n.19 february 2012 - B2B24 - Il Sole 24 Ore

n.19 february 2012 - B2B24 - Il Sole 24 Ore

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february 2012 e-magLiving










Front page

Design with content for homeware


Overview of Spring fairs


Interpreting trends


Stores and educational responsibility

What’s hot

“Hot” signals from the whole world


March display


The next appointments

When you find this symbol you find an active link

15. Trends interpreted by Michielotto _ Guardini&cakes _ (Un)Forbidden City _ Pavoni, Bloom in LPC _

16. Wald, purchasing emotions _ The colour of science _ Well begun is half done _

Living Trends


casastilen.19 - february 2012

Design with content for homeware

We talked to Luisa

Bocchietto, during the

recent Maison&objet

event– the perfect

opportunity to discuss

new trends in design.

by Carla Cavaliere

What are the new design trends for homeware?

“Over the last three years the economic crisis has effectively

taken us back to square one. It has swept away a lot of

redundancy, design which is extravagant for the sake of

being extravagant, excess and excessive prices. There was

too much rendering of objects that were never produced.

This economic crisis has caused a lot of damage, but in

terms of design it has actually reset the rules. So, on the one

hand, design has refocused on content research, producing

projects which are more considered and less improbable.

On the other hand design has set aside a portion of research

for sustainability issues, protection of the environment,

energy-saving and recycling. This means, however, that one

must work from a complete design perspective, because a

product sustainability or recycling starts with the industrial

process. Not forgetting that design starts with the sharing of

a vision, with mutual respect between designer and company”.

Does this mean that working relationships between

designers and companies should be based on new

assumptions in order to create new products?

“I think that the sun is finally setting on the era of designers

as stars, and that we need to get back to the basics of industrial

design: the only ones who can produce top products,

long-sellers and innovative products which can stand the

test of time. The sector needs to find simplification, simplicity,

to eliminate redundancy, to reduce waste and establish

a new research network between designers and companies.

Because simplify doesn’t mean impoverish, in fact, it means

the exact opposite: more innovation, more content, more

opportunities and more compatibility. I would also say that

so-called “luxury” design is over: nowadays we need to

design as much beauty as possible for as many people as

possible”. ■


Front page

Luisa Bocchietto designer

and Presidente of Adi, recently

designed eight new collections

for Egizia called POP iT:

glass objects decorated with

silver, which represent the

simplicity of pop and evoke

actual archetypes of everyday

life and design. Objects range

from lipsticks to lightbulbs

and from keys to golf balls...

Living Trends


casastilen.19 - february 2012

Overview of the Spring fairs

by Carla Cavaliere and Laura Tarroni

Overview of the Spring fairs.

Paris, get Crazy

Maison&objet closed last January with a 2% increase

in the number of international visitors. The data, however,

reflect the current performance of the markets,

with a drop for visitors from Italy, Spain and Greece, as

against an increase for attendees from Eastern


Maison&Objet reacts to the crisis and plays on contrast;

not surprisingly the chosen keyword was Crazy,

with a focus on exuberant creative solutions and a

touch of madness. Exhibitors also chose to counteract

pessimism with spectacular displays. ■

Macef January 2012

The latest edition of the Macef tradeshow saw a slight

drop in attendance, reflecting the current economic

situation. The decrease mostly affected Italian visitors

(mainly those from Southern/Central Italy), whereas

the number of foreign attendees remained stable, with

an increase of visitors from Russia, India and the Americas. Colour, sustainability, search for

new materials and functions were the main themes. Quality of materials was the keyword for

the lively kitchenware and cooking sector, with a focus on different cooking styles.

Tableware is also changing to meet the needs of fashion-conscious consumers, with fresh

solutions, colourful accessories, and a creative interpretation of themes and events (Easter, coffee,


Rich of smart functional ideas and beautiful details combined to create pleasure and wellbeing,

the recent Macef tradeshow has been an encouragement to look ahead, despite the current

‘stand-by’ mood. ■

Ambiente in line with markets

140,000 visitors: the 2012 edition of Ambiente in

Frankfurt saw a slight drop in the number of participants

compared to the record figures of the previous

year (144,991). Despite figures reflecting the uncertain

economic climate, there was a lively atmosphere at

the fair which created an image of a healthy progressing


The Frankfurt fair has established itself as a focus

point for both the German market, whose growing

internal demand for consumer goods is keeping the

economy afloat, as well as on an international level.

Exhibitors from 87 different countries welcomed visitors

from 160 countries, with particularly interesting

increase in visitors from Eastern Europe. ■





flip version

The new products presented

at the Spring fairs represent

two opposite directions.

On the one hand, the desire

to add colour, detail, decoration

and on the other, the quest

for increased rationalisation,

the colour white, attention

to function and good products.

Watch the video

Living Trends


casastilen.19 - february 2012

1. GUZZINI Mirage

3. MONETA Mammola

5. HAVILAND Cape Cod


4. RCR Timeless




Focus on colour

Decoration motifs

Impressive textures

1. As part of the expansion of its best seller

collections, Guzzini integrated Mirage with

straight-rim plates featuring an under-glaze

decoration in wisteria, red and grey. A range

of decorations create dynamics: stylised

flowers, slanted lines and plays of colours.

2. Sagaform dignifies acrylic materials

with bulky volumes, original shapes,

and solid, bright colours, as in the jug

with lid.

6. VILLEROY&BOCH Mariefleur


3. With soft shapes and warm earth colours,

Mammola combines the charm of tradition

and a modern, reassuring design which

is likely to become a must-have product

by Moneta. The collection is available with

either Ceramica_01 or Whitech inner coating.

4. Timeless, designed by Manola del Testa

for RCR Home&Table, is now available in the

fresh Colour version, with the new orange,

cornflower blue, fuchsia, yellow, purple

and mint green shades.

5. Limoges porcelain takes on a glamorous

look in the precious decoration of Cape Cod.

Presented by J. Seignolles of Haviland.

6. Mariefleur by Villeroy&Boch gives

new life to flower decorations, with striking,

fresh colours and a variation of patterns

for each item.

Living Trends


casastilen.19 - february 2012

1. LLADRÒ The Guest

3. MORI Keith Haring

5. WMF Yari

2. ATLANTIS Biarritz




5. MIKASA Cheese Purple 6. FADE Madras


talk to

Original objects

Sophisticated details

Exuberant colours


1. The most revolutionary character

by Atelier Lladrò could only come from

the imagination of Jaime Hayon, who was

entrusted with the creation of ‘The Guest’.

Leading designers were involved in the

project of personalizing the porcelain figurine;

among those, American Tim Biskup and the

Japanese studio Devilrobots.

2. Aristocratic and glamour, the neat shapes

of Biarritz are enriched by platinum caps

and borders. By Atlantis.

3. The most extravagant representative

of American graffiti art meets the quality of

stainless steel made in Italy. The result is the

Keith Haring collection by Mori, conceived

for a wide target of pop style lovers.

4. Nendo is the new tableware concept

developed by Rosenthal with

“Metz&Kindler”, decorated with relief

intertwined circles, with an alternation

of matt and shiny finish.

click here

5. Yari by WMF features a Japanese style

shape, damask blade for extreme precision

and ergonomic handle in Pakka wood.

6. Gingham, polka dots, lace. Fade has

mixed them in all possible combinations

as decoration for Madras, a wide collection

of bone china tableware, available as open


Livings Trends


casastilen.19 - february 2012


3. ALESSI All-Time

5. EMILE HENRY Natural Chic


2. RISOLÌ Betty

4. KNINDUSTRIE Panecaldo






click here

Rational design, material

surfaces, functionality, white

and neutral shades

1. Following the simplicity of waves

and of its return Elleffe Design has designed

a single piece in 18/10 stainless steel for its

Surf line.

2. Betty is the name of the new

multi-functional pan from Risolì, made from

alluminium alloy and suitable for gas hobs,

electric plates (induction heat on request)

ovens and fondue burners, perfect for making

everything from risotto, to polenta,

oven-baked pasta and braised meat.

3. In this collection Guido Venturini lets

the bone china of the dishes speak for itself,

along with the sparkling glasses and the

shiny plastic of the cutlery. The bonus

of All-Time by Alessi is the absolute lack

of decoration which could interfere with

the light reflected by the glossy surfaces.

4. A new type of elastic silicone, Platinic

characterises the new bread-warmer from

KNIndustrie. The sewn corners resemble

fabric and can go from the oven to the

table directly.

5. Natural yet innovative materials, strong

lines and neutral textures breathe life into

high-impact pieces from the Natural Chic

collection by Emile Henry.

6. Luno is the new alluminium line from

Fissler, light, minimal elegance conceals

important devices such as rubber rings

on the handles to increase safety, the

warp-proof CookStar base and the lid which

is designed to retain steam.

Living Trends


casastilen.19 - february 2012

1. GIANNINI Bridge

3. ILSA Dietella Go!

5. KAHLA Satin



4. BALLARINI Ecoidea

5. MIKASA Cheese Purple



is on

Solution for easy everyday

living. Sustainable products.

Less is actually more

1. Going small is one of the priority needs

for home living today. Bridge by Giannini

gives an original solution to the use

and management of lids.

2. Amabiente candles feature a carefully

studied design and are produced according

to environmental and fair trade standards.

3. A tool for healthy cooking since the

Seventies, Dietella is now being renewed

and is born again as DietellaGo!, a stainless

cast iron griddle, enriched by an Ilsa thermoindicator

that glows red when optimum

temperature is reached, for perfect cooking.

4. An environmental certification testifies

sustainability excellence for Ecoidea, the new

collection by Ballarini; product improvement

takes place at every stage of the lifecycle,

from supplying to disposal.

5. Satin is the matt silky hard porcelain

finish created by Kahla. Developed

and manufactured in Germany, it follows

the Pro Eco sustainability guidelines.

6. Designed by Claudio Bellini and fully made

in Italy, the pressure cooker Silicon pro

by Barazzoni features a Dual system device

for two types of cooking, which makes it

possible to reduce cooking time by 30%

compared to a traditional pressure cooker.

6. BARAZZONI Silicon Pro

Living Trends


casastilen.19 - february 2012


3. ITALESSE Salomon



4. WEDGWOOD Baroque



6. RICHARD GINORI Cordonetto





flip version

Sophisticated but dramatic

and seductive, Tangerine

Tango is the colour of the

year for 2012 according to the

Pantone research institute.

1. Neat, contemporary lines for a very

fashionable furnishing detail: the magazine

rack by Native.

2. A lively red which can brighten up any

place, Wave by Leonardo is made in a

special enamel with long durability, the result

of a unique technique.

3. Designed by Carlos Tiscar for Italesse,

Salomon converts the wine bucket into

an original multi-use object, which can also

be used as vase and centrepiece.

4. The coloured Baroque underplates

designed by Jasper Conran for Wedgwood

embody the philosophy of the company,

which combines the historical heritage

of the trademark and contemporary taste.

5. The Duo salad bowls in melamine are

white on the outside and coloured on the

inside. Complemented by lids and cutlery,

they are available in two sizes and six

new colour combinations. By Zak! Designs.

6. Richard Ginori 1735 and Missoni Home

present the evocative Cordonetto collection

in glazed ceramic and biscuit porcelain.

The items, in three different formats, draw

inspiration from haute couture.

cas astilen.19 - february 2012

S t o res and educational

responsibility by Laura Tarroni

Massimo Mussapi discusses re t a i l ’s present and future

Let's imagine a homeware store in

the present or, even better, in the

future. First of all, what is new

consumerism sensitive to and how

can stores interpret this?

“Ecology is probably the most-abused

word today (and “design” comes

second). Ecology is big business and

riddled with lies. Has anyone asked how

much it costs to recycle a glass bottle

and produce another identical one? Real

ecology means consuming less, reusing

and repairing, not throwing things

away. Obviously, a consumerism-based

system cannot accept this and has to

appear virtuous in order to survive.

However, in amongst the numerous

traps and new stereotypes, genuine

values, in response to the “economic

crisis”, are starting to appear.

There is a stronger awareness of

value-for-money, and oddly, we should

thank the Chinese. No more Greek

wailing (apologies to our cousins);

this system change is actually a good

thing. People will choose carefully and

value things. This push from the bottom

will eventually educate producers, who

will in turn produce more sensible,

intelligent products. Man loves objects,

designing, creating, buying and using

them. Retailers also have a responsibility

towards education and improvements.

This is real, we need to accept the

current changes”.

How can the architectural layout

create a welcoming space? And the


“Here, we must give architecture its due

over style, decor, sets and so on. Don’t

waste money and energy on needless


Living Trends


frills. A space is only truly beautiful if it

remains so when it’s empty. Appeal lies

in the thrill of discovery: looking for a

special item. The layout must cultivate a

treasure hunt. Avoid macro and micro

monotony and give each area a slightly

different personality. Visitors will

remember a shop’s identity, so make it

clear. Architects take note; preconceived

environments often appear

rigid and harsh. Let consumers and

minds wander amongst the


A store should draw people in and

make them return. How do you

achieve this?

“As I said previously, curiosity is most

effective when it makes consumers

return, and not just enter for the first

time. It means that consumers expect to

find something new. But they also have

to enter a first time. Shops automatically

select clientele according to the shop’s

image, it depends whether this is

deliberate or accidental! The easiest way

is to remove the barrier formed by the

window to draw passersby in.

This may contrast with customer

selection and depends on shop policy.

In any case I dislike intimidating potential

customers with lofty displays. The

endless product-range and hectic

lifestyles have turned shoppers into

low-flying Spitfires zooming down the

aisles. Retailers can’t possibly hit these

moving targets. There’s no need

for wild promises. Perhaps, information

on a small digital screen, or sensible

suggestions about the realistic

advantages of a particular item would

suffice”. ■

I n t e r v i e w


C a s a s t i l e

click here


Massimo Mussapi works

in Europe (he opened his own

studio in Milan in 1986) and Far

East (in 2008 he opened

a studio in China).

He does product design,

architecture and graphic design

and is particularly skilled in the

designing for the hospitality


cas astilen.19 - february 2012

Living Trends


W h a t ’s Hot by FC L w w w. f u t u re c o n c e p t l a b . c o m


HOT 1. Paris

Ikea Apartment in the Metrò

For its latest marketing campaign, IKEA

has built an entire apartment inside Auber

subway station in Paris. With a footprint of



HOT 2. Science Museum - London

Hidden Heroes: The Genius

of Everyday Things exhibit

Hidden Heroes: The Genius of Everyday

Things is an exhibition about things in daily

use that are so commonplace we rare l y

think about them, including teabags and


The Vitra Design Museum and Hi-Cone

p resents 36 such items – classics that in

many instances have remained unaltere d

for decades – illustrating their history and

demonstrating the significance they have

had aesthetically, conceptually and econom

i c a l l y.

On show alongside the objects are their

patent specifications, print ads and films.

just 54 square metres, it houses five peo- “At a time when celebrity is king, it gives all

ple. The aim of the campaign is to show of us at the museum enormous satisfaction

people how to use space effectively in their to celebrate the truly uncelebrated”, says Dr

own homes with Ikea furnishings. Susan Mossman, a materials science spe-

With windows for commuters to peer insicialist who has worked on The Genius of

de, they get a first-hand look at the inhabitants

eating, sleeping and lounging away in

the space, all with the help of Ikea’s premium


In addition to a time-lapse video of the

apartment’s construction, there’s also another

YouTube video that documents the

five tenants’ first day in their temporary


This isn’t the first time the Swedish brand

has invaded the Paris metro: in March

2010, the company decked out subway

Everyday Things. ■

platform with it’s furnishing. ■


is on

by FCL

• In marketing, a shift from

military strategy to a visionary

design outlook.

• Actively develop concepts

and desires, in addition

to passively analysing trends

and needs.

• Follow trends to aim at

targets; live scenarios to

propose concepts and create

your own demand.

• Cease pursuing trends

and begin constructing them

together with those who create

them: this is the purpose

of concepts.

• A permanent link must be

established between those who

stimulate projects and life


cas astilen.19 - february 2012

W h a t ’s Hot by FC L


HOT 3. Museum der Dinge - Berlin

Nurturing things over Christmas

At the Museum der Dinge (The Museum of

Things) in Berlin it’s possible for everybody

to become patron of a single object, to

choose among the 200 displayed, re p resenting

the 20th century everyday material

c u l t u re. From design items to the most

anonymous and humble ones, from the

smallest items to domestic appliances,

f rom the most functional items to definitely

kitsch things, all the objects are put toget

h e r, side by side. By making a donation

e v e r y b o d y, alone or in community, becomes

patron of the chosen object for an year

or more and his or her name will be published

on a panel at the Museum and on its

website. A symbolic form of patronage that

make the museum able to self-finance and

o ffer free entrance to each single patron, a

g reat way of “nurturing things” especially

over Christmas. ■


HOT 4. Subtext Gallery - San Diego

Homeroom exhibit

Homeroom, an exhibit showcasing pieces

from 20 different artists who have re-interpreted

artwork from their childhood into

their current “professional” style, is on view

at Subtext Gallery in San Diego.

Often depicting a dreamlike world full of

mystical and fairytale-based creatures, the

a r t i s t ’s original drawings revisit an age of

Living Trends


innocence when creativity encountere d

imagination and crayons were the tool of

choice. The mixture of old a new pieces

offers an inside look into the development

of the artists.

Subtext Gallery partner Dylan Jones said,

“Everyone has memories of making drawings

or paintings for their parents and

getting that feeling of pride when they

hung it on the refrigerator. Imagine going

back to your roots and finding that spark

that inspired you to be an artist in the first

place.” ■

HOT 5. I AM - Rome

I AM project


Twelve Italian actors have been filmed

during a working day as real apprentice in

some historic workshops in Rome, becoming

a sort of bridge between what is cons

i d e red art today and what has always

been art for centuries but now seems

having lost its appeal: the careful work of

skilled craftsman.

The project I AM - conceived by Claudia

Ranieri of Woolcan communication agency

and realized by the photographer Roberta

Krasnig - promotes the Italian traditional

k n o w - h o w, fixing in a photographic book, a

video and an exhibition, the real experiences

of actors such as Claudio Santamaria

as an artistic carpenter apprentice, Elio

Germano as a carpenter appre n t i c e ,

Giorgio Pasotti as a watchmaker appre n t ice

and Michele Riondino as a luthier

a p p re n t i c e . ■


Vademecum by FCL





flip version

• Working on new concepts

means offering the advanced

person an existential, ongoing

and flexible service.

• It is difficult to navigate

alone in advanced scenarios:

you must seek partners.

• Planners, designers, artists

must participate in the

development of new concepts.

• You must be able to detach

yourself rapidly and invent

in advance what is not yet

perceived as necessary.

• In conclusion: we will

see the future only if we are

prepared to design it.

Watch the video

Living Trends


casastilen.19 - february 2012

The March window

Even Easter can be an interesting commercial

period for retailers. There is an increasing number

of Easter-themed products available to create an

eye-catching window-display. The season and

the topic impose the use of soft pastels for surfaces

and backgrounds and sets embellished with

floral compositions and floral meadows. Stickers

and window transparencies can be used to create

tree branches covered in blossom.



1. Spring Eggs is an icon from the Spring Fantasy collection by

Villeroy&Boch which celebrates the season. 2. Hutschenreuter welcomes

in the new season with its Ann Marie Sun service. This fresh

palette of pastels features a subtle floral decoration on the inside of

the plates and delicately fluted rims. 3. Easter is all about the aroma

of chocolate and Yankee Candle evokes this with the sweetness and

warmth of its Chocolate Bunnies, a limited edition which adds to the

Spring fragrance collection from the world leader in room fragrances.

www.yankeecandle.com 4. The vast range of Easter-themed products










flip version

from Guardini just had toi include something for children, such as

biscuit-cutters www.guardini.com 5. Villa d’Este presents six Easter

collections, including Easter Strass: complementary tableware and

kitchenware in soft colours, curved lines and decorated with diamanté.

6. Persona-lising creations in the kitchen is currently right ontrend.

For cakes Pavoni presents a kit containing two Love&Easter

plaques, and a Happy Easter! stencil. 7. Wool felt has a long history

and Daff has breathed new life into this tradition with colour, design

and decoration.

Living Trends


casastilen.19 - february 2012

Trends interpreted


For WWRD the new year really is new, not

only in terms of products but also new concepts

and functions.

Royal Albert is promoting mix&match with the

introduction of five new designs, each one in

Vintage and Moderna versions. The same

designs embellish two new tea services in

stylish presentation boxes. The atmosphere

created by the porcelain is complemented by

the range of textiles: tablecloths and napkins,

aprons, oven gloves and cushions.

The relaxed modernity of Royal Doulton, on

the other hand, is enriched with a new stoneware

collection which is named after the year

the factory was established -1815. An additional

tableware project aimed at the younger,

largely female market is named after the

famous food writer Donna Hay. This bone

china collection is smooth and plain to optimise

the appeal of the food being served. ■



Guardini has always

picked up on new

trends in the baking

world and now it

has focused on the

current passion for

cupcakes with its

wide range of paper

cases for baking

and serving these

charming little cakes. Traditional Italian cakemaking

meets spectacular Anglo-saxon creativity.

This new project was presented at

Macef by Claudia Lotta, a young cake designer

who trained with the great Peggy

Porschen in Londra and the prestigious historical

Wilton Cake Decorating School in

Chicago which, incidentally, has decided to

open an atelier in Turin. ■



Bloom in LPC

Pavoni introduces the revolutionary LPC engineering

polymer patent in the world of oven


Featuring a silicone coating which makes it

microwave- and freezer-proof, it debuts in

Bloom, a collection designed by Enrico Azzimanti

which is just as surprising in function

and shape: two pans of different heights,

which can also be used together as lids. ■



is on

(Un)Forbidden City

A quest to unearth China’s potential in

the product design sector. Alessi, in

Collaboration with BIDC – Bejing Industrial

Design Center – has invited seven

Chinese architects, coordinated by Gary

Chang, to explore one of this Italian company’s

crowning glories: the tray. All of

the projects, following their showcasing

at Milan’s Macef, will go into production

and will be presented in Alessi’s Spring/

Summer 2012 collection. (D.R.)

Living Trends


casastilen.19 - february 2012


Well begun is half done

Purchasing emotions

Wald outlets are the result of a painstaking

analysis of the purchasing process and motivations.

Based on modular systems that guarantee

extreme flexibility, they feature natural

colours and materials, set off by carefully

designed lighting.

The company offers advice for the layout of

furniture elements, panels, shelves and tables

of different heights (with an option to include

a storage box).

Spaces are made recognisable by logos, window

stickers, showcases.

The points of sales that participate in the

Wald project also receive marketing support

material, such as customer loyalty cards,

shoppers, wrapping paper, and support for

the Wald Club initiative, advertisement and

organisation of events. ■


The winning creations of the ‘Forms of Taste’ design competition

were presented by Dea Gourmet at the Ambiente trade show in

Frankfurt. The participants were young designers and students from

the Machina Lonati Fashion and Design Institute and the Santa Giulia

Fine Arts Academy who worked on the current trends, habits and

tastes on the subject of food. Two themes were presented, namely

objects for breakfast and parties on the one hand, and decorations

for coffee and cappuccino cups on the other. Some of the items

have already been included in the Dea Gourmet catalogue for 2012.

Among these is Flauto by Luisa Pellicanò, a set for food tasting and

different cook styles, where different elements are put together to

form one object in a range of different combinations. Contempo-







flip version

The colour of science

According to chromotherapy, colour is a

beneficial energy for the body and the

mind. Eme e Tognana embraced this

alternative concept of health and designed

Cromoterapia-Benessere in tavola ® ,

a collection of seven cooking tools featuring

Encilon ceramic coating, aluminium

body, steel bottom (suitable for induction

heating), soft touch handles and glass lid.

Each item comes in seven colours, each

for a different purpose (blue for white

meat and fish, indigo for aubergine and

onion, green for vegetables, red for tomatoes

and sauces, etc...).

The concept of chromotherapy customisation

has also been applied to a table

set in the seven colours including plates,

cutlery, glasses and coffee set, all colourfully



rary graphic patterns tell the story of a coffee bean on the Origini

cups by Alessandro Pezza. Francesca Vellini created Soffio, a happy

hour set including sinuously-shaped bowls with colour patches, contrasting

with the strict, pure lines of the bamboo tray. Trame by Ilaria

Lancini is a vintage style breakfast set with a sophisticated decoration.

The Materia breakfast set by Stefano Colombo features extremely

functional details, such as the cup handles and the opening of

the sugar bowl and the cookie jar. Mirko Mura designed Vento, an

original collection of breakfast items, where each detail has a functional

value; worth mentioning is the cup-tray.

The designs will be exhibited at the International Home and Houseware

Show in Chicago. ■

cas astilen.19 - february 2012


Focuses on innovation




Chicago, 10-13 March


IHA - International

Housewares Association




5-8 April


Life Media





17-22 April


DEP - Department of Export Promotion,

Ministry of Commerce, Royal Thai Government



Living Trends


The International Home and Houseware will take place in

M a rch in Chicago and will be accompanied with a a good

dose of optimism. In fact American consumers, despite still

being concerned for the sluggish economy, continue to

spend for the home.

At the top of the list are storage products, small items which

i m p rove the home and also eating habits.

A c c o rding to data from IHA tableware, kitchenware and

household products markets increased in 2010 by 4.7%

against a general increase of 1.4% of the internal market.

The thousands of products on display at the fair intend to

i n t e r p ret this trend with particular emphasis on innovation.

Indeed, as well as being commercial this event is an opportunity

for in-depth consideration of future development of

the sector. In fact the Innovation Theatre will encourage discussion

and debate on crucial issues such as the role of

design, social media, new trends, product development

and the protection of intellectual properties …

A whole area will be given over to innovation called the hall

of Global Innovation which will house a summary of tre n d s

p resently leading the tableware and kitchen sectors. Inside

visitors will find award-winning innovative products, Going

G reen – sustainable systems for companies,

a Pantone display of colours for

f u t u re homes, the results of the competition

which involved young design students

and stores selected by the Global

Innovator Aw a rd.

In addition, throughout the event, there

will be educational seminars, one re a-

Watch the video

lism and fantasy and colours of the

f u t u re and another on trends for 2012.

C a s a s t i l e

is waiting for you at





Chicago, 10-13 mars

Casastile e-mag

year IV n.19 - february 2012


EDITOR: Donatella Treu

EDITOR-IN-CHIEF: Laura Tarroni


tel. 02 30226828 paola.melis@ilsole24ore.com


Carla Cavaliere, Future Concept Lab, Davide Rota

GRAPHIC DESIGN: Fabio Anselmo/studiofans



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CHAIRMAN : Giancarlo Cerutti



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Tel. +39 02 30226420 - Fax +39 02 30226294

Registered at the Milan Court with number 394 del 20-10-72

ROC number 6557 dated 10 december 2001


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