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DISNEY TOYS

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<strong>DISNEY</strong> <strong>TOYS</strong> FACT SHEET<br />

ABOUT: Disney Toys brings magic to playtime for children and families all over the world.<br />

Based on annual retail sales, Disney Toys would be considered the third largest<br />

toy company in the world if it operated as an independent toy business. This<br />

success comes from Disney Toys' dedication to its role as an innovator and<br />

leader in the development of traditional toys to contemporary playthings that<br />

bring Disney characters and stories to life. As lines continue to blur between<br />

traditional toys and youth electronics, and play patterns expand into online virtual<br />

worlds, Disney Toys remains on the vanguard of technology maximizing<br />

opportunities that strengthen The Walt Disney Company’s positioning in this<br />

growing marketplace.<br />

LEADERSHIP:<br />

HIGHLIGHTS:<br />

• Andy Mooney, chairman, Disney Consumer Products (DCP) Worldwide<br />

• Vince Klaseus, senior vice president, Global Toys, DCP<br />

• Chris Heatherly, vice president & general manager, Disney Toys North<br />

America, Global Technology & Innovation, DCP<br />

• Edward Catchpole, vice president, Disney Toys Europe, DCP<br />

2008 Awards & Recognition<br />

• Disney Princess, Hannah Montana & High School Musical top the<br />

National Retail Federation’s Top 10 Toys of 2008<br />

• Disney Princess and Hannah Montana costumes top the National<br />

Retail Federation’s Most Popular Halloween Costumes of 2008<br />

• Disney Pix Jr. digital camera<br />

- 2008 National Parenting Publications Awards (NAPPA) GOLD<br />

PRIZE<br />

- Oppenheim Platinum - top honor<br />

- FamilyFun Toys of the Year Awards<br />

- The Toy Insider Hot 20 Toys<br />

• Handy Manny Fix-It Right Transforming Tool Truck<br />

- National Parenting Center’s 2009 Seal of Approval<br />

- TimeToPlayMag.com's Editors Picks<br />

- The Toy Insider Hot 20 Toys<br />

• Ultimate WALL-E robot<br />

- Good Housekeeping Institute Best Toys of 2008<br />

- Toy Wishes Hot Dozen<br />

- TimeToPlayMag.com's Editors Picks<br />

• Fairies Clickables – Disney Fairies<br />

- Parents magazine’s Best Toys of 2008<br />

- Toy Wishes Hot Dozen<br />

- TimeToPlayMag.com's 16 Most Wanted<br />

• Hannah Montana Malibu Beach House<br />

- The Toy Insider Hot 20 Toys<br />

- Toys"R"Us Hot Holiday Toys<br />

- TimeToPlayMag.com's Editors Picks<br />

-more-


PRODUCT CATEGORIES<br />

Toys:<br />

• Action Figures<br />

• Activity/Crafts<br />

• Board Games<br />

• Construction<br />

• Dolls<br />

• Games/Puzzles<br />

Youth Electronics:<br />

• “Disney Mix Stick” Digital<br />

video & audio/MP3 players<br />

• “Disney Mix Max” Digital<br />

audio/MP3 player<br />

• Pix Digital Cameras<br />

• Flix Digital Video Camera<br />

• iPod Docking Stations &<br />

Boom boxes<br />

• Personal CD Player<br />

• Portable DVD Player<br />

Musical Instruments:<br />

• Acoustic guitars<br />

• Electric guitars<br />

KEY LICENSEES:<br />

• Bandai America Inc.<br />

• CDI<br />

• Digital Blue<br />

• Disguise<br />

• Fisher-Price<br />

• Mattel<br />

• Jakks Pacific<br />

• Playalong<br />

• Playmates Toys<br />

###<br />

• Playsets<br />

• Plush<br />

• Role-play (dress up)<br />

• Ride-ons (bikes, skateboards, etc.)<br />

• Sporting Goods<br />

• Vehicles<br />

• Flat Panel LCD<br />

Televisions<br />

• DVD Players<br />

• Karaoke players<br />

• AM/FM Radios<br />

• CD/Boombox<br />

• Cell Phone Accessories<br />

• Clock Radios<br />

• Corded Phones<br />

• Keyboards<br />

• Vocal trainers<br />

• Starlight<br />

• Techno Source<br />

• Thinkway Toys<br />

• Tomy<br />

• US Music Corp<br />

• WowWee<br />

• Zizzle<br />

Media Contacts<br />

Gary Foster gary.foster@disney.com<br />

Nidia Caceros Tatalovich nidia.tatalovich@disney.com<br />

Kate Greenberg kate.h.greenberg@disney.com<br />

© Disney 2009

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