Centennial Branding Guidelines - The College of St. Scholastica

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Centennial Branding Guidelines - The College of St. Scholastica

Centennial Branding

Guidelines

June 1, 2011


Table of Contents

Centennial Guidelines

Centennial logo usage .................................................................1

Centennial logo usage (reverse)....................................................2

Traditional CSS logo usage ..........................................................3

Extended Campus logo usage ......................................................5

Sample ads showing logo usage ....................................................7

Logo exclusion areas ....................................................................8

Fonts and colors ..........................................................................9

Suggested accompanying text/taglines .........................................10

Sample envelopes ........................................................................11

Sample letterhead ........................................................................12

Sample invite/thank you card ......................................................13

Sample banner .............................................................................14

Questions?

If you have questions concerning the use of the Centennial logo or how to obtain Centennial

related materials please contact one of the following Marketing department members:

Ann Elliott, Centennial Planner (218) 723-4449 aelliot3@css.edu

Jordan Milan, Marketing Planner (218) 625-4495 jmilan@css.edu

Brian Martin, Creative Director (218) 723-6787 bmartin@css.edu


FOR THE LOVE

OF LEARNING

Centennial Branding

Centennial logo usage

Centennial_logo_1

Original logo – Appropriate for use in all venues,

especially Centennial specific communications

and events. Note: “Love of Learning” appears

quite small in this logo and can get lost.

Centennial_logo_2

Appropriate for use when the College name already

appears within the same document. Note: “Love of

Learning” is specifically emphasized is this version.

Centennial_logo_3

Appropriate for use when the College name already

appears within the same document and when space

is limited.

Centennial_logo_4

Appropriate for use when the College name already

appears within the same document and when space

is limited. Note: The elimination of all the smallest

point size lettering makes this version most useful

when the logo must appear especially small – such

a small print ad or on the Web.

Note:

Items that use the Centennial logo exclusively (without any form of accompaniment of the traditional

College logo) are meant for Centennial specific events and audiences. These would include items such as

Centennial specific letterhead, envelopes, thank you cards, etc. - examples of which are shown on pages

11-13 of this document.

1


2

FOR THE LOVE

OF LEARNING

FOR THE LOVE

OF LEARNING

Centennial Branding

Centennial logo usage (reverse)

Centennial_logo_reverse_1A

Centennial_logo_reverse_1B (with gold)

Reverse versions of original logo – For use

when logo appears on dark background.

The “A” version is suitable for color or black and

white projects. Additional specifications of usage

are the same as Centennial_logo_1. (page 1)

Centennial_logo_reverse_2A

Centennial_logo_reverse_2B (with gold)

For use when logo appears on dark background.

The “A” version is suitable for color or black and

white projects. Additional specifications of usage

are the same as Centennial_logo_2. (page 1)

Centennial_logo_reverse_3A

Centennial_logo_reverse_3B (with gold)

For use when logo appears on dark background.

The “A” version is suitable for color or black and

white projects. Additional specifications of usage

are the same as Centennial_logo_3. (page 1)

Centennial_logo_reverse_4A

Centennial_logo_reverse_4B (with gold)

For use when logo appears on dark background.

The “A” version is suitable for color or black and

white projects. Additional specifications of usage

are the same as Centennial_logo_4. (page 1)


Centennial Branding

Traditional CSS logo usage

CSS-Centennial_logo_1

Appropriate for use in all venues, including

non-Centennial specific communications

and events. Note: This version of the logo is

recommended for use anywhere the standard

CSS logo would normally appear.

CSS-Centennial_logo_2

Alternate version of CSS-Centennial_logo_1

(above). Appropriate for use in all venues,

including non-Centennial specific

communications and events. Note: This

version of the logo is recommended for use

when the logo appears very large and the

word “Centennial” is legible.

CSS-Centennial_logo_reverse_1

For use when logo appears on dark

background. Additional specifications of

usage are the same as CSS_Centennial_

logo_1. (above)

CSS-Centennial_logo_reverse_2

For use when logo appears on dark

background. Additional specifications of

usage are the same as CSS_Centennial_

logo_2. (above)

3


4

Centennial Branding

Traditional CSS logo usage grayscale

CSS-Centennial_logo_1_gray

Grayscale version appropriate for use in all

venues, including non-Centennial specific

communications and events. Note: This

version of the logo is recommended for use

anywhere the standard grayscale CSS logo

would normally appear.

CSS-Centennial_logo_2_gray

Alternate version of CSS-Centennial_

logo_1_gray (above). Appropriate for use in

all venues, including non-Centennial specific

communications and events. Note: This

version of the logo is recommended for use

when the logo appears very large and the

word “Centennial” is legible.

CSS-Centennial_logo_1_gray_

reverse

For use when logo appears on dark

background. Additional specifications of

usage are the same as CSS_Centennial_

logo_1_gray. (above)

CSS-Centennial_logo_2_gray_

reverse

For use when logo appears on dark

background. Additional specifications of

usage are the same as CSS_Centennial_

logo_2_gray. (above)


St. Cloud Campus

St. Cloud Campus

St. Cloud Campus

St. Cloud Campus

Centennial Branding

Extended campus logo usage

CSS-Centennial_(extended campus

name)_logo_1

Appropriate for use in venues where space

is limited and the desire is to combine a

campus call-out and promote Centennial.

CSS-Centennial_(extended campus

name)_logo_2

Appropriate for use in venues where space

is somewhat limited and the desire is to

combine a campus call-out and promote

Centennial. Note: This version of the logo is

recommended for use when “1912 - 2012”

is easily legible.

CSS-Centennial_(extended campus

name)_logo_reverse_1

For use when logo appears on dark

background. Additional specifications of

usage are the same as CSS_Centennial_

(extended campus name)_logo_1. (above)

CSS-Centennial_(extended campus

name)_logo_reverse_2

For use when logo appears on dark

background. Additional specifications of

usage are the same as CSS_Centennial_

(extended campus name)_logo_2. (above)

Note:

It is acceptable to use the extended campus version of the College logo and Centennial_logo_1 or

Centennial_logo_2 in the same document as an alternative to the examples provided on this page.

Additional note: Using both logos is recommended only when space is sufficient to accommodate both

logos at a size that allows all visual elements of each to be easily legible.

5


6

St. Cloud Campus

St. Cloud Campus

Centennial Branding

Extended campus logo usage grayscale

St. Cloud Campus

St. Paul Campus

CSS-Centennial_(extended campus

name)_logo_1_gray_reverse

Grayscal version appropriate for use in

venues where space is limited and the desire

is to combine a campus call-out and promote

Centennial.

CSS-Centennial_(extended campus

name)_logo_2_gray_reverse

Grayscale version appropriate for use in

venues where space is somewhat limited and

the desire is to combine a campus call-out

and promote Centennial. Note: This version

of the logo is recommended for use when

“1912 - 2012” is easily legible.

CSS-Centennial_(extended campus

name)_logo_reverse_1

For use when logo appears on dark

background. Additional specifications of

usage are the same as CSS_Centennial_

(extended campus name)_logo_1. (above)

CSS-Centennial_(extended campus

name)_logo_reverse_2

For use when logo appears on dark

background. Additional specifications of

usage are the same as CSS_Centennial_

(extended campus name)_logo_2. (above)

Note:

It is acceptable to use the grayscale extended campus versions of the College logo and Centennial_logo_1

or Centennial_logo_2 in the same document as an alternative to the examples provided on this page.

Additional note: Using both logos is recommended only when space is sufficient to accommodate both

logos at a size that allows all visual elements of each to be easily legible.


Find your career

and your calling

in Social Work.

Social workers help people overcome some of life’s most diffi cult

challenges. ey help prevent crisis and counsel individuals,

families, and communities to cope more eff ectively with the

stresses of everyday life. Professional social workers are found

in every facet of community life – in schools, hospitals, mental

health clinics, senior centers, elected offi ce, private practices, and

in numerous public and private agencies that serve individuals

and families in need. If a social work career in your community

sounds right for you, St. Scholastica off ers a great foundation.

• On-site classes in Duluth, St. Paul, Brainerd, Fond-du-Lac,

and Bois Forte

• Designed to meet the needs of adult learners through

convenient evening course delivery

• Small class sizes

• Program delivery through a “cohort model” enabling the

same group of students to complete the program together

• Faculty who practice in their areas of expertise

• Accepts MN Transfer Curriculum and an Associates of Arts

degree in a seamless plan through community college

partnerships

• Program faculty who work in teaching areas of expertise

Find your career

and your calling

in Social Work.

Social workers help people overcome some of life’s most diffi cult

challenges. ey help prevent crisis and counsel individuals,

families, and communities to cope more eff ectively with the

stresses of everyday life. Professional social workers are found

in every facet of community life – in schools, hospitals, mental

health clinics, senior centers, elected offi ce, private practices, and

in numerous public and private agencies that serve individuals

and families in need. If a social work career in your community

sounds right for you, St. Scholastica off ers a great foundation.

• On-site classes in Duluth, St. Paul, Brainerd, Fond-du-Lac,

and Bois Forte

• Designed to meet the needs of adult learners through

convenient evening course delivery

• Small class sizes

• Program delivery through a “cohort model” enabling the

same group of students to complete the program together

• Faculty who practice in their areas of expertise

St. Cloud Campus

Call (877) 271-5921 to learn more

or visit go.css.edu/MCTC

Call (877) 271-5921 to learn more

or visit go.css.edu/MCTC

Centennial Branding

Sample ads showing logo usage

Find your career

and your calling

in Social Work.

Social workers help people overcome some of life’s most diffi cult

challenges. ey help prevent crisis and counsel individuals,

families, and communities to cope more eff ectively with the

stresses of everyday life. Professional social workers are found

in every facet of community life – in schools, hospitals, mental

health clinics, senior centers, elected offi ce, private practices, and

in numerous public and private agencies that serve individuals

and families in need. If a social work career in your community

sounds right for you, St. Scholastica off ers a great foundation.

• On-site classes in Duluth, St. Paul, Brainerd, Fond-du-Lac,

and Bois Forte

• Designed to meet the needs of adult learners through

convenient evening course delivery

• Small class sizes

• Program delivery through a “cohort model” enabling the

same group of students to complete the program together

• Faculty who practice in their areas of expertise

• Accepts MN Transfer Curriculum and an Associates of Arts

degree in a seamless plan through community college

partnerships

• Program faculty who work in teaching areas of expertise

Find your career

and your calling

in Social Work.

Social workers help people overcome some of life’s most diffi cult

challenges. ey help prevent crisis and counsel individuals,

families, and communities to cope more eff ectively with the

stresses of everyday life. Professional social workers are found

in every facet of community life – in schools, hospitals, mental

health clinics, senior centers, elected offi ce, private practices, and

in numerous public and private agencies that serve individuals

and families in need. If a social work career in your community

sounds right for you, St. Scholastica off ers a great foundation.

• On-site classes in Duluth, St. Paul, Brainerd, Fond-du-Lac,

and Bois Forte

• Designed to meet the needs of adult learners through

convenient evening course delivery

• Small class sizes

• Program delivery through a “cohort model” enabling the

same group of students to complete the program together

• Faculty who practice in their areas of expertise

St. Cloud Campus

Call (877) 271-5921 to learn more

or visit go.css.edu/MCTC

St. Cloud Campus

Call (877) 271-5921 to learn more

or visit go.css.edu/MCTC

FOR THE LOVE

OF LEARNING

7


8

a

a

a

a

a

a

a

a

a

St. Cloud Campus

a

Centennial Branding

Logo exclusion areas

Exclusion Area - Centennial logo

To help maintain the visual integrity of the logo an

exclusion zone has been created.

The exclusion area is marked “a” and should not be

encroached upon. The measurement of the exclusion

area “a” is equal to the height of the inside measurement of

the “tower” in the logo and should always be proportional

to the size of the logo used.

The space indicated by the dotted lines should be

regarded as the minimum space between the logo and

another such object.

a

Exclusion Area - CSS-Centennial logo

The exclusion area is marked “a” and should not be

encroached upon. The measurement of the exclusion

area “a” is equal to the height of the tallest type in the

logo and should always be proportional to the size of

the logo used.

a

Exclusion Area - CSS-Centennial_

extended_campus logo

The exclusion area is marked “a” and

should not be encroached upon. The

measurement of the exclusionarea “a” is

equal to the height of the tallest type in

the logo and should always be proportional

to the size of the logo used.


Fonts used in Centennial logo

Centennial Branding

Fonts and colors

Adobe Garamond Pro (regular)

Aa Bb Cc Dd Ee Fe Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Arial (bold)

Aa Bb Cc Dd Ee Fe Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Colors used in Centennial logo

Blue

C - 99 R - 10

M - 75 G - 78

Y - 24 B- 130

K - 8

Gold

Black White

C - 0 R - 255

M - 15 G - 212

Y- 100 B- 0

K - 0

9


10

Short

Celebrating a century of Catholic Benedictine education.

Centennial Branding

Suggested accompanying text/taglines

Accompanying text

The following suggested text options can be used in combination with the Centennial logo in documents

that provide the space to do so, such as brochures, posters, etc. (example below). These lines of text can also

appear within the body copy of ads, posters, brochures, web pages, etc. to provide a brief and consistent

description of what Centennial represents to the College.

Medium

One hundred years of individuals, innovations and intellectual impact, all for the love of learning.

Long

Founded in the Catholic Benedictine tradition, The College of St. Scholastica celebrates 100 years

of providing intellectual and moral preparation for responsible living and meaningful work.

Celebrating a century of Catholic Benedictine education.

a

a

Celebrating a century of Catholic Benedictine education.

a

b

a

Exclusion Area - Centennial logo w/tagline

The exclusion area marked “a” hould not be

encroached upon. The measurement of the exclusion

area “a” is equal to the height of the tallest type in the

logo. The measurement of the exclusion area “b” is

equal to one-half the height of exclusion area “a.”

Both exclusion areas should always be proportional to

the size of the logo used.


1200 Kenwood Avenue

Duluth, MN 55811-4199

Th e College of St. Scholastica

1200 Kenwood Avenue

Duluth, MN 55811-4199

1200 Kenwood Avenue

Duluth, MN 55811-4199

Centennial Branding

Sample envelopes

11


12

Centennial Branding

Sample letterhead

1200 Kenwood Avenue • Duluth, MN 55811-4199 • centennial@css.edu • css.edu/centennial.xml


Centennial Branding

Sample invite/thank you card

Front

Inside

13


14

Centennial Branding

Sample banner

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