixer wagons,

through double-auger mixer

wagons, right up to triple-au-

ger mixers with a capacity of 46

cbm. Production proceeds in

accordance with modular principles.

A cutter unit or loading

fl ap can be mounted on nearly

every mixer wagon. In the

same way a straw blower can be

mounted at the front or rear of

every feeder-mixer wagon. The

Managing Director describes a

further example of a special solution

– the “Vario-Volumen”,

which can be mounted on the

mixer wagon and extends hydraulically,

thus enlarging the

volume of the mixer container

by up to 25 percent.

Self-propelled vehicles

close the gap

BvL was able to close a gap

in its broad product programme

with the presentation of the selfpropelled

vertical mixer MaXimus

at Agritechnica 2007. Van

Lengerich estimates that now

between 140 and 160 self-propelled

machines are sold in Ger-

Continues on page 36

Power Pack.


COMPANIES AND MARKETS

Bernard van Lengerich: “The structured roller of the self-propelled

model manages completely without knives“

Continued from page 35

many every year. He adds that

demand is growing in other

countries too, like France and

the Netherlands.

The 36-year old points out

that “the MaXimus is a hightech

product”. It is completely

computer-controlled and

has a special unloading organ

for which BvL has patent applications

pending. “BvL always

came from the cutter side.

Whether block cutters or the

cutter equipment on mixer wagons

– our concern was always to

maintain the fi bre content of the

feed” states van Lengerich, adding

“BvL has always opposed

ripping.” That is why the fi rm‘s

engineers invested intensive development

work in designing a

special structured roller that ensures

structure-conserving unloading

of the feed coupled with

a high unloading performance

36 TRADER | 2 | 2009

rate. “Certainly a stand-alone

feature of the machine that

will be on show at Agritechnica

2009 in the 20 cbm version for

the fi rst time.”

Another key theme for BvL

is the silo block cutter, offered

for both front mounting or

rear mounting. Sales fi gures for

the BvL equipment have even

been climbing again for some

time now. Traditional markets

for this type of machinery and

equipment are Germany and

the Netherlands, where according

to van Lengerich‘s estimations

more than a thousand

block cutters are sold annually.

The Emsland-based factory

also manufactures grab shovels

in various sizes and models as

another kind of silo unloading

equipment. The programme also

comprises cutter tongs as front

or rear-mounted models, which

are sold especially in the United

Kingdom, Northern Hol-

The double-knife system of the silo block cutter TopStar

ensures sharp cuts.

BvL-Maschinenfabrik‘s fl agship – The self-propelled MaXimus

works with a special structured roller.

land and Ostfriesland in North-

Western Germany, where large

amounts of grass silage are fed.

New thrust with biogas

Since the amendment of the

German Renewable Energy Act

(known by its German acronym

EEG) at the beginning of 2009,

V-Mix plus LS

– cutting, loading,

mixing – all

with just one

machine.

the factory has

noted a boost in

demand for vertical

solids dosers.

These special

vertical mixers that are delivered

with capacities of up to 50 cbm

are particularly suitable for biogas

plants in which long-fi bre

constituents such as solid manure

are used.

“The solids doser is not a

stationary mixer”, explains van

Lengerich. He goes on to say

that the requirements are quite

different to those made of a

feeder-mixer wagon. Whereas

feeder-mixer wagons mix large

quantities of feed homogenously

in a short space of time, the

solids doser has to dose the

substrates reliably with the lowest

possible energy input. Mixing

and reducing play more of

a subordinate role here. BvL

is increasingly supplying solids

dosers with stainless steel inner

linings, as these are particularly

acid-resistant and corrosion-

resistant and withstand foreign

bodies.

Still potential for export

Maschinenfabrik van Lengerich

is now operating on more

than 25 international markets

and practically every second

feeder-mixer wagon leaving

the plant goes abroad. The export

quota is some 56 percent,

but Bernard van Lengerich still

sees considerable potential here

and would like to expand export

activities further. “We used

to build a broad product programme

ranging from ploughs,

through self-loading trailers and

dumpers, right up to mulchers

for the domestic market. Now

we have concentrated our product

range and specialised on

feeding machinery and equipment,

so we have to balance

fl uctuations by greater presence

on the market and stand on a

broader base and more confi -

dently in the international arena.”

So far BvL has proceeded

along this path consistently. At

the end of the 1990s the export

quota of the factory was just

under 20 percent, while today it


has almost tripled.

“We also learn a lot on our export

markets”, admits van Lengerich.

Many developments have

been advanced on the basis of

requirements coming from the

export markets. For example the

straw blower, that BvL may well

not have developed for the German

market. The company has

the British market to thank for

the different cross conveyor belt

systems, as there are still many

high troughs in use there.

Special machines open

up new markets

The strongest export markets

for BvL are the West European

countries, where BvL is

confronted with a wide range

of requirements. Whereas in

Denmark in particular the large

trailed external fi llers with capacities

of 24 to 46 cbm are in demand,

the large self-loaders have

achieved high market penetration

in the Netherlands. And in

France van Lengerich has a hit

with the straw blower. The BvL

Tiger – the clever alternative

to ploughing!

The Horsch Tiger-family provides

the optimum solution for any

soil condition.

Tiger AS 4-bar deep cultivation

Tiger LT 3-bar cultivator with

very low horsepower

requirement

Tiger MT with large diameter

discs and tines

Tiger XL 6-bar cultivator for

intensive mixing

What all Tigers have in common

are the levelling discs and the large

packing system (SteelDisc or

AS tyre packer). Tiger AS, LT and

MT are equipped with the second

generation TerraGrip tines (up to

35 cm working depth and 500 kg

trip force). Tiger XL has leaf-spring

tines (up to 15 cm working depth,

with self-cleaning effect) for most

intensive soil mixing!

special machines frequently open

up the gateways to new markets.

“Our stand-alone features make

us interesting in many regions”,

smiles van Lengerich.

In most West European countries

BvL is represented with its

own branches or works agents.

In many East European countries,

as well as in Spain, Italy,

Austria and Switzerland, however,

the factory cooperates with

importers. Bernard van Lengerich

considers short and fast

communications with dealers

and importers to be important.

And like service fi tters and end

customers, the dealers and importers

enjoy coming to training

and instruction sessions in

the modern visitor and training

centre that was completed

at the company headquarters in

Emsbüren almost a year ago. After

all, the feeder-mixer wagon

– whether equipped with loading

and cutting function, the

self-propelled version or with

a straw blower – is a product

requiring intensive advice and

consultancy. Annette Schulze Ising

COMPANIES AND MARKETS

Tiger – the Power Pack.

BvL

Manual work is superfluous

V-Mix plus LS – cutting, loading, mixing – all with just one

machine.

BvL is presenting a new machine at Agritechnica 2009 that should

facilitate everyday feeding for farmers. The Bale Strip is a front loader

unit that effectively removes plastic and nets from round bales. With

the Bale Strip the farmer can simply detach the plastic sheeting and

net from his position on the tractor seat, and in the same operation

set down the bale in the feeder-mixer wagon. Advantage: the farmer

doesn‘t need to alight from the tractor and there is no longer any

need for time-consuming and hard manual work. BvL recommends

the approx. 300 kg heavy front loader implement for round bales of

grass, straw and hay with diameters between 100 and 160 cm.


COMPANIES AND MARKETS

Krone

Electronic warranty application –

fi ve clicks to the credit entry

Submitting warranty claims is frequently complicated and demands a great deal of time

and concentration. The Krone system of electronic warranty processing, is, as Krone dealers

confi rm, easy and fast to operate. The credit entry is in the account within a few days. Read

how the system works and what advantages it offers.

Dealer users Theo van Uden (l.), Eberhard Drewes (r.) and Krone representatives

Heinrich Wingels (2. from l.), Marketing, and Wolfgang Jung, customer

support, reporting their experience with KWS.

A

four-month old Krone

Big X forage harvester

that has stopped with engine

damage is the “highlight”

of the day for Wolfgang Jung.

Virtually every developer and

distribution specialist would certainly

describe this circumstance

differently. Jung, General Manager

for the fi elds of spare parts

and customer service at Krone

for the past two and a half years

defi nes the term “highlight”

from his point of view, however.

“If one of our forage harvesters

breaks down, then we have

to investigate the cause of the

damage and eliminate the problem

as quickly as ever possible.

The forage harvester is then the

highlight of our headache list –

in other words it enjoys top priority”,

explains Jung. Handling

warranties is not a necessary evil

for Wolfgang Jung, but instead

a strategic instrument for continuous

quality improvement.

This might sound very grandiloquent

to start with, which is

38 TRADER | 2 | 2009

why we decided to take a closer

look at the new Krone warranty

handling.

More pain than pleasure

Processing warranty applications

is not exactly one of a

workshop foreman’s favourite

activities. Despite today‘s widespread

electronic warranty applications,

working with the systems

of various manufacturers is

partially very complex. “Some

manufacturers appear to make

the warranty application as complicated

and time-consuming as

possible so that some of us keep

putting it off, or where small

amounts are concerned are even

tempted to forget it altogether”,

reports Eberhard Dreves.

An experienced workshop manager

and fully qualifi ed master

mechanic for agricultural machinery,

he is responsible for

complete warranty processing

of the altogether eight agricultural

machinery businesses of

Agravis Technik Heide Altmark

with a staff of altogether 180

and is based at the head offi ce

in Uelzen (in the German State

of Lower Saxony). Over 2000

warranty applications cross his

desk every year. Theo van Uden

of the Dutch agricultural machinery

importer Abemec B.V.

in Veghel also processes some

2000 warranty applications.

Abemec is importer and dealer

– of Krone equipment and machinery

too – and operates 14

branches with a staff of 190 in

the southern Netherlands. Van

Uden handles a volume of some

half a million euros every year

when processing warranty applications.

“You can‘t handle warranties

in-between any more.

A telephone call, or a question

from one of the fi tters – and

you‘ve already lost the thread”,

fi nds the practitioner. Moreover

processing takes too long, he

says. Some manufacturers keep

dealers waiting up to 90 days

for payment and in some cases

only pay euro 32 per man-hour,

reports van Uden. “We don‘t

want to get rich with warranty

work, but we must at least be

able to cover our costs”, adds

Dreves.

Looking through the eyes

of partners in distribution

“We formulated our goal for

Krone warranty handling two

years ago – we want to be the

best in the branch and pay fastest”

explains Wolfgang Jung,

who gathered experience in international

after-sales business

at Caterpillar and with the Same

Deutz-Fahr Group. The starting

point for the Krone warranty

campaign was to set up a project

group headed by customer service

specialist Michael Kurzeja.

As a customer of the software

service provider SAP, Krone was

already using “my SAP ERP”

in production control and order

handling. “At the time SAP

showed us a warranty handling

photos: aboutpixel.de/pieruschek, Pawelzik, Krone


system used in the automotive

trade. However this did not satisfy

the multi-faceted requirements

of an agricultural machinery

manufacturer”, remembers

Jung. So the consequence was

do it yourself. They bought ad-

Krone Warranty System

ditional sectoral competence into

the project with the service

provider Itelligence. Itelligence

specialises in company-specifi c

adaptation of SAP applications.

The following list of wishes

was drawn up right at the start

Warranty applications processed swiftly online

‘Keep it simple’ as a development principle

In SAP warranty handling, the partners in distribution such as dealer

A or dealer B and importers, have direct access to the Krone Warranty

System online (KWS online) via the internet. The portal contains

the modules warranty processing, a machine inventory list of all

Krone machines sold by the partner in distribution and a ‘software

fuelling station’. Agricultural machinery fi rms can download the latest

software updates for Krone machinery and equipment here.

How online warranty processing works

After logging in, the dealer moves through an optically clear and

logically structured menu.

All the necessary steps are set out in sequence and can largely be

completed intuitively. A printed 30-page guide makes life easier for

the fi rst-time KWS user. The dealer proceeds as follows: First step: He

chooses the type of application, goodwill or warranty. Then he enters

the machine number. In the line Application Number the dealer can

allocate his own number to the application, simplifying his own application

management.

Second step: The dealer enters the address data of the Krone customer

concerned and the workshop.

Third step: He now enters the damage-related data. On the basis

of the machine number already entered, the mask now displays the

machine master data, such as e.g. date of delivery, type, and date

of commissioning. The dealer enters the location and nature of the

fault. Machine-specifi c and component-specifi c catalogues are fi led

in the system from which the fault location can be selected. Logical

grouping into upper assemblies and lower assemblies facilitates exact

description of the fault. It is also possible to name the individual

component.

The naming of the type of fault is also facilitated by a catalogue of

fault types supporting the user right through to selection of the cor-

COMPANIES AND MARKETS

of the comprehensive

set of requirements

worked out

by the project team

for the new Krone

Warranty System

(KWS). The

planned online portal

should be easy

for the dealer to

operate and reduce

the outlay for warranty

applications.

It was to be logical

for the partner in

distribution and allow

him to process

applications swiftly.

It was to allow applicationssubmitted

to be handled

quickly and effi ciently by both

the partner in distribution and

Krone.

“We had to balance the demands

made of the system by

our partners in distribution and

those of our own as manufac-

turer – it was a tightrope act”,

smiles Jung. However, they all

agreed. The best incentive for

the Krone dealer to use the

KWS promptly and consistently

was to make it very easy to apply

and for the results – in other

words the credit balance – to

be transferred swiftly. “We have

to examine the system with the

eyes of the user and not from

the standpoint of a programmer

or our own materials management”,

was the order of the

day.

After the project started in

April 2007, following system

customising and drawing up of a

damage coding system – it now

offers over 2000 damage codes

– the KWS portal was tested

at a Krone subsidiary, Krone

North America, as a pilot customer

in February 2008. Shortly

after this, selected Krone partners

in distribution such as e.g.

rect damage code. The text fi eld for supplementary description of

the fault is not limited in size. It is also possible to attach a photo to

the description of the damage.

Fourth step: The costs of spare parts and costs of expenditures such

as e.g. labour time are recorded here. Then the application is transmitted

online.

The logically structured applications issued online in this way enter

the computers of the two Krone staff in the warranty handling

department. The aim of the KWS is to process these applications

quickly, as far as possible without any questions to the partners in

distribution, and to credit the dealer for this. As Krone partners in

distribution have confi rmed, the money is generally in their account

fi ve to seven days after submission of the application. This is surely a

benchmark for competitors.

The Krone warranty specialist decides at once when processing the

warranty claim what old parts from the warranty case he would like

the partner in distribution to turn in to Krone. Together with the

credit advice, the dealer then also immediately receives the delivery

note fi lled in appropriately for him to return the old part to Krone.

The dealer does not need to keep all the parts that are not requested

in storage.

A further advantage – the KWS Online Portal is available at all times

and whereever an internet access point exists.

Management made easy

Continues on page 40

Under the menu sub-point ‘Management’, the Krone partner in distribution

can manage all his previous applications to Krone and e.g.

track the processing status of his current application. It is possible to

search comfortably on the basis of various data, e.g. on the basis of

the application number he assigns himself, or via the name of the

end customer concerned. bp

2009 | 2 | TRADER 39


COMPANIES AND MARKETS

Interview

Product Support helps structure development

Trader talked to Krone General Managers Wilhelm Voß and Wolfgang Jung

Trader: Mr. Voß, allow me to

ask one question about market

development in advance. Will

Agritechnica 2009 bring about

a boost in demand in 2010?

Wilhelm Voß: I don‘t expect

this. In my opinion there will be

10 to 15 percent fewer visitors

than in 2007. For instance we

are expecting a distinctly lower

number of guests from Russia.

Globally, Agritechnica will remain

the number one. The exhibition

has an investment horizon

of up to fi ve years. I don‘t

expect short-term stimulation

of demand from the exhibition,

as the frameworks such as e.g.

the low milk prices will not be

changing at short notice.

Trader: Mr. Jung, when you

joined Krone two and a half

years ago a new General Manager

position was established

Continued from page 39

Agravis Technik Heide Altmark

and Abemec were logged into

the system to gather experience

from the viewpoint of dealers.

The roll-out started a good year

ago. In the meantime 700 partners

in distribution worldwide

have been linked to the KWS.

The development costs reached

a good one million euros.

Not only the two warranty

experts, Eberhard Dreves

and Theo van Uden, confi rm

that the work of the fi ve-strong

project team working with

Michael Kurzeja was worthwhile.

They assess the system

with which they have already

been working for over a year as

professional and fast.

In addition to the extremely

short application processing

time by Krone, the two users

also appreciate the integration

of the system into their own inhouse

warranty management.

They agreed that they had been

able to cut the time required for

Krone warranty applications distinctly

by comparison with the

time needed for other manufacturers.

And they can live with an

hourly rate of euro 42, although

they see potential here too.

40 TRADER | 2 | 2009

for your scope of responsibility

– After Sales, Service and Spare

Parts Supply. Was that the condition

for your move to Spelle,

or had the importance of this

fi eld been somewhat underestimated

here before then?

Wolfgang Jung: Before this,

responsibility for this area was

based with distribution. In view

of the growing importance of

large machine business, our Big

Line, Dr. Bernard Krone and

Mr. Schulze-Isfort wanted to

create a new business division

in order to position themselves

afresh here and sharpen their

profi le by comparison with competitors.

After 14 years with Caterpillar

and fi ve years with Same Deutz-

Fahr I seized this opportunity.

Trader: In the course of this

year we have heard a conspic-

“In future it should only take

two minutes instead of two

days before the money is transferred”,

says Wolfgang Jung,

describing the next step of the

KWS. Trained and trustworthy

dealers confi rmed by the system

statistics will in future be credited

for warranty applications

up to e.g. 1000 euros immediately

after sending off the application

and following checking

carried out automatically by the

system.

Identifying problems in

order to solve them

The electronic warranty handling

method introduced not

only promotes dealer satisfaction

and results in improved

product quality in future, but

also enhances satisfaction of the

end customer, explains Krone

Landtechnik General Manager

Wilhelm Voß. We don‘t want

to give the impression here that

Krone machines break down

more often than others – but

they tackle problems with new

machines (that every manufacturer

knows) very actively. Krone

now systematically records

feedback from machinery in the

fi eld and this serves to answer

uous amount of praise for the

Krone After-Sales-Service from

dealers. Good, these are snapshots

and individual voices. In

the comprehensive dealer satisfaction

analysis conducted by

the magazine eilbote in spring

2008, which was analysed scientifi

cally by the University of Hohenheim,

Krone fell back a little

from the dream score of 8.9

(2006) to 8.3. Have you speeded

up again in the last 14 or 15

months as regards „dealer satisfaction“?

Voß: The reasons for this assessment

were primarily startup

problems with the round

baler Comprima and problems

with the forage harvester too.

However we took immediate action

with counter measures. We

still have some very attractive

goodies in the drawer extend-

the following questions. Does

the machine work reliably? Are

there any problems in particular

assemblies or during particular

weather conditions? What are

the cost drivers if any, and what

do technical innovations bring?

Is the promised quality maintained?

The „highlights“ on the headache

list cited by Wolfgang Jung

serve to identify defi cits quickly

and introduce countermeasures

swiftly in ongoing production or

development. All incoming warranty

applications fl ow into daily,

weekly and monthly analyses.

It is immediately conspicuous if

there is an accumulation of certain

faults. These faults defi ned

by warranty applications are allocated

to trouble-shooting priority

levels using a traffi c light

system (red, amber, green) and

passed on to those who are technically

responsible. Red means

absolute urgency.

The KWS statistics now incorruptibly

identify e.g. any faulty

components. These are allocated

to the warranty costs that

have been incurred overall in

the form of an individual evaluation.

„Such a detailed analysis

will make some of our suppliers

turn pale. In supplier talk,

ing even beyond Agritechnica.

We are determined to catch up

with our principal competitors,

and together with our partners

in distribution to start overtak-

Wilhelm Voß.

ing them. We are basing our efforts

on the concentrated vigour

of the teams here at Krone and

our dealers.

we are now no longer discussing

a gut feeling but instead fi gures

and euros“ says Jung, pointing

out an advantage of consistent

use of the KWS for continuous

product improvement. „We

too have sometimes succumbed

to the temptation to introduce

products too quickly because

the market is calling for them.

KWS gives us a tool that always

holds up a mirror to us, showing

just how important a thorough

testing phase is“, concedes

Wilhelm Voß.

Clear advantages

With the KWS portal for its

partners in distribution, Krone

has created a solution that offers

clear advantages for these partners

and for production quality

improvement and is moreover

integrated into the SAP world.

Other dealers questioned in addition

to Eberhard Dreves and

Theo van Uden see this portal

as a yardstick for the agricultural

machinery branch. SAP judges

the same. The Waldorf software

company invited Wolfgang Jung

to present the solution devised

at Krone to guests from the industry

at a SAP user congress.

Bernd Pawelzik


We cultivate personal relationships

with our partners in

distribution and work hand-inhand

with them right through

to the fi tters. We appreciate our

dealers and acknowledge their

performance. One example of

cooperation with the trade is

provided by our Service Camps.

Here our staff from the assembly

fl oor support the workshop

teams of our dealers during harvesting

periods.

Trader: Your customer service

staff will certainly not only hear

nice things in the fi eld – where

do the most problems or differences

occur that perhaps cannot

always be solved on the basis of

rigid rules and templates?

Jung: Most differences occur

when matters are not discussed

objectively or when half-truths

enter into play. This leads to confrontations.

Then the threshold

to fraud is quickly overstepped.

Too much creativity regarding

the cause of damage and its description

brings my blood pressure

to the boil. It is our task to

help the dealer, but the dealer

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COMPANIES AND MARKETS

Splitting - the expert way!

Visit us at the

Agritechnica

Nov. 10 to 14, 2009

Open-air: F-C05

Hall: 26-L08

must look at matters from our

standpoint too. It is quite clear

– if there are problems with a

machine out in the fi eld, then

we in Product Support have to

carry the can. I cultivate a climate

of respect and appreciation

in my team and with our dealers.

We can only be successful if

we solve diffi culties together in

the interest of the customer.

Trader: Could you classify this

on the basis of products or

product groups too?

Voß: It doesn‘t just depend on

the size and complexity of a machine.

Even small machines, but

built by the thousand – can create

a major problem if we don‘t

take action with counter measures

at once.

Trader: What is the benchmark

in Product Support for you?

Jung: Claas and Caterpillar are

right up at the top of the league

for me as regards reliable and

well-structured service worldwide.

Trader: Krone is coming to Agritechnica

with a great bunch of

innovations and ever-more com-

Wolfgang Jung.

plex technology. Don‘t you as

offi cer responsible for service

sometimes feel a little queasy

about this?

Jung: No, on the contrary. My

men are very professional and

have been working with Krone

for a long time. With our

new business division we also

have quite a different status

within the company and more

of a voice. We have a different

weight in production and planning

of quantities. Of course we

sometimes have a confl ict of interests,

but we can always sort

this out on the basis of facts.

Service must be a strong area.

We are not afraid of the exhibition

– we play a role in structuring

it.

Trader: Experience has shown

that the reliability and lifetime

of a machine increase in the

course of a product cycle. Will

this product cycle tend to be

longer or shorter for farm machinery

in future?

Voß: That depends on the machines

themselves. Let us look

at the big machines. The trend

here is towards more fl exible use

and user kindliness, so the product

cycles aren’t shorter today.

A machine matures more in the

course of time. Today we have

more evolution instead of revolution

in technology. In future

even more value will be attached

to durability, reliability and operating

costs.

Trader: Gentlemen, thank you

for this discussion.

The interview was conducted by

Jürgen Boomgaarden and Bernd Pawelzik

Posch-Video-Link:

www.posch.com/video/k-440

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2009 | 2 | TRADER 41


COMPANIES AND MARKETS

ADR

Greater payload for vehicle trailers

Higher forward speeds, rising demands made of the payload and increasing

installation of hydraulic suspensions – the trends in agricultural and construction

plant and machinery are challenging producers of vehicle axles too. With its BlackBull Series, the

Italian manufacturer ADR is presenting a new axle concept at this year’s Agritechnica. Prominent

features include the 50 percent weight reduction in the BlackBull axles and the larger cross section

of the axle body. Both elements involve distinct advantages for the payload on vehicle trailers.

“When we started to develop

BlackBull we were faced with a

blank sheet of paper”, remember

Flavio Radrizzani, President

of A.D.R. S.p.A, and Renzo

Negrisolo, General Manager

of the company. At that time

they and their team of developers

were focussing on just one

single question. Is it possible to

reduce the weight of a vehicle

axle distinctly without impairing

its stability and load-carrying capability?

For Radrizzani and Negrisolo

the answer has been found.

With its BlackBull axles, A.D.R.

is launching a new concept for

trailer axles at this year’s Agritechnica.

The new series is at

the same time the result of a

roughly two-year development

period. “The success was made

possible by far-reaching changes

42 TRADER | 2 | 2009

in the axle body”, reports Renzo

Negrisolo. “For the Black-

Bull series we completely re-designed

the entire structure of

our previous trailer axles”, adds

the General Manager.

Hollow section instead

of axle billet

In a fi rst step A.D.R. replaced

the previously customary axle

billet with a rectangular hollow

section designed in-house. “We

greatly enlarged the cross section

of this hollow section and

thus achieved the fi rst weight

savings”, describes Negrisolo.

“Despite this the stability of

the BlackBull axles is not restricted”,

he continues. This is

achieved thanks to a special steel

that A.D.R. developed in a research

project together with re-

puted European steel producers.

“This alloy is characterised by a

high yield strength”, explains

Negrisolo. The yield strength is

an important index for the form

stability of a material. The higher

this characteristic value is, the

less infl uence tensile forces exert

on the material.

A.D.R manufactures the newly

developed hollow sections in

a cold forming process on the

basis of stringent quality guidelines.

“We monitor very precisely

that the geometric properties

of the base sections are maintained”,

reports the General

Manager. “Particularly strict tolerance

limits apply for the cross

section of the hollow sections

and the wall thicknesses. This

care pays off especially for ADR

customers in vehicle building.

Thanks to the high quality re-

80 percent of the axles are

used by vehicle manufacturers

outside Italy – here on fi ve-axle

trailers behind fast-running

tractors.

Prominent features are the

halving of the total weight

and the larger cross section

of the axle body.

The special alloy hubs help

to reduce the weight of the

BlackBull axle.

quirements and the low variability

of sections and connection

devices, BlackBull axles are reliable

in further processing. “The

great structural precision allows

a high degree of assembly work

standardisation on the production

line and creates planning

certainty for component production”,

declares Renzo Negrisolo.

These are two important prerequisites

for generating rising

economies of scale.

New steering knuckles

in special steel for lower

axle weight

The steering knuckles also

forged from special steel are

characteristic for the BlackBull

Series. “This alloy allows us

to improve the strength of the

knuckles and at the same time


save weight”, explains Negrisolo.

The new componsition has been

developed by staff at the A.D.R.

Research Division together with

experts from the steel branch

and has been subjected to extensive

testing. Parallel with this

A.D.R. as carried out changes in

the fabrication of the BlackBull

steering knuckles. “In a process

that we developed outselves, the

journals are shaped separately in

the press and not formed from

the steering knuckle”, explains

the General Manager. He adds,

“the new method enables us to

manufacture steering knuckles

with greater precision. In this

way we maintain high accuracy

of fi t of axle body and steering

knuckles.” The reduced weight

also has a benefi cial effect on the

precision of further processing

of the steering knuckles.

Thanks to the modifi ed manufacturing

method and the special

steel used, BlackBull steering

knuckles are also given more

strength. “This has a positive effect

on the load-carrying capability

and resistance capacity of

the subsequent axle”, explains

Negrisolo. This is an advantage

that pays off above all for agricultural

vehicles and trailers that

are largely used in demanding,

unpaved terrain.

Twin Seam welding

process prevents

deformation

To achieve permanent connection

between steering knuckles

and the axle body, A.D.R.

uses the automatic Twin Seam

welding technology, a modifi ed

MAG welding method.

By contrast with conventional

MAG welding, in the Twin

Seam method the steel components

are welded at the same

time at the front and rear side

with the help of computer control.

“The Twin Seam method

offers two essential advantages”,

recounts Renzo Negrisolo.

“Thanks to the parallel welding

on both sides we achieve better

permeation and thus attain optimal

material penetration. The

uniform heat input prevents deformations

of the axle body and

the components. Furthermore,

we improve the quality of the

weld seams by the high accuracy

of fi t of the components and

the reduced weight of axle body

and steering knuckles.”

The hubs made from a special

alloy also contribute to the

weight reduction of the Black-

Bull axle. “These hubs are the

result of a long development

work process”, explains Negrisolo.

Special hubs and safety

disks for higher speed

They possess the same

strength as forged hubs, but

are distinctly lighter. In addition,

A.D.R. has optimised their

form. Greater spacing between

the bearings and an altogether

extended hub form mean more

stability and high operational reliability

according to the state-

View of the administration building

and the production halls of A.D-R S.p.a.

in Uboldo, about an hour’s drive away

from the Italian metropolis of Milan.

ment by the axle manufacturer.

This applies in particular for

multi-axle vehicles with large

tyres and use at higher forward

speeds. During transport it is

above all frictional heat of the

brake disks that has a negative

effect on the wheel hub bearings.

“We have introduced a new

adjustment system for the bearings”,

reports the General Manager.

A securing disk mounted

on the steering knuckles guarantees

that the works setting does

not need to be corrected anymore.

The disk pays off above

all at forward speeds of over 100

kilometres per hour”, he adds.

Self-steering axle and

hydraulic steering control

system STC improve

manoeuvrability

In addition to the BlackBull

axle for trailer vehicles, A.D.R.

will be introducing a patented

self-steering axle and the hydraulic

steering system STC at

this year’s Agritechnica too.

COMPANIES AND MARKETS

For vehicles with axles located

close together, self-steering

axles improve the vehicle stability

and steerability. Despite this,

road behaviour in bends is crucially

infl uenced by the load, the

speed and the tyres. Especially

in the case of low-pressure tyres

with characteristically high friction

moments, self-steering axles

often react with a time lag.

Consequently these wheels follow

with a time delay when driving

through bends. The driver

gains the impression that his

vehicle is swimming. “We have

changed the geometry and the

material of the joints in our new

self-steering axles. Thanks to

the improved manoeuvrability

achieved as a

result, the axle

responds more

sensitively and

adapts faster

to the steering”,

reports

the General

Manager. The

new self-steer-

ing axles from A.D.R. can be

used for a wide range of applications

and are suitable for trailers

with payloads of 7 to 16 t.

The series can be equipped with

all brakes from the A.D.R. product

palette. “The STC steering

control system from A.D.R. ensures

improved manoeuvrability

and track sensitivity of tandem

and tridem trailers, especially

when reversing”, explains Renzo

Negrisolo. “Trailers with large

wheels profi t particularly from

the system”, he adds. “They

even maintain the track when

the hydraulic system fails.”

STC can be powered by all

tractor units without using an

adapter. The system is compatible

with a large range of wheels.

According to the manufacturer,

the maintenance outlay is low.

In 1954 Giovanni Radrizzani,

father of today’s President Flavio

Radrizzani, opened a small metal

workshop in Uboldo, about

one hour’s drive away from the

Italian metropolis Milan. His

customers were chiefl y farmers

from the region, so Radrizzani

primarily took on repair orders

for agricultural machinery. However,

he soon began to concentrate

on producing wheel rims.

His company grew at headlong

pace. Already at the beginning

of the 1960s Radrizzani had to

expand the size of his workshop.

When his oldest son Giancarlo

joined the fi rm, they started to

produce vehicle axles.

A.D.R. continues its

international course

The fi rm won its fi rst export

orders to Central Europe already

at the beginning of the

1970s. When the second son

Flavio joined the newly named

company Radrizzani Giovanni

e fi gli Snc, export business expanded.

At the beginning of

the 1980s the company was renamed

A.D.R. S.p.A. It later

took over the French axle man-

ufacturer Colaert Essieux, and at

the same time added the British

retailer Tyremart to the group.

In 1996 the Polish fi rm ATW

was set up. It supplies components

for axle building to sister

fi rms and is responsible for sales

of A.D.R. products in Eastern

Europe. After the death of his

brother, Flavio Radrizzani became

President of the newly established

Holding RPF. Under

his leadership the organisational

restructuring of the enterprise

started.

Today A.D.R. S.p.A has a

workforce of 850 at four locations

worldwide. The company

achieves a turnover of 200 million

euros with exports accountin

for a share of 80 percent.

The portfolio includes not only

vehicle axles for agricultural and

industrial machinery, but also

mechanical, pneumatic and oildynamic

suspensions, brake systems

and rims.

Mirja Henke

2009 | 2 | TRADER 43


GOLD MEDALS

The Gold Medals

A GOLD MEDAL FOR INNOVATIONS IS

AWARDED TO A PRODUCT WITH A NEW CONCEPT,

OF WHICH TO A PRODUCT THE FUNCTION HAS CHANGED

SUBSTANTIALLY AND THE USE OF WHICH

ALLOWS A NEW PROCESS TO BE IMPLEMENTED,

OR ESSENTIALLY MODIFIES AND IMPROVES A KNOWN PROCESS

Claas

Hall 13, Stand E02

“CEMOS”

The electronic machine-optimising

service (CEMOS) from

Claas is an interactive setting assistance

system that contains all

settings of all the combine assemblies

for different crops and

harvesting conditions and guides

the driver step by step to the

optimal machine setting. Holistic

optimising of the combining

process is thus made possible

for the fi rst time with the aid

of a machine-supported setting

assistant system. Modern combines

are admittedly equipped

with programmed setting values

in their information system

for average harvest conditions.

However, when optimising the

settings the driver often only

alters them slightly to cater to

the prevailing harvesting conditions.

As a result, most combines

harvest with working rates

44 TRADER | 2 | 2009

and work qualities that fall short

of the technical potential of the

machine.

The CEMOS system analyses

the current situation, devises

optimisation steps systematically

from the data obtained and sug-

Claas

Hall 13, Stand E02

Claas Auto Fill

New Holland

Hall 3, Stand C21

Automatic ejector manifold

and ejector fl ap control

(tower control)

Chopping is demanding harvesting

work. The goal is to achieve

optimal fi lling performance with

low stress, risk and fi eld losses.

The 3-D scanner allows automatic

fi lling of the transport

units by day, in mist and by

night. Both the ejector manifold

and the fl ap of the chopper

are automatically oriented to

the trailer contours. The driver

no longer needs to concentrate

on fi lling the trailer. This high-

gest these to the driver. The system

also takes into account the

given basic settings and equipment

variants. The driver can

accept the suggested setting or

request an alternative. If he accepts

a suggested setting, he is

level driver-release system substantially

enhances the quality

of work, effi ciency and occupational

safety.

notifi ed for sensor-monitored

settings whether the work result

has improved or not. The

CEMOS also draws the driver’s

attention at an early stage

to confl icting targets, such as

for example an increase in the

broken grain component in the

case of intensive threshing out

and the technical limits of the

selected setting.

In a dialogue with the system,

it can maximise the work

quality and working rate of the

combine up to its technical limits.

CEMOS is thus a trailblazing

milestone in improving effi -

ciency of grain crop harvesting.

Competence Center

ISOBUS, (CCI)

Hall 27, Stand G33

Cross-manufacturer ISOBUS

operating concepts, (initiated

by the fi rms Amazonen-Werke,

Grimme, Krone, Kuhn, Lemken

and Rauch)


The world’s fi rst cross-manufacturer

concept and realisation of

user-kindly operating concepts

for ISOBUS-compatible agricultural

machinery has been implemented

in cooperation between

several agricultural machinery

manufacturers – including market

competitors. Identical menu

structures, masks for setup and

entry, identical pictographs and

positionings for intuitive entry

and navigation have been

developed for both different

kinds (e.g. loader wagons, potato

harvesters or plough) and

same applications with mounted

implements from various manufacturers

(e.g. fertiliser spreaders).

To implement the concept,

the companies jointly realised

an ISOBUS-Terminal with ergonomic

design in accordance

with the latest state of the art.

In addition to the necessary

technical hardware and software

interfaces, the focus was placed

especially on the human-machine

interface. Examples are

entry via touchscreen, softkeys

and incremental transmitters,

Hall 12

Stand 12-D49

single-handed operation or the

ISOBUS-Stop-Button. The operating

concept realised was tested

successfully by interchanging

the terminals of various manufacturers

and mounted implements

and it thus represents

a milestone on the way from

stand-alone solutions to the necessary

introduction of ISOBUS

irrespective of the manufacturer

in practice.

Wheels and packer-rollers

concept

John Deere

Hall 13, Stand A43

John Deere ActiveCommand

Steering

John Deere is for the fi rst time

presenting a Steer-by-Wire steering

system that intervenes actively

in the steering circuit via a

controller in order to distinctly

improve driving safety and driving

comfort. This active intervention

in the steering control

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GOLD MEDALS

circuit has not been presented

in the car and commercial vehicle

sector so far, but instead only

formulated as a development

goal for the future. The unsatisfactory

straight-ahead behaviour

that has been evidenced in customary

fully hydrostatic steering

systems available so far is improved,

so that steering activity

is reduced and the driver’s workload

is distinctly lowered. The

steering moment is modulated

actively, depending on the driving

situation, so that the driver

feels a feedback at the steering

wheel via his steering manoeuvres.

Fast evasive action has so

far sometimes led to uncontrollable

rocking (oversteering) of

the vehicle and this is now actively

suppressed with an effect

similar to ESP in cars. This effect

is felt particularly during

fast travel with heavy multipleaxle

rigid drawbar trailers. In addition

to the safety aspects, the

system with a speed-dependent

steering ratio additional facilitates

operations in the fi eld and

front-loading work.

www.otico.com

2009 | 2 | TRADER 45


SILVER MEDALS

The Silver Medals Hägele

THE SILVER MEDAL IS AWARDED TO A PRODUCT IN WICH

A KNOWN PRODUCT HAS BEEN DEVELOPED FURTHER IN

SUCH A MANNER THAT AN ESSENTIAL IMPROVEMENT OF

THE FUNCTION AND THE PROCESS MAY BE EXPECTED.

HOWEVER, THE PRODUCT DOES NOT TOTALLY

SATISFY THE CRITERIA FOR WINNING A GOLD MEDAL

Pöttinger

Hall 27, Stand D34

Automatic knife grinding

system for loader wagons

Grinding knives on loader wagons

has so far been known as

time consuming and non-ergonomic

work. Pöttinger has

succeeded in developing an automatic

grinding machine for

individual knives in loader wagon

cutter units. The automated

grinding operation can be carried

out several times a day during

transport. The complete hydraulic

drive is designed simply

and maintenance-kindly. Constantly

sharp knives with a high

cutting quality for effi cient performance

of work are now possible

on loader wagons too.

46 TRADER | 2 | 2009

Krone

Hall 27, Stand J15

Front mower EasyCut

32 CV Float

Pushed headstock with integrated

spring weight alleviation and

novel spring balancing kinematics

for uniform ground pressure

under all operating conditions.

The EasyCut 32 CV

Float is the fi rst front mower

with pushed headstock and integrated

mower weight alleviation

that at the same time al-

Hall 6, Stand C40

Cleanfi x Pulstronic –

Clean radiator at low

cooling fan output

The fan vanes on the Cleanfi x

Pulstronic can be turned about

the longitudinal axis not only to

clean the radiator, but also to

save drive energy. Depending on

cooling requirements the vanes

can be positioned in any intermediate

position. This allows a

control circuit

that processes

PWM

or CAN bus

signals of the

engine controller

and

regulates the

exact vane

position via a

position sensor

to be integrated in the adjustment

mechanism. By contrast

with the visco-coupling

there is no power consuming

coupling slip, regardless of

the fan output. In addition the

“Flex Tips” fi tted at the vane

ends are slightly oversized so

that they are ground into shape

in operation in the front area of

the cowl. This effectively avoids

air recirculation and additionally

enhances effi ciency.

lows uniform ground pressure

to be maintained through the

novel „Float“ spring balancing

kinematics. Accordingly the advantages

of the “pushed” front

mower are combined with those

of the „trailed“ mower without

applying any additional load on

the front axle as has been necessary

so far with other header

designs, representing advantages

above all on sloping terrain.

The extra benefi t of the uniform

ground pressure is unique.

Krone

Hall 27, Stand J15

VariStream

Variable crop fl ow system in selfpropelled

forage harvester for

reduced-resistance material fl ow

to cut wear, save energy and relieve

the engine. In the Krone

VariStream system the front part

of the drum base is hinged to

the shearbar.

When the shearbar is adjusted

after grinding of the knives,

the drum base in the front area

automatically follows. There is

Reichhardt

Hall 16, Stand A09

Ultra Guidance PSR

ISO – ISOBUS-compatible

automatic steering

Integration of an automatic

steering system – e.g. on the

basis of GPS or sensors – typically

requires machinery-specifi c

changes (valves, hydraulic hoses)

with corresponding expenditure

on installation.

The steering system is then

designed for the specifi c tractor.

The ISOBUS-compatible

automatic steering system “Ultra

Guidance PSR ISO” now allows

a Plug&Go installation of

the steering system for vehicles

and machinery that are equipped

with an ISOBUS interface without

the need for hardware adaptation.

The information is exchanged

between steering system, tractor

or mounted implement via ISO-

BUS. The steering system can

thus be operated via any existing

ISOBUS terminal of the tractor

or mounted implement.

It is independent of the tractor,

so that users can select

steering systems and vehicles independently

of the manufacturer

to match their own on-farm

requirements and deploy them

universally.

thus no “dead space” between

the shearbar and drum base that

could impair the fl ow of crop

negatively.

The rear part of the drum

base is mounted on springs and

can thus yield under large quantities

of feed. At low crop fl ows,

the base returns to the original

position thanks to the springs.

The risk of clogging is lower,

a uniform crop fl ow is retained

and the ejection performance

of the chopper drum is not reduced.


Kverneland Group

Hall 5, Stand E38

GEOseed

The new system allows uniform,

large-scale planting of beets or

maize in triangular or rectangular

patterns. It is to be expected

that labour management and

environmental friendliness can

be improved by simplifi ed and

more effi cient deployment of

mechanical weed control (crosshoeing).

Furthermore, more

effective utilisation of growth

resources such as space and nutrients

is to be expected.

Amazone

Hall 14, Stand A20

smartControl – automatic

stripping regulation in the

EDX precision drill

For the fi rst time automatic and

adaptive control of the stripper

position ensures the isolating

quality of a precision drill. This

substantially improves the quality

of work in maize drilling, especially

at high speeds of travel.

Pöttinger

Hall 27, Stand D34

Intelligent Loader Wagon

Combination

Pöttinger uses the new opportunities

offered with the “intelligent

loader wagon” that if necessary

not only stops the tractor,

but also steers the speed of travel

of the combination depending

on the windrow density. The

windrow form is determined

with ultrasonic sensors mounted

at the front of the tractor. As

the data are collected ahead, the

tractor has suffi cient time to respond

and adapt its speed. The

system not only has a target

value for speed, but also controls

acceleration. It operates in

combination with a sophisticated

sensor system on the loader

wagon at all relevant speeds of

travel and improves the effi ciency

of the overall process, at the

same time distinctly relieving the

burden on the operator.

John Deere

Hall 13, Stand A43

John Deere Tractor-

Implement Automation

On the basis of an extended

ISOBUS protocol, John Deere

enables certifi ed implements to

access safety-relevant tractor parameters

(e.g. speed/strategy

of travel, hydraulics, pto shaft).

John Deere demonstrates this

option with the example of a

round baler in order to en-

Come and be amazed!

Hall 4, stand D21

The new T 4512 CC35. Compact and versatile

HOFTRAC ® I WHEEL LOADER I TELEHANDLER

hance its performance capability

and relieve the workload of

the driver. After the bale chamber

is fi lled, the tractor stops automatically;

following the wrapping

operation the tail fl ap is

opened and closed by the baler

activating the hydraulic control

valves of the tractor. This not

only makes it possible to automate

the entire procedure, but

also does away with the need for

the hitherto necessary double

equipment with electro-hydraulic

control units on the baler.

New Holland

Hall 3, Stand C21

Automatic fan speed setting

in sloping terrain

Customary

slope compensation

systems for combine cleaning

only react to lateral inclination.

If a combine harvests in the rise

and fall line, during uphill work

this can lead to blowing over of

grain and non-grain constituents

from the cleaning unit and

hence to elevated grain losses.

During downhill travel the layer

thickness on the screens increases

and higher quantities

of non-grain constituents enter

the grain tank; if the layer

thickness is too high this al-

SILVER MEDALS

so leads to higher grain losses.

The speed control of the New

Holland cleaning blower independently

of the slope gradient

is the fi rst to adjust the blower

speed automatically to the respective

combine inclination in

uphill and downhill work depending

on the crop. This allows

uniform work quality and

work output during harvesting

on sloping fi elds without the

driver having to intervene, thus

facilitating work, and is a trailblazing

detail improvement in

grain crop harvesting.

Holmer

Hall 2, Stand A48

HR lifting unit for the

beet lifters Terra Dos T3

& Terra Dos T3 Plus

The individually suspended HR

lifting unit makes it possible for

the fi rst time to orient the lifting

depth to each individual row

in the case of multi-row lifting

work. Ground unevenness in

the sugar beet seed bed, ruts or

erosion have so far necessitated

a lifting depth oriented to the

deepest beets within the working

width of the lifter, with the

known disadvantages. This development

allows energy saving

and at the same time gentle

harvesting with low earth adhesions.

Continues on page 48

The dawn of a new era:

T4512CC35

The Hoftrac of

telehandlers

Weidemann GmbH · 34519 Diemelsee-Flechtdorf

Tel.: +49 (0)5633 609-0 · www.weidemann.de


SILVER MEDALS

Continues from page 47

Kotte

Hall 15, Stand A11

iTANK fi lling level and

fl ow rate measuring system

The relatively low-price iTank

system from Kotte measures

both the fi lling level in liquid

manure tankers and the fl ow

rate.

These measurements make it

possible to switch off automatically

during fi lling operations.

Alternatively, the spreading rate

per hectare and a range can be

calculated and displayed during

fi eld work.

John Deere

Hall 13, Stand A43

Expanded i-solutions

for John Deere plant

protection sprayers

John Deere is expanding its

trailed implements of series

700i and 800i to include functions

aimed at precise tank fi lling,

more precise spraying of the

residual quantities remaining in

the equipment, and improved

cleaning and spreading of the

residual liquids. The central operating

terminal is the Green-

Star 2600 for setting, monitoring

and executing known

functions. The new integrated

Tank Fill Calculator calculates

the necessary quantity of water

and pesticides necessary for

the specifi c tank fi lling (even if

it is not yet completely emptied

or for remaining residual areas).

The necessary water and agent

quantities are printed out on a

sheet. With the aid of GPS controlled

application, the remaining

area still to be treated can

be determined exactly and the

quantities of water and pesticide

required for this are ascertained.

If these quantities are dosed exactly,

residual quantities can be

reduced to a minimum. The Auto

Dilute System takes over sub-

48 TRADER | 2 | 2009

Amazone

Hall 14, Stand 20

LED individual nozzle lighting

Dammann

Hall 15, Stand C12

HD-Nightlux

Both manufacturers use the high

light intensity of LEDs to make

the spray compartments of the

Dammann

sequent cleaning of the sprayer

equipment that is executed automatically,

regardless of whether

cleaning and spraying are to

be carried out in accordance

with pre-selected dilution factors

(1:6 or 1:100) or in a continuous

operation. The system offers

the following advantages:

- Distinct relief of the burden

on the user by reducing the

risk of operating faults

- Reduction of remaining residual

quantities and environmental

pollution

- Avoidance of wrong dosing,

improved documentation

- Facilitated mixing of the desired

spray fl uid

- Continuous customer benefi ts

thanks to faster, exact fi lling,

cleaning and spraying

Lemken

Halle 11, Stand B45

Lemken VariExtend infi nitely

variable sprayer boom

The sprayer boom is built up in

segments and the boom width

can be varied in the working position

by extending or retracting

the segments. A asymmetrical

boom width is also possible.

Here the outer segments of the

spray boom remain in their out-

nozzles on the sprayer boom

easily visible during evening and

night time hours. Nozzles that

do not function soundly and

create incomplete or no spray

patterns can be identifi ed in this

way – in as far as they are visible

during spraying – and can

thus be cleaned or exchanged.

er position so that the functionality

of collision protection in

the pushed area is maintained

in full. The boom can easily

be adapted to different working

widths or tramline spacing.

Consequently any obstacles on

the fi elds can be cut out exactly

without having to veer from

the track.

Claas Agrosystems

Hall 16, Stand A11

Intelligent database for plant

protection agents with integrated

active suggestions on

the basis of the plant cultivation

software AGRO-NET

Integrating the Proplant database

with current day-to-day

information about all licensed

plant protection agents into the

Agro-Net plot fi le greatly facilitates

plant protection operations

for farm managers. By coupling

with the web-based database,

the user is not only on the safe

side as regards licensed products,

but is also actively supported in

selection of agents. In combination

with the plot fi le information

on plant stands, the fi eld

and its history are compared

with the indication list of the

plant protective agent database

Amazone

A further advantage lies in the

fact that the plant stand to be

treated is visible to the driver

even beyond the working width

of the equipment so that he can

react to obstacles in good time.

and agents are proposed in line

with requirements laid down

under licensing law. The innovation

not only promotes safety,

but is also expected to save time

for stand management.

New Holland

Hall 3, Stand C21

Smart-Braking-System

New Holland‘s ABS system

offers not only the generally

known safety benefi ts, but also

caters to the specifi c demands

of agriculture. For instance it

allows the popular individual

wheel braking and correspondingly

small turning radius during

headland operations for the

fi rst time. The inner wheel in

the bend is delayed specifi cally

in proportion to the steering angle

without causing any blockage

with damage to the track.

The system also serves as a starting

aid on hillsides, is gentle on

the soil and relieves the burden

on the driver.

AGCO

Hall 9, Stand E18

Tyre pressure regulating

system for Fendt 900 Vario

Fendt satisfi es the calls by practical

farmers for an integrated

tyre pressure regulating system

as standard equipment covered

by the warranty conditions for

the overall vehicle on standard

tractors for the fi rst time. Adaptation

of the tyre air pressure in

Continues on page 50


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HALL 4 AT BOOTH C28.

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of power and agility, effi ciency and performance, reliability and pure class. Tractors,

combine harvesters, hay and forage equipment, front loaders, telescopic handlers and

grape harvesters: a full line of products that are the ultimate in quality and integrated

with aftersales service and fi nance solutions that you can count on. Always.

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EVOLVING AGRICULTURE.


SILVER MEDALS

Continues from page 48

line with needs means greater safety, less tyre

abrasion on the road and more gentle treatment

of the soil in conjunction with higher

traction effi ciency on the fi eld. The system

is operated comfortably via the Vario terminal,

and in addition to a safety structure also

provides the option of setting the trailer tyre

pressure via the ISO-bus.

Biso Schrattenecker

Hall 5, Stand D06

Ultralight 800

Large combines with wide cutterbars achieve

the highest hectare performance. For this

reason headers are continually wider and

thus heavier. Additionally, adjustment of attachments

on wide cutterbars has often to be

carried out on both drive sides. The Ultralight

800 12 m cutterbar from BISO-Schrattenecker

is uniquely constructed of hollow

aluminium elements (patent pending).

These load-bearing elements are screwed

into one another in a module system and

form not only the basis for differing working

widths but also a lightweight carrying frame

for the other working parts. All adjustments

for meeting the differing harvest conditions

are carried out either electro-hydraulically or

via central spindles. The cutterbar which can

be extended to cover a wider working width

is, with its lightweight construction, a futureoriented

further-development.

John Deere

Hall 13, Stand A43

EasyGuide Center Link

In today‘s customary, heavy-duty hydraulic

top links, mounting equipment and implements

becomes a feat of strength that takes

many operators to the limits of their powers

and thus involves scope for injuries. This

is defi nitely the case with mounted implements

that only allow restricted movement

space during the coupling operation. John

Deere solves this problem

by using a relieving

spring that carries

the top link along with

it and so makes it possible

to connect with

the aid of a rope from

the safety of the cab.

The top link is stabilised

sideways too with

the aid of a centering

spring.

50 TRADER | 2 | 2009

Lemken

Halle 11, Stand B45

LemkenConnect

The „QuickConnect“ system substantially facilitates

three-point hitching of implements.

Connecting of top links, articulated shafts,

hoses etc. can be carried out with suffi cient

space between tractor and mounted implement.

After the tractor reverses, the quick

connect couplings engage in the bottom link

bolt and the top link is automatically guided

to and stopped in its end position by the

unit. This second part of the coupling operation

can be carried out without any need

to alight from the cab. Additionally the coupling

system brings the mounted implement

closer to the tractor. This new coupling system

offers the following advantages:

- Coupling can

be carried out

comfortably and

safely by a single

person.

- Increase in

working and

transport safety

through shifting

of the centre of

gravity of the

mounted implement

towards

the tractor.

Fliegl

Hall 25, Stand A12

»Toplift« lifting cover

Cargo in high cone-shaped heaps can also be

covered quickly and safely using the hydraulically

actuated cover hood. This prevents

the air stream generated from blowing away

the harvest and foods are protected against

bird droppings and rain. This not only means

greater safety for other road users, but also

does away with the need for manual covering

at a height of up to 4 m and so improves

user safety.

Krampe

Hall 25, Stand C12

Bandit roller belt wagon

Loading and unloading of this body trailer

are carried out via a fabric belt that is wound

up alternately by hydromotors mounted one

at the front and one at the rear end of the

cargo platform, thus moving the cargo. The

advantage of this design over a push-off wagon

is the higher payload and lower hydraulic

power requirement. Delicate goods like potatoes

can be unloaded gently, and pallets and

general cargo can be set against the tail fl ap

and carried forward for loading.

Soil Load Monitor (SLM)

Hall 12, Stand C13

Grasdorf Wennekamp

An ultrasonic sensor in the wheel rim continuously

measures the tyre defl ection and thus

provides a characteristic according to which

the minimal tyre pressure can be set as a function

of load and speed. Consequently the maximum

contact area can be achieved in every

situation (= soil conservation). The temperature-compensated

measurement is transmitted

in wireless fashion from

the rotating wheel into

the cab. The minimum

admissible tyre pressure

can thus be safely set and

overloading of the tyre

with consequences for

service life and safety can

be ruled out.

John Deere

Hall 13, Stand A43

Condition Monitoring System for John

Deere forage harvesters

As working rates of harvesting machinery

increase, avoiding repair-related downtimes

becomes ever more important and makes a

crucial contribution to lowering costs and

improving operational reliability. Installing

acceleration sensors at critical bearings on a

forage harvester makes it possible to identify

failures at an early stage on mobile machines

for the fi rst time. The monitoring system is

integrated in the JDLink telematic system

that in addition to documenting faults also

offers the option of alerting users via the

GSM network.

Traktorenwerk

Hall 5, Stand D35a

Belarus 3023

The 220 kW standard tractor has a dieselelectric

drive with modern control electronics

and good effi ciency levels. The front pto is

powered electrically and its rpm speed is thus

largely independent of the internal combustion

engine. Up to 172 kW electric power

can be passed on from the internal DC high

voltage network to external users that display

corresponding power requirements.

Stihl

Hall 26, Stand K21

Stihl MS 441 C-M

The Stihl MS C-M power

saw is the fi rst professional

power saw equipped with standard

installed fully electronically regulated Motor-Management

(M-Tronic). The M-Tronic

improves starting behaviour and optimises

motor running in a wide variety of operating

conditions, thus ensuring higher operational

reliability and user kindliness.

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