DriftInnovation_DriftHDGhost_Launch _Release_11.7.12_FINAL (1)

driftinnovation.com

DriftInnovation_DriftHDGhost_Launch _Release_11.7.12_FINAL (1)

EMBARGO UNTIL: November 7 th , 2012 (8:00 a.m. ET)

Drift Innovation Debuts the Drift HD Ghost – the First-Ever

Action Camera

Equipped with Two-Way LED Remote and Continuous Loop

Video –

Solving the Age Old Question: “Am I On?”

The Drift HD Ghost packs industry-leading features including wearable on/off

remote control with LEDs displaying mode in use, continuous loop video

recording, built-in Wi-Fi

and an integrated 2-inch Gorilla Glass® LCD screen for instant playback and

sharing

LONDON – November 7, 2012 – Drift Innovation, the award-winning action sports

technology company specializing in the capture and sharing of digital imagery,

launched the most feature-rich and intuitive action camera yet – the Drift HD Ghost.

Building upon a unique feature set, which includes an industry-first two-way LED

remote control with on/off indicator light, video recording/tagging capabilities in

continuous loop mode, and an integrated 2-inch Gorilla Glass® LCD screen, the Drift

HD Ghost is the best all-in-one solution on the market.

Unlike other point of view cameras that require aftermarket accessories and


peripherals for functionality, the Drift HD Ghost includes everything action sports

enthusiasts need to capture professional quality video immediately. Plus, the intuitive

interface is easy to use, easy to navigate and easy to set up, so users everywhere can

begin recording moments after opening the box.

Drift Active Status TM Two-Way Remote with LED Lights

The Drift HD Ghost is the only action camera packaged standard with a wearable on/

off remote control with LEDs and wrist strap. The strategically placed LED lights on the

remote instantly communicate the mode currently in use displaying a color-coded

system indicating Video, Photo, Timelapse or Photoburst modes. The remote also

streamlines functionality by allowing users to take photos and change function modes

from up to 30 feet (10m) away, as well as to start and stop recording. This saves

precious memory space and battery life so you can capture a full day of activities

without wasting time.

“For years, the action sports crowd has looked for a solution to the question

enthusiasts hate to utter: ‘Am I on?’” said John Rounds, Managing Director of Drift

Americas. “Finally, Drift solves the problem with a two-way remote control. The

wearable remote features the Drift Active Status TM LED indicator which lets you know if

the camera is recording or not. Sometimes you only get one shot, and it’s devastating

when you miss it.”

Drift Flashback TM Video Tag/Loop

Action sports enthusiasts can save a recorded event up to five minutes after it happens

while in Video Tag/Loop mode, which records footage in a continuous loop style. The

video clip is stored in the camera’s memory, and will save the clip only if the user

chooses to “tag” it.

Built-In 2-Inch LCD Screen with Gorilla Glass ®

The screen allows quick, real-time viewing of camera angles before you even press

record. It also supports instant video playback of recorded footage, making it easier

than ever to edit, delete and re-live your favorite actions whenever, and where ever,

you want. Plus, its screen is covered with Gorilla Glass® to ensure scratch-proof

performance even in the most rugged terrains.


EMBARGO UNTIL: November 7 th , 2012 (8:00 a.m. ET)

Drift DataLink TM Wi-Fi Enabled & Drift App

The Drift HD Ghost comes Wi-Fi-enabled to communicate instantly with smartphones.

Combined with the Drift Mobile App (coming soon for both IOS and Android) you can

preview and line up a shot remotely from your phone, change camera settings, shot

recording, photo capture and playback, directly through your mobile device. You can

even download content from the camera to your smartphone instantly and share

content wirelessly across your favorite social media platforms.

Drift PowerStation TM

The Drift HD Ghost has the longest standard battery life on the market, providing 3

hours of recording time per charge, courtesy of the included 1700 mAh rechargeable

lithium-ion battery. The Drift PowerStation also uniquely places the battery in the

center of the camera maximizing battery life and providing an anti-vibrational system.

Advanced Drift Pure TM Audio Technology

The microphone features digital and mechanical dynamic modulation technology which

offers the latest innovations in digital signal processing and wind-noise reduction to

provide crystal clear audio. Standard in all Drift cameras are multiple sensitivity

settings and an external 3.5mm microphone connector to further enhance the

captured audio.

Enhanced 7 Element Lens Design

The Drift HD Ghost boasts an upgraded lens design consisting of seven elements,

ensuring optically pure performance whether filming in the Gobi desert or on top a

high mountain peak. This guarantees the user high clarity, vibrantly colored, stunning

HD video. While recording crystal clear HD video in a variety of resolutions (ranging

from 1080p, 960p, 720p to WVGA), you can simultaneously shoot still photos without

interrupting filming, so you never miss a moment.

Nine feet (3m) waterproof without any housing


The Drift HD Ghost features an improved design allowing the camera to be nine feet

(3m) waterproof out of the box. So whether surfing in Indonesia or kiteboarding on the

Hood River, Drift has you covered. For deep water enthusiasts Drift offers a uniquely

designed waterproof housing which allows you to capture underwater adventures up to

180 feet (60m) depth.

The Drift HD Ghost is available for purchase for US $399 on http://

store.driftinnovation.com/camera/drift-hd-ghost. Learn more about Drift HD Ghost

specifications and features at http://driftinnovation.com, as well as Drift Innovation’s

full line of accessories and high-definition cameras, including the predecessor Drift HD

awarded the prestigious Red Dot Design Award in 2012 for superlative packaging

design. Follow Drift Innovation on http://facebook.com/driftinnovation and on Twitter,

@DriftInnovation.

Stay tuned for Drift Innovation’s mobile app announcement –

Coming soon!

ABOUT DRIFT INNOVATION

Drift Innovation is an action sports technology company specializing in the capture and

sharing of digital imagery across all platforms. Drift manufactures quality point of view

HD cameras, mounts and accessories, inspiring action sports enthusiasts to document

their experiences, capture the emotion and share their vision with friends and family.

Drift’s mission is to ensure that their unique product features such as an LCD screen

for instant playback, wireless remote control, rotatable lens and intuitive interface,

guarantee a simple, positive user experience. Drift sponsored professional athletes in

moto, auto, outdoor, snow, aquatic and airborne sports, are an integral part of the R&D

process, testing the performance and durability of Drift products in the field. Drift,

widely recognized as one of the top three point-of-view camera brands globally,

distributes its products in more than 25 countries. For more information about Drift

Innovation, visit http://driftinnovation.com and follow Drift Innovation on http://

facebook.com/driftinnovation and on Twitter, @DriftInnovation.

Find Drift Innovation Online

http://store.driftinnovation.com/camera/drift-hd-ghost

http://driftinnovation.com

http://www.facebook.com/driftinnovation

http://twitter.com/driftinnovation

http://youtube.com/driftinnovation

http://vimeo.com/driftinnovation

Media contact

Jennifer Reiss

###


EMBARGO UNTIL: November 7 th , 2012 (8:00 a.m. ET)

Senior Account Manager

Max Borges Agency

305-374-4404 x 144

JenniferReiss@maxborgesagency.com

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