The Tradition Lives On! - CARHA Hockey

The Tradition Lives On! - CARHA Hockey

First Ever

Women’s Division

The Tradition

Lives On!

Opening Ceremonies Parade

Sold Out Final Game: 5,000+ spectators

Adopt-a-Team Program

Organized every four years in a selected Canadian

city, the CARHA Hockey World Cup is a week long

event that attracts participants from across the

globe, each sharing a common passion for the sport

of adult recreational hockey.

Put Your City on the International Map

13 Countries • 130 teams • 3,000 participants

800 rooms per night • 7 nights


Participant Demographic

• 25-54 years of age

• Profession Level: Senior Management - 45%

• Average annual income: $76,000+

• Average disposable income spent on sightseeing

tours, retail, restaurants and museums: $1500/person

4-Week CARHA Hockey World Cup

Media Campaign

• Collaboration with local television station to

showcase CARHA Hockey World Cup through

pre-event promotions and onsite features

• Extensive radio promotion to local community

• Daily coverage in local and regional newspapers

National One Hour Feature –

CARHA Hockey World Cup Championship

• Game featured Nationally (TSN 2008, Global 2012)

Community Fan Support

• “Adopt-a-Team” program set up with local

elementary schools to engage the community with

the international teams

• Minor hockey teams commitment

• Opening Ceremonies parade


• Attracts 30,000+ visits per month

• Dedicated profile on Host City within CARHA Hockey

World Cup event website

* See chart on "Features and Highlights" page

Mike Peski, President, CARHA Hockey; Stan Stanek, Chairman,

Board of Directors; Bill Ford Jr., Ford Motor Company; Phil

Esposito, Honourary Chairman, CARHA Hockey World Cup

CARHA Hockey World Cup Socials

• Official Opening Ceremonies

2,500 – 5,000 Attendees

• Closing Dinner Dance Gala

2,500 – 5,000 Attendees

• Athlete’s Village/ Hospitality Lounge –

Over 1,000 attendees per day!

“Wanted to thank you many times over for all your work,

& those who contributed their time & efforts to make this

CARHA Hockey World Cup the wonderful event that it was.

We are so glad that the Nomination Committee chose our

city to host this event. I hope they feel that their confidence

in us was well justified. We only wish that it could have lasted

two weeks, instead of just one week. Many thanks again”

Ed Jordan, Algoma Water Tower Inn Team


“Unbelievable work done by your team to make this event so

special for our brand and consumers. I was VERY impressed

with the execution of the event. I am really glad I got to see the

tournament first hand for a few days and witness our brand

being treated very well, with class, and the impressive sales!"

Brent Quartermain, Regional Vice President, Ontario,

Labatt Breweries of Canada

“We were extremely pleased with the return on our sponsorship

investment and judging by the number of thank you notes and

personal phone calls we received from residents of Sault Ste.

Marie, the community appreciated our contribution as well.

Thank you for bringing the world to Sault Ste. Marie. It’s been

a pleasure working with you”

Brenda Stenta, Manager of Corporate

Communications, Essar Steel Algoma

“I wanted to thank you and congratulate the entire

organization for the wonderful event. I never would have

imagined an event like this. I have participated in other

events but never on this scale. Again thanks for everything”

Moris Brambilla, Team Italy Team Representative

CARHA Hockey recognizes the importance of leveraging

relationships with Host City Partners such as:

• Hotels • Arenas

• Convention Centre • Tours/Attractions

• Bus Transportation

Sault Ste. Marie (2012) Québec (2008) Ottawa (2004) VancOuVer (2000)

event Dates March 4 - 11 March 30 - April 6 March 28 - April 4 March 5 - 12

number of teams entered 116 167 126 135

approximate number of

Participants 2,500 5,000 4,500 4,500

number of Games Played 213 311 232 231

number of ice Surfaces used 6 7 5 4

number of teams travelling 81 135 83 63

number of countries 13 (Canada, England, 11 (Canada, Finland, 9 (Canada, Finland, 11 (Canada, Czech

represented Finland, Italy, Kazakhstan, France, Latvia, Norway, Hungary, Norway, Republic, Finland,

Latvia, Norway, Russia, Russia, Serbia, Slovenia, Russia, Slovenia, Hungary, Italy, Norway,

Scotland, Sweden, Slovenia, Sweden, Switzerland, Sweden, Switzerland, Russia, Slovenia, Sweden,

Switzerland, United States) United States) United States) Switzerland, United States)

number of rooms utilized 650/night 1400 / Night 800 / Night 675 / Night

for Seven Nights for Seven Nights for Seven Nights for Seven Nights

economic benefit to Host City $13.3 Million $19.2 Million $15 Million $12 Million

approximate number

of Spectators 45,000 30,000 18,000 15,000

4-Week Media Plan (2012 )

Online Radio Television Newsprint

Soo Today: 70,000 online

visitors per day

EZ Rock: 24,559

listeners a week


CTV Regional: 145,000/day

30-Second Commercial – aired more

than 144 times

Sault Star: Paid circulation

is 15,000 per day

2016 BId PrOCESS

All cities interested in hosting the 2016 edition of the world’s largest adult recreational hockey event – the CARHA

Hockey World Cup – must submit an email to with the name, contact information

the following is an overview of the bid process timeline:

A c t i o n D e A D l i n e

Circulation of Bid Guidelines October 3, 2012

Letter of Intent - $3,500

Note: Shortlisted cities’ deposits are non-refundable

November 14, 2012

Bid Preparation and Finalizing Funding Commitments November 4 – April 4, 2013

Bid City Questions to be Submitted to CARHA Hockey November 28, 2012

Conference Calls to Address Questions December 3 – 11, 2012

Official Bid Submission April 10, 2013

CARHA Hockey Bid Submission Review April 11 – 19, 2013

CARHA Hockey Notifies Shortlisted Cities April 22, 2013

Bid City Site Visits (Short List) April 29 – May 16, 2013

Host City Selection Review Process May 17 – 22, 2013

Host City Selection May 27, 2013

Media Conference / Announcement TBD

Initial preparation of your bid submission should commence upon submission of your letter of intent


Your citY


Showcase your city with the CarHa Hockey World Cup

For all inquiries please contact

loRi loPez Reuben GReensPoon


(613) 244-1989 ExT – 224 (613) 244-1989 ExT - 241

t h e c u p 2 0 1 6 . c a

Share in the spirit of the game with the

CARHA Hockey World Cup!

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