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<strong>DISNEY</strong> <strong>TOYS</strong> FACT SHEET<br />
ABOUT: Disney Toys brings magic to playtime for children and families all over the world.<br />
Based on annual retail sales, Disney Toys would be considered the third largest<br />
toy company in the world if it operated as an independent toy business. This<br />
success comes from Disney Toys' dedication to its role as an innovator and<br />
leader in the development of traditional toys to contemporary playthings that<br />
bring Disney characters and stories to life. As lines continue to blur between<br />
traditional toys and youth electronics, and play patterns expand into online virtual<br />
worlds, Disney Toys remains on the vanguard of technology maximizing<br />
opportunities that strengthen The Walt Disney Company’s positioning in this<br />
growing marketplace.<br />
LEADERSHIP:<br />
HIGHLIGHTS:<br />
• Andy Mooney, chairman, Disney Consumer Products (DCP) Worldwide<br />
• Vince Klaseus, senior vice president, Global Toys, DCP<br />
• Chris Heatherly, vice president & general manager, Disney Toys North<br />
America, Global Technology & Innovation, DCP<br />
• Edward Catchpole, vice president, Disney Toys Europe, DCP<br />
2008 Awards & Recognition<br />
• Disney Princess, Hannah Montana & High School Musical top the<br />
National Retail Federation’s Top 10 Toys of 2008<br />
• Disney Princess and Hannah Montana costumes top the National<br />
Retail Federation’s Most Popular Halloween Costumes of 2008<br />
• Disney Pix Jr. digital camera<br />
- 2008 National Parenting Publications Awards (NAPPA) GOLD<br />
PRIZE<br />
- Oppenheim Platinum - top honor<br />
- FamilyFun Toys of the Year Awards<br />
- The Toy Insider Hot 20 Toys<br />
• Handy Manny Fix-It Right Transforming Tool Truck<br />
- National Parenting Center’s 2009 Seal of Approval<br />
- TimeToPlayMag.com's Editors Picks<br />
- The Toy Insider Hot 20 Toys<br />
• Ultimate WALL-E robot<br />
- Good Housekeeping Institute Best Toys of 2008<br />
- Toy Wishes Hot Dozen<br />
- TimeToPlayMag.com's Editors Picks<br />
• Fairies Clickables – Disney Fairies<br />
- Parents magazine’s Best Toys of 2008<br />
- Toy Wishes Hot Dozen<br />
- TimeToPlayMag.com's 16 Most Wanted<br />
• Hannah Montana Malibu Beach House<br />
- The Toy Insider Hot 20 Toys<br />
- Toys"R"Us Hot Holiday Toys<br />
- TimeToPlayMag.com's Editors Picks<br />
-more-
PRODUCT CATEGORIES<br />
Toys:<br />
• Action Figures<br />
• Activity/Crafts<br />
• Board Games<br />
• Construction<br />
• Dolls<br />
• Games/Puzzles<br />
Youth Electronics:<br />
• “Disney Mix Stick” Digital<br />
video & audio/MP3 players<br />
• “Disney Mix Max” Digital<br />
audio/MP3 player<br />
• Pix Digital Cameras<br />
• Flix Digital Video Camera<br />
• iPod Docking Stations &<br />
Boom boxes<br />
• Personal CD Player<br />
• Portable DVD Player<br />
Musical Instruments:<br />
• Acoustic guitars<br />
• Electric guitars<br />
KEY LICENSEES:<br />
• Bandai America Inc.<br />
• CDI<br />
• Digital Blue<br />
• Disguise<br />
• Fisher-Price<br />
• Mattel<br />
• Jakks Pacific<br />
• Playalong<br />
• Playmates Toys<br />
###<br />
• Playsets<br />
• Plush<br />
• Role-play (dress up)<br />
• Ride-ons (bikes, skateboards, etc.)<br />
• Sporting Goods<br />
• Vehicles<br />
• Flat Panel LCD<br />
Televisions<br />
• DVD Players<br />
• Karaoke players<br />
• AM/FM Radios<br />
• CD/Boombox<br />
• Cell Phone Accessories<br />
• Clock Radios<br />
• Corded Phones<br />
• Keyboards<br />
• Vocal trainers<br />
• Starlight<br />
• Techno Source<br />
• Thinkway Toys<br />
• Tomy<br />
• US Music Corp<br />
• WowWee<br />
• Zizzle<br />
Media Contacts<br />
Gary Foster gary.foster@disney.com<br />
Nidia Caceros Tatalovich nidia.tatalovich@disney.com<br />
Kate Greenberg kate.h.greenberg@disney.com<br />
© Disney 2009