Executive Summary - Digital Signage Software in India

Executive Summary
Requirement
Solution
Brief
Objective of
the Solution
Can be
installed at
Branches have traditional forex boards that are difficult to maintain. Lost remotes,
non functional boards, static displays are usual problems. There is no way in which
the rates displayed on the forex boards can be known at the head office. This may
cause a business loss if the old rates are displayed. Traditional posters, flyers need
to be physically distributed to the branch, compounding the logistics.
A centrally controlled, network based forex and content management system that
facilitates the display of data and media at multiple business locations.
To show customers in retail premises, latest forex rates and dynamic multi media
content
Airports, Forex kiosks, Malls, Retail banking branches.

Benefits to Business users
• Prominent placement of
displays to attract
attention. Central control
of all promotions in the
branches. A unique
opportunity to convey
information on various
schemes and promotional
offers to customers
• Central management
and control of the entire
system.
Marketing
Team
Technology
Team
Finance
Team
Customer
Support
Team
• Central control on the
rates. Dynamic changes
possible in real time.
Control on what is being
displayed at the location
all the time, every time.
• No physical updates at
the branch with remote
controls. No issues of
lost remote controls.

Advantages of the Solution
Salient Features Resulting Advantages
Central management Central control on the information. No outdated rates displayed, protecting
business interest at all times. All control of media and data is central.
Zoning Zoning of forex rates can be done to display different rates at say airport and
a mall or a rural area and urban area.
High tech look and feel Builds brand image of the organization
Dynamic content Draws and keeps attention of the viewers
Real time forex rates prevents old rates from being displayed. All rates are current.
Emergency broadcast Flash important messages if any
News ticker Linked to web news or corporate news, sports news etc. keeps information
current.
Advertising Revenue Advertisement Movies played can be a good source of advertising revenue
Scheduled download Media content is downloaded at a predefined time e.g. evenings, not
affecting the corporate network speeds.
Security Digital signing of content before broadcast. Prevents unauthorized content
from being displayed.

Components used in the Solution
Primary Product Streme Digital Signage
Interfaces Streme Forex middleware
Add-on Products Streme Forex display add-on and Streme Centralized forex data
management system
Third Party Applications Centralized forex data management system
Devices integrated None.
Other machines, Servers
required to run the
solution
Connectivity
requirements
FTP Server (if applicable), PC for manager software, Forex application Server
on windows Server OS on IIS.
LAN and Wide area network. Either via internet or on corporate network.
Data Transfer FTP server for multi location setup. Direct Transfer for single location setup.
Add in database or other
Licensed software
required
None. No additional database license needed

Limitations, Restrictions and Extensions
Technology
Scaling up
Functional
Extension
Possible.
• Store and forward signage system. No streaming. No blocking of
network.
• None.
• In case the network is not available on the next business day, the forex
data will not be displayed.
• Extension to queue management system integration, interactive
training system (after business hours), desktop video conferencing
system (after business hours) possible with extra components. Pl refer
to relevant solution notes for details.

Bill of Materials (Covers items supplied by Niche only)
Part No Usage Guide
STP2 - Streme Player
License.
STM P -Streme Manager
Software License
No of units required is equal to number of signage
players
Required one units
STMC- STMC- Streme
Middleware for forex interfaces. Required 1 units
Middleware
STMC- Streme Forex
License
Forex application at the central server. Required one
unit.

Connectivity Diagram: Forex Solution
Head Office Data Centre
Existing user PC for forex
Data update
Manager PC for Signage
Head Office
Network
High
Bandwidth
FTP Server
WAN
Forex Server
Low
Bandwidth
Local Branch
Network at
different location
Branch
Forex Display
Player

Components used in connectivity Diagram
Supplied By Equipment Specifications and Nos
Streme Streme Digital Signage Players. Nos As required. At each location
Streme Streme player license. Nos as required. At each location
Streme Streme Manager License. 1 Nos. head office. (dedicated machine needed)
Partner/Client Streme Manager PC. 1 Nos. At head office
Partner/Client FTP Server. 1 Nos (if applicable). At Data Center
Displays Relevant sized and specifications displays for displaying the signage. Nos as
required. At each location.
Partner/Client User machines to administer and operate the forex display software at head
office. (Usually the same machine that the user is using currently).
(*Actual deployment may vary)

Process Flow Diagram
User PC
Signage
Forex System
Administrator Signage User Forex user
Data Centre
Branch
Manage Forex
Masters
Management
&
setup of network
Define Content
to play
Set forex
rates
Upload
FTP
server
Forex
Data
Download
Download or
Live Link
Play Signage

Process Flow Description
User Action
Setup
Forex System
administrator
Administrator sets up the currency master, images and short names in the
forex system
Streme administrator Setup the digital signage system with displays, content and locations.
Forex Software
Forex user Update today's forex rates in the system and submits for approval
OR
Middleware Collects the data from the central system and populates in the Forex system.
Forex approver Approvers the data entered by the user for display at locations.
Signage Software
Signage user Using the web interface, define the content to be played at each location.
Player
Player software Automatically download the data from signage and forex rates and display
as per layout and schedule defined by management software.

Typical deployments: Vertical Layout
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Typical deployments: Horizontal Layout
All trademarks and copyrights acknowledged. The image given is for capability demonstration only.