k - SNAP - Stanford University

snap.stanford.edu

k - SNAP - Stanford University

Advertiser Bid CTR Bid * CTR

B

C

A

$0.75

$0.50

$1.00

2%

2.5%

1%

1.5 cents

1.125 cents

1 cent

3/7/2011 Jure Leskovec, Stanford C246: Mining Massive Datasets

20

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