United States Steel Corporation

no one of them holds of record as much as two-tenths of one per cent of
either the preferred or common stock. Excluding shares of common stock held
in the Savings Fund Plan Trust, reported on page 17, the largest holding of both
preferred and common stock among other than individual holders is less than
one and one-half per cent of both classes of shares, these shares in turn being
beneficially owned by many individuals as is the case generally with stock
registered in the names of brokers, nominees, trustees and estates. A statement
of the number of stockholders and number of shares as of December 31, 1960,
is shown on the preceding page.
PUBLIC ACCEPTANCE
During 1960 United States Steel embarked on one of the most significant programs
ever undertaken by a major industrial enterprise. Called Watching
America Grow, it was designed to recognize the real achievements and true
economic strength of America.
With interesting facts about people and business, assembled by Lowell
Thomas from many available sources and then reported by him in newspapers,
magazines and on television, U. S. Steel was able to reach upwards of 80 million
people with the news of America on the move. Other companies and other
industries, each in their own way, joined in generating similar programs.
As in former years, U. S. Steel also actively sought to gain a broader public
understanding of its policies, actions, problems and products. Various officials
delivered major talks on pertinent subjects in different parts of the country,
and in Canada, as well.
One of the year's most widely acclaimed television presentations, sponsored
by U. S. Steel during the holiday season, was the half-hour Project 20
program in color, The Coming of Christ. Throughout the year on the CBS network,
The United States Steel Hour continued to bring fine dramatic entertainment
into the homes of millions of viewers.
American schools, colleges and civic organizations benefited from a grant
by U. S. Steel Foundation, Inc., that made possible the nation-wide distribution
of a spectacular new film series, Horizons of Science, designed to interest
students in scientific careers. Sixty-six sets of ten different films, which are in
color and will be seen in the next several years by more than 17 million youngsters
and adults, were placed in major audio-visual centers and a number of
key metropolitan areas.
Turning to modern algebra after last year's successful courses in atomic age
physics and modern chemistry, Continental Classroom expanded its coverage
to 170 stations for daily telecasts to a combined audience in excess of 500,000.
U. S. Steel is among the sponsors of this increasingly popular program.
U. S. Steel also published two new teaching aids. One of these was a booklet
containing ten unusual laboratory experiments directly related to the chemistry
and physics of steel and the other a flow chart showing how coal chemicals
are made. In addition to the large number of requests received for these two
new aids, almost 25,000 requests for other teaching aids and related materials
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